Writing

The Importance of a Good Book Cover

April 20, 2023 By LDSPMA 3 Comments

When I decided to self-publish my Legends of Muirwood trilogy, I didn’t know a lot about book cover design. Actually, I didn’t know anything. It probably shows.

My goal at the time was to get the trilogy out in the world without spending a lot of money. I bought a package that included cover design through a self-publishing platform for a bargain price, and I gave some suggestions about abbeys, forests, and fonts. They delivered what they promised: three book covers. But they were all missing what really mattered—a way to help potential readers judge whether they might like the book.

The original covers of Jeff Wheeler's first three books.

As a hybrid author with over thirty published novels, I’ve gained an unusual perspective about the process of designing cover art. I want to give you three BKMs, or “best-known methods” about book cover design so you can see what an author—indie, traditional, or hybrid—needs to keep in mind when designing or choosing a cover.

BKM #1: It’s the Wrapper

Imagine standing in line at the grocery store and seeing a king-sized Reese’s Peanut Butter Cup on sale. You buy it with your groceries, get in the car, unwrap it, and prepare to sink your teeth into that chocolatey-peanut-buttery nirvana . . . but it’s a York Peppermint Patty. You might feel frustrated because you were expecting one thing and got another. Book covers, like candy wrappers, set expectations with the reader up front. The cover clearly shows the genre of the story.

It’s very easy to check on Amazon what the bestselling books are by category and see what design elements are common to the genre. You can look at the size of the fonts, the placement of the author’s name, any bestselling tags, and the color schemes. It’s not a coincidence that a Reese’s candy wrapper looks the way it does or that stores shelve similar items next to each other. Authors are brands too, so if you want a reader to anticipate a certain genre or style of book, it helps if your cover looks similar to others in the same genre.

BKM #2: It’s Professional

Long gone are the days when mediocre-to-cringeworthy book covers (like my original Muirwood ones) would be tolerated. If I tried that now, I can’t imagine what would happen. Readers do judge a book by the cover, so it’s important to hire a professional cover designer because you don’t get a second chance to make that first impression. In fact, especially in the indie space, even the New York Times bestselling authors I know will redesign the cover of a book when they feel it isn’t connecting with the proper audience. Even if the first cover looks amazing, it’ll hurt sales if it doesn’t resonate with the right audience. Many authors have created new covers and found that the second one worked better.

This year marks the 10th anniversary release of my Legends of Muirwood trilogy. We redesigned the covers to strengthen the brand for the series and tie the series in with other books written in the same world. There’s quite a difference from the originals.

The redesigned covers for Jeff Wheeler's first three books.

I highly recommend Bryan Cohen’s Five-day Author Ad Profit Challenge. Even if you haven’t written a book yet or have one to sell, you can still join his Facebook page and watch the videos when he runs the challenge. You’ll learn a ton (for free) about how Amazon algorithms work, how to design a cover, and how to write killer ad copy for your books. I wish this existed back when I first self-published.

Readers can tell the difference between a cheap cover and a professional one. Cover designers are mostly freelance these days, and with a little research, it’s not difficult to find ones you like. For example, most books include the name of the cover artist in the front matter, which you can see for free on Amazon using the “look inside” feature.

A screenshot showing where to find the "look inside" feature on an Amazon book.

I can’t recommend enough getting a professional to do the job right. There are cover art stock photos you can purchase if you’re on a budget, but at the very least, hire a graphic designer to help you with the fonts, styling, and sizing. The last thing you’d want is to spend a lot of time writing a book that no one will read because it looks amateurish. I was satisfied with the covers my publisher used for my first several books, but it wasn’t until they hired Shasti O’Leary Soudant to design the cover of The Queen’s Poisoner that I learned firsthand the power of an amazing cover. You know the saying that “A rising tide lifts all boats”? After that book came out, all my books began to sell better. I’ve now hired her to do some of my indie titles as well.

BKM #3: It’s Expected

Word of mouth is the number-one way people find books they enjoy. There just isn’t a replacement for the solid recommendation of a friend or someone you trust. Readers find new authors all the time through email subscriptions to Amazon’s top Kindle book deals, BookBub, or Goodreads. There is promotional text there, of course, but the cover catches the reader’s eye first. They look at the cover for a second or two before reading the blurb. If they’re still intrigued, they’ll click on the link to see how many reviews it has, how many stars it has received, etc. These are all ways that a book is “judged” before it’s read. The reader’s visceral reaction to the cover starts it off. That’s why readers expect the cover to tell them about the genre and author. They expect a title that’s easily searchable and interesting enough to entice them to learn more.

So, let’s get over the out-of-date and untrue adage about not judging a book by its cover. We base our judgment on if the wrapper matched the content, if it was professionally done, and if it met our expectations for what we purchased and why. A great cover can’t turn a meh book into a bestseller, but there aren’t many bestsellers with a meh cover. Writers today have to be professional to come up with stories that will keep a reader turning the pages. Thankfully, there are skilled wizards of the imagination who can help aspiring authors design book covers that catch readers’ eyes and delight their hearts.

Jeff Wheeler

Jeff Wheeler is the Wall Street Journal bestselling author of the First Argentines series (Knight’s Ransom, Warrior’s Ransom, Lady’s Ransom, and Fate’s Ransom); the Grave Kingdom series; the Harbinger and Kingfountain series; the Legends and Covenant of Muirwood trilogies; the Whispers from Mirrowen trilogy; the Dawning of Muirwood trilogy; and the Landmoor novels. Jeff is a husband, father of five, and devout member of his church. He lives in the Rocky Mountains. Learn more about Jeff’s publishing journey in Your First Million Words, and visit his many worlds at his website .

