Articles

A Conversation with Adassa

July 12, 2024 By LDSPMA Leave a Comment

From the introduction to Adassa’s podcast interview with LDSPMA: Adassa exudes a zest for life. She’s fiery and confident and speaks with a passion that makes you want to eat whatever salsa she’s eating. Above all her fame, she knows what’s important and how to stay in an eternal lane. A proud descendant of Latin ancestors who sacrificed dreams and pleasures, Adassa is a talented musician of world-class renown who is the voice of Delores in Disney’s “Encanto.” She is wildly popular for her rendition of “We Don’t Talk about Bruno.” Her creative journey is inspiring and eventful.

Connie Sokol, the host of the “Called to Create” podcast, hosted Adassa in March 2023. Much of their conversation focused on how Adassa has kept her family at the center of her life while being called to create. Here are three ways Adassa has prioritized her family while continuing to create music for the world to enjoy.

Remember Family Stories and Sacrifices

Aspiring to be part of the music industry isn’t new to Adassa—both her mother and grandmother loved to sing and had dreams of being singers. Adassa herself dreamed of being a singer since she was little. Neither her mother nor her grandmother were fully able to live out their dreams—they instead went into the medical field.

Adassa shared her family’s story when she auditioned for “Encanto” at Disney. Her parents had both made many sacrifices to be able to come to the United States. As a result, Adassa had many opportunities that she wouldn’t have had without them. She says, “If this is all they (the producers) hear of me, they’re gonna hear my father’s name… I don’t know when I will have the opportunity for their names to be remembered in the minds of these creatives.”

Keep Family the Top Priority

Since being signed to her first record deal at eighteen years old, Adassa has traveled the world. Her career has given her opportunities to sing with Luis Fonsi, Missy Elliott, and Pitbull, among many others. She sang at Madison Square Gardens and in the American Airlines Arena.

Connie asked Adassa, “How did you keep your head? How did you keep grounded?”

Adassa said, “Well, family to me is number one and has always been my first love… the first thing is to keep them together.”

She went on to say that she wanted to be the best at the beginning of her career, so she had to study the market, follow trends, and be competitive. As a result, she became famous. She found herself pushing the line until she couldn’t go further. She was grateful for the opportunities she’d had in her music. And then she said, “I know what I believe and I know my principles, and I am unwilling to compromise my principles to go to another level.” She was comfortable, so she decided to retire. And then she was home, making bread and teaching her kids.

Connie later asked her, “You (and your husband) both are working in the same industry, and you’re both parenting, and then there’s gotta be time for you guys. How do you navigate the shifting of gears together?”

Adassa said, “I would say it becomes a list of priority. And for us, because our kids are first priority, we have tried to have a live-in [working style]… We kind of do it in the way that works for us.” Adassa and her husband Gabe, who is a music producer, take turns being the stay-at-home parent while they each travel, go on tour, and take advantage of the opportunities that come their way.

Don’t Be Afraid to Turn Down Money for Moments

Adassa’s family principles are very important to her. She has learned to say, “Thank you, but no” when an opportunity doesn’t line up with what she ultimately wants in life. She asks herself, “Does this align with my priorities and my principles?”

Adassa recommends that other creators imagine every step, every yes, and every no to achieve a dream. She said, “Like a chess game, you gotta see the end result before you move a piece.” Otherwise, creators could feel resentment toward their family members for unrealized dreams and expectations.

She has turned down seven- and eight-figure opportunities because they don’t align with her principles. She said, “Sometimes you have to say no to money so you can say yes to moments—and moments you can never get back.”

Adassa went on to say that moments are priceless. She looks for opportunities to take her family of seven children with her whenever she can. They come to see her perform and go on tours with her. “No amount of millions of dollars could ever pay for that moment that I’m gonna miss.”

This article is based on the Called to Create podcast featured during Season 3, Episode 5. You can listen to the full podcast here.

A Conversation with J. Scott Savage

June 19, 2024 By LDSPMA Leave a Comment

Tech executive J. Scott Savage had always dreamed of becoming an author; however, it wasn’t until the collapse of a $100-million deal to sell his internet company that he turned to writing to relieve stress. He explains, “I would write a few chapters, and my sister, DeAnne, would read it and go, ‘Hey, this is great. You’re going to write more.'” Encouraged by his sister’s positive feedback, he sent his high-tech thriller to Covenant Communications, a small Utah publisher. Six months later, they offered to publish his book. Looking back at his first novel, J. Scott says, “There are a lot of things that I would have done differently with that story now… But at the time, because there were no aspirations of getting it published, I didn’t know enough to know what I was doing wrong.” Despite facing numerous rejections after his first acceptance, he continued working toward his dream of writing books. He says the obstacles are all part of the process, and making mistakes helped him learn what he knows now.

Initially, he thought, “Okay, that’s it. I’m an author. I’m going to quit the high-tech world. I’m going to go buy a cabin by the lake, and then I saw my first royalties, and I was like, oh no, I guess I won’t do that.” If he had depended on the income from being a writer during the first two decades of his writing career, he would have likely given up. Instead, he realized that creators must engage in creative endeavors out of love for their art rather than financial gain. “You never want to tell someone, hey, you can’t make a living at this, because you can make a living at any creative endeavor. But you’ve got to start doing it because you love it because most creative people are not making enough money to live off it. And oftentimes, it’s combining it with something else or a different approach.”

