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Author Voice: Why AI Can’t Replace It

June 26, 2026 By LDSPMA Leave a Comment

Let’s talk about artificial intelligence (AI) and writing. It seems like every other day, there’s a new tool that promises to make writing faster, easier, and maybe even . . . automatic? It’s easy to see how many writers are pulled toward AI. Some people may even ask writers: Why spend days or months putting blood, sweat, and tears into something that AI can do in seconds?

Here’s the thing: No matter how impressive AI gets, it will never compare to the unique voice, experience, and, well, humanity that each writer brings to their work.

It’s true that AI can assist writers in getting through tricky passages and overcoming writer’s block. In later tips in this series about AI, we will discuss the benefits of using AI in your writing in greater detail. But in this article, we’ll focus on what AI can’t replace—your voice!

Voice vs. Style

Writing voice and style are two concepts that are often confused or conflated. There is a difference between the concepts, so let’s break them down:

Voice: The writer’s innate opinions, attitudes, and experiences.

Style: The writer’s word choices, sentence structures, and mechanical—or grammatical—patterns.

Tiffany Yates Martin, an established editor with over twenty years of professional experience, has a beautiful description of voice on her website Fox Print Editorial:

“Author voice, though, comes from the truest, most authentic heart of you. Your voice began to be formed even before you were born, and it has been shaped increment by increment by every single circumstance and element of your life since: where you were raised, by whom, how, in what circumstances; your socioeconomic level, your education, your frames of reference and your experiences; your personality, sensibilities, values, and passions.

“It can be affected by age and perspective, state of mind and mood. It encompasses your vocabulary, your phrasing and rhythm, your diction and word choice, your verbal tics and habits. It’s reflected in the speed at which you communicate, the way in which you find and express your thoughts, whether you are direct or circuitous, literal or figurative, humorous or serious, and every permutation of all the above.”

(Yates Martin, Tiffany. “What Is Author Voice and How Do You Find Yours,” Fox Print Editorial, October 8, 2024, https://foxprinteditorial.com/2023/08/10/what-is-author-voice-and-how-do-you-find-yours.)

Yates’s beautiful description of voice shows just how personal and unique it is. Voice reflects the soul of a writer—their innate perspective and personality—while style is the way ideas are expressed on the page with words.

Some writers have a writing style that is elaborate and embellished—meaning they love crafting long sentences full of imagery and metaphor. Other writers write short, punchy sentences. Some writers enjoy breaking conventional grammar rules, such as sentence fragments, run-on sentences, or omitting punctuation, and others write in sarcastic or mocking styles.

A writer’s style may adapt to suit different genres, tones, or audiences, but their voice remains a consistent reflection of their unique personality and perspective. And while AI can mimic certain writing styles by replicating patterns and techniques, it lacks its own innate personality, or voice.

Voice Is Personal

The stories you tell—whether they are fictional or not—are uniquely your own. No AI, no matter how advanced, can replicate the intricacies of your lived experience. Your life, your choices, and your perspective are shaped by countless factors: your upbringing, culture, relationships, failures, and triumphs. These experiences color the way you see the world and inform the stories you tell.

AI may be able to mimic style and structure, but it can’t capture the one thing that makes each writer unique—their individual way of writing stories and depicting complex human feelings. AI, by nature, uses algorithms to predict what should come next based on existing data, so its output often reads as generic.

Because voice is so uniquely human, we are good at picking up its subtle nuances in the things we read without realizing it. Consider the uncanny valley phenomenon, which is when a “computer-generated figure or humanoid robot bearing a near-identical resemblance to a human being arouses a sense of unease or revulsion in the person viewing it.” (“Uncanny Valley,” Oxford English Dictionary, accessed December 2024, https://www.oed.com/dictionary/uncanny-valley_n?tab=meaning_and_use.)

For example,  observe AI-generated photos of people that look extremely realistic—until you look closer and see hands with unnatural fingers or mouths with too many teeth. Similarly to this phenomenon, AI tools like ChatGPT can produce material mimicking different writing styles, but they can’t perfectly embody any author’s voice—or cultivate their own.

Below are three comparable passages from stories that each carry themes of nostalgia, permanent loss, and a painful sense of longing:

1. “Nick looked down into the pool from the bridge. It was a hot day. A kingfisher flew up the stream. It was a long time since Nick had looked into a stream and seen trout. They were very satisfactory. As the shadow of the kingfisher moved up the stream, a big trout shot upstream in a long angle, only his shadow marking the angle, then lost his shadow as he came through the surface of the water, caught the sun, and then, as he went back into the stream under the surface, his shadow seemed to float down the stream with the current, unresisting, to his post under the bridge where he tightened facing up into the current.

“Nick’s heart tightened as the trout moved. He felt all the old feeling.” 

(Hemingway, Ernest. Big Two-Hearted River. Scribner, 1925.)

2. “Once there were brook trout in the streams in the mountains. You could see them standing in the amber current where the white edges of their fins wimpled softly in the flow. They smelled of moss in your hand. Polished and muscular and torsional. On their backs were vermiculate patterns that were maps of the world in its becoming. Maps and mazes. Of a thing which could not be put back. Not be made right again. In the deep glens where they lived all things were older than man and they hummed of mystery.” 

(Cormac McCarthy, The Road. Alfred A. Knopf, 2006.)

3. “The trout dart through the clear, cold stream, their silver bodies flickering like fleeting memories beneath the surface. Time here seems to slow, as though the current itself carries echoes of a forgotten summer. Now, the current feels quieter, the air heavier with the weight of things that are no longer. Each ripple in the water seems to stir an old ache, a quiet sorrow that lingers in the spaces between the rocks, where the trout swim without ever looking back. The stream, once so full of life and laughter, now whispers only of what’s been lost.”

(ChatGPT. Prompt: “Write a paragraph about trout in a stream with these feelings: nostalgia, loss, and longing.”)

The differences between these three passages highlight the profound gap between human writing and AI-generated text, particularly when it comes to voice, authenticity, and emotional resonance.

Ernest Hemingway’s Big Two-Hearted River is marked by his distinctive, restrained style and voice that speaks volumes in what it leaves unsaid. The description of the trout’s shadow—rising, catching the sun, and then floating back into the current—reflects not just the fish’s physical movement but also Nick’s transient grasp of peace and the inescapable pull of memory. When Nick’s heart tightens, the reader feels the weight of his unspoken longing.

In contrast, Cormac McCarthy’s voice in The Road is lush and poetic, and he evokes awe and reverence for the natural world. His description of the trout doesn’t just show us fish in a stream—it turns them into symbols of something much bigger, something lost that can never be recovered. With lines like “vermiculate patterns . . . maps of the world in its becoming,” McCarthy transforms the details of the trout into a meditation on time and the fragility of existence—a product of a philosophical mind engaging with the world.

The AI-generated passage, while technically fine and polished, lacks the depth and authenticity of the human-authored examples. Descriptions like “their silver bodies flickering like fleeting memories” and “the air heavier with the weight of things that are no longer” attempt to evoke emotion but instead come across as formulaic and generic as if the AI is trying to fit some template of sentimentality. The passage feels like a compilation of poetic tropes, strung together without the lived experience or unique worldview that imbues an author’s voice with sincerity. As a result, the passage reads as imitative and hollow.

