LDSPMA

Empowering Latter-day Saints to spread light and truth by connecting them at the intersection of faith, creativity, and professional skill

Podcasting & Speaking

How to Publish Your Audiobook for Less

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Julie MacNeil thought her work on her award-winning book The 50-Year Secret was done when she published it. Although she did successfully find readers, many of her friends told her, “I don’t read much, but let me know when it’s on Audible!”

In the ever-shifting world of publication, authors must keep up with current trends to get their work published, noticed, and to increase shelf life. One of the biggest recent developments is streaming audiobooks on platforms such as Audible.

Streaming on Audible comes with several advantages, as Julie discovered when she researched the platform. There are far fewer books on Audible as opposed to ebooks or in print, and its connection to Amazon is enormously powerful in finding new readers (and listeners!)

How to publish on Audible (the easy way)

According to Julie, the easiest and fastest way to publish on Audible is to hire a professional narrator using Audible’s “back office” site and service called ACX.

The first step is to apply and get accepted for publication with Audible. Next, create a client account on ACX. From there, you can browse the profiles of the people who narrate books. You can listen to voice samples, and even solicit auditions from prospective narrators.  

Audible’s connection to Amazon is enormously powerful in finding new readers (and listeners!)

Once you find someone who’s a good match for your work, you and the narrator negotiate a price. Prices tend to be high — possibly thousands of dollars or even split royalties — because these narrators are professionals. While narrators work on recording, sections are sent to both the author and Audible for approval before being published as one whole book. When it’s done, your book will be available on Audible for purchase and streaming.

This is the most common way to publish on Audible. However, Julie decided to do something different.

The 50-Year Secret

For Julie, writing and publishing her book wasn’t about fame or money — it was about saving lives. 

She had already lived through several difficult events in life, from bullying to abusive relationships, when she discovered through a chance DNA test that she had a rare liver disease called alpha-1 antitrypsin deficiency.  

The genetic disease is potentially fatal, but because it is a tricky disease that can often manifest as respiratory rather than liver problems, an estimated 90% of people who have it are undiagnosed. So, Julie was especially glad that she found out.

“I found it really empowering to learn about my disease,” Julie told me in a recent interview. “I wanted to encourage others to … be proactive about their health. Even if you find out you have it or some other disease — even if it means you might die young — I hope you’ll make the most of life.”

Because Julie was adopted, her doctor suggested she try to find her biological family so she could warn them about the disease and encourage them to get tested. Her book chronicles this journey of finding her biological family. Although her father had already passed away from alpha-1, the lives of other family members were saved because they were able to get treatment for the disease they might have died of but never known about.

Julie wrote her book largely because she wanted to help bring awareness to others about alpha-1 and encourage more people to get tested — and maybe save their lives too. Getting on Audible would amplify her message beyond Amazon.

How to publish on Audible (the cost-effective way)

Julie figured out she could still get her book on Audible — and save money — by doing more of the process on her own.

First, she bought a software program for recording and editing audio called Hindenburg. Julie heard about it at a writing conference where she was nominated for an award for her book and was impressed with some of its features. Besides important tools like filters for canceling background noise, she said, “Hindenburg has classes and deals and free trainings to help you learn how to use it.”

Armed with her own software, Julie didn’t need to choose a narrator on ACX. While some authors choose to narrate their own books, she enlisted the help of her friend, Christina Betz (aka Tina) to read for her. Tina set up her own account on ACX as a narrator so that Julie could select her, and then they negotiated their own deal. Tina had never done any professional narrating before, but she did have an advantage because her husband had a recording studio in their home for his own work.

The longest part of the publishing process was recording because there was a learning curve that Julie and Tina had to overcome. Tina would read a section and send it to Audible for approval, and Audible would reject it if it wasn’t perfect. In the beginning, recordings were often rejected, most often due to background noise. Tina had to make her recording studio more soundproof and get better microphones. Tina and Julie even had to change the lights because professional recording equipment can pick up many lights’ hum. 

Writing and publishing her book wasn’t about fame or money — it was about saving lives.

After about six months of trial and error (and help from another friend who worked in audio and video marketing), they were finally able to produce quality recordings that lived up to Audible’s standards. After that, it only took Tina about a week to record the 6-hour audiobook. The book was submitted in pieces and finally published all together as an audiobook.