Later, J. Scott transitioned into writing middle-grade fantasy books. He recalls, “So, I started writing adult books, didn’t think I could write kids’ books, but I eventually discovered that [writing middle-grade books] was… my calling, and my very first middle-grade book came out literally within months of… another recession.” He used the severance pay from his tech job to embark on a school tour to promote his debut middle-grade book. His efforts to promote the book weren’t successful in the way he had hoped, but he loved inspiring children to read and write. He recalls, “Looking back, though, what felt like a failure was where I really learned to do what I do now.”

J. Scott highlights the importance of treating young readers respectfully instead of talking down to them. When he visits schools, he shares stories from his own childhood that kids can relate to, like growing up with ADHD, wearing an eye patch, and going to speech therapy. He says, “As a writer myself, I think it’s valuable to know that someone who has published numerous books believes that others can do the same. My message to aspiring writers is to find their unique voice, make an impact, and celebrate their differences.”

In a world filled with countless distractions for children, J. Scott aims to provide opportunities for kids to learn to express themselves through writing. “Sharing stories can help us understand each other’s perspectives and appreciate our differences.” His two goals for nurturing empathy in young writers are to show them that reading and writing are fun and safe. “I tell them there is no wrong answer. I’ve had some somewhat questionable things that we come up with, whether a butt monster or a farting unicorn or whatever, but the thing is that once they know that there’s no wrong answer, that it’s not a right and wrong test, it changes things.”

Teachers verify that his teaching technique works, citing instances where children previously hesitant to write were inspired to craft engaging narratives, such as a story about a farting chipmunk. In the past, the teachers would have rejected this idea for being inappropriate, but because of his advice, “literally, by the end of the day, [the students] had put together a five-page story.”

By fostering a love for books in school-age children, J. Scott has been able to instill within them a desire to read that lasts throughout their lives. He is often approached by young adults who say, “I know you don’t remember, but when I was in fifth or sixth grade, you came to my school. I hadn’t read anything, but after your assembly, I wanted to read that, and I finished that book, and I told my mom I wanted to read more. I just wanted to come and thank you… it’s because of you coming and visiting my school that I love reading now and that I’ve continued to read.”

J. Scott’s life lessons and personal triumphs echo through the pages of his books. His narratives, replete with compelling characters navigating challenges, inspire readers embarking on their personal journeys. According to him, reading about characters in challenging situations triggers the release of specific chemicals in the brain. When young readers immerse themselves in books, the same chemical reactions occur. This phenomenon has a transformative power. Readers see their favorite characters triumph over adversity and think, “I can do that too!”

The positive messages J. Scott gets from readers and teachers help keep him motivated when the business of writing becomes discouraging. He points out that the goal isn’t necessarily to write the next bestseller, but to sell enough books to keep writing more. Despite facing times when he doubts himself and money is tight, he finds strength in moments when people tell him that his stories or classes made a difference in their lives. He shares a story about a friend who wrote a book that didn’t sell well. He assured her that it wasn’t her fault—it’s just how the publishing world works sometimes.

J. Scott encourages new authors to involve loved ones in their writing journey, seek local mentors and organizations, and use the internet to connect with like-minded individuals. He emphasizes that the gift of writing is a calling from God to impact lives positively. “Whether you’re writing your first book or your twentieth book or whether you’re selling a lot of books or not, whether you’re touring or whatever—I feel like you’ve been given that talent as a calling, and magnifying your calling doesn’t guarantee you’re going to make a lot of money or be famous, but it does guarantee that you’re taking those talents and you’re doing something with them.”

This article is based on the Called to Create podcast featured during Season 3, Episode 8. You can listen to the full podcast here.

Powering through Your First Draft

May 31, 2024 By LDSPMA 1 Comment

Congratulations. You’ve decided to write a book!

Whether you’ve plotted out the storyline or you’re writing it by the seat of your pants, you’re going to spend a lot of time in front of your computer typing. By the time you’ve finished, you’re probably going to hate your book. In fact, that will happen long before you finish.

Most people who begin writing a book will never finish it. They have a wonderful plot, dynamic characters, and a fantastic world, but the time-consuming effort to get their ideas onto paper will become so overwhelming that they just quit.

As a published author—both indie and traditional—I can completely relate to that feeling. The longest it has taken me to finish the first draft of a novel is 15 months. The shortest is four months.

I’ve learned quite a bit about how to write effectively and efficiently so I can power through and get the first draft of my manuscript completed.

I’d like to share four tips with you on how you can reach your goal of writing a book.

Set a Daily Goal

One of the best ways to power through your first draft is to set a daily writing goal for a minimum number of words you want to write.

The most difficult part of writing, for me, is starting on a daily basis. I tend to sit down at my laptop, but then I check Facebook, look at the news, see if the YouTube channels I follow have any new videos… You get the idea.