How I Research for a Historical Project

March 31, 2023 By LDSPMA 2 Comments

By Heather B. Moore

Some people love research, while others don’t. They want to get into the meat of writing as soon as possible. But if you’re planning to write a historical novel or other project, research is vital to developing the story and bringing credibility to your work. As the author of dozens of historical novels set in eras ranging from ancient Israel, Mesopotamia, the Georgian era, the Regency era, the Victorian era, the early 1900s, World War II, the early Cold War era, and the 1980s (yes, that’s considered historical now), I’ve learned a few tips and tricks to help me tackle each project as it comes along.

Search for Sources

I search on Amazon or other new/used book sites and decide if there are books that I’d like to own so I can have them constantly at my fingertips. If possible, I like to get the paperback version to annotate, the ebook version to do a quick search for a particular key element, and sometimes the audiobook to immerse my brain in the era. I own all three versions of some research books. You can also search Google Books and find older digital books that are absolutely free. YouTube has recently become a key source for me with the plethora of documentaries and shorter historical pieces that are available.

Determine Which Sources to Use

Since you can’t read every book written about a subject (unless there are only a few), you might have to be selective. On average, I read five-ten books about a historical subject in preparation to write a book. Some sources are a gold mine. Other sources might just be more of a quick reference to verify the uniforms worn by a particular army during a specific war. Online articles (including Wikipedia) can be great quick go-tos. You can check at the bottom of the articles as well for further sources as needed.

Research Key Elements

Don’t try to be the expert, but research enough to flesh out your story and bring authenticity. You probably don’t have ten years to research everything you can about Italy in the seventeenth century, but you can zero in on several key elements, situations, and cultural points in order to create a vibrant story that makes the reader feel as if they’re looking into the era through a camera lens.

What are these key elements? Start with the five senses.

Touch—what do things feel like? Are your characters sitting on stone benches? Bamboo chairs? Scratchy woolen blankets?

Sight—what is your character seeing? A bombed city? A river meandering through hills covered in small wooden huts? Tropical trees? Sand and rocks?

Hearing—what sounds are in the setting? The puttering of a small vehicle? The clattering of horses’ hooves on cobblestone?

Smell—does your character live on a farm? By the ocean with the scent of sea breeze as a constant companion? Is it spring with blossoming fruit trees?

Taste—what kinds of food surround your character? Do they spend their days in preparation? Is food a main part of their day? What plants and crops are native to the country you’re writing about?

More elements include:

Major historical events during your story’s timeline. You can’t ignore a major historical event (or weather event, for that matter) if your story covers that day/week/month/year. If for some reason, you do decide to ignore or brush over a major event, document the reason why in your chapter notes or an author note as a disclaimer.

Government/politics. Just as our modern lives are framed by the laws of our land, so are historical characters’ lives. What types of laws were in place? How were criminals dealt with? Were there discrepancies between the sexes or racial groups?

Religion. Even if your character isn’t religious, others around them will be. Religious beliefs can also be a major character motivator, so make sure you aren’t skipping over it in a main character or sub character.

Setting. A historical setting becomes a character of its own. By writing about the past, you are researching old information instead of brainstorming new ideas and inventing new things, like you would for sci-fi or fantasy. The setting can affect characters’ choices and motivations. A story set in the middle of a Minnesota winter has a completely different feel than one set in sunny San Diego.

Dialogue. This can be debated both ways, but generally keeping your dialogue free of modern cliches is very important. Most readers don’t want to read formal, stilted, cumbersome dialect, so find a handful of words that will keep your reader immersed in the historical era. Depending on your time frame, instead of “kitchen,” you might say “cooking room,” or instead of “bedroom,” you might use the more historical-sounding “bedchamber.”

Start Writing

You don’t need wait to write until you have done your research. Doing both at the same time is often necessary. I’ll typically start with research—reading sources and taking notes—and when I feel like I can effectively write the first few chapters of the book, I’ll begin writing, knowing there might be some stopping points along the way to deep dive into more sources. I try not to write too far ahead of my research, though, or I run the risk of writing an entire scene that has to be greatly revised.

Everyone’s method will vary, but hopefully something from my journey will be useful to you.

Heather B. Moore

Heather B. Moore is a USA Today bestselling author of more than ninety publications, primarily historical and #herstory fiction about the humanity and heroism of the everyday person. She attended Cairo American College in Egypt and the Anglican School of Jerusalem in Israel. Despite failing her high school AP English exam, Heather persevered and earned a Bachelor of Science degree from Brigham Young University in something other than English. Heather dives into the hearts and souls of her characters, meshing her love of research with her love of storytelling. You can learn more about her on her website.

Tips for the Creative Parent

March 3, 2023 By Tristi Pinkston 2 Comments

As parents, we want the very best for our children, and we devote a certain amount of time each day to seeing they have what they need. As children of God ourselves, we also feel the heavenly pull to “create something that did not exist before,” as Dieter F. Uchtdorf reminds us. Creation is a godly attribute, and our participation in the arts is pleasing to our Father in Heaven.

The book of Ecclesiastes tells us that to everything there is a season, and we may feel that our endeavors need to wait until our children are older. I certainly felt that way when I began my family, but then I was strongly prompted not to ignore my desire to write. It wasn’t easy, but as I learned to juggle my schedule, I was able to balance motherhood and a stay-at-home career, which proved to be necessary as the economy fluctuated.

Perhaps my experiences can be of use as you seek time to explore your creativity while also raising your family. My thoughts are geared toward writing, but they can be adapted to any artistic endeavor.

A young mother writes on her computer while balancing a baby on her lap.