And now, Julie finds it’s easier to find listeners than readers.

If she had to do it again…

With the gift of hindsight, Julie told me she wouldn’t change anything. The hardest part, she said, wasn’t the long recording process. “It’s getting people to leave reviews!” 

I asked her if it would be practical for other authors to do what she did to get on Audible. “It’s the cheapest way,” she said. “We could have hired someone else who had the recording equipment, but it might have cost thousands of dollars. It took a long time, but we learned a lot.”

With a little extra effort and research, authors who are accepted for publication on Audible can do a lot of the work themselves for less cost and learn something along the way. Tina enjoyed the process so much that she decided to keep her profile on ACX so that she could narrate again. 

Readers who are curious about Julie’s disease — or who might be interested in her inspiring story of adoption and overcoming trials with a positive attitude — can visit her website The50YearSecret.com and check out her book on Amazon or Audible. The book will also be made into a movie.

Sapphire Hodges

Sapphire Hodges has taught anthropology and middle eastern dance at the University of Oklahoma and courses in English as a Second Language at Utah Valley University. Along with her studies in linguistics and anthropology, she has been a licensed massage therapist since 2009 and has taught a little massage. She likes to read, write, dance, and teach her blue heeler, Beowolf, new tricks. 

    Called to Create: Interview with New Host Connie Sokol

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    I am excited to introduce the new host of LDSPMA’s podcast Called to Create, Connie Sokol. Connie is a bestselling author, a national speaker, a media personality, and a program founder. She is a regular contributor on the top-rated lifestyle show Studio Five with Brooke Walker. She hosts Disciple Thought Leaders Retreats which teach women how to be influential writers, speakers, and media personalities. She is also the mother of seven.

    —-

    RACHELLE: The podcast’s name is Called to Create. Can you tell us what that means?

    CONNIE: Yes, we chose the title Called to Create because it resonates with creative people. There was discussion and prayer about what it could be that would reach the audience, which includes speakers, writers, musicians, publishers, and people trying to express the gospel through creative abilities. 

    RACHELLE: You definitely nailed the title. How did you get into media?

    CONNIE: I feel like Heavenly Father has plugged me in and out of experiences. I started speaking for the Church Education System. I was doing Education Week and Especially for Youth. One thing led to another, and I started doing professional speaking on the side. I had seven kids, so I would do a little bit at a time. 

    Then Bonneville Communications KSL approached me and asked me to be a host of a women’s radio show. You know that phrase, “Start as you mean to go on”? That was poignant for me. I was going to have another baby, and I said, “I cannot do every day from three to six, but I can give you two days a week from noon to three, because I’m a mom.” 

    They ended up having three hosts do one schedule for the week so we could all put our families first. And it was beautiful. The radio show kicked this off for me in a big way, and then I was invited to do TV with Brooke Walker. I’ve been doing that for 16 years now. I sort of fell into it, but I was looking for opportunities for the Lord to use me.

    It’s not a talk at you podcast. It’s very much like you’re sitting at the kitchen table enjoying a conversation with people who are extraordinary.

    RACHELLE: You’re a best-selling award-winning author, you’ve written 18 books, you do TV and podcasting, and you’re a media personality. How does that impact your ability to interview the guests on Called to Create? 

    CONNIE: I see profoundly how Heavenly Father has placed me in different situations so that when I’m interviewing these guests—like Lisa Valentine Clark, Al Carraway, The Jets—I’m able to connect. I understand what it takes to publish a book. I’ve done traditional publishing and self-publishing. I’ve had an agent. I have all these different experiences that the Lord has plugged me in and out of, just enough to be able to connect. 

    That’s one of the things I love about this podcast. It’s not a talk at you podcast. It’s very much like you’re sitting at the kitchen table enjoying a conversation with people who are extraordinary. They’re showing us by their process how they made it happen. My experience really helps me to go deep, fast. Through shared experiences we can laugh and learn together and have juicy, enriching conversations.

    RACHELLE: We are lucky to have you. Tell us how you connected with LDSPMA?

    CONNIE: Well, I’ve had my own podcast. We’re coming up on 180 episodes, and it’s been great. I’ve had wonderful guests on there, like New York Times bestselling authors. Then at the beginning of last year, I had this feeling like I needed to do more with my podcast. But it was already going well, and I didn’t understand what it meant. 