But I’ve found that if I can start writing and get 300 words, then I’m in a good rhythm by that point and can keep going to get quite a lot more. There are some days when I’ve been able to get over 3,000 words in one session!

Having a minimum daily goal will get you closer each day to finishing your rough draft.

Find a Group

The most effective way I have found to meet that daily goal is to find a “sprinting” group. These can be found in Facebook groups, on Discord, and other virtual social media platforms. If you are a member of LDSPMA, you can see if other members are already sprinting.

Here’s how sprinting works: At an agreed-upon time, writers get together virtually (or in person, for some groups). I personally prefer Facebook Messenger group chats, but some groups will use Discord or Zoom.

One person sets a timer for a set amount of time (usually 10 to 15 minutes). Everyone begins and writes for the entire time. The person timing lets everyone know when the buzzer has gone off, and everyone shares their word count for that time.

After a five-minute break, the timer is set again. You can sprint for just one round, or you can do four or five rounds! It all depends on how you and your group choose to do it.

I like sprinting because not only does it force me to write for a certain amount of time, but I am held accountable for what I do during that time. Even if you don’t want to sprint, having a group of writers to belong to will keep you accountable.

Don’t Self-Edit While Drafting

Sometimes your sprinting word count can be low if you are self-editing as you write. In fact, one of the biggest mistakes people make as they try to write a book is to edit themselves as they go along.

Don’t do that!

Of course, if you have a typo, you can take a moment to fix it, but don’t get caught in the trap of rewriting entire scenes that you don’t like.

Just. Keep. Writing.

Whether you’re sprinting, trying to finish a chapter on your own, or writing new scenes, just keep going! Hold on to that scene; don’t try to fix it or make it perfect right now.

That’s what editing is for! You’ll never finish your first draft if you get stuck on one scene or one chapter, trying to make it “just right.”

Use ChatGPT or Another AI

Sometimes as you’re writing, you’ll hit writer’s block. That happens to me quite regularly, actually. When that happens, I turn to ChatGPT. Now, I want to be clear: I do not use AI to write my books for me. At all. But I will use it as a way to get me past my writer’s block by triggering my imagination.

For example, if I need to write a letter from a character to her aunt, and I have no idea what kinds of “fluffy” things to fill it with so I don’t information-dump, then I will ask ChatGPT to write a letter.

Now, these snippets are not going in my book. Honestly, they’re usually terrible, but even if they were any good, they wouldn’t be in my voice or style of writing. Instead, I use them as a springboard. There might be one line or a topic that will catapult me into an ocean of ideas. Something as simple as “While at the inn on our journey, we met the most intriguing man…” will open up a host of ideas for the letter my character is writing to her aunt.

I know that ChatGPT (and other AI programs) are a bit of a hot topic right now, which is why I only use it as a way to get past my writer’s block. It’s not much different than asking your writing group or texting your mom and asking, “What kinds of things could this character write to her aunt in a letter?” and getting ideas from them.

If you feel uncomfortable with that idea, find a group of people (friends, other writers, family) you can ask these questions. It will serve the same purpose of getting your creative juices flowing.

You Can Get Your First Draft Done!

These four tips are how I am able to write several novels in a year.

Most people get stuck on their first draft because they want to make it “perfect” or “just right.”

Don’t let that be you—just write! Before you know it, you’ll have your first draft completed. Then you can begin to fine-tune it and turn it into what you want it to be.

You can power through and get your first draft done, which means you’ve written a book! It’s not edited yet, but as soon as you write “the end,” you’ve written a book.

And it’s an amazing feeling.

Tiffany Thomas

Tiffany Thomas is a chocoholic former math teacher with Crohn’s Disease and homeschooling mom of four kids. She is a published author of indie regency romances, as well as Lamb Books (early scripture readers boxed sets) through Cedar Fort. Tiffany and her husband, Phillip (who is an engineer) also work together on the blog Saving Talents, which (among other things) provides free Come Follow Me daily devotionals and FHE outlines for kids. They enjoy spending time with their family, geeking out over sci-fi together, and saving money.

Getting Started in Music Production

May 17, 2024 By LDSPMA 1 Comment

I am often asked how to get started with music production. Many of these people already have the recording equipment and a basic idea of how to record and mix, but they don’t all know how to create a song from scratch.

Blank Canvas Syndrome: BCS

As a songwriter or producer, having a “blank canvas” in front of you can be a total creativity-killer. If you have BCS, the answer is as simple as knowing where to start. And to learn to produce music, where to start is where someone else finished. In other words, we’re going to “reverse engineer” a song. Reverse engineering trains your ear to hear the detail in every sound that makes up the song, and until you hear those details in other songs, you won’t know how to create the sounds you hear in your head.

Pick a Song

First, select a song that you know you have the ability to recreate. I don’t play guitar, so I’m obviously not going to choose a guitar-heavy song. Virtual instruments are pretty amazing, however. If you are still learning your software and aren’t quite sure what instruments you have, that’s okay. This is how you will learn what you have and don’t have.