Preparing Meals and Snacks

While it’s best to prepare foods from scratch when possible, there are times when that’s just not reasonable or feasible. Simple breakfasts like cold cereal will do in a pinch (there are varieties with less sugar). You can also do cheese, crackers, carrot sticks, and lunch meat for lunch. I do try to prepare “actual dinners,” as my daughter puts it, and I do make breakfast and lunch, but on days when I’m seriously writing, I let mealtimes become more casual. Some ideas:

a. Keep yogurt in your fridge for a quick snack for you or the kids. Yogurt and a banana make a great breakfast, too.

b. Take a loaf of bread and make it into a whole stack of sandwiches. Then slide the sandwiches back into the bread sack. When someone needs a sandwich, they can just grab one out of the fridge.

c. Designate one crisper in your fridge to be a “snack drawer.” Fill it up with apples, cheese sticks, yogurt, etc. When your children want a snack, tell them to go get something out of the “snack drawer.” You can do the same thing in your cupboard. Make a basket with pretzels, raisins, crackers, etc. and have that be the special “snack basket.” You can take sandwich bags, break the packages down into serving sizes, and you’re your children they can have one so they don’t run off with the whole box.

d. Make meals ahead of time and stick them in the freezer.

e. When I buy a large package of meat, I like to cook it all up, divide it, and then freeze it. That way, when I go to use it, I just warm it through instead of having to both defrost and cook it.

f. Make tomorrow’s dinner while you’re making tonight’s. Cover it and put it in the fridge, then just throw it in the oven tomorrow night.

g. Teach your older children how to make sandwiches, warm up soup, prepare drinks, etc. They get a sense of pride in their accomplishments when they are allowed to help make a meal.

These are all things you can either direct from your desk or will help you spend less time in the kitchen, which equals more time at the computer.

Entertaining the Troops

a. There are many questionable streaming services and we need to make careful viewing choices, but there are some wonderful programs that are fun and educational. My kids have learned a lot from shows like CyberChase, Reading Rainbow, Sesame Street, The Magic School Bus, and the like. We also love Veggie Tales, which is based on Bible stories. There’s nothing wrong with turning on the TV and letting your kids watch a positive show while you write—keeping everything in balance, of course.

b. Get some paper and crayons and let your kids “write” a book of their own while you’re working.

c. Ask older children to read to the younger ones.

Simplifying Housework

a. I have to leave my desk and walk around periodically, so while I’m up, I’ll change out the laundry and put in a load of dishes. Usually by the time I’m done doing that, I’ll be ready to get back to work.

b. The happiest children are the ones who feel they are valuable in their homes and who have a sense of purpose. When you teach your children to do chores, you are helping them to feel needed. Of course, keep the chores age-appropriate so they aren’t unfair and don’t become overwhelming, and work alongside the child. As you team up to turn a half-hour job into a ten-minute job (freeing up twenty minutes), you’re also drawing closer together.

c. Reevaluate your thinking about housework. Are there ways you could simplify your routines? Can you put up with toys scattered across the floor for a little while so you can finish your chapter? Is it necessary to have your dishes perfectly stacked all the time? When you’re on a roll with your book, it’s okay to let some things slide until you’re done and catch up later.

Organizing Your Time

a. I like to assign certain tasks to certain days of the week. For instance, while I was a Cub Scout leader, Wednesday was Scout Day. After lunch, I’d sit down and review what I needed to do to prepare for the meeting at 4:30. I wasn’t writing during this time, or grocery shopping, or anything else. After the boys left, I’d look at the next week’s meeting. I’d do ahead-of-time prep work, and I’d put needed items on my shopping list. Then I didn’t have to think about it again until the next Wednesday. When I was a representative for a local direct sales company, Tuesday was my prep day for that. Look at your life – are there tasks you can isolate to one day a week?

b. Create an errand day. I used to run out and do errands several times a week, and I found I was away from home a lot. Now I designate an errand day. This usually coordinates with payday. I’ll pay the bills, and then I’ll go out and do my grocery shopping, trip to the post office, etc. all at once. It makes for about a two or three-hour trip, but it’s better for me to get it done and over with.

In each of these things, seek the guidance of the Spirit. You will be directed to fun activities for your children and ways to delegate and organize. You’ll find that you’re prompted to know when your children need you most and it’s time to put down your project, and you’ll be led in how to meet their needs most effectively. The Lord will bless your sincere desires to serve Him both as a parent and as a light to others by means of your art.

About the Contributor

Tristi Pinkston is the mother of four, the wife of one, the author of one hundred and seventy-five, and the editor of oodles. She serves as the chairman of the board for the Bear Lake Arts Council and participates enthusiastically (if not with utmost skill) in their theatrical productions. She is currently the editor-in-chief for the resource library here on the LDSPMA website. You can learn more about her on her website.

Channeling Your Inner Voice

February 17, 2023 By LDSPMA Leave a Comment

Okay, I’ll admit it: I love NBC’s The Voice. It might be because of the amazing talent that presents itself on stage each week. It might be because of Adam Levine. Either way, if it’s on, I find myself dropping everything and listening. I can’t sing for the life of me, but I can imagine what those contestants must be feeling as they get on stage, hoping that one of the judges will pick their voice.

As a writer, each time you send out a query, it is your own personal The Voice audition. Readers, agents, and publishers all want the same thing—a book they connect to and can’t put down. Most often, that means a book with voice. You’ve read it on agent page after agent page: “I’m looking for a fresh, unique voice.” “I love a totally original, hilarious voice.” “I want to represent stories that have an emphasis on voice-driven narratives.” “I love strong voices.” All those quotes are from actual agents who are currently seeking clients. The bottom line? It’s all about VOICE!

What Is Voice?

Let’s look at four distinctions that can help you figure out what voice is, how to find it, and how to mold it for the purposes of your book.

Style: To be clear, style and voice are not the same thing, although they often influence each other. Style, as the dictionary puts it, is a “distinctive manner of expression.” It relates more to your words, the syntax you choose and reject, the way you compose your sentences, and the order in which you string the sentences together. Style (and, consequently, voice) can be short and to the point or long and flowing, flowery or blunt, conversational or formal. The audience to which you are writing helps determine the style. A gunslinging Western will likely have a much different style than a YA vampire romance.