    A few months later, the thought of LDSPMA resonated, and I was like, I wonder if they have a podcast? When I asked, it just so happened that their original host, who had done a great job, was leaving and they were looking for a new host. 

    I contacted them and we immediately connected. We had the same vision, of getting this out and increasing the reach, and it’s been incredible already. We put 14 episodes in the can within two and a half months. It was unbelievable. The miracles fell into place.

    RACHELLE: Can you tell us what’s your favorite part of the podcast process?

    CONNIE: We have a beautiful team, and we laugh, and we have all these incredibly talented volunteers. We’re all volunteers. We’re just doing this for Him. So that’s a really fun piece. 

    But I think the guests have been incredible—the things that they’ve shared from their heart, the way they’ve shared the gospel in unexpected ways. I’m interviewing The Jets, and they’re talking about a Book of Mormon with Boy George; and then Al Caraway and how when she first came on the scene she was so passionate about the gospel, and then people just shredded her, and she really had to get tight with Heavenly Father. Moments like that where one minute you’re laughing, and one minute you’re crying. 

    It’s just the most wonderful experience and blessing to peek into the lives of these amazing people, and I am bettered by every single interview that I have done.

    If you have felt called to share His message through your creative abilities, this is the podcast for you.

    RACHELLE: What will audience members get from listening to this podcast?

    CONNIE: So much. I think tools might be your biggest surprise. We make sure they give takeaways so that you’ll come away with something every podcast to help on your creative journey. What are some of the how-tos? How did they get started in the speaking business? When you hear a show tool, you will just be blown away. You will want to jump out of your chair and become a speaker.

    But it’s these tools, these takeaways, these tips that you can start putting into your life regardless of what genre you’re in. You can apply them and start seeing the difference. You’re going to get great stuff.

    RACHELLE: For people who don’t listen to many podcasts or don’t think they have the time, what would be a reason to check this one out?

    CONNIE: Because it will impact your life. If you have felt called to share His message through your creative abilities, this is the podcast for you, even if you don’t listen to any other podcast. If you have felt a rumble, if you felt called to speak or write a book, or to do something in social media, or to be a musician or an artist or whatever, this will help you on your creative journey for Him. 

    This is all about: How do we apply the gospel? How do we navigate the intersection of faith, creativity, and professional skill? How do we make those hard choices that keep us on the straight and narrow to do what we came here to do? That’s the difference in this podcast. It is part devotional, part scripture, part life experience, part kitchen table chat. You’re getting all the things in one podcast.

    RACHELLE: Connie, what is one thing that you feel Called to Create?

    CONNIE: As you know, I help women with the Disciple Thought Leadership Retreats to do this very thing, so they can get in and make it happen. But beyond that and my family, it’s this podcast. 

    I really do feel “called to create” with this wonderful team. We feel so strongly about Elder Bednar’s invitation to sweep the earth as with a flood on media, particularly social media. 

    We yearn to help every person who feels called to be able to get their message out, to be distinct and different and articulate, to have the tools and the inspiration. And when they’re like, “I’m so done,” like in Alma when they talk about “when our hearts were depressed and we were ready to turn back,” right? They listen to this podcast, they listen to an episode, and they’ll be like, I can do this. I can keep going. I get what He wants me to do, and I’ll just take the next right step. That’s what we hope.

    —-

    Fabulous. I love that. This is such a treat. I am really glad that we got to know Connie Sokol a little bit better today. We are so fortunate to have her, I am so excited for the podcast this new season, so everybody listen in. We have a lot of great information in store for you.

    Author Profile

    Rachelle J. Christensen is the award-winning author of over 20 books, a mother of 5, and organizer of 75+ chickens raised annually by her family. Rachelle enjoys online marketing and harnessing the power of social media. She has worked with a multi-million dollar worldwide company, publishers, and dozens of authors, including New York Times bestseller David Farland and celebrity Merrill Osmond.

    Rachelle carves out writing time in between home-schooling kids and her work as a writing and marketing coach for authors. She graduated cum laude from Utah State University with a degree in Psychology and a minor in Music.

      Minority Voices & the Power of Podcasting

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      By Tyler B. Nelson   

      Every Thursday morning, I go for a walk. I put on my shoes and pop in my headphones and take a couple of laps around the neighborhood. On Thursday mornings my favorite podcast, Revisionist History, airs new episodes. The host, Malcolm Gladwell, digs into overlooked and misunderstood bits of history. I learn and I get some exercise at the same time!