Voice Is Experiential

Writers draw from their personal histories—moments of joy, loss, struggle, and triumph—which shape how they perceive the world and how they choose to express it. Each character, scene, and narrative choice is made up of trinkets of the writer’s own life journey.

AI, while impressive in its ability to mimic writing styles, lacks this experiential foundation. It can replicate the mechanics of storytelling, but it cannot draw from a lived history. AI doesn’t know what it feels like to experience love or loss, to face the challenge of a difficult decision, or to observe the world with the nuance of human perception. As a result, AI-generated novels often lack the depth and emotional resonance that comes from the lived experiences of a human writer. It may produce coherent narratives, but without the personal imprint of a real life, the voice it generates remains hollow and detached.

Compare the following excerpts:

1. “Soldiers carry the weight of their weapons, tools of survival and destruction, each one a constant reminder of their purpose and the danger that lurks. Their packs are heavy with rations, medical supplies, and gear—necessary burdens that ground them in the brutal present, yet leave little room for escape. Tucked deep within, they carry the ghosts of past battles, the memories of comrades lost, and the quiet longing for home, all bound in the recesses of their minds. The weight of duty is palpable in every step, as they march forward, burdened by both the physical and emotional tolls of war.”

(ChatGPT. Prompt: “Write a paragraph about what soldiers carry in war.”)

“They took up what others could no longer bear. Often, they carried each other, the wounded or weak. They carried infections. They carried chess sets, basketballs, Vietnamese-English dictionaries, insignia of rank, Bronze Stars and Purple Hearts, plastic cards imprinted with the Code of Conduct. They carried diseases, among them malaria and dysentery. They carried lice and ringworm and leeches and paddy algae and various rots and molds. They carried the land itself—Vietnam, the place, the soil—a powdery orange-red dust that covered their boots and fatigues and faces. They carried the sky. The whole atmosphere, they carried it, the humidity, the monsoons, the stink of fungus and decay, all of it, they carried gravity.”

(O’Brien, Tim. The Things They Carried. Broadway, 1998.)

Severe trauma and war are examples of things that AI has never experienced and will never experience. For all of ChatGPT’s flowery language, its paragraph above rings incredibly hollow when compared to O’Brien’s excerpt, which draws from his lived experience of serving in the Vietnam war. O’Brien is not using generalizations to speak for every soldier who fought in Vietnam, and he is not even trying to recount every factual detail of his experience. Instead, he speaks about his personal perceptions and feelings developed through his experiences.

There are a huge number of life experiences—emotions felt, moments lived, and connections formed—that are uniquely human. Drawing from these experiences when writing connects writers with readers, even if they haven’t been through the same things, because they reflect the emotions and connections we all share. This connection is something AI may attempt but will likely never replicate.

Voice Is Cultural

Writers also draw from cultural and social dynamics—the gestures, tone, slang, vernacular, and unsaid meanings that make up human interaction. These nuances, shaped by culture, society, and history, enrich a writer’s voice, allowing it to capture the complexities of emotion and experience in ways that resonate with readers.

AI, though skilled at mimicking writing styles, lacks the ability to truly understand or engage with the social intricacies that define human communication. While it can replicate language patterns or historical references, it cannot grasp the deeper layers of meaning embedded in these elements.

In our interconnected and plugged-in modern culture, communication is becoming increasingly fluid. Slang, internet culture, and memes are playful, ever-evolving forms of communication that reflect shared humor, generational trends, and cultural moments. These quirks of language serve as social identity markers—the traits, symbols, and language that help people express who they are and where they come from.

Writers understand how these identity markers operate within communities and use them in novels to create authentic dialogue, relatable characters, and vivid settings. Identity markers in writing can be incredibly subtle. A character’s hesitation before choosing a word might reveal their insecurity or the unspoken weight of their relationship with the person they’re speaking to. The use of the word “demure” might suggest not just modesty but “mindfulness,” “very respectful,” and “not doing too much” to Gen Z readers. A passing mention of the smell of rented bowling shoes could evoke an entire childhood for a reader without being explicitly tied to any narrative arc. These subtleties—rooted in how humans assign meaning to the smallest interactions and details—give writing a depth and resonance that AI may struggle to replicate.

Voice is Irreplaceable

AI can copy certain styles, but it can’t capture you. Your unique way of putting things and the little surprises that come with it? That’s your voice, and that’s something only a real, live person can bring.

So, if you ever feel discouraged by the speed or apparent efficiency of AI, remember this: Your voice matters more than anything a machine could ever produce. Your stories, your emotions, your creativity—they are irreplaceable. Lean into your humanity, trust your unique perspective, and remember that the world is waiting for what only you can write. In the end, no machine can tell your story like you can.

This article was written by Amy Guan and was republished with permission from Ever Editing.

A headshot of Amy Guan

Amy Guan

Co-Owner and Managing Partner, Ever Editing

I edit because I love it. I love plotting outlines, treading through unfamiliar topics, and discovering misplaced modifiers. Editing is an adventure, and I wouldn’t give it up for anything. I love playing video games (open world only), eating whatever my husband grabs from the clearance section at Asian Mart, and being taken on walks by my two big dogs. I have a BA in English and a minor in editing.

    Filed Under: Articles, Craft Skills, Creativity, Cultural Diversity, Faith & Mindset, Professional Skills, Publishing, Writing Tagged With: AI, authors, culture, identity, style, voice, writers, Writing

    Why and How to Recognize AI Writing

    February 28, 2026 By LDSPMA 1 Comment

    Can you really spot AI writing? Here are the subtle clues to look for.

    One of the biggest topics being debated in the writing world is how to approach or handle AI in writing. On one hand, AI can be an incredibly helpful tool for authors. It can help brainstorm, organize research, spark ideas, explore alternative verbiage, help you remember how to use a certain phrase—all things that most people agree can boost the writing process in a great way. 

    On the other hand, there are many fears about AI writing becoming a replacement for real writing—whether that means writers relying on AI or AI replacing humans altogether. 

    The key is to use AI responsibly and not let it replace your own voice. Readers can tell when AI has been used too freely, even if they don’t immediately recognize what’s off. When people copy and paste whole paragraphs of AI-generated content, that’s when inaccuracies, fabricated sources, awkward phrasing, or overly formal styles are noticeable. 

    Why Should Writers Learn to Recognize AI Writing?

    Why is it important for writers and readers to recognize AI writing? Here are a few reasons:

    To Stop Misinformation

    AI can and has spread inaccurate facts and information in the publishing industry.

    Imagine following a top summer reading list published by multiple newspapers only to realize that 10 of the 15 books were just made up by AI and, worst of all, were attributed to real authors. That actually happened in May 2025 in newspapers like the Chicago Sun-Times and The Philadelphia Inquirer. Notably, the fake reading list was published just two months after the Chicago Sun-Times had announced that 20% of its staff had accepted buyouts as the paper dealt “with fiscal hardship.” Naturally, subscribers were outraged, and the situation sparked debates online about publishing standards and credibility in a time when AI is being used more and more.

    Now imagine browsing books on Amazon, finding an intriguing one with numerous positive reviews, only to realize the reviews seem to be written by AI. And maybe the book itself is AI-generated. That is all too common now.

    AI-written “companion” books (summaries, workbooks, and guides of legitimate books) are also becoming a widespread problem on Amazon. These low-quality books are designed to piggyback on the success of new, human-written books by using nearly identical titles and the original author’s own name. By the time these books are caught and taken down, damage has already been done in the form of stolen sales, ruined reputations, and confused readers.