Voice: Voice, on the other hand, is the unique point of view through which you see the world. There are many ways to qualify that sentence—and debate it. Is it your quirky personality inadvertently coming through? Or is it a deliberate lens you apply to a particular story? For example, you, through your narrator, might frame everything from a skeptical or cynical point of view. Or you might see everything through a lens of hopefulness, a viewpoint that will come out in the narration—expressed, of course, in the style (the words and word relationships you choose). There may be a combination of whimsy or humor or stoicism or pragmaticism or a million other permutations that flavor your personal paradigm and the lens your narrator uses. To avoid a semantics debate and focus on what’s useful, know that either view of voice (the deliberate lens or the inadvertent personality leak) will get you where you want—just focus on those unique points of view that create a colorful narrative.

Character voice vs. author voice: Since voice springs from deep within the author, it will influence, often at a subconscious level, the characters’ voices. That being said, it is important to note that an author’s voice and a character’s voice can be different. Your character does not need to talk like you do. Well-drawn characters will have their own personalities, as well as their own unique worldviews, but your point of view on life will influence how that unique character expresses his or her unique point of view (yes, dizzying)! For instance, no two authors will give the same voice to a thirties-something, dark-haired female accountant who loves sushi.

The angle: Another way to look at the lens or point of view is to call it an angle. This is easiest to grasp in terms of nonfiction. In nonfiction, the fresh angle or lens through which you look at your material is often more overt than in fiction. If you are writing about the health of the body, for example, are you looking at it with a humorous, entertaining, thought-provoking lens, or with a more scientific approach? Or are you focusing on the facts and the applicable changes one could make to his or her health? Your agenda—your purpose for writing—will largely affect your approach to the material and your choice of style. This combination of style and approach/angle can make for “a new voice.”

A good fiction example is The Invention of Wings by Sue Monk Kidd. She takes a much-covered topic in fiction—slavery—but examines it through the eyes of early female abolitionists who were also early feminists. The exploration of the connection between abolitionism and feminism (and slavery as it applies to the body and mind) is a fresh angle, and the character POV lens through which the story is told is also unique. Even more exciting, Sue Monk Kidd has a distinctive author voice that permeates all her books, even though the voice of each character is highly differentiated from all others she’s written (I call it her “quiet-power-poetic-wisdom” voice, and it is recognizable through her writing style but also her world views that emerge from each book). Her books would be great to study if you’re trying to understand the ins and outs of voice. Watch for patterns in her authorial “voice” (across her fiction and nonfiction) and then note how she uses fresh angles to create a compelling and original voice for each character and book.

How Do You Find Your Voice?

Embrace What Makes You Extraordinary.
Part of finding your voice entails learning to appreciate your individuality. “We are all, each and every one, unique in the Universe. And that uniqueness makes us valuable” (James A. Owen, Drawing Out the Dragons). James has it right. The more you come to understand that, the closer you get to understanding your voice and how to use it most effectively. There are many talented authors out there, and sometimes, as you read an amazing book or story, you may feel that spark of longing to create something just as moving for someone else. Too often, we think the only way to do that is to sound like the author who inspired us. But as much as an author speaks to your heart and mind and soul, remember: the world already has that voice. What it doesn’t have yet is your voice. Get to know yourself—pay closer attention to what engages your curiosity, intellect, passions, and so on. Have others tell you what interesting, quirky, endearing, and annoying qualities they notice in you. Write down snippets of thought you have about the world around you.

Discover Your World.
Your voice is shaped by what you know and what you experience, so get out and learn. I don’t mean that you need to move to Fiji or climb K2 (unless you want to, of course). But visit the world around you, from museums and plays to natural wonders and sports events. Take a class. Try an activity totally outside your comfort zone. If you typically spend the weekend tailgating, attend the opera—and vice versa. If you get the chance, live in another state or country, even for a short while. Volunteer. Travel. Serve. Study. Work. Play. In short, live. Exploring—and challenging—your views and experiences will expand your voice and allow you to tune in to others’ views vicariously, enabling you to write characters with their own unique voices.

Read.
Read history, travel, psychology, mythology, economics, business, biography—read anything and everything. Reading not only expands your world but your knowledge about the world. Learn to look at things differently, and then experiment with showing that in your writing. Find authors you love and study them. What do you admire about their voices? Are you drawn to humor? Maybe there is a natural comedian in you just waiting to get out. Do you love the probing, expansive qualities of deep nonfiction? If you love it, it is probably because there is some of it inside of you.

Write.
Author Sarah Beard (Porcelain Keys) said, “I think I found my voice about halfway through my second round of revisions on my first novel.” I’ve also heard it said that you have to write four or five novels before you find your voice. And then there are people who just have a natural voice right out of the gate. No matter what camp you fall into, you will never find your voice unless you’re writing. If you’re struggling to find it in your story—or simply to recognize it—try some writing prompts. There are dozens of books and sites out there that will give you ideas for pushing your creativity from its comfort zone. This is the space where insights are most often born. (Do them with a friend and compare how your voices—your unique points of view—differ.)

Finding your voice might be one of the hardest things you have to do as a writer, but don’t make it harder than it needs to be. The most effective way to kill your voice might be by trying to make it something it isn’t. Be yourself. It’s your voice; set it free!

Do This Now

Read what you’ve written and ask, “Does that sound like me?” If there are places where the answer is no, then fix them. Next, pay attention to how you talk. Are there certain things you say that are just you? I can’t hear the words “I know, right?” without thinking of my oldest daughter. If you need to, record yourself. If you still can’t hear your own unique vocabulary, ask others what they hear in your voice.

