LDSPMA

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Writing

How to Publish Your Audiobook for Less

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Julie MacNeil thought her work on her award-winning book The 50-Year Secret was done when she published it. Although she did successfully find readers, many of her friends told her, “I don’t read much, but let me know when it’s on Audible!”

In the ever-shifting world of publication, authors must keep up with current trends to get their work published, noticed, and to increase shelf life. One of the biggest recent developments is streaming audiobooks on platforms such as Audible.

Streaming on Audible comes with several advantages, as Julie discovered when she researched the platform. There are far fewer books on Audible as opposed to ebooks or in print, and its connection to Amazon is enormously powerful in finding new readers (and listeners!)

How to publish on Audible (the easy way)

According to Julie, the easiest and fastest way to publish on Audible is to hire a professional narrator using Audible’s “back office” site and service called ACX.

The first step is to apply and get accepted for publication with Audible. Next, create a client account on ACX. From there, you can browse the profiles of the people who narrate books. You can listen to voice samples, and even solicit auditions from prospective narrators.  

Audible’s connection to Amazon is enormously powerful in finding new readers (and listeners!)

Once you find someone who’s a good match for your work, you and the narrator negotiate a price. Prices tend to be high — possibly thousands of dollars or even split royalties — because these narrators are professionals. While narrators work on recording, sections are sent to both the author and Audible for approval before being published as one whole book. When it’s done, your book will be available on Audible for purchase and streaming.

This is the most common way to publish on Audible. However, Julie decided to do something different.

The 50-Year Secret

For Julie, writing and publishing her book wasn’t about fame or money — it was about saving lives. 

She had already lived through several difficult events in life, from bullying to abusive relationships, when she discovered through a chance DNA test that she had a rare liver disease called alpha-1 antitrypsin deficiency.  

The genetic disease is potentially fatal, but because it is a tricky disease that can often manifest as respiratory rather than liver problems, an estimated 90% of people who have it are undiagnosed. So, Julie was especially glad that she found out.

“I found it really empowering to learn about my disease,” Julie told me in a recent interview. “I wanted to encourage others to … be proactive about their health. Even if you find out you have it or some other disease — even if it means you might die young — I hope you’ll make the most of life.”

Because Julie was adopted, her doctor suggested she try to find her biological family so she could warn them about the disease and encourage them to get tested. Her book chronicles this journey of finding her biological family. Although her father had already passed away from alpha-1, the lives of other family members were saved because they were able to get treatment for the disease they might have died of but never known about.

Julie wrote her book largely because she wanted to help bring awareness to others about alpha-1 and encourage more people to get tested — and maybe save their lives too. Getting on Audible would amplify her message beyond Amazon.

How to publish on Audible (the cost-effective way)

Julie figured out she could still get her book on Audible — and save money — by doing more of the process on her own.

First, she bought a software program for recording and editing audio called Hindenburg. Julie heard about it at a writing conference where she was nominated for an award for her book and was impressed with some of its features. Besides important tools like filters for canceling background noise, she said, “Hindenburg has classes and deals and free trainings to help you learn how to use it.”

Armed with her own software, Julie didn’t need to choose a narrator on ACX. While some authors choose to narrate their own books, she enlisted the help of her friend, Christina Betz (aka Tina) to read for her. Tina set up her own account on ACX as a narrator so that Julie could select her, and then they negotiated their own deal. Tina had never done any professional narrating before, but she did have an advantage because her husband had a recording studio in their home for his own work.

The longest part of the publishing process was recording because there was a learning curve that Julie and Tina had to overcome. Tina would read a section and send it to Audible for approval, and Audible would reject it if it wasn’t perfect. In the beginning, recordings were often rejected, most often due to background noise. Tina had to make her recording studio more soundproof and get better microphones. Tina and Julie even had to change the lights because professional recording equipment can pick up many lights’ hum. 

Writing and publishing her book wasn’t about fame or money — it was about saving lives.

After about six months of trial and error (and help from another friend who worked in audio and video marketing), they were finally able to produce quality recordings that lived up to Audible’s standards. After that, it only took Tina about a week to record the 6-hour audiobook. The book was submitted in pieces and finally published all together as an audiobook.

And now, Julie finds it’s easier to find listeners than readers.

If she had to do it again…

With the gift of hindsight, Julie told me she wouldn’t change anything. The hardest part, she said, wasn’t the long recording process. “It’s getting people to leave reviews!” 