    Recognizing AI writing helps writers judge the trustworthiness of certain sources and ensure the accuracy of references. This is especially important for authors of nonfiction books.

    Generative AI chatbots are designed to be very agreeable, and their responses to prompts sound very authoritative and convincing, even when they are completely wrong. Many writers—or, unfortunately, their readers—are finding that AI boldly cites sources that don’t exist, attributes fake quotes to characters, or proclaims wrong details as truth. Authors, reporters, and lawyers who have relied on AI to assist them in writing have taken public hits to their reputations for publishing incorrect information. Learning to spot AI writing can help authors choose credible and real sources. 

    To Protect the Revision Process

    Some authors have paid for beta reading services only to discover later that the “feedback” was produced entirely by AI. The so-called beta readers confidently referenced sentences and ideas that didn’t exist anywhere in the manuscript, leaving the authors with wasted time and money, not to mention reduced confidence in the revision process.

    Being aware of AI writing could help authors—especially those self-publishing—put safeguards in place to find beta readers who won’t use AI and to spot AI-generated feedback.

    Some ways authors can carefully vet beta readers include reading detailed client reviews instead of relying on five-star ratings, utilizing reputable author circles for recommendations, and exchanging a small sample at first. Authors can also request examples of the reviewer’s work, use AI content detectors (imperfect as they currently are) as a preliminary screening tool, and request to pay for services after the feedback is received. For more on this topic, see 7 Ways Writers Can Prevent Beta Readers From Submitting AI-Generated Feedback.

    Occasionally checking out publishing forums, such as r/selfpublish, is a great way to stay informed on recent trends and pitfalls in the publishing industry.

    To Preserve Creative Writing

    From deciding to engage with a lengthy post on Reddit to picking a book, readers want to read content that is original, nuanced, relatable, and real. Aka, the kind of content that comes from lived experience.

    Almost every piece of published creative writing comes with an unspoken agreement between writer and reader: that it is written by another person. We care that care has been put into the media we consume and become invested in.

    AI can suggest ideas, but it struggles to form cohesive storylines or maintain consistent character and plot threads. Writers who can see these shortcomings can better appreciate the skill they bring to their own work.

    How Can Writers Recognize AI Writing?

    When it comes to AI writing, there are no hard and fast methods to determine if a piece of text is, in fact, AI. AI-detection software is getting better, but so is AI. The only indisputable way to tell if someone is using AI models, like ChatGPT, Copilot, and Gemini, in their writing is if they forget to cut out their prompt.

    But the more AI-generated content is used in online discourse, social media, emails, and even creative works, the better we are getting at identifying it. This is because people are wired to recognize faulty patterns, inconsistent tones, and unnatural expressions. That’s why the concept of the uncanny valley—when something looks or sounds almost human, but feels slightly off—is a thing we pick up on fast.

    You can also identify multiple clues found in AI writing patterns that indicate the writing likely wasn’t written by a human. If you see a few of these clues in what you’re reading, be wary of the source.

    First Clue: A Dramatic Change

    The best clue might ultimately be familiarity. If a person’s writing style shifts dramatically within the same piece of content, or if they use more complex vocabulary or grammatical phrases than usual, it stands out. A sudden shift in tone, style, verbiage, etc., is something to take note of.

    Second Clue: Frequent Em Dashes

    A common attribute of AI-generated writing is its frequent use of em dashes. It is no surprise that AI favors em dashes, since AI models are trained on real human writing. And writers love em dashes!

    Em dashes are some of the most versatile punctuation—they can function like a colon, semicolon, parentheses, or even comma. Those of us who love to write probably use em dashes on an hourly basis; however, the general public does not—especially on social media.

    Because em dashes are easily identifiable, a piece of informal content like social media posts or articles that are filled with them may be an early indicator that AI was used, because humans likely wouldn’t use em dashes in these contexts as much.

    Third Clue: Overly Formal and Structured

    Remember the structured paragraph essay format you were taught in school? Introduction (broad overview and thesis statement), body paragraphs (supporting details and transition phrases), and conclusion (restatement of introduction). That structure was designed to teach students how to organize their thoughts clearly and is still used in professional reports, proposals, and academic-adjacent writing. But in everyday situations, few people write this way. AI, on the other hand, often does.

    AI tends to default to professional or academic language. It favors grammatically perfect sentences with predictable connectors like “furthermore,” “in addition,” or “it’s not x but y.” While these phrases aren’t wrong, their overuse can make the writing feel stiff, robotic, and overly polished. The issue is when this formula shows up in places where writing is usually more flexible, like emails, social media, casual articles, or creative writing. The rigid structure of the formula throws the casual tone off.

    In short, if the writing feels like it came out of a textbook or a standardized test—especially in places where a looser or more conversational tone would make sense—it might be AI.

    Fourth Clue: Surface-Level Substance

    AI-generated writing tends to lack substance. This is partly because AI is trained to predict what sounds plausible or typical, not what’s nuanced or new. As a result, its writing often resembles marketing copy: agreeable and inoffensive. But unlike marketing copy, which is typically concise and snappy, AI-generated writing tends to be verbose and overly relies on metaphors to explain simple concepts. You’ll notice familiar buzzwords, vague clichés, and an overall upbeat tone that avoids conflict or complexity.

    In sum, it’s writing that wants to please everyone.

    Fifth Clue: No Mistakes/Too Perfect

    We’ve all encountered the red or blue lines that show up under our misspelled words or incorrectly formatted phrases. And what are the programs that mark our mistakes powered by? AI. So it makes sense that AI-generated writing rarely contains typos, misspellings, or incorrect grammar.

    But flawless grammar and punctuation just isn’t part of the writing process, especially in early drafts. And flawless content is often not the goal in the first place. People bend grammar to sound more natural or to make a point or to simply be creative. We start messy and then revise. We leave a sentence fragment for emphasis. AI can’t make those intentional deviations effectively.

    So, when you encounter flawless and overly professional or stiff text on places like social media, that may be an indication of AI.

    Authors can use AI to support their work, but they must do so responsibly—for their readers and themselves.

    These are all helpful clues—but that’s all they are. Even when several signs point toward AI, there’s still plenty of room for doubt. Writers who use em dashes and ensure their writing is error-free shouldn’t feel afraid that their work will be confused with AI. Unless you have hard evidence, it’s best to assume the writing came from a human.

    Make AI a tool, not a replacement. At the end of the day, readers love, value, cherish, connect with, and pay for books written by humans.

    This article was written by Amy Guan and was republished with permission from Ever Editing.

    A headshot of Amy Guan

    Amy Guan

    Co-Owner and Managing Partner, Ever Editing

    I edit because I love it. I love plotting outlines, treading through unfamiliar topics, and discovering misplaced modifiers. Editing is an adventure, and I wouldn’t give it up for anything. I love playing video games (open world only), eating whatever my husband grabs from the clearance section at Asian Mart, and being taken on walks by my two big dogs. I have a BA in English and a minor in editing.