Do a free write. One of the best ways to find your voice is by not holding it back. Just let yourself write and see what comes out. Don’t try to correct yourself. Don’t think; just write. A lot of times, your first try just may be your best work.

Love your story and your subject matter. Chances are, you can tell the authors you gravitate toward really like (or care about) what they’re writing. There is a certain enthusiasm in their writing, and it reflects in every word. This doesn’t mean you have to write only about butterflies and rainbows. Maybe you get a thrill out of scaring your audience. Maybe you love the workings of the human mind. Maybe you’re a history nut. Even hard, scary, painful things in life need to be explored with conviction and passion. Write about what you love, or what you care deeply about, and your inner truth, joy, and purpose—your true voice—will manifest itself.

(Written by Sabine Berlin with Heidi Brockbank and Angela Eschler. Reposted with permission from Eschler Editing.)

How LDSPMA Changed My Life—- and Can Change Yours

June 24, 2022 By Tyler Bryan Nelson 1 Comment

Some lucky people know what they want to do early in their lives. Their career paths are clear straight lines. Far more frequently, though, career paths wind and twist and turn and tumble. They’re bumpy; they have ruts and potholes. They split off into the trees without road signs or mile markers. Maybe that’s why they’re called career “paths” and not highways or boulevards.

A few years ago, I was on a particularly winding, rut-filled path myself. But in the world of creation, no matter whether you are on a straight path or a winding one, we all are going to need help at some point. We will need guidance, information, or encouragement.

I needed all of that. And that’s what LDSPMA gave — and still gives — to me.

Starting to find direction

When I returned from my mission to Russia in August of 2018, I had no idea what I wanted to do with my life. I had dabbled with health care and law in high school but found both unsatisfactory. I liked sports, I wasn’t interested in it as a career.

When I first got home, I believed what many missionaries do, that I could continue my mission by teaching seminary. That idea faded quickly, and I was left in limbo.

We all are going to need help at some point. We will need guidance, information, or encouragement.

While I drifted in uncertainty at Utah State University, I took a humanities class taught by former LDSPMA Education Director Joseph Batzel. In the class, we discussed various types of art and media, and learned to evaluate and think critically about their value.

Near the end of the semester, we had a large assignment. I wrote a parody of Sherlock Holmes where he works as a janitor at an elementary school. Watson is split into two separate teachers, Ms. Watson and Mrs. John. There is a little mystery about a tipped-over garbage can and hidden treasure. It’s a piece I’m still proud of today — although I probably would have forgotten about it if it weren’t for Professor Batzel’s reaction.

He wrote a thorough evaluation of my story, brought me in to talk about it, and sang a few of its praises to my classmates. I was embarrassed, but proud at the same time. I’d worked hard on that Sherlock Holmes story, and Professor Batzel recognized that. He knew it wasn’t going to win any awards, but he saw its potential and encouraged me.

Not long after that, he introduced me to another of his writer friends, who was another LDSPMA member. This friend was putting together an anthology of short stories. I submitted a story, and a few months later I had my first published work ever. And, my first milestone on my new path.

Meeting others on the path

I attended my first LDSPMA conference in 2019. I was nervous, and didn’t know what to expect. Beyond connecting and working with Professor Batzel and a few students in my creative writing classes, I had never really networked before. But on the first day that I walked into the conference, I felt welcomed.

We started in the Conference Center on the Brigham Young University campus. In the large crowd, I was waved down by Professor Batzel. He introduced me to a member of the Osmond family, Justin Osmond.

Five minutes later, I was listening to Elder John H. Groberg (as in John H. Groberg of The Other Side Of Heaven) give the keynote address on creating uplifting media. I checked the rest of the schedule. There would be presentations from Lisa Magnum and Chris Schlesinger from Shadow Mountain Publishing, T.C. Christiansen the filmmakers, Janice Kapp Perry the composer, and Jennifer Sterling, sister and assistant to Lindsay Sterling.

I listened to professionals and enthusiasts from all branches of publishing and media present their advice and passion purely for the benefit of others over the course of the weekend conference. In those few days, I learned about networking, marketing, managing writing schedules, how to find an agent and a publisher, and so much more. I went from feeling like writing could be a hobby…to something that I could actually make into a career.

The power, purpose, and spirit of LDSPMA

Since attending my first conference in 2019, I have attended other conferences and taken part in Zoom meetings with other LDSPMA members. Each interaction has uplifted and encouraged me.

I love writing for the LDSPMA blog from time to time. Working with the other writers and editors has made me a better writer. Every person not only wants to get better at what they do, but help others get better.

That’s the spirit of LDSPMA.

I went from feeling like writing could be a hobby…to something that I could actually make into a career.

LDSPMA’s purpose is to “empower Latter-day Saints to become voices of light and truth in publishing, media, and the arts.”

And I’ve found that to be true.

LDSPMA gave me a foundation to start a career in something I love. I write for LDSDaily.com, I have published my first book, and I run a podcast called Mission Report designed to instruct future missionaries on how they can better prepare for their missions.

I’m grateful for the resources and knowledge LDSPMA supplies me with. I look forward to attending more conferences, associating with the members of LDSPMA, and gaining more ability and understanding of how to uplift and inspire others.

From once feeling lost, I now love the path I’m on, and I look forward to what lies ahead down the road.

Tyler Brian Nelson

After serving a mission to Samara, Russia, Tyler graduated from Utah Valley University with a degree in Creative Writing. Tyler is the author of Away From The Sun, a short collection of his written works, is the host of the Mission Report podcast, and runs the To Be Determined… blog. He lives in Provo with his drop-dead gorgeous wife, enjoys playing basketball, playing the banjo, studying history, and collecting Pokemon cards.