Don’t forget the vocals. If you are a singer, make sure to pick a song you can sing. If not, find a singer and pick a song they know. Give yourself the best chance of being able to replicate the song in every detail.

Now that you’ve chosen your song, import it into your DAW. Set the tempo, create markers at all of the verses, pre-choruses, choruses, interludes, notable moments (drops), bridges, etc.

Sounds:

Drums

Start with the kick pattern throughout the entire song. I usually use a kick sample rather than programming a midi note and then tweaking it. I have samples that already sound pretty close to the way I want the kick to sound, especially for modern music. I find the absolute closest sound to it that I can, knowing that I might still need to play with EQ/Comp before it’s right. Then I go through the same process with the snare hats, cymbal crashes and swells, and other percussion and sound effects.

What if you missed something? No biggie. You may notice later on when you are programming keyboards or synthesizers that there was this little triangle blip you didn’t notice before. Go ahead and add it as soon as you hear it. Get it in there. What if it takes 2 hours and you still haven’t gotten the kick drum to sound right? Move on. Get it as close as you can and take note about what you couldn’t get right. Then when you listen back and you can tell that your version sounds different than the original, you’ll remember what obstacles you encountered and hear what a difference those “little” differences make in the final product. This is part of the “learning to listen” process.

*Trick: Use your eyes when copying drum patterns. You can often see in the audio file of the original where drum hits are because there’s a big spike!

Bass

One of the best discoveries I made when I started programming/producing music was that the bass is the coolest instrument of all! You can replicate it, which will eventually help you figure out what your bass should do in a song you are producing from scratch. There will be some nuances that you will never be able to recreate using a virtual bass, even though you can get close. Most virtual instruments have amazing sounds including slides, string squeaks, string hits, etc. The point is that you are learning what a bass player does, what the tone of the bass is and how that sound adds to the character of the song. If you do play the bass, focus on getting the tone and the feel to match the song you are recreating.

Other Instruments

Begin programming all of the “inner” instruments. If you can’t tell what all instruments are there, just start with the most obvious one first. You’ll probably experience something I call the “zooming in” phenomena. The closer you listen, the more you hear. As you listen carefully, you’ll notice more sounds. And then more. It’s okay if you now hear a synth sound that you didn’t hear five days ago or even five minutes ago. Keep “zooming in” until you think you’ve gotten everything.

Since matching synthesizer sounds exactly can be hard, program the notes first then flip through synthesizer presets and find the closest one. Sound design is going deeper than what you’ll want to worry about at this stage, so don’t get hung up on matching the sound exactly for now. Just get as close as you can. This will help you to become familiar with your synths, which is imperative. Once you know what your synth presets sound like, you can work toward learning how to shape and design them to your desired sound.

Guitar tone is king, and nailing the tone just right can be an elusive moving target. There are literally thousands of combinations of settings when you consider every guitar knob, pickup switch, mic placement, amp knob, pedal possibility, effects processing . . . it’s mind-numbing. Needless to say, you could spend years just figuring out how to match guitar tone to your favorite songs. Just like the synths, get it as close as you can and then move on. You’ll get better and better every time you tackle this reverse-engineering exercise.

Trick: Make note of places in the song where there are breakdowns, soft choruses, intros, and outros. Oftentimes, these are the sections where you can better hear patterns or sounds that may be going on throughout the song but aren’t as easy to hear in other sections of the song.

Vocals

Begin with the lead vocal. Make sure the recording is clean and “uncolored” with room acoustics or outboard hardware that may add specific coloring to the track. You can add processing later. Once you have your lead vocal track, you get to listen to the processing of the vocal and try to match the processing on your copy song.

Now, work on the backing vocals. Zoom in closer and closer and notice every harmony, double, and stack. If you are not a singer, this might be difficult for you to hear at first. Work with your singer to pick out all of the parts and get them recorded. Don’t overcomplicate it! The harmony notes will most likely fit the underlying chords going on, so make sure to follow the chords and you should be in good shape.

For all elements now in your song, make sure you have addressed panning, EQ, compression, reverbs and delays, and other fun spatial processing. As with everything in music production, you will get better the more you do this.

You’ll notice that you started from the bottom and worked your way up. This is what I’ve found works the best for me. See if it works for you!

Becky Willard

Becky Willard’s music career spans nearly three decades working in nearly every corner of the music industry. Her passion is in finding and working with the most determined artists who are ready to take control of their artistic career.

She’s coached, mentored, and developed a number of artists who’ve been featured on The Voice, American Idol, America’s Got Talent, The X-Factor, and more. You can learn about her here.

A Conversation with Jane Clayson Johnson

May 3, 2024 By LDSPMA 2 Comments

Jane Clayson Johnson is a renowned journalist, author, public speaker, wife and mother, and member of The Church of Jesus Christ of Latter-day Saints. Jane uses her platform to advocate for issues like motherhood and mental health by drawing on personal experiences and helping others share their stories.

Jane’s love for storytelling and conveying information began when she was young. She recalls, “In high school, I devoured Time magazine from cover to cover every week. I just got lost in the stories of journalists in faraway places telling sometimes difficult and sometimes heartwarming stories. And I just thought it was such an interesting venue to share storytelling, get facts, tell the truth, and share that in a meaningful and informative way.”