      Filed Under: Articles, Craft Skills, Creativity, Faith & Mindset, Productivity, Professional Skills, Publishing, Uncategorized, Writing Tagged With: AI, artifical intelligence, Publishing, research, Writing

      Networking and Pitching to Agents (Even When You’re Scared to Death)

      February 16, 2026 By LDSPMA Leave a Comment

      I have the world’s greatest critique group. Not only are the members super smart and talented, they are fun to be with. So why is it that every Thursday night I have to convince myself to get up and go to writers’ group? They don’t even care if I show up in my pajamas, so that can’t be it! The answer is, I’m a huge introvert. I love my down time, hidden in my room, not having to worry about socializing with anyone but Lizzy Bennet and Mr. Darcy, Katniss and Peeta, or my favorite characters of the week (which this week happen to be Anna and St. Clair!). If you’re an introvert like me, you know this feeling. Maybe that’s why we choose to be writers. We don’t get distracted by parties and events, and we’re fine staying home on a Friday night to type away. Writing appears to be a very on-your-own type of career.

      Until you finish your novel and actually want to get noticed.

      Susan Cain, author of Quiet: The Power of Introverts in a World That Can’t Stop Talking, had this same awakening after she finished her book. In an interview on Marie TV, Cain, a proclaimed introvert, said: “I spent seven years happily writing a book in splendid solitude and since then my life has been all about being public.”

      I’m sure there are hundreds of writers out there who would love that type of a “problem,” but for those of us who walk into a room and look for the nearest exits and the quietest corners, it can be a scary thing. Especially when you’re at a con or writing event and you not only need to talk to perfect strangers, but you also have to get them to want to read YOUR book.

      Never fear! Whether you are planning on pitching or just want to network confidently, we’re here with five great tips to keep in mind as you set out to your next con.

      1. Listen to Me.

      Many times, we look at our introverted personalities as a barrier, when actually they can be an advantage. One thing that introverts are usually great at is listening. Just because we’re quiet doesn’t mean we don’t know what’s going on. Listening to others—especially to an agent or presenter—can benefit your career greatly. Half the reason you’re at this particular con is to learn—so don’t be afraid to soak in all the advice you can. You’re sure to find great writing tips. Remember: Agents have hundreds of people who want to talk to them. When you take the time to listen to what the agents really want, you’re sure to be ahead when it comes to the pitching game.

      2. Pitch Perfect.

      If you’ve been listening, you’ll know the right time to bring out your pitch. But when that right time arrives, what should you say? On the introduction page of her website, Cain says, “I like to think before I speak.” This is another great introvert trait. Use it. Nothing is worse than being put on the spot. Knowing what your book is about doesn’t count. Even if you’re the most extroverted person out there, when you’re standing in front of your dream agent, anxiety will kick in and it’ll be nearly impossible to sum up your book in one brilliant sentence. Think about what you’re going to say. Plan out exactly how you want to present your book and yourself before you even leave the house! If this sounds as daunting as actually having to share it with someone, check out this article on writing pitches by our in-house expert Elena Johnson.

      3. Don’t Overdo It.

      Depending on which convention you’re attending, you may have the opportunity to talk to several of the presenters and pitch to several agents. If this makes you want to go back to your room and crawl under the covers, then don’t force yourself to do it. Cain advocates having a quota system. Tell yourself you’re going to network with one, two, or three people. Pick a number you feel comfortable with and stick to it. Wouldn’t you rather give one really great pitch or have one meaningful conversation on improving your skills than stress about having to live through five or ten mediocre ones?

      4. Agents: Big Bad Wolves or Fairy Godmothers?

      Agents are people too, and some of them are as introverted as you are. One member of our writing community, a solid introvert, wrote this after his first-ever pitch session: “This was going to be my first time actually interacting, in person, with actual agents. I follow some agents on Twitter, subscribe to some of their blogs, and read what others say about their experiences, but this was going to be my first pitch. Needless to say, I was extremely nervous—to the point I was worrying over how I should greet them. Did I go with the ‘Hi,’ the ‘Hello,’ or the ‘Nice to meet you’? I think I finally settled on ‘Hi’; it was all a blur. So what happened? All the agents were extremely friendly, open, willing to let me ask questions, responsive to my comments in their classes, and basically made me and the other aspiring authors feel at ease. Some people see agents as the big bad gatekeeping wolves, but for me they are now gracious fairy godmothers doing their best to create happily-ever-afters.”

      Don’t be afraid to look for a kindred spirit among the agents and pitch to that person. He or she may, after all, make your wishes come true.

      5. This, Too, Shall Pass.

      Just because you’re at a con, you don’t have to spend all your time pitching. But if you’re there, chances are you love your book enough to give it a shot. So do it. Make the pitch. According to Cain, we can act out of character for work we really love. But we should do it mindfully and then restore afterward. If you’ve practiced your pitch and set your quota, then you’ll be all right. Make the pitch. Break the shell, then give yourself a break. As Marie Forleo, who interviewed Cain and is, herself, often overwhelmed by being in the world spotlight, says, “When it’s time to fly, don’t deny.” Go ahead and let yourself restore when you need to.

      Trying to convince someone else that your book is the greatest thing since sliced bread can be hard and scary. But it doesn’t have to be. So stop trying to talk yourself into it and get the skills to feel confident. Follow these steps and you, too, “can shake the world in a gentle way.” We believe in you!

      Do This Now

      1. Write your pitch. Check out our How-to Guide.
      2. Start seeing your introversion as an asset to your career and learn how you can be successful without changing yourself. Check out the Susan Cain interview on Marie TV.
      3. Believe in yourself just the way you are. You don’t have to be swinging from the chandeliers to get noticed at a con.

      This article was written by Sabine Berlin and was republished with permission from Eschler Editing.

      A headshot of Sabine Berlin.

      Sabine Berlin

      Editor

      Sabine Berlin is a senior editor at Eschler Editing, where she has worked for over twelve years to help writers bring their stories to life. She is the co-publisher of Mad Cat, the young adult imprint of Roan and Weatherford Publishing. Sabine has also successfully self-published (Oh My Oppa!) and traditionally published (And the Sky Full of Stars). 

        Filed Under: Articles, Business, Marketing, Professional Skills, Publishing Tagged With: agents, authors, conventions, introverts, pitching, Publishing, Writer, Writing

        Book of Mormon Picture Books for Young Families

        January 31, 2026 By Kami Pehrson Leave a Comment

        Kennedy Kofford ran into a familiar problem for many Latter-day Saint parents: she wanted to teach her children gospel stories, but the books available were either too simple to be meaningful, too complex for young minds, or too long to finish before children lost interest—or fell asleep.

        Kennedy saw this challenge as an opportunity. She shared her idea with the women in her family, and what began as a simple conversation quickly grew into a collaborative family business called Faithful Chapters. Together, five women—Kennedy, her sisters-in-law Kenzie, Kaylie, and Laylah, and the family matriarch, Camille—create illustrated Book of Mormon board books that are doctrinally sound and visually engaging for young families.

        From Concept to Creation

        With no entrepreneurial experience, the women taught themselves the necessary skills through Google, ChatGPT, and community resources to navigate everything from obtaining business licenses and ISBNs to finding printing companies and designing packaging.

        “We didn’t know much about starting a business,” Kenzie admits. “It felt pretty intimidating, and we didn’t know if we could do it.” For aspiring entrepreneurs, Kenzie offers encouragement: “There’s so much help out there now. Anybody can do it—and there’s room for everyone to succeed.”

        Then Camille became involved. “We’re making this happen,” she said. “It’s going to be awesome—and I’ll finance it.” So, they pressed forward.