I asked her if it would be practical for other authors to do what she did to get on Audible. “It’s the cheapest way,” she said. “We could have hired someone else who had the recording equipment, but it might have cost thousands of dollars. It took a long time, but we learned a lot.”

With a little extra effort and research, authors who are accepted for publication on Audible can do a lot of the work themselves for less cost and learn something along the way. Tina enjoyed the process so much that she decided to keep her profile on ACX so that she could narrate again. 

Readers who are curious about Julie’s disease — or who might be interested in her inspiring story of adoption and overcoming trials with a positive attitude — can visit her website The50YearSecret.com and check out her book on Amazon or Audible. The book will also be made into a movie.

Sapphire Hodges

Sapphire Hodges has taught anthropology and middle eastern dance at the University of Oklahoma and courses in English as a Second Language at Utah Valley University. Along with her studies in linguistics and anthropology, she has been a licensed massage therapist since 2009 and has taught a little massage. She likes to read, write, dance, and teach her blue heeler, Beowolf, new tricks. 

    The Power of Asking ‘Why?’: Improving the depth and credibility of your writing

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    When I emerged from the diminutive mosque in a remote African village, I had a burning question. It came to mind while sitting reverently during prayers which the Imam had graciously invited us to observe.

    I was a writer and photographer in Sierra Leone with two senior missionaries and a two-person video crew for LDS Charities filming a documentary on clean water projects (see more).

    The village was home to a thousand people: half Christian, half Muslim. After thanking the Imam for his invitation, I asked him, “How do you get along with the Christians?”

    Asking the right questions

    The puzzled look on his face mirrored his reply: “What do you mean?”

    Stammering, I said, “Well, half of the village is Christian, the other half is Muslim. How do you get along?”

    When he gave the same response again, I wondered how much English the Imam understood. Then I realized his point-of-view on world issues was vastly different than mine. The village had no electricity, no running water, no televisions, scant public transportation (unless you call the back of a motorbike or the top of a cargo truck public transportation), few cell phones, and no world news.

    To provide perspective, I mentioned that throughout history Muslims and Christians had battled each other. Then I repeated my original question.

    We work in the fields side by side just to survive. What is there to fight about?

    The Imam answered, “You don’t understand.” Then he gave me perspective. “The Christians helped us build our mosque. We helped them build their houses. We work in the fields side by side just to survive. What is there to fight about?”

    Perhaps I should have first asked “why.”

    Getting to the point

    Not too long after my trip to Africa, I interviewed a science professor at BYU in Provo, Utah. He was renowned for his work in a particular field. I asked him why his work was so important. He answered with a barrage of scientific jargon, little of which I understood.

    Unfortunately, I repeated the mistake I’d made with the Imam by asking the professor the same question again. His answer was mingled with words such as “leading research,” “peer-reviewed trials,” breakthrough technology,” etc.

    Flustered, I blurted, “Why should I care?”

    Startled, he looked at me thoughtfully, then answered, “It’s a possible cure for cancer.”

    “Now I have a story,” I said. And a headline, I thought. People don’t care about a process until they can see the potential impact it can have on their lives.

    For example, when Joseph Smith walked into the Sacred Grove that spring morning in 1820 to ask which church he should join, he had little knowledge about the nature of God. He received an answer to the “which” question but also learned why. God revealed the nature of Himself and His Son, knowing it is easier for us to pray to a God we can comprehend rather than a nebulous, unknown being. And that understanding would be essential for the revelations that followed in the years to come.

    Who knows where “why” will lead

    My final story comes from a sister missionary in Germany. My wife and I were senior missionaries and district leaders for an all-sister district. Wanting to know why they decided to serve missions, we asked questions. Our dialogue with this particular sister went something like this:

    “What did you do before you started your mission?”

    “I played soccer at a junior college.”

    “How did you do?”

    “I scored a lot of goals.”

    When you think you have all the answers, ask one more question.

    I could have ended there, but I’d learned when you think you have all the answers, ask one more question.

    “Why?”

    “I was the smallest player on the team,” she said, “so I knew I had to be faster, smarter, and more determined than anyone else.”

    Now I had something to write about. I knew the why as well as the what and how. In fact, the physical characteristics and personality of the female protagonist in my novel are based on our missionary’s answer. You never know where asking why will lead you.

    Asking questions leads to discovery

    Asking questions while researching your book (or preparing for a presentation, podcast, interview, etc.) will add depth and understanding to your work. Ask questions of your characters to understand them better and make them more believable to your readers. We told our missionaries in Germany to ask questions before they started teaching. It not only endeared them to their friends, but their answers about their joys, concerns, successes, and failures often led to gospel discussions.