After receiving a violin performance scholarship, Jane began her college career at Brigham Young University. However, she soon realized she wanted to pursue music as a hobby rather than a profession. She then shifted her focus to journalism and gained experience by writing news cut-ins for the campus TV station KBYU.

While leaving the Harris Fine Arts Center, she stumbled upon an internship opportunity at KSL TV. Despite the tight deadline, she drove to Salt Lake City to submit her application and secured the internship. She eventually transitioned from a part-time position at the station to a full-time role upon graduation.

Jane worked with the KSL Nightbeat newscast team, including Dick Nourse, Shelly Thomas, and Bruce Lindsay, who “took her under their wing.” She learned “to work hard and to be the first one in the door and the last one out,” “to be humble,” and to “respect everyone’s job and to learn from everyone because everyone has something to offer and something to teach you.”

Although Jane was happy working at KSL and had no plans to leave, her perspective shifted when an agent from New York contacted her about an interview opportunity with ABC News. Within a couple of months, she had moved to Los Angeles to work as a correspondent for affiliates around the country. She later became a network correspondent on World News Tonight with Peter Jennings. Her career took her all over the world, including assignments in Kosovo and Macedonia, where she reported on the refugee crisis after the NATO airstrikes. She also covered high-profile cases such as the O.J. Simpson trial and the fall of the Soto government in Jakarta, Indonesia.

Jane prevailed over tough competition when CBS launched a campaign to find Bryant Gumbel’s new morning cohost. Describing the role as a once-in-a-lifetime opportunity, she acknowledges the demanding schedule that required her to be up by 3:30 a.m., arrive at the studio by 4:00 a.m. to read newspapers and meet with producers, then present the news from 7-9:00 a.m. on air before providing updates for the West Coast two hours later. Despite the demands, Jane is grateful for the unforgettable opportunities, including covering major events like 9/11 and interviewing prominent figures such as presidents and First Ladies. She credits this experience for preparing her for the diverse seasons of her life that followed.

When asked how she maintains her composure during difficult broadcasts, like her coverage of 9/11, Jane reveals that she feels deeply and tends to over-empathize with her interview subjects. However, she realizes that a reporter is not the story but a conduit for the story. She adds, “I think in the days of kind of showmanship journalism, where lots of folks are trying to . . . be at the center of it all, I think we have to remember to have humility and to try to understand what another person is going through and to help them describe it.”

Jane relied on her faith to anchor her amidst the shifting responsibilities and challenges of high-profile journalism. In an environment where most people had never met members of the Church, Jane recalls, “I had to . . . stand up for my beliefs, and I always tried to do my best. I always felt like I was a representative for the Church and wanted to be seen as someone who lived the gospel in its purest form, which is to be an example of the Savior.” Jane regards her ability to believe as one of her spiritual gifts, which she attributes to her upbringing. She expresses gratitude for her parents, who taught her gospel principles while allowing her to make her own decisions. Once she developed her own testimony, she says, “I realized how precious it was and I didn’t ever want to do anything that would detract from living a life that would. . . allow me to feel the Spirit.”

Jane chose to transition to a new season of life when she met her future husband. Despite receiving a lucrative offer to return to ABC, Jane, then 36, decided to leave the fast-paced world of network news to start a family. Although this choice was met with skepticism from others, and the transition was difficult, Jane knew the decision was right for her. Reflecting on her journey, she emphasizes that individual circumstances and desires are crucial in life choices. She explains, “After working (at) quite a high level for a lot of years, I knew that I wanted to have a family, and I personally didn’t see how it was going to work to be able to do both. I know a lot of women do, but for me, this was the choice that I made.” She relocated to Boston, and within two and a half years, she and her husband welcomed two children.

While Jane had never planned to be an author, an idea for a book came to her in the early morning hours when she was caring for her newborn. She jotted down her thoughts on a yellow notepad. Before she knew it, a book had taken shape. Of the creative process, Jane says, “Each of us has experiences that we can translate into lessons for others.” Her book I Am a Mother challenges the notion that being a stay-at-home mom is not a meaningful or essential role. Hearing many moms say, “Oh, I’m just a mom,” prompted Jane’s desire to help women recognize the value and significance of their role. Drawing from personal experiences and those shared by other women, she sheds light on the often overlooked but essential role of motherhood.

In her second book, Silent Souls Weeping, Jane delves into her personal experience with debilitating clinical depression. Her struggle to navigate the darkness and isolation of mental illness inspired her to embark on a new journey to catalog stories of over 150 individuals who struggle with depression. As Jane notes, “We all have a weakness. We all have times in our lives where we need help, and we need to acknowledge that we need help.”

Despite initial apprehension about sharing such raw and vulnerable experiences, the overwhelming response from readers reaffirmed Jane’s conviction that openness and understanding are essential in combating the stigma surrounding mental illness. She recalls, “We . . . created a community and a conversation within our faith that hadn’t been had before.”