        Kennedy credits Camille’s financial backing as crucial to their enterprise. “We all have young families and don’t have extra money to throw into a business.” The women agree that it has taken every one of them to bring their vision to life.

        Camille adds, “We really, truly need each other’s support and contributions to make this happen.”

        The women gathered to select Book of Mormon stories, focusing on principles rather than retelling narratives. Camille explains their approach: “For us, it’s about the message. The tree of life teaches about returning to Christ and feeling God’s love. The brass plates teach obedience and persistence—even when answers don’t come immediately.”

        Kennedy and Camille draft each book, keeping them to twelve pages or less, then pass manuscripts back and forth for revisions. When the story feels strong, they bring it to the whole group for final edits and fresh perspectives. This collaborative effort ensures each book reflects the combined voice, testimony, and insight of all five women.

        A careful balance of doctrine, clarity, and creativity shapes how the team adapts scripture for a broad audience. Toddlers are drawn to the illustrations, while children around five or six years old engage more deeply with the text. Even parents can discover details they hadn’t noticed before.

        Camille laughs as she recalls reading one story aloud: “Two of my grown children stopped me and said, ‘Wait—that happened?’”

        Finding the Right Illustrator

        Finding the right illustrator was their next challenge. They posted on Instagram and reached out through personal networks, asking several artists to submit sample sketches. After praying for guidance, Kaylie felt prompted to search through BYU’s illustration program portfolios, where she discovered Abby Shumway’s work. Kaylie had envisioned images with “a sort of Alice in Wonderland vibe,” and Abby’s art fit that specification perfectly.

        But it wasn’t enough for the art to be beautiful. The Koffords knew they needed an illustrator with a testimony of the stories themselves—and Abby’s faith is evident in her art. “It’s just so happy and draws your attention,” Kenzie says. “We really connected with her work; it was whimsical, bright, and full of life.”

        The women all worked together to adapt the visuals for a G-rated audience. To soften intense moments in Nephi’s story, Abby illustrated Laban asleep in polka-dotted underwear with a pot carefully placed in front of his head—or lack thereof! The depiction adds humor while leaving room for parents to teach the story in age-appropriate ways.

        Design and Production

        Each book’s QR code links to family home evening resources formatted and overseen by Laylah, who spearheaded the lesson structure. Families can access her quick five-minute lessons or more detailed discussions, along with printable coloring pages—making the books flexible for varied schedules and ages.

        The books also feature an interactive element inspired by Kenzie’s childhood love of finding hidden CTR rings in The Friend magazine. Faith the Mouse serves as the series’ mascot, hiding on every page for children to discover.

        The women wanted books that could survive diaper bags, toddlers, and years of use while still teaching sacred stories. They initially designed the board books at 5×5 inches but then realized Abby’s detailed illustrations lost their impact at that size. “You couldn’t see Faith the Mouse or the bite mark in the fruit,” Kenzie said. They resized to 6×6 inches and continued refining. “It’s a process,” she adds. “You just keep trying until you get it right.”

        Looking Forward

        Faithful Chapters plans to ship directly to customers who order through Instagram. Despite her faith in their endeavor, Laylah admits she was a little nervous about their launch. “I just worried that we wouldn’t get any orders,” she says. But those concerns quickly vanished. “We get the notifications on our phones, and we get excited every time! It’s very heartwarming to feel the support.”

        Internet sales are just the beginning. “Our goal is to get into brick-and-mortar stores,” Kenzie says. “We’re still fresh—we’re focusing on getting our books out to friends and family first.”

        The Kofford girls plan to move chronologically through Book of Mormon stories, eventually offering themed bundles and expanding into Bible stories and Church history.

        Divine Guidance and Greater Purpose

        Beyond business goals, the Kofford women feel a deeper spiritual calling. Laylah explains, “Obviously, we’ve had hurdles, but God always guides us to a solution.”

        She adds, “As I’ve been rereading the Book of Mormon, I’ve noticed so many things I missed before. I feel strongly that this is what God wants us to do: introduce His children to the Book of Mormon earlier.”

        For Kaylie, the books meet a deeply personal need. “My husband left the Church about four years ago, and I have four kids ages one to eight,” she shares. “Even with a supportive husband, it’s sometimes hard to pull out the scriptures and teach the stories by myself. These board books are such a tool in my belt—something simple, engaging, and beautiful.”

        Faithful Chapters is intentionally designed to meet families where they are, supporting households of different beliefs with equal care.

        This shared sense of purpose fuels the sisters’ commitment. “We hope that when kids go to Sunday School,” Kenzie says, “they already know the stories because of our books.”

        Beyond creating products, Faithful Chapters has strengthened family bonds. “We’re all busy,” Kenzie adds, “but starting a business together has been so meaningful, and we’re all in it together.”

        As Faithful Chapters moves forward, the women are building more than a business. They’re creating a foundation of faith for the next generation—one colorful page at a time.

        Headshot of Kami Pehrson.

        Kami Pehrson

        Kami Pehrson lives with her husband and five teenage children in Stansbury Park, Utah. She recently finished her master’s degree in English and creative writing and has written three novels—but is still trying to figure out what to do with them. She loves editing, reading, and playing word games on her phone. She also enjoys listening to audiobooks while half-heartedly doing Pilates in the living room.

          Filed Under: Articles, Creativity, Faith & Mindset, Professional Skills, Publishing Tagged With: board books, children's books, illustrations, LDS businesses, LDS creators

          Why You Don’t Want to Get Your Book Done Quickly

          April 4, 2025 By LDSPMA Leave a Comment

          As a coach, speaker, or business owner, you may have heard that being a bestselling author gives you credibility. After all, having a book helps you:

          • Get more speaking gigs
          • Have another revenue stream to support that platform (from online royalties or selling books at the back of the room after a speaking event)
          • Expand your audience tenfold through a lower-priced product (made available worldwide through online stores and libraries)
          • Increase your opportunities to pitch to media and do interviews on radio, TV, podcasts, etc.
          • Connect with clients and potential business partners by showing your expertise (and don’t forget: you can use your book as a gift!)

          Strategies for Fast Book Production

          So, how do you get a book out there quickly? There are lots of ways to approach this process.

          • Pick only one small, focused problem and offer the solution for it in fewer than 10,000 words.
          • Compile all of your blogs, PowerPoint presentations, etc., and roughly organize them around a few key ideas.
          • Turn your signature speech into a book.
          • Get together with other like-minded professionals and do a themed compilation book on your individual stories or on how you each solved a problem.

          But stop a moment.

          What Haven’t You Heard?

          While I’m all for helping authors self-publish and build their platforms with quickly produced books, I have learned a thing or two coming from “behind the curtain” of traditional publishing that I think most new authors learn only in hindsight.

          Traditional publishers understand the long-term results of good branding.

          They won’t take a book that isn’t really compelling in each of these areas:

          • Well organized; each fresh idea builds momentum gracefully and powerfully, convincing the reader of the value and truth of the ideas being proposed (avoiding redundancy, confusing paragraphs, muddy arguments, etc.)
          • Full of emotionally impactful stories that concretely support the ideas the author is developing
          • A strong, unique hook that can get both media and a bookshelf browser’s attention despite all the competition from similar products
          • Good writing—not just mechanically clean writing (with correct grammar, punctuation, spelling, and lack of typos), but prose that captures the stories and ideas with powerful verbs, word economy, precision, and strong voice/compelling style

          A publisher wants to make the deepest possible emotional impact on the broadest possible audience: impressed, moved, excited readers mean repeat buyers for future books, converted clients for the author (which means a bigger platform for future books), and excellent reviews and interview requests (which drive book sales). Publishers don’t want to rely on one-time marketing strategies to sell a single book in the short term. They are investing in something; they want long-term buying conversion to that author’s brand.