    The concept of asking the right questions is not new, as Simon Sinek described in his acclaimed book, Start with Why. His Ted Talk on the topic has 56 million views. Simon says every inspired leader or innovator asks the question “What.” A smaller number ask “How,” and very few ask “Why.”

    The essence of “why”

    The plot in my upcoming novel, Erika’s War, is about uranium being smuggled from Germany to Russia. There, the Russians will generate vast amounts of electricity and sell it to the Germans at an extremely low price. The conspiracy will drive renewable power and other sources of electricity out of business, eventually giving the Russians economic control over Germany on a scale not seen since the Cold War.

    Plausibility for my plot is strengthened when I discovered that growth of renewable sources of energy is already faltering in Europe. Asking the right questions gave me the why. For example, I discovered that villages in Germany are taxing wind farms for noise pollution and limiting encroachment to two kilometers. This raises the cost of land acquisition and wind farm operation, and increases the likelihood of acceptance of lower-priced energy from Russia.

    “Why” has to do with purpose, cause, or belief, not results. It’s the reason Christians and Muslims get along in Sierra Leone. It’s the reason the science professor spends untold hours of research. It’s the reason my soccer player was so good. And it’s the reason the protagonist in your novel just might prevail.

    Author Bio

    Howard Collett has two novels in production, Erika’s War, a spy novel set in contemporary Berlin, and Lost in the Wilderness, the tale of a 10-year-old girl lost in Utah’s Uinta mountains. He has published 1,600 articles and 300 photos in aviation, medicine, software, and education in national and international magazines. His capstone achievement documented life-saving humanitarian aid on four continents. Visit www.howardcollett.net for more information.

      The Arts as a Superpower

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      By Shaun Stahle

      “What is the most powerful weapon in the world?” I asked a class of fifth graders in Fielding Elementary School many years ago.

      The Gulf War was raging at the time. Every news cast led with horrific scenes of destruction. “The Apache Helicopter with laser-guided smart bombs,” blurted one boy. “Nah,” said another. “Tomahawk cruise missiles launched from warships.” 

      The boys grew animated with some coming out of their chairs in mock imitation. These sparkly-faced boys knew their weapons of mass destruction.

      After the teacher restored order, I suggested that neither the laser-guided missiles nor the Apache Helicopter—as powerful as they were to level big buildings into little pieces of rubble—were the most power weapons in the world.

      More guesses followed. “How about nuclear bombs?” asked another.

      “No,” I said long and slow, squeezing every second to build tension. “The most powerful weapon in the world…is words.”

      Three illustrated people with speech bubbles. Using words and conversation.
      Words: the Most Powerful Weapon in the World

      The class went thunderously quiet. Faces contorted. The mental torture of trying to figure how words trumped bombs in causing agony. “Words?” someone finally bellowed. “When did words ever win a war?”

      “Think about it,” I suggested, trying to ease their pain before their faces froze in those positions. “When mean words are said, you get angry. When you get angry, you could throw a punch. If nations say enough mean words, people get angry and tempers flare. They sometimes hurl bombs. But do you feel like poking someone’s nose who has complimented you?”

      I’m not sure the students understood my analogy. I’m not sure the teacher did either. But I still think the premise has merit. Words tell stories. Stories evoke emotions of virtue such as beauty and love. Such emotions build into peace and contentment and gracious living. Harmony and unity are the result.

      Words can also fan the flames of hate and animosity. Words of deceit and injustice can enrage to violence. Instead of unity, we see others as a lower species.

      Words Turn Enemies to Friends

      President Dallin H. Oaks in his October general conference address recommended that we heed the counsel of a famous musical and make more effort to get to know each other.

      He should know. As one who has stood in the heat of intense adversarial debate trying many cases—50, I think—before the US Supreme Court, and as a man deeply cultured in the affections of the Spirit, he knows how to turn enemies into friends.

      That’s where we come in. Those who tell stories help society get to know each other. Words and images and sounds are our superpower. The more we use our powers to tell the plight of another, the more we defuse the ugly and demeaning and debase that confronts us.

      Most of us will never be introduced in the Rose Garden. None of us will have a finger on the big red nuclear bomb button. But we still have power. “The kind words we give, shall in memory live.”

      ~~~~~~~~~~~~~~~~~~~~~

      Shaun Stahle was yanked from a comfortable bed early one morning at age five to cart newspapers off his grandfather’s printing press and has been cursed with ink in the blood ever since. He spent 17 years detailing the growth of the Church with the Church News. His retirement plan is to find a shoe box full of unmarked bills along the road someday. He says he has saved his wife of 33 years from a life of fame and prosperity.

