LDSPMA

Empowering Latter-day Saints to spread light and truth by connecting them at the intersection of faith, creativity, and professional skill

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Zoom Discussion: April 23, 2026: “The Power of Free – Grow Your Audience with Lead Magnets”

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Casey Cline portrait

with Casey Cline

Thursday, April 23, 2026, 12 pm (Noon) Mountain Daylight time

Register Here

The Power of Free – Grow Your Audience with Lead Magnets

What to create, why it works, and how to deliver it with BookFunnel

You’re creating incredible work, but how do you turn casual interest into a lasting audience?

Whether you’re an author, artist, composer, or any other kind of creative, this practical session will teach you the what, why, and how of using free lead magnets like sample chapters, bonus scenes, sheet music, song files, art print files, etc. to grow your creative following.

Discover possible lead magnets for your creative field, why they are one of the most powerful tools for attracting your ideal audience, and how to seamlessly and professionally deliver your content using BookFunnel.

By the end, you’ll have the know-how to create and distribute an irresistible lead magnet that builds meaningful, lasting connections with your audience.

Bio:

Casey Cline collects hobbies and pursuits as quickly as she reads books. She likes to believe her degrees and licenses in business, law, and real estate aren’t entirely incongruous with writing historical stories about the ultimate adventure in life—love. Casey lives in Nebraska with her husband, two daughters, and three cats. She currently serves as LDSPMA’s Vice-President.

Join LDSPMA and Casey Cline for this informative discussion.

Register Here

Links: Casey Cline’s website: https://caseycline.com/

The Entrepreneur Mindset

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By Mariah K. Porter

Has it ever crossed your mind that you—as an author, painter, podcaster, blogger, etc.—are an entrepreneur?

Well, congratulations, because you are!

Google defines an entrepreneur as “a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.” While we may all be starving artists thanks to those financial risks, I define it as “someone who wants to be vastly successful in a creative field.” Doesn’t that sound like what you’re doing?

Could your creative business benefit from your treating it as an entrepreneurial endeavor? I bet it could!

You may already be doing things typical of an entrepreneur, such as dedicating your time to work on your projects. You may even be getting up early to get things done. But what more can you do?

A young man at a laptop with creative and business ideas illustrated behind him, showing his entrepreneur mindset.

Here’s an exercise for you. Go to five people who know you or your work well and ask them one of two questions: “What do I do better than anyone else?” or “what do I do better with my creative endeavor (writing, podcasting, etc.) than anyone else?”

Evaluate their answers, then utilize them! Whatever it is they say, emphasize that to other people. Put it in your biography. Flaunt it in your ads. The answers your friends give you are going to help you market yourself to your target audience.

For example, if three out of five say that your characters are so realistic and relatable, take advantage of that. Tell the world that these characters will be their new best friends. If they tell you that your expertise has changed their lives, quote them. Let the world see what you can do.

Creating and revising a product is only half the battle as an entrepreneur. The other half is marketing. In order to truly treat your business the way it deserves to be treated, you have to put in the work to get eyes on it. There’s a whole world of information out there on how to do that, but this is a good place to start.

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Mariah K. Porter is an author, entrepreneur, and mental health advocate. Her YA Fantasy series, Recovering Happily Ever After, is about teens struggling with anxiety and depression the same way she does. When she isn’t writing or managing her business, you can probably find her at home listening to J-Pop with her small children. You can find her website at mariahkporter.com.