          The quality of the book—from its well-edited guts to its cover to the marketing copy on the back (and even the type of paper it’s printed on)—is a publisher’s best chance to convey the brand experience that will convert readers.

          Compromise for the Solution

          So, yes, you can jump on the bandwagon and quickly slap your book together, have only one or two other people give you their thoughts, and hire a proofreader to find the typos (which is different from the type of editor who deals with the items in the good-branding list above, FYI).

          And you can even sell a lot of books at the back of the room and pay for the kind of marketing that will make it a best seller in some Amazon category. But what’s after that? If someone attends your speech and then buys your signature-speech book, what increased value did you give them? Will they be that interested in the next thing you produce, or will they write you off as a one-hit wonder?

          If you want to use your book to grow your business long-term, the smoothest path to success is to have a clear, firm, and impressive book-branding experience in place from the get-go. It will give them more value, more interest in you, and more loyalty as converted clients (and it will be more convincing to any business partners you’re courting). With a higher-quality book, you’ll truly convey the expertise you have.

          Do Now

          It’s never too late to up-level your branding. If you’ve already published a quick book, don’t sweat it. Let it continue to produce what results it can while you consider if you could take it to the next level. If you’re thinking maybe you should redo the cover or the marketing copy, find a professional in the book industry to help you. Find a good developmental editor (and a deep-line editor) to give you that professional edge. That’s the beauty of self-publishing, after all—you control everything.

          If you’re still developing your book, how do you incorporate the lessons of traditional publishing into your plan for quickly producing your book?

          • Get your content together quickly and, by all means, team up with the marketing power of other professionals if that makes sense for you; but in traditional publishing (where quality equals long-term success), that’s called a draft. It’s not what you go to press with.
          • Get lots of feedback—not from close friends, your mom, or a single mentor. Use whatever networks you have (including social media and/or the audience for any online courses you’ve created) to refine your ideas by beta testing them to see what gets engagement and interest. (You’ll want to find readers who are actually facing the problem for which you’re providing a solution.)
          • Hire a professional developmental editor—don’t just get a copyedit or proofread; these latter services are both types of professional editing, but they are final steps. A developmental editor is trained in developing ideas, making sure your book is well organized, and in helping the audience connect with your voice—in short, his/her job is to make sure the market you want to speak to is going to understand your message and be moved by it. If you’re writing a memoir (or a narrative-driven inspirational/how-to), find out if your nonfiction editor also has extensive training in story structure, thematic through-lines, character development, and so on.
          • When you go to self-publish, hire individuals or teams that have experience in the traditional publishing industry so you can apply that experience to producing a quality book—one that will look as good as what the traditional industry produces. For instance, you want a team who knows what makes a good cover and why. Is the marketing copy actually marketable (has a good hook, covers reader pain points and desires, is well-worded), or is it just a general summary of your content? Does the vendor insist your cover, tagline, and image tell a cohesive genre story and hook your ideal target market? (Most won’t.)

          Sound Like This May Take a While? 

          Actually, we’re talking about adding just a couple of months to your timeline if you bring in professionals to help. In the grand scheme of things, adding two to three months to your release date isn’t much of a bump in the publish-quickly road. (If you have a pressing deadline that’s non-negotiable, just get what you have out and then up-level as soon as you can after that; you want the best version of your book available for bigger audiences as your business grows.)

          If speed is your priority, or you’re really starved for time, you can even give your content to a ghostwriter who can spin gold from it, capture your voice, and have it all done within a couple of months.

          Spun gold—that’s the kind of book that’ll have your readers coming back for more. That’s the kind of book a traditional publisher may consider picking up after you’ve made a self-pubbed success of it. That’s the kind of book that can be your legacy.

          In short? Get it done fast, but get it done right.

          This article was written by Angela Eschler and was republished in this condensed form with permission from Eschler Editing. To read the full version, click here.

          Filed Under: Articles, Craft Skills, Professional Skills, Publishing, Writing Tagged With: Editing, marketing, self-publishing

          The Five P’s to Pitching Your Book

          October 14, 2024 By LDSPMA 1 Comment

          With LDSPMA coming up this week, many of us are looking forward to the classes, keynotes, and interactive sessions—which include pitching! Pitching is an incredible opportunity to chat with an editor or agent about your work and can frequently lead to opportunities for representation and publishing.

          But pitching can also be incredibly scary and super intimidating. You’re putting yourself out there and sharing what’s in your heart that you’ve been working on for years. So many worries and fears can fill your brain: Will the agent/editor even like it? What if you say something wrong? What if you never find a home for your book? What if the fire alarm goes off in the middle of your pitch and you’ll never get to finish what you started?

          Well, I’m here to reassure you that it’s unlikely the fire alarm will go off, and while it can be scary, pitching is not the end of the world. As someone who has pitched at multiple conferences, I know it can be overwhelming, especially your first time. But there are things you can do to make pitching a positive experience—and increase your chances of landing that dream publisher! So, without further ado, here are the five P’s to pitching.

          1. Prepare

          The first thing to remember is that you need to prepare for your pitch. This awesome article gives you plenty of resources to help you prepare and walks you through how to build your pitch. As part of preparing, you need to give yourself time to focus on your story to distill it into your three-minute pitch. Write everything out (your hook, your synopsis with the stakes, your comparable titles, and your author bio) and then print it. You can just read your pitch at the conference—that’s totally acceptable. Just make sure to print off two copies—one for yourself that you can mark up, and one for the agent/editor to give them if they ask.

          2. Practice

          Once your pitch is written out and ready to go, practice saying it, and practice with a timer to make sure you’re staying within your allotted three minutes. Practice in front of the mirror, practice with your spouse or children, and practice with your dog, too. Go over it as many times as you need to so that you’re comfortable reading it in the time you have. If you need to write yourself reminders in your pitch such as “pause here for effect,” “breathe after this sentence,” or “eye contact here,” do so and then practice those cues. You want it to be well-rehearsed—but not perfect. (Notice that “perfect” is not one of these five P’s!)

          3. Presentation

          The day of your pitch, you want to dress for success. This doesn’t mean you need to be super formal like you’re going to a dance, but you should dress professionally and on-brand for your book. If you’re writing fantasy, maybe dress in something a little more whimsical, like a cute nature dress, or a fun plaid jacket with nice slacks. If you’re writing middle-grade horror, maybe don a leather jacket if that’s part of your brand. If you wear makeup regularly, then do your makeup for your pitch. If you’re someone who never wears makeup, then don’t. You want to feel professional, but you also want to feel like yourself. I’ve worn penguin earrings to pitch my book because they’re on-brand for me and my stories, and they make me feel happy and comfortable. Dress for success, but also dress comfortably to best represent yourself and your book to the agent/editor you’re pitching to.