Jane Clayson Johnson’s remarkable journey can inspire us to have faith in our own creative paths and believe that we are being guided to what we should be doing. She admonishes, “No one should discount the experiences that they’re having, whether they be difficult. Whatever they are, they’re preparing you for the journey ahead.”

This article is based on the Called to Create podcast featured during Season 3, Episode 7. You can listen to the full episode here.

Pitching to Agents

April 19, 2024 By LDSPMA Leave a Comment

As a pitch and query editor at Eschler Editing, I know that in-person pitching can inspire fear in the most stoic of individuals. If pitching to an agent or editor gives you the heebie-jeebies, take comfort that you’re not alone, and then take a deep breath and get ready to shake it off. Because if you prepare, you don’t need to fear!

Up first, writing the pitch. Well in advance of the actual event, you should know the guidelines for your pitch—the duration of the session, the length of the pitch, and so on. Those are the parameters within which you’ll work.

In this article, we’re going to talk about writing and preparing a pitch that you’d deliver in person to an agent or editor in a 10-minute pitch session. Elevator pitches, one-line pitches, Twitter pitches, and other types of pitches can follow this same formula. See below for hints on tweaking for those formats.

So, Let’s Build Your Pitch!

Step One. Write down the following:

Title
Genre
Setting (where)
Protagonist (who)
Main Conflict (what)

Books are about someone. And they have stakes. You want to include both in your pitch.

Try to:

Evoke some emotion
Make your character stand out
Tell more about your genre without really saying it
Use as few words as possible

Step Two. Write down one vivid detail that makes any of the above elements in Step One different from everything else out there.

This is about making your story different. Think “Who, What, Where, and Why Should I Care?” It’s this last part that you’re focusing on here. Why should an agent care about your setting, protagonist, or main conflict? What makes them different?

Agents/editors read a lot of slush. They hear a lot of pitches at conferences. Why is yours special? That’s what you’re aiming to say here.

Step Three. Answer three questions:

What is the barrier between the main character (MC) and what he or she wants?
Who is the villain? What is the BIGGEST thing the villain is keeping from the MC that prevents the MC from overcoming the conflict?
Does the MC have any special abilities (doesn’t have to be paranormal) that MUST be mentioned?

Answering these questions helps identify the uniqueness of your character and the inherent stakes in your plot. Both are essential to a pitch, no matter its length.

Step Four. Write down three “big” words—evocative words—that relate to your story.

You’re only going to use one of these, and you’re going to put it in the last sentence of your pitch. It’s essentially your curve ball—the thing that makes an agent/editor say, “I need to read your full, stat.”

Step Five. Set a timer for 5 minutes and write:

A one-paragraph pitch for your novel using the information you’ve collected in steps 1–4. In the last sentence, use one of your three “big” words to finish the pitch. This is a cliffhanger pitch. You’re not giving a synopsis of the book. You’re dangling a carrot, enticing the agent or editor to ask for more.

It’s important to note here that the pitch should be about 5 sentences, or about 125 words.

Putting It into Practice—the Example

We’re going to write a pitch based on the movie How to Train Your Dragon, following the steps above.

One sentence from steps one and two: HOW TO TRAIN YOUR DRAGON (title) takes place on the island of Berk, where fifteen-year-old Hiccup (who) lives with his tribe of bloodthirsty Vikings—but he can’t bear to deliver the fatal blow to a dragon (something interesting/unique/vivid—and to make it even better, it’s the conflict).

Three sentences that convey the conflict and stakes from the three questions you answered in step three: Hiccup wants to impress his dad (the “wall”)—the tribe’s chief (more conflict)—with his dragon-slaying talents, so he enrolls in dragon training (bigger “wall”). Every morning he wields a mace and shield while sneaking off in the afternoons to play with the Night Fury he’s befriended. Eventually his weapons are replaced with games as he learns that dragons aren’t the monsters he’s been brought up to believe (minefield of conflict).

A final sentence from step four that has your “big word” and cliffhanger curve ball: Using his quirky sense of loyalty, Hiccup has one shot to prove himself and set a new course for the future of the entire tribe.

That’s it. Something you can easily memorize and recite in a couple of minutes. Make it snappy. Push yourself to write some awesome sentences. And stop at a point that makes the agent or editor have to know more.

Now’s the time to edit your pitch for length if you’re preparing an elevator pitch, a one-line pitch, or a Twitter pitch. See if you can take out the three middle sentences, leaving just your first and last. You might need to do some tweaking, combining, or rearranging. But at least you’ll have a base from which to work. Remember, all pitches should convey a unique MC who has a unique conflict with high stakes.

Step Six. Practice.

Practice in front of the mirror. In the car on the way to work. With a friend at critique group. Over the phone to your mom. Practice. Practice. Practice. You’re going to practice the pitch so much that you’ll have it memorized—which is the goal.

Whew! You’ve written and practiced your pitch.

Next, you’ll prepare for the actual session.