      Revisionist History is but one podcast in the vast multitude of podcasts available today. Statistics from Apple, Spotify, and other streaming services that produce podcasts suggest that there are around two million podcasts active today.1 There are hundreds of topics for podcasts. Food, sports, behind the scenes, DIY—you name it. As I mentioned before, podcasts are versatile. You can listen to them on walks, while you commute, or even while you garden. Doing dishes? How about a side of True Crime? My wife and I even use a podcast for our weekly family study.

      Podcasting is dynamic. It is powerful. And podcasting is part of a growing force of rising voices all around the world.

      The History of Podcasts

      Other forms of media spurred the growth of podcasting. Social media rapidly expanded through the 2000s. First Facebook appeared. Then Twitter, Pinterest, and Instagram.2 Facebook recruited its billionth user in 2012.3 As these platforms grew, people had more and more to say. But only so much can be reasonably put into a social media post. Podcasting’s ability to cover a wide range of subjects while simultaneously going in depth about those subjects was appealing.

      Apple introduced podcasts to Itunes in 2006. At the time, tech savants and a few forward-thinking comedians were the only ones using podcasts. But podcasting’s popularity rapidly expanded. Politicians, sports teams, and history buffs soon got into the game. The famous/infamous Joe Rogan started a podcast. George Bush gave weekly updates from the White House via podcast.4 Even Buckingham Palace got in on the action, releasing a Christmas speech from Queen Elizabeth as a podcast.5

      The power of the spoken word spread in popularity until reaching today’s levels of an estimated two million podcasts filling people’s ears. Fun and games and entertainment aside, podcasts quickly became the medium for tackling serious issues. One of the most amazing things that podcasting has done is give a voice to those who haven’t always had one. In recent years, the number of minority groups and people podcasting has surged. With the platform provided and important issues on the table, these groups have stepped up. They have raised their voices.

      Minority Voices in Podcasting

      If you spend some time looking around on streaming services, you will start to see podcasts with titles like Pod Save The People or Code Switch. These are podcasts that are run by Black creators. They discuss the role that race plays in Black American’s lives, Black heritage, and how to unpack the uneasiness that we often feel when it comes to discussing race. Whether or not you agree with what is being said, these podcasts utilize the medium to start conversations that otherwise would not be had. They allow racial, political, and geographical lines to be bridged as easily as putting in headphones. These podcasts reach millions of listeners across races, ethnic, and even political lines.

      The Black communities are not alone in raising their voices through podcasts. La Brega, a Spanish word that means “struggle,” is a podcast published in both Spanish and English that details the Puerto Rican people’s experience both in and out of the United States. Judaism Unbound’s hosts interview everyday Jews and examine the current issues for American Jews. And #Good Muslim Bad Muslim takes time to discuss the everyday ups and downs for Muslim Women in the US. 

      As these podcasts continue to grow, their influence reaches further and further. No longer does an individual have to go to a different neighborhood, or another country, or even a mosque or synagogue to hear and learn from the words of other cultures and religions. The gift of technology blesses millions of lives around the world, and even within our church. Podcasting is being used in wards, for missionary work, convert retention, and connecting members across the world.

      An Interview with Eriene Oh

      I run a Podcast called Mission Report where I interview missionaries about their experience serving for the Church of Jesus Christ. A few weeks ago, Eriene Oh reached out to me on LinkedIn to ask a few questions about starting a podcast. She wants to interview Chinese converts about their experience joining and staying in the Church. I found the idea fascinating and asked Eriene if we could talk more about it. Eriene graduated from BYU in the spring and now lives in Seattle, so we were able to sit down together over Zoom and I got to ask her a few more questions. 

      Can you tell me a little more about yourself?

      I am originally from Malaysia. I was born and grew up there. I grew up in the Church, which is kind of rare, since I am from Malaysia. My parents are converts. I moved to the States when I was fifteen. I did high school here, went to BYU, and then served a mission (California, Arcadia), came back to BYU, and now I am graduated and here in Seattle. 

      So your parents are converts; what is their story?