          4. Pacing

          Because you’ve practiced your pitch, you know how long it’ll take. But here’s a little secret: we all speak way too fast when we’re nervous. Every single time I’ve pitched, I speak too fast because it’s nerve-racking and exciting to put yourself out there. That’s why practicing beforehand is so helpful. You know exactly how long it’ll take you to read your pitch, so give yourself permission to slow down. If you need to write yourself a reminder on your pitch, do that too. Slowing down also helps calm your racing heart, making it easier to say the words. And don’t worry—agents/editors are humans too, and they totally get being nervous. Many of them teach classes for their job, which can put them out of their comfort zone too.

          5. Patience

          I know, patience can stink. But here’s the thing: not every agent/editor you pitch to is going to be the best fit for you or your manuscript. You’re interviewing them just as much as they are interviewing you. If they say no, which happens, don’t give up. If they say yes, but then later reject your manuscript, that’s okay too. Publishing is constantly changing, and while your story may be pristine and polished, it may not be the right publisher or the right time. Don’t be afraid to try again and pitch at a different conference to a different agent/editor.

          That’s it! Remember to follow the five P’s by preparing, practicing, presenting yourself well, pacing yourself as you pitch, and practicing patience with both yourself and the agent/editor you’re presenting to. And remember, at the end of the day, even if they don’t accept your book, you still took a brave step forward into the unknown, and that is praiseworthy.

          Headshot of KaTrina Jackson

          KaTrina Jackson

          KaTrina Jackson loves penguins, cross-stitching, chocolate, and piano music, and spends much of each day trying to fit those loves in around her jobs as a freelance editor and as a project manager for Eschler Editing. She graduated with a degree in editing and publishing from Brigham Young University because she couldn’t get enough stories in her life. She’s also a member of three different writing groups, attends and teaches at multiple writing conferences yearly, volunteers with LDSPMA and has since 2021, and is currently working on publishing her first novel. When she’s not writing, editing, or reading, she can be found practicing yoga, teaching piano lessons or performing with her husband, or watching Disney movies while working on a cross-stitch project. She and her husband live in Olathe, Kansas.

            Filed Under: Articles, Craft Skills, Marketing, Professional Skills, Publishing, Writing Tagged With: agents, conferences, editors, pitching

            Pitching to Agents

            April 19, 2024 By LDSPMA Leave a Comment

            As a pitch and query editor at Eschler Editing, I know that in-person pitching can inspire fear in the most stoic of individuals. If pitching to an agent or editor gives you the heebie-jeebies, take comfort that you’re not alone, and then take a deep breath and get ready to shake it off. Because if you prepare, you don’t need to fear!

            Up first, writing the pitch. Well in advance of the actual event, you should know the guidelines for your pitch—the duration of the session, the length of the pitch, and so on. Those are the parameters within which you’ll work.

            In this article, we’re going to talk about writing and preparing a pitch that you’d deliver in person to an agent or editor in a 10-minute pitch session. Elevator pitches, one-line pitches, Twitter pitches, and other types of pitches can follow this same formula. See below for hints on tweaking for those formats.

            So, Let’s Build Your Pitch!

            Step One. Write down the following:

            • Title
            • Genre
            • Setting (where)
            • Protagonist (who)
            • Main Conflict (what)

            Books are about someone. And they have stakes. You want to include both in your pitch.

            Try to:

            • Evoke some emotion
            • Make your character stand out
            • Tell more about your genre without really saying it
            • Use as few words as possible

            Step Two. Write down one vivid detail that makes any of the above elements in Step One different from everything else out there.

            This is about making your story different. Think “Who, What, Where, and Why Should I Care?” It’s this last part that you’re focusing on here. Why should an agent care about your setting, protagonist, or main conflict? What makes them different? 

            Agents/editors read a lot of slush. They hear a lot of pitches at conferences. Why is yours special? That’s what you’re aiming to say here.

            Step Three. Answer three questions:

            • What is the barrier between the main character (MC) and what he or she wants?
            • Who is the villain? What is the BIGGEST thing the villain is keeping from the MC that prevents the MC from overcoming the conflict?
            • Does the MC have any special abilities (doesn’t have to be paranormal) that MUST be mentioned?

            Answering these questions helps identify the uniqueness of your character and the inherent stakes in your plot. Both are essential to a pitch, no matter its length.

            Step Four. Write down three “big” words—evocative words—that relate to your story.

            You’re only going to use one of these, and you’re going to put it in the last sentence of your pitch. It’s essentially your curve ball—the thing that makes an agent/editor say, “I need to read your full, stat.”

            Step Five. Set a timer for 5 minutes and write:

            A one-paragraph pitch for your novel using the information you’ve collected in steps 1–4. In the last sentence, use one of your three “big” words to finish the pitch. This is a cliffhanger pitch. You’re not giving a synopsis of the book. You’re dangling a carrot, enticing the agent or editor to ask for more.

            It’s important to note here that the pitch should be about 5 sentences, or about 125 words.

            Putting It into Practice—the Example

            We’re going to write a pitch based on the movie How to Train Your Dragon, following the steps above.

            One sentence from steps one and two: HOW TO TRAIN YOUR DRAGON (title) takes place on the island of Berk, where fifteen-year-old Hiccup (who) lives with his tribe of bloodthirsty Vikings—but he can’t bear to deliver the fatal blow to a dragon (something interesting/unique/vivid—and to make it even better, it’s the conflict).

            Three sentences that convey the conflict and stakes from the three questions you answered in step three: Hiccup wants to impress his dad (the “wall”)—the tribe’s chief (more conflict)—with his dragon-slaying talents, so he enrolls in dragon training (bigger “wall”). Every morning he wields a mace and shield while sneaking off in the afternoons to play with the Night Fury he’s befriended. Eventually his weapons are replaced with games as he learns that dragons aren’t the monsters he’s been brought up to believe (minefield of conflict).

            A final sentence from step four that has your “big word” and cliffhanger curve ball: Using his quirky sense of loyalty, Hiccup has one shot to prove himself and set a new course for the future of the entire tribe.

            That’s it. Something you can easily memorize and recite in a couple of minutes. Make it snappy. Push yourself to write some awesome sentences. And stop at a point that makes the agent or editor have to know more.

            Now’s the time to edit your pitch for length if you’re preparing an elevator pitch, a one-line pitch, or a Twitter pitch. See if you can take out the three middle sentences, leaving just your first and last. You might need to do some tweaking, combining, or rearranging. But at least you’ll have a base from which to work. Remember, all pitches should convey a unique MC who has a unique conflict with high stakes.

            Step Six. Practice.

            Practice in front of the mirror. In the car on the way to work. With a friend at critique group. Over the phone to your mom. Practice. Practice. Practice. You’re going to practice the pitch so much that you’ll have it memorized—which is the goal.

            Whew! You’ve written and practiced your pitch.

            Next, you’ll prepare for the actual session.

            Preparing for the Live Session—a Few Tips

            • Level the playing field. An agent or editor doesn’t hold the key to your entire future happiness or your self-esteem. You weren’t hoping to marry everybody you ever had a date with, and finding the right agent is just the same. You’re both just looking for a good fit. Remember, the agent or editor is just a person. You’re a person. The agent/editor likes watching reruns of Seinfeld. So do you! Shake off the rejection anxiety.
            • Play to win. Research the agent. Know what the agent is looking for, what the agent has sold, and so on. You’ve written, memorized, and practiced your pitch. You’ve got this.
            • Act like the star player. Basically, this is a “fake it till you make it” statement. I’m telling you to pretend. Nervous? Pretend you’re not. Act confident. Act happy and friendly. Smile. Ask them how they are. If they’re enjoying the conference. Act calm, cool, and collected. Act like you’re exactly who they want writing books for them—because you are!
            • Leave time at the end for the agent or editor to talk. Realistically, introducing yourself, settling into the pitch, and pitching should take 3-4 minutes. In a 10-minute session, that leaves plenty of time for you and the agent/editor to talk more about your work.