How to Publish Your Audiobook for Less

April 28, 2022 By Sapphire Hodges 2 Comments

Julie MacNeil thought her work on her award-winning book The 50-Year Secret was done when she published it. Although she did successfully find readers, many of her friends told her, “I don’t read much, but let me know when it’s on Audible!”

In the ever-shifting world of publication, authors must keep up with current trends to get their work published, noticed, and to increase shelf life. One of the biggest recent developments is streaming audiobooks on platforms such as Audible.

Streaming on Audible comes with several advantages, as Julie discovered when she researched the platform. There are far fewer books on Audible as opposed to ebooks or in print, and its connection to Amazon is enormously powerful in finding new readers (and listeners!)

How to publish on Audible (the easy way)

According to Julie, the easiest and fastest way to publish on Audible is to hire a professional narrator using Audible’s “back office” site and service called ACX.

The first step is to apply and get accepted for publication with Audible. Next, create a client account on ACX. From there, you can browse the profiles of the people who narrate books. You can listen to voice samples, and even solicit auditions from prospective narrators.

Audible’s connection to Amazon is enormously powerful in finding new readers (and listeners!)

Once you find someone who’s a good match for your work, you and the narrator negotiate a price. Prices tend to be high — possibly thousands of dollars or even split royalties — because these narrators are professionals. While narrators work on recording, sections are sent to both the author and Audible for approval before being published as one whole book. When it’s done, your book will be available on Audible for purchase and streaming.

This is the most common way to publish on Audible. However, Julie decided to do something different.

The 50-Year Secret

For Julie, writing and publishing her book wasn’t about fame or money — it was about saving lives.

She had already lived through several difficult events in life, from bullying to abusive relationships, when she discovered through a chance DNA test that she had a rare liver disease called alpha-1 antitrypsin deficiency.

The genetic disease is potentially fatal, but because it is a tricky disease that can often manifest as respiratory rather than liver problems, an estimated 90% of people who have it are undiagnosed. So, Julie was especially glad that she found out.

“I found it really empowering to learn about my disease,” Julie told me in a recent interview. “I wanted to encourage others to … be proactive about their health. Even if you find out you have it or some other disease — even if it means you might die young — I hope you’ll make the most of life.”

Because Julie was adopted, her doctor suggested she try to find her biological family so she could warn them about the disease and encourage them to get tested. Her book chronicles this journey of finding her biological family. Although her father had already passed away from alpha-1, the lives of other family members were saved because they were able to get treatment for the disease they might have died of but never known about.

Julie wrote her book largely because she wanted to help bring awareness to others about alpha-1 and encourage more people to get tested — and maybe save their lives too. Getting on Audible would amplify her message beyond Amazon.

How to publish on Audible (the cost-effective way)

Julie figured out she could still get her book on Audible — and save money — by doing more of the process on her own.

First, she bought a software program for recording and editing audio called Hindenburg. Julie heard about it at a writing conference where she was nominated for an award for her book and was impressed with some of its features. Besides important tools like filters for canceling background noise, she said, “Hindenburg has classes and deals and free trainings to help you learn how to use it.”

Armed with her own software, Julie didn’t need to choose a narrator on ACX. While some authors choose to narrate their own books, she enlisted the help of her friend, Christina Betz (aka Tina) to read for her. Tina set up her own account on ACX as a narrator so that Julie could select her, and then they negotiated their own deal. Tina had never done any professional narrating before, but she did have an advantage because her husband had a recording studio in their home for his own work.

The longest part of the publishing process was recording because there was a learning curve that Julie and Tina had to overcome. Tina would read a section and send it to Audible for approval, and Audible would reject it if it wasn’t perfect. In the beginning, recordings were often rejected, most often due to background noise. Tina had to make her recording studio more soundproof and get better microphones. Tina and Julie even had to change the lights because professional recording equipment can pick up many lights’ hum.

Writing and publishing her book wasn’t about fame or money — it was about saving lives.

After about six months of trial and error (and help from another friend who worked in audio and video marketing), they were finally able to produce quality recordings that lived up to Audible’s standards. After that, it only took Tina about a week to record the 6-hour audiobook. The book was submitted in pieces and finally published all together as an audiobook.

And now, Julie finds it’s easier to find listeners than readers.

If she had to do it again…

With the gift of hindsight, Julie told me she wouldn’t change anything. The hardest part, she said, wasn’t the long recording process. “It’s getting people to leave reviews!”

I asked her if it would be practical for other authors to do what she did to get on Audible. “It’s the cheapest way,” she said. “We could have hired someone else who had the recording equipment, but it might have cost thousands of dollars. It took a long time, but we learned a lot.”

With a little extra effort and research, authors who are accepted for publication on Audible can do a lot of the work themselves for less cost and learn something along the way. Tina enjoyed the process so much that she decided to keep her profile on ACX so that she could narrate again.

Readers who are curious about Julie’s disease — or who might be interested in her inspiring story of adoption and overcoming trials with a positive attitude — can visit her website The50YearSecret.com and check out her book on Amazon or Audible. The book will also be made into a movie.

Sapphire Hodges

Sapphire Hodges has taught anthropology and middle eastern dance at the University of Oklahoma and courses in English as a Second Language at Utah Valley University. Along with her studies in linguistics and anthropology, she has been a licensed massage therapist since 2009 and has taught a little massage. She likes to read, write, dance, and teach her blue heeler, Beowolf, new tricks.

The Power of Asking ‘Why?’: Improving the depth and credibility of your writing

March 24, 2022 By Howard Collett 7 Comments

When I emerged from the diminutive mosque in a remote African village, I had a burning question. It came to mind while sitting reverently during prayers which the Imam had graciously invited us to observe.

I was a writer and photographer in Sierra Leone with two senior missionaries and a two-person video crew for LDS Charities filming a documentary on clean water projects (see more).