Preparing for the Live Session—a Few Tips

Level the playing field. An agent or editor doesn’t hold the key to your entire future happiness or your self-esteem. You weren’t hoping to marry everybody you ever had a date with, and finding the right agent is just the same. You’re both just looking for a good fit. Remember, the agent or editor is just a person. You’re a person. The agent/editor likes watching reruns of Seinfeld. So do you! Shake off the rejection anxiety.
Play to win. Research the agent. Know what the agent is looking for, what the agent has sold, and so on. You’ve written, memorized, and practiced your pitch. You’ve got this.
Act like the star player. Basically, this is a “fake it till you make it” statement. I’m telling you to pretend. Nervous? Pretend you’re not. Act confident. Act happy and friendly. Smile. Ask them how they are. If they’re enjoying the conference. Act calm, cool, and collected. Act like you’re exactly who they want writing books for them—because you are!
Leave time at the end for the agent or editor to talk. Realistically, introducing yourself, settling into the pitch, and pitching should take 3-4 minutes. In a 10-minute session, that leaves plenty of time for you and the agent/editor to talk more about your work.

While a request for the full manuscript is nice, it shouldn’t be your only goal. If you can get an agent or editor to give you feedback about your pitch—which is really feedback about your book—that’s a win.

Now, go write your pitch!

Elana Johnson

USA Today Bestselling Author, Top 10 Kindle Unlimited All-Star Author, and #1 Bestselling Author on Nook and Apple Books, Elana Johnson writes clean and wholesome contemporary romance, usually set on the beach or within the vicinity of the beach. Unfortunately, she lives in a landlocked state and must travel to the beach to get her fix, which her husband gladly accompanies her to do a few times each year.

She also writes contemporary Christian cowboy romance as Liz Isaacson and sweet romantic women’s fiction as Jessie Newton, and all of her books are part of the Feel-Good Fiction Books brand.

This article appears courtesy of Eschler Editing.

Making Connections at a Photoshoot

March 21, 2024 By LDSPMA Leave a Comment

Early on in my photography business journey, my subjects usually gave me stiff, unnatural-looking smiles. I had to reflect: what was I doing wrong? I knew telling them to smile or asking them to say “cookie” wasn’t the answer. There had to be a better way.

I read articles, watched videos, and learned how other photographers got natural smiles that made the clients love their photos.

Making connections and staying positive at the session were key. Keeping the photoshoot light and happy would, in turn, make the photos, and the subjects in them, light and happy. Putting down your subject or making them feel awkward would be the opposite of what to do to get the natural smiles that everyone is hoping for.

Individual Photos

Taking the extra step—which is usually just a quick text or two—of asking my client about my subject’s interests makes a huge difference. It’s like going into a photoshoot with 20/20 vision instead of going in blind.

So when I get to the shoot and ask 12-year-old Billy about his crush, Sally, he’ll wonder how I know that information, cringe at the question, but smile anyway because he’s thinking about her now. That natural smile now makes Mom happy. It replaces the awkward “there’s-a-camera-in-my-face” feeling.

Maybe Dad has a certain hobby. Asking him about it and letting him talk for a moment can really break the ice and make him more comfortable.

Maybe 16-year-old Janie is self-conscious about the way she looks in photos. A quick “Wow! You look beautiful!” as you’re sighting through the viewfinder and taking her photos can really bring out that real, natural smile that everyone, even Janie, is looking for. Doing this at the beginning of the session can also build her confidence for the rest of the shoot.

A session with an uncooperative 4-year-old who would look so cute if he could just put his hands in his pockets, rather than his mouth, could sound something like this: “Okay, but I don’t think John has pockets.” To which he replies, “Yes, I do!” And then he promptly sinks them in his pockets all on his own. When his hands come back out, try a quick, “I’m not sure your pockets are deep enough to hold your hands in there.” He’ll put them right back in to prove to you that they are.

Group Photos

After posing everyone, I’ll ask the whole group to do a couple of quick, amusing tasks and then look at me.

For example, I will say, while taking photos, “Okay, everyone, look at the person who is the best at video games.”

click click

“Now look at Mom.”

click click click

“Now look at the youngest.”

click click click

“Now look at me.”

Now they’ll all be looking at the camera and click, click, click, I’ve got my photo. Sometimes I have clients who are so serious about getting the task done that they won’t smile while they’re looking at me. I’ll say, “What’s wrong? Is there a monkey on my head?” Then the smiles and laughter ensue.

Knock-knock jokes are pretty universal. You tell one, then they tell one. Natural smiles usually happen at these moments too.

Get creative and try different things. Keep conversations open. Be interested in what they like and whatever they want to talk about. Staying positive and keeping the shoot light and happy is ideal for a satisfactory session.

Katie Gee

Katie Gee is a portrait and commercial photographer based in Utah County. High school seniors and families are her primary clientele. Her love of photography sparked as she started taking pictures of her five kids. Anything that has to do with nature is high on her priority list, so natural light outdoor sessions are her preference. Any hikeable mountain where there’s a view at the top isn’t off limits either.

A Conversation with Reyna Aburto

March 8, 2024 By LDSPMA Leave a Comment

Connie Sokol hosted Sister Reyna Aburto on the Called to Create podcast to discuss the beautiful ways the Lord works in our lives. Reyna shared how her experiences have shaped her and given her the personal strength to create.