      Member Spotlight: Kristen Reber!

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      Our Member Spotlight today is Kristen Reber from Saratoga Springs, Utah.

      What are the books/products you’ve created?

      Book (paperback, e-book, or audio): Early Homecoming: A Resource for Early Returned Missionaries, their Church Leaders, and Family

      Podcast: Early Homecoming: Insights from Missionaries who Returned Early

      Tell us about your work!

      The book Early Homecoming is the product of  seven years of thought and casual research, and then six intense months of interviewing, in-depth research, writing, and editing after the book suddenly landed a publishing contract. It is for anyone who came home for any reason, as well as for parents, church leaders, and friends of early returned missionaries. It is filled with academic and spiritual research, anecdotes from myself and other early-returned missionaries, and advice for coping with the sudden loss of a mission either right after losing it or if one is still grieving the loss years later.

      The podcast Early Homecoming is a more casual work where I interview those who come home early for any reason, as well as parents and church leaders. I ask them to tell me their story, including the reason they (or their missionary/missionaries) came home, how they coped initially (or are coping so far), and how they have found peace and healing.

      What inspired you to become a writer/creative in media?

      I have always enjoyed literature. My mom told me that even when I was a baby, she and I “got a lot of good book time in.” I’ve been writing fiction stories for as long as I can remember, but my first book is actually nonfiction, inspired by my own journey of coming home early from a Latter-day Saint mission. My podcast was created as an additional resource for those who come home early and are either unaware of my book or don’t want to/don’t have time to read.

      What keeps you inspired in your daily creative work?

      My audience. Everyone has a unique story. I simply love to watch and listen to people.

      What has been the highlight of your career so far?

      By far it’s been the opportunity to talk to those who have read my book or listen to my podcast and hear how much it has helped them. I am so honored to be part of their healing journey.

      What would you like others to know about you or your creative process?

      I’m a rather thorough person, but I also know when to hold back. When you read something that I write, you can expect it to be completely thought out. I like to write in a colloquial style, but that doesn’t mean I skimp on the details. When you listen to my podcast, it is a more relaxed atmosphere, but the questions I ask my guests have been either thought out beforehand or are the result of careful listening. I want my audience to feel uplifted and enlightened at the end of a chapter or episode.

      What was the best advice you’ve ever been given in your creative work?

      The best advice I’ve ever been given is to be myself. I don’t need to try to be anyone else. While it is important to learn from others and study their work to improve my own craft, when it comes time to create I need to channel my own voice and my own thoughts. People want to hear what I have to say. They don’t want to hear what others are already saying.

      What advice do you have for someone just starting out in your field?

      I have found that when I have done my research before writing or creating a podcast, the book or podcast pretty much create themselves. So, the advice I would give is to not underestimate the value of spending a decent amount of time researching and learning before diving into creating.

      Do you have a website?

      kristenreber.com

      Where can we find you on social media?

      Facebook: Early Homecoming page

      Instagram: @author_kristenreber

      LinkedIn: Kristen Reber

      Podcast: Early Homecoming Podcast

      Member Spotlight: Devan Jensen!

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      Our member spotlight this week is Devan Jensen of Orem, Utah. He is the current President of the Latter-day Saint Publishing and Media Association.

      What are the books/products you’ve created?

      As an author, I have written about fifty articles on people and topics in church history. These include Philo Dibble, C. C. A. Christensen, Shoshone history, and the Utah War. In addition, I also wrote God’s Greatest Gifts: 10 Reasons to Rejoice. I compiled Best-Loved Poems of the LDS People, Poems That Lift the Soul, Gradguide, and Latter-day Saint Essentials. I’m working with Rose Ram to write a book called Saints of Micronesia. (I served as a missionary in Micronesia.)

      As an editor at the BYU Religious Studies Center, I have edited thousands of articles and chapters. I also manage social media for BYU Religious Education, BYU Religious Studies Center, Church History News, Religious Educator, and Pohnpei Church History.

      What inspired you to become a writer/editor?

      My parents and elementary school librarians hooked me on reading and inspired me to become a writer. Only later did I realize that editing could become a career.

      What has been the highlight of your career so far?

      A repeated highlight has been traveling with friends to research or to present papers, especially on Pacific history. My favorite places to travel have included New Zealand, Samoa, Tahiti, Guam, Chuuk, Taiwan, and Washington, DC.