The village was home to a thousand people: half Christian, half Muslim. After thanking the Imam for his invitation, I asked him, “How do you get along with the Christians?”

Asking the right questions

The puzzled look on his face mirrored his reply: “What do you mean?”

Stammering, I said, “Well, half of the village is Christian, the other half is Muslim. How do you get along?”

When he gave the same response again, I wondered how much English the Imam understood. Then I realized his point-of-view on world issues was vastly different than mine. The village had no electricity, no running water, no televisions, scant public transportation (unless you call the back of a motorbike or the top of a cargo truck public transportation), few cell phones, and no world news.

To provide perspective, I mentioned that throughout history Muslims and Christians had battled each other. Then I repeated my original question.

We work in the fields side by side just to survive. What is there to fight about?

The Imam answered, “You don’t understand.” Then he gave me perspective. “The Christians helped us build our mosque. We helped them build their houses. We work in the fields side by side just to survive. What is there to fight about?”

Perhaps I should have first asked “why.”

Getting to the point

Not too long after my trip to Africa, I interviewed a science professor at BYU in Provo, Utah. He was renowned for his work in a particular field. I asked him why his work was so important. He answered with a barrage of scientific jargon, little of which I understood.

Unfortunately, I repeated the mistake I’d made with the Imam by asking the professor the same question again. His answer was mingled with words such as “leading research,” “peer-reviewed trials,” breakthrough technology,” etc.

Flustered, I blurted, “Why should I care?”

Startled, he looked at me thoughtfully, then answered, “It’s a possible cure for cancer.”

“Now I have a story,” I said. And a headline, I thought. People don’t care about a process until they can see the potential impact it can have on their lives.

For example, when Joseph Smith walked into the Sacred Grove that spring morning in 1820 to ask which church he should join, he had little knowledge about the nature of God. He received an answer to the “which” question but also learned why. God revealed the nature of Himself and His Son, knowing it is easier for us to pray to a God we can comprehend rather than a nebulous, unknown being. And that understanding would be essential for the revelations that followed in the years to come.

Who knows where “why” will lead

My final story comes from a sister missionary in Germany. My wife and I were senior missionaries and district leaders for an all-sister district. Wanting to know why they decided to serve missions, we asked questions. Our dialogue with this particular sister went something like this:

“What did you do before you started your mission?”

“I played soccer at a junior college.”

“How did you do?”

“I scored a lot of goals.”

When you think you have all the answers, ask one more question.

I could have ended there, but I’d learned when you think you have all the answers, ask one more question.

“Why?”

“I was the smallest player on the team,” she said, “so I knew I had to be faster, smarter, and more determined than anyone else.”

Now I had something to write about. I knew the why as well as the what and how. In fact, the physical characteristics and personality of the female protagonist in my novel are based on our missionary’s answer. You never know where asking why will lead you.

Asking questions leads to discovery

Asking questions while researching your book (or preparing for a presentation, podcast, interview, etc.) will add depth and understanding to your work. Ask questions of your characters to understand them better and make them more believable to your readers. We told our missionaries in Germany to ask questions before they started teaching. It not only endeared them to their friends, but their answers about their joys, concerns, successes, and failures often led to gospel discussions.

The concept of asking the right questions is not new, as Simon Sinek described in his acclaimed book, Start with Why. His Ted Talk on the topic has 56 million views. Simon says every inspired leader or innovator asks the question “What.” A smaller number ask “How,” and very few ask “Why.”

The essence of “why”

The plot in my upcoming novel, Erika’s War, is about uranium being smuggled from Germany to Russia. There, the Russians will generate vast amounts of electricity and sell it to the Germans at an extremely low price. The conspiracy will drive renewable power and other sources of electricity out of business, eventually giving the Russians economic control over Germany on a scale not seen since the Cold War.

Plausibility for my plot is strengthened when I discovered that growth of renewable sources of energy is already faltering in Europe. Asking the right questions gave me the why. For example, I discovered that villages in Germany are taxing wind farms for noise pollution and limiting encroachment to two kilometers. This raises the cost of land acquisition and wind farm operation, and increases the likelihood of acceptance of lower-priced energy from Russia.

“Why” has to do with purpose, cause, or belief, not results. It’s the reason Christians and Muslims get along in Sierra Leone. It’s the reason the science professor spends untold hours of research. It’s the reason my soccer player was so good. And it’s the reason the protagonist in your novel just might prevail.

Author Bio

Howard Collett has two novels in production, Erika’s War, a spy novel set in contemporary Berlin, and Lost in the Wilderness, the tale of a 10-year-old girl lost in Utah’s Uinta mountains. He has published 1,600 articles and 300 photos in aviation, medicine, software, and education in national and international magazines. His capstone achievement documented life-saving humanitarian aid on four continents. Visit www.howardcollett.net for more information.

Presenting Moral Themes for a Secular Audience

February 10, 2022 By Emma Heggem 2 Comments

By Emma Heggem

Most of us don’t work within an entirely Latter-day Saint community. Many of us work with audiences, co-creaters, gatekeepers, and financial backers who are not of our faith. Sometimes, in the secular publishing community, it feels like we have to pack our beliefs away during professional moments and save them for personal time. But that approach is never truly possible. Some of our beliefs may be easily removed from our creations, like letting characters drink coffee or swear. On the other hand, some of our beliefs are so deeply rooted that we don’t even realize they show up in our work. We may accidentally include topics such as what makes a good leader, whether people are primarily good, or if good is capable of overcoming evil. Sometimes these influences will be subtle and readers won’t consciously notice them. Other times, these beliefs become an active participant in the plot in the form of a theme.

When our beliefs become a theme in our fiction novels, we can still make books that can be published and appreciated by general readership. We just need to make sure we are making these ideas palatable for readers who are not of our faith by handling the theme with honesty and complexity.