      It’s actually pretty cool, because it shows the power of member-missionary work. My dad actually grew up Christian. His family was Protestant. My mom grew up Buddhist. But my mom growing up went to a Catholic school, and she wanted to become a Catholic. Her mom was really against it. She gave my mom one condition: she had to marry a Christian boy, or she could not convert. If my mom had a list for marriage, that was her one thing.
      When my mom met my dad, he was investigating a lot of churches, including the Catholic church. My mom thought that was great. She could marry him and convert! Then one day, my dad was at work and he saw a coworker (who was a member) reading a Teachings of The Prophets book. My dad was kind of curious and asked what she was reading. She said “This book is from my Church—would you like to know more?” And my dad began to meet with the missionaries. Every time he came back from meeting with the missionaries my mom would ask him questions. It got to the point where she had so many questions that my dad couldn’t answer. So that is when she came to the lesson with my dad. And she stayed faithful ever since.

      That’s amazing! So, where did the idea for a podcast come from?

      When I was teaching at the Missionary Training Center (MTC), we were having a work meeting. One of the trainers asked us what we could do to push missionary work forward now that we were back from our missions. I was thinking about it and I was like you know what? A podcast would actually be really helpful! My parents are converts, and even though they have been in the Church for almost thirty years, I feel like their conversion to the gospel isn’t all the way there because I think there are cultural things that are preventing them from embracing the gospel wholeheartedly whether or not they know it. On my mission, I saw that a lot of cultural barriers came up that would lead to them not being able to endure to the end. 

      What do you hope to accomplish with this podcast?

      Another catalyst that made me want to reach out and figure out how to get this thing started is that I had a friend reach out to me. She is from China. She asked if we could talk about something spiritual. She had been a convert of about 7 or 8 years by now. We talked and she brought up examples of people who had been so strong and then left the Church, and about converts she knew that weren’t strong in the Church anymore. She was hesitant to reach out to them about spiritual things because she didn’t know if they were strong in the Church anymore. That got me thinking: if that is such a big, not-problem, but enduring to the end is such a big topic, it’s what we really are about right? At the end of the day, it is to get people to exaltation, to the Celestial kingdom, and if she feels hesitant or she feels like she can’t reach out to people around her, that’s kind of sad. So I think at least for the converts that I have met, for that friend that I know, I hope that this can be a tool that they can use to look at successful converts, or people who were not born in the Church and had to adopt this whole new culture and how they successfully did it. I think those real world examples would be invaluable.

      Why did you specifically choose a podcast as your platform?

      I think that it’s the easiest medium to reach the audience I want to reach. I want it to reach people who may find reading hard. Or people who, maybe if one day China opens up it can strengthen the converts there. I want it to not have any barriers. 

      That’s a great goal. Do you have any last thoughts you’d like to share?

      I have one scripture that I love. It’s 2 Nephi 5:27, “And it came to pass that we lived after the manner of happiness.” I think that is the gist of the gospel. At the end of the day, it is to have true joy. 

      Incline Thine Ear to Wisdom

      One of my favorite scriptures is in Proverbs 2:2. “…incline thine ear unto wisdom, and apply thine heart to understanding.” In this day and age the Lord has provided miraculous tools for connection. The power of podcasting is immeasurable, because it is the power of voice. It can educate. It can uplift. It can inspire. Podcasting allows us to sit down and spark the needed conversations about topics that are crucial to this day and age. Hopefully someday it can bless those who need it in China. For now we can listen and learn. Maybe you could even start your own podcast! What we call all do is use this power for good, by speaking, and by listening to those who finally have voices to raise.

      Sources
      1. https://www.podcastinsights.com/podcast-statistics/#:~:text=Also%2C%20a%20common%20question%20is,and%20it’s%20currently%20over%202%2C000%2C000.
      2. https://online.maryville.edu/blog/evolution-social-media/
      3. https://money.cnn.com/2012/10/04/technology/facebook-billion-users/index.html
      4. https://georgewbush-whitehouse.archives.gov/podcasts/
      5. https://www.nbcnews.com/id/wbna16322845  or https://www.royal.uk/

      Tyler Nelson is an English Major at Utah Valley University, and will graduate with his Bachelor’s degree in English, Creative Writing this fall. He is the author of five published short stories, including Letters From Bahati which can be found through Owl Canyon Press. He is also the host of Mission Report, a podcast all about interviewing returned missionaries and letting them share their experiences and advice for future missionaries. Tyler and his wife currently live up on a hill in Provo, UT.