      Another real highlight is working with Pacific scholars to write a history of Micronesia that will go in the Yigo Guam Temple.

      What was the best advice you’ve ever been given in your creative work?

      A grab bag of many years of advice:

      • Find the empty spot on the shelf and write for that audience.
      • Ask good research questions.
      • Pluck the low-hanging fruit of the internet and libraries. Then visit archives to dig into original research.
      • Network with other scholars and refine your work through informal peer review and then formal peer review.
      What advice do you have for someone just starting out in your field?

      Pay the price of learning to become an expert in your field.

      What keeps you inspired in your daily creative work?

      Traveling with friends to research or present papers is a huge motivating factor. I hope to travel to New York in 2021 to present at the Mormon History Association conference. I would like to visit the Yigo Guam Temple dedication.

      What would you like others to know about you?

      Like so many of you, I have a voracious appetite for learning, and for challenging my preexisting assumptions. My Facebook page shares my aspirations: As a writer and editor, I’m shaping a more just and sustainable community, nation, and world.

      My wife, Patty, and I live in Orem, Utah. We have four children and an adorable granddaughter. I like to ride my electric bike all over Utah Valley. I perform magic tricks and like to sing and play the piano and ukulele.

      Tell us about your work!

      I enjoy helping authors to publish and helping promote their work. I have more than thirty years of experience working with books, journals, magazines, newsletters, websites, and social media. I’m volunteering as the president of the Latter-day Saint Publishing and Media Association (LDSPMA), which I helped to found.

      I was hired in 2001 at the BYU Religious Studies Center. Since then I have led talented teams to edit about 250 books or book-length projects, which has garnered many awards.

      I have been an adjunct instructor of business writing, editing, and religion for BYU and Utah Valley University. Also, I have been an editor for the Ensign magazine, Church Publishing Services Department, and Deseret Book Company. I have presented at BYU Education Week, Latter-day Saint Publishing and Media Association, Mormon History Association Conference, Sons of Utah Pioneers, Pacific History Association, and Utah State History Conference. As a National Merit Scholar, I received my BA (cum laude) and MA degrees in English from BYU.

      Do you have a website?

      BYU Religious Studies Center, my personal blog and the Pohnpei Church History Blog.

      Where can we find you on social media?

      How to Start a Blog

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      By Oakli Van Meter

      Knowing how to start a blog is one of the hardest things, at least for me. My junior year at BYU, one of my professors said that we all should start a blog. She said it would be a great portfolio tool later on. I went home that day and started a blog. I wrote on and off for a while, then life happened. At the end of my senior year, I revived the blog for a class assignment. It felt great to have a required weekly post. Then once again, life got in the way and Wise Ole Oak is sitting quietly in the corner waiting for me to get back to it.

      Why, you ask, does anyone care about my sad excuse for a blog? Why does it matter? Because I’m a classic case of “what not to do.” That being said, I feel prepared to share my advice on how to start a blog—advice sown from the fields of my failure.

      First, choose a hosting platform.

      Do you research, but don’t overstress it. There are plenty of free platforms that are virtually the same. Choose one that’s easy to use. My personal favorite is WordPress, but there are plenty of other good options that you can learn about here or here. Keep your site simple but professional. You don’t want text boxes of filler text from the template still lurking, but you don’t have to fill everything up with stuff.

      Second, decide what your blog is going to be about.

      You want to focus on what would benefit your potential clients. Editors could focus on writing or self-editing thoughts. Social media gurus could post about how to use social media. Whatever you choose, make sure it’s something you’re passionate about. Something you can write about pretty much every week. 

      A woman planning a blog post.
      Third—and this is crucial—make a plan.

      When to post, how often to post. (Hint: Monday mornings are a great internet traffic time.) Without a plan, you’re going to struggle to keep up. Trust me, I know. Create a spreadsheet with dates and topics. Set reminders. If you can, write several blog posts over the course of a few days. Then you don’t stress-write two hours before you want to get it posted. 

      Speaking of posting, make sure you’re sharing your blog posts to your social media channels. (And if you don’t have any of those, create some!) If you have an email newsletter, include the link there. Anywhere that your desired audience could see it, post it.

      Finally, write. And enjoy it.

      Blogging shouldn’t be stressful. It should be an additional, fun way to engage with your audience or clients. If it’s becoming stressful, step away for a bit. The inspiration often comes away from the keyboard.

      ~~~~~~~~~~~~~~

      Oakli Van Meter is a wife, mother, and a freelance editor, writer, and blogger.