Explore Your Theme

When tackling a belief that some of your readers may disagree with, you can’t present a singular and unequivocal answer. For example, in a book with a theme about lying, stating that lying is bad is not going to be convincing. An author can touch their readers much more deeply by exploring the pros and cons of lying. For readers who do not already agree that lying is bad, this exploration—as opposed to explanation—will allow them to inform their own decisions rather than feel as though they are being force-fed your answers.

Posing your theme as a question can help you make sure that you are exploring both sides of the issue in your book, though not all questions are going to lead to true exploration of a theme. For example, the question “Are serial killers bad?” is likely going to provide a single and fairly predictable answer. I think you’ll be hard pressed to find situations that do anything but show serial killers being bad and will have an even harder time convincing readers that there is any confusion over the answer.

A better theme might be “Are sociopaths destined to be evil?” as the book I am not a Serial Killer by Dan Wells asked. While related to the topic of serial killers, it is a question that readers had not previously considered, and the book’s main character was determined to prove that sociopaths didn’t have to be serial killers. People were interested in seeing if that answer could hold up.

Another option, if you don’t want to try to convince people of an unlikely (but possible) answer to an obvious question, is to present one answer out of many. This is the case for the question “Is lying always bad?” Many people will have different answers to that question, and your book can explore several of those answers and which might be right in various circumstances.

Proposing a Natural Theme

In order to explore a theme, you need to match it to the right story. The events of your story should naturally lend themselves towards questions and conflicts over the topic. A story about the morality of war will need a war. A story about honesty will need secrets and lies. A story about repentance will need a main character who has made a terrible mistake or who has suffered from someone else’s sins.

Themes should also match the story in tone. A kids’ book about unicorns would likely not be the right place for a plotline focused on the murky, gray areas of life. An adult novel about deadly political conspiracy would probably fail to carry a theme about the importance of friendship.

Sympathize with Multiple Sides

As your story develops and the theme becomes relevant to the plot events, your characters will begin to be affected. They may deal with the fallout of other people’s decisions, or they may make their own decisions and have to deal with the consequences. As this happens, the characters may begin to have opinions or even dialogue about the “answer” to the theme question.

No matter what you feel is the “correct answer”, your characters need to come to their own conclusions. A good example of this can be found at the end of the film Doctor Strange. (If you haven’t seen it, the climax is a fight with a demon who was summoned from a realm of destruction by magicians who want to use his powers for their own means. The hero, Doctor Strange, chooses to use forbidden magic of his own to fight the demon.) The overarching question in this movie is: “Can dangerous magic be used for good, or will it always cause destruction?” Doctor Strange and his friend both enter the climax to stop the demon, but they leave the fight with very different conclusions about the overarching question.

No matter what you feel is the ‘correct answer,’ your characters need to come to their own conclusions.

In the end, Doctor Strange believes that forbidden magic could be used for good because he has just saved the world with it. This ties in with his arrogance, which is an important personality trait for him throughout the story.

On the other hand, his friend leaves the movie with the opinion that using forbidden magic is what brought the demon to their world in the first place, so not using forbidden magic, or maybe even any magic at all, is the safest course of action. This lines up with his own established personality as a man who believes rigidly in rules. He also has recently learned that someone very important to him has been lying to him. This betrayal breaks his trust in people, and that carries over into his trust in Doctor Strange’s use of dangerous magic.

In your own stories, the line between characters who believe in the “correct answer” and the “wrong answer” should not one hundred percent follow the line of “good guys” and “bad guys.” Their backgrounds, personalities, and experiences may lead them to come to different conclusions from you and from each other. Always treat the differing opinions as valid and intelligent. If the only proponents of the “wrong answer” are misguided idiots or actual evil people, you will lose your readers and come across as preachy.

Proposing an Answer

When writing a story with a theme, you may frame your plotline around a specific answer, or you may keep it more open-ended and leave readers thoughtful about the topic. If you choose to provide a single answer at the end, you’ll have to be careful to do so gently and without invalidating the individual characters’ beliefs.

Have you ever watched one of those twenty-minute kids’ shows where, at the end of the episode, the main characters say, “And that’s why we always tell the truth,” and everyone nods sagely. Yeah, me too. And it wasn’t at all that convincing. Instead, it usually made me want to laugh. And possibly start lying ridiculously.

The reason this drove me nuts was because the idea is unbelievable. When was the last time that you got caught having lied to a friend, and they said, “Wow, now I see. I’m never going to lie again.” Never? Me neither.

In this example, the character who lied and the character who was lied to are going to have different experiences in the same scene. This may lead to different conclusions and reactions. The liar may feel as though the truth coming out was what got them in trouble, while the character who was lied to feels that the lie itself was the problem. Despite these differing beliefs, you can still have the plot demonstrate a clear answer. When the main character makes a correct decision, the plot should move forward. They should conquer an obstacle and make progress towards their final goal. Likewise, when the main character makes an incorrect decision, the plot should stall, their progress should fail, and negative consequences should occur. This pattern of being punished and rewarded by the plot will leave readers seeing how the “correct answer” is useful, and the “wrong answer” causes problems. Individual characters may believe or react differently, but the overall plot will still clearly send the message.

Using a Theme to Share our Faith

Writing is a deeply personal art form, but we don’t need to hide our religious beliefs to write books for nonmembers. Including complex and nuanced themes will leave room for our beliefs in our books while still creating a story that people from any background can enjoy.

Author Bio

Emma Heggem specializes in content editing sci-fi and fantasy novels. She has worked with authors from around the world to prepare their manuscripts for publication. When she’s not editing, she loves to attend writers conferences to give critiques and demystify the publishing industry. She also runs an editing advice blog (www.editsbyemma.com). Emma graduated from Brigham Young University with a degree in English language and a minor in editing.