Emigrating to the US wasn’t easy for Sister Aburto. Reyna said, “I think that the key when we go through those hard times is to just live one day at a time…do one little thing at a time. And I think that’s what I try to do, just concentrate on one little thing, line by line, precept by precept.” [4:40–5:10]

Connie agreed and said, “[W]e can feel like we’re constantly learning and in this limbo of.…I don’t know if this is what the Lord exactly wants me to do. When we feel uncertain so much of the time, …we have to draw on those gospel basics whether we realize them or not… Sometimes we negate that this experience is exactly what we need in order to more effectively share what the Lord wants us to share.” [5:18–5:38 and 13:20–13:33]

They then talked about how important it is to have a community of people to strengthen us. Sister Eubank was part of Reyna’s community when Reyna was serving as the second counselor in the Relief Society General Presidency. Reyna was writing her general conference address and expressed to Sister Eubank that she was trying to sound like other women who had spoken in general conference.

Sister Eubank told her, “You don’t need to sound like them. You need to find your own voice. The Lord wants you to have your own voice.”

Reyna knew Sister Eubank was right. She didn’t need to sound like anyone else. [17:45–18:03]

Reyna went on to say, “We just need to find and develop and increase those gifts that we have been given… And we all have them even if we want to be humble and not…acknowledge them…[W]e also have been given experiences that have shaped us, that give us empathy towards other people. So let’s just use those things that the Lord has given us… I think that if we are trying to glorify our Father in Heaven and our Savior, they will allow us to grow and to learn even more.” [18:11–18:55]

Reyna and Connie stressed how important it is to support others as well. Reyna said, “Life is worth living. And…we need to just rally around each other and to try to support each other… Every interaction that we have with a human being is an opportunity to build a bridge, to connect, to support, to listen, to love, and we have those opportunities every day of our life.” [26:48–27:16]

Connie and Reyna then talked about the importance of vulnerability in creativity. Reyna said, “When we have gone through hard experiences and we are trying to decide if we want to be vulnerable or not, we all have a different pace. And we should not force ourselves to be vulnerable. We need to be ready.” [20:35–20:50]

Connie and Reyna discussed how the Lord helps us heal through hard experiences. Connie said, “He always is layered. And in the process of you going through these experiences, He gives you opportunities to serve, which helps you heal from those experiences, and then share so that other people can heal from those experiences. The way the Lord works is so gorgeous.” [27:25–27:56]

In a Relief Society lesson in Connie’s ward, the sisters openly discussed Sister Aburto’s talk “Thru Cloud and Sunshine, Lord, Abide with Me” (October 2019). Connie said, “We were able to open up and connect, and hearts were knitted together in love, just like the scriptures say, because we were able to get real about those experiences and stories in a way that really hadn’t been done on that level yet.” [28:13–28:54]

Connie said to “Keep showing up, [and] keep taking the next right step.” [6:00–6:03] Connie then asked Sister Aburto if there are any tips she’d share for showing up during hard experiences.

Reyna said, “I think that prayer is very important… Every day of our life. Because we never know what is gonna come our way… We can start our day with a prayer asking Heavenly Father to protect us and to help us create that day in a way that is pleasing for Him. And then we can also have a prayer in our heart as we go through our days… But also, I think that looking at every experience that we have as a learning experience, even when things don’t go the way we expected. We should not look at them as failures. We should look at them as a learning experience, something that you’re learning that is preparing you for something else… We are always preparing for something else. It doesn’t matter how hard a situation is or an experience is, we can always learn from that and it will always make us stronger.” [29:58–32:32]

Connie said, “It’s in the daily doing. And it’s the living. The experiences that we’re having and seeing the beauty of it and seeing the purpose in it that then we can turn around and we can channel that and utilize it for good… It’s preparing you to be a more effective instrument…. You’re doing this for him! And it doesn’t matter what part you are, what step you are on that journey, …he’s gonna use it for good. So you don’t have to stress that, you just have to keep showing up for him.” [33:42–35:05]

Finally, Reyna shared some questions to help creatives learn from their tough experiences. She asked, “What am I learning from this? How is this going to help me in the future? How can I get closer to God with this experience? How can I connect with others? How can I use this experience to fill my heart with empathy toward other people?”

Reyna then reminded creatives, “[U]se those experiences to make you a better person, to make you a better disciple of Christ, and to glorify God who is in heaven because of all the miracles that you’ve had in your life.” [32:35–33:00]

This article is based on the Called to Create podcast featured during Season 3, Episode 21. You can listen to the full episode here.

Reyna Aburto

Reyna Aburto was born in Nicaragua and studied Industrial Engineering there. She holds a degree in Computer Science from Utah Valley University and has worked in the language industry for more than 30 years. Reyna and her husband own a translation business. She has served as Relief Society General Presidency Second Counselor and as a member of the Primary General Board for The Church of Jesus Christ of Latter-day Saints. She currently serves on the Correlation Committee in Church Headquarters. She is the author of Reaching for the Savior (Acudamos al Salvador, in Spanish), and co-host of the Consecrating Your Life podcast (@consecratingpod) with her daughter Elena.