            While a request for the full manuscript is nice, it shouldn’t be your only goal. If you can get an agent or editor to give you feedback about your pitch—which is really feedback about your book—that’s a win.

            Now, go write your pitch!

            Headshot of Elana Johnson.

            Elana Johnson

            USA Today Bestselling Author, Top 10 Kindle Unlimited All-Star Author, and #1 Bestselling Author on Nook and Apple Books, Elana Johnson writes clean and wholesome contemporary romance, usually set on the beach or within the vicinity of the beach. Unfortunately, she lives in a landlocked state and must travel to the beach to get her fix, which her husband gladly accompanies her to do a few times each year.

            She also writes contemporary Christian cowboy romance as Liz Isaacson and sweet romantic women’s fiction as Jessie Newton, and all of her books are part of the Feel-Good Fiction Books brand.

            This article appears courtesy of Eschler Editing.

              Filed Under: Articles, Publishing, Writing Tagged With: agents, pitching

              The Importance of a Good Book Cover

              April 20, 2023 By LDSPMA 3 Comments

              When I decided to self-publish my Legends of Muirwood trilogy, I didn’t know a lot about book cover design. Actually, I didn’t know anything. It probably shows.

              My goal at the time was to get the trilogy out in the world without spending a lot of money. I bought a package that included cover design through a self-publishing platform for a bargain price, and I gave some suggestions about abbeys, forests, and fonts. They delivered what they promised: three book covers. But they were all missing what really mattered—a way to help potential readers judge whether they might like the book.

              The original covers of Jeff Wheeler's first three books.

              As a hybrid author with over thirty published novels, I’ve gained an unusual perspective about the process of designing cover art. I want to give you three BKMs, or “best-known methods” about book cover design so you can see what an author—indie, traditional, or hybrid—needs to keep in mind when designing or choosing a cover.

              BKM #1: It’s the Wrapper

              Imagine standing in line at the grocery store and seeing a king-sized Reese’s Peanut Butter Cup on sale. You buy it with your groceries, get in the car, unwrap it, and prepare to sink your teeth into that chocolatey-peanut-buttery nirvana . . . but it’s a York Peppermint Patty. You might feel frustrated because you were expecting one thing and got another. Book covers, like candy wrappers, set expectations with the reader up front. The cover clearly shows the genre of the story.      

              It’s very easy to check on Amazon what the bestselling books are by category and see what design elements are common to the genre. You can look at the size of the fonts, the placement of the author’s name, any bestselling tags, and the color schemes. It’s not a coincidence that a Reese’s candy wrapper looks the way it does or that stores shelve similar items next to each other. Authors are brands too, so if you want a reader to anticipate a certain genre or style of book, it helps if your cover looks similar to others in the same genre.

              BKM #2: It’s Professional

              Long gone are the days when mediocre-to-cringeworthy book covers (like my original Muirwood ones) would be tolerated. If I tried that now, I can’t imagine what would happen. Readers do judge a book by the cover, so it’s important to hire a professional cover designer because you don’t get a second chance to make that first impression. In fact, especially in the indie space, even the New York Times bestselling authors I know will redesign the cover of a book when they feel it isn’t connecting with the proper audience. Even if the first cover looks amazing, it’ll hurt sales if it doesn’t resonate with the right audience. Many authors have created new covers and found that the second one worked better.    

              This year marks the 10th anniversary release of my Legends of Muirwood trilogy. We redesigned the covers to strengthen the brand for the series and tie the series in with other books written in the same world. There’s quite a difference from the originals.

              The redesigned covers for Jeff Wheeler's first three books.

              I highly recommend Bryan Cohen’s Five-day Author Ad Profit Challenge. Even if you haven’t written a book yet or have one to sell, you can still join his Facebook page and watch the videos when he runs the challenge. You’ll learn a ton (for free) about how Amazon algorithms work, how to design a cover, and how to write killer ad copy for your books. I wish this existed back when I first self-published.

              Readers can tell the difference between a cheap cover and a professional one. Cover designers are mostly freelance these days, and with a little research, it’s not difficult to find ones you like. For example, most books include the name of the cover artist in the front matter, which you can see for free on Amazon using the “look inside” feature.

              A screenshot showing where to find the "look inside" feature on an Amazon book.

              I can’t recommend enough getting a professional to do the job right. There are cover art stock photos you can purchase if you’re on a budget, but at the very least, hire a graphic designer to help you with the fonts, styling, and sizing. The last thing you’d want is to spend a lot of time writing a book that no one will read because it looks amateurish. I was satisfied with the covers my publisher used for my first several books, but it wasn’t until they hired Shasti O’Leary Soudant to design the cover of The Queen’s Poisoner that I learned firsthand the power of an amazing cover. You know the saying that “A rising tide lifts all boats”? After that book came out, all my books began to sell better. I’ve now hired her to do some of my indie titles as well.

              BKM #3: It’s Expected

              Word of mouth is the number-one way people find books they enjoy. There just isn’t a replacement for the solid recommendation of a friend or someone you trust. Readers find new authors all the time through email subscriptions to Amazon’s top Kindle book deals, BookBub, or Goodreads. There is promotional text there, of course, but the cover catches the reader’s eye first. They look at the cover for a second or two before reading the blurb. If they’re still intrigued, they’ll click on the link to see how many reviews it has, how many stars it has received, etc. These are all ways that a book is “judged” before it’s read. The reader’s visceral reaction to the cover starts it off. That’s why readers expect the cover to tell them about the genre and author. They expect a title that’s easily searchable and interesting enough to entice them to learn more.

              So, let’s get over the out-of-date and untrue adage about not judging a book by its cover. We base our judgment on if the wrapper matched the content, if it was professionally done, and if it met our expectations for what we purchased and why. A great cover can’t turn a meh book into a bestseller, but there aren’t many bestsellers with a meh cover. Writers today have to be professional to come up with stories that will keep a reader turning the pages. Thankfully, there are skilled wizards of the imagination who can help aspiring authors design book covers that catch readers’ eyes and delight their hearts.

              A headshot of Jeff Wheeler.

              Jeff Wheeler

              Jeff Wheeler is the Wall Street Journal bestselling author of the First Argentines series (Knight’s Ransom, Warrior’s Ransom, Lady’s Ransom, and Fate’s Ransom); the Grave Kingdom series; the Harbinger and Kingfountain series; the Legends and Covenant of Muirwood trilogies; the Whispers from Mirrowen trilogy; the Dawning of Muirwood trilogy; and the Landmoor novels. Jeff is a husband, father of five, and devout member of his church. He lives in the Rocky Mountains. Learn more about Jeff’s publishing journey in Your First Million Words, and visit his many worlds at his website .

                Filed Under: Articles, Craft Skills, Marketing, Professional Skills, Publishing, Writing Tagged With: book covers, Publishing, Writing

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