      Questions Every Writer Should Ask Themselves

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      By Steve Dunn Hanson   

      In high school my most dreaded assignment was to write a composition. Give me a book, like Orwell’s 1984 back then, and you could just about say goodbye to me until I had finished it. But writing . . . ? Hand me a math problem or a science project or, preferably, a basketball or a MAD magazine. Just don’t ask me to write, or, even worse, give a talk.

      Maybe my handwriting had something to do with this aversion. The lowest grade I ever received in school was in penmanship in the fourth grade. Mine was the poorest in the class. The teacher told us that she would give a book, The Magic Bus, to the student who improved the most in penmanship. It was no contest. I was so bad nobody could possibly improve as much as I could. I got the book, but bettering my handwriting never got close to the top of my I-want-to-do-this list again. Thank goodness for typewriters and computers!

      So, when did my attitude about writing and speaking change, and why? Well, weird things sometimes happen when you grow up. For me, I began to discover that I had something meaningful to say. And if I was going to effectively share with others what I was observing and experiencing and thinking, I had to do something about my subpar communication skills.

      I began to discover that I had something meaningful to say.

      While each of us has our own unique path to where we are today in the use of our creative talents, all of us are faced with the same ongoing and defining question: Why am I doing this? Is it for money, or for recognition, or to be famous? Is it to make others happy, or to help others overcome challenges, or to share knowledge, or to provide entertainment? Will it give me an outlet for something in me that needs to get out, or fulfill my desire to achieve, or give me a satisfaction-high by watching something new and even beautiful flow from me? Or is it my duty to create?

      Any or all the above might be our answer. But whatever our reasons for creating, we need to count on snags along the way. My foray into getting my first book published illustrates this rather dramatically. And, I might add, that this initial rollercoaster experience of mine has been replicated, in one form or another, a myriad of times throughout my creative journey. Here’s how it went.

      Some 40 years ago I had two articles published in the Ensign magazine within a year or two of each other. That confidence builder got me thinking about writing a book. And I knew just the book I wanted to write. As a young man, I had an extraordinary Church mission to Australia. It had everything. Gobs of spiritual highlights. Dangers. Depressions. Really funny incidents. And even why-am-I-out-here gut-punchers. I could literally go 3,000 miles from one end of my mission to the other and be on islands or in the tropics or deserts or snowy mountains. I labored in small outback towns that were 100 years behind anything I had ever experienced as well as in a dazzling metropolis that boasted world-class beauty. All of this plus out-of-this-world fauna like kangaroos, emus, koalas, echidnas, and platypuses. I was in an exotic zoo with no cages.

      In sum, my mission was an adventure I never dreamed possible, and I was certain the world would be waiting with bated breath to read about it! But after my initial enthusiasm, I was struck with a balloon-popping realization. Who would ever want to buy a book about the mission of a nobody like Steve Dunn Hanson? And with that came a critical question. “Why do I want to write this book? Really!”

      Why do I want to write this book? Really!

      Significant soul searching resulted and some course-guiding answers came. I decided my primary objective in writing was to help young missionaries find out who they were so their missions could be the life changing experience for them that mine was for me. Now all I had to do was write the book so it would appeal to a publisher and entice young men and women to read it. That shouldn’t be too hard. After all, the Ensign published two of my articles. Dream on!

      I titled the book The Mission. It was a fictionalized account of some of my mission experiences with a focus on the changes taking place in the life of my protagonist, Elder Pete Hewitt. I wrote it as a series of letters that brought the reader into Pete’s mission and mind in a unique and intimate way. I submitted my manuscript to a major Latter-day Saint publisher and within two or three weeks I received a phone call from the managing editor saying they wanted to publish it. Well, I thought, what was so hard about this?

      Then reality hit.

      Someone on the publisher’s board of directors didn’t like the book—too realistic they said. Remember this was over 30 years ago, and Latter-day Saint fiction tended to be more vanilla then. I soon received a “with regrets” letter from the managing editor. They would not be publishing it. I picked myself up off the floor (I stayed there for quite a while!) and submitted my work to other Latter-day Saint publishers. My rejection letters piled up until I received an acceptance from a very small publisher. That was an almost euphoric experience, but I was learning to restrain my hope. A publishing date was set, and then . . . reality hit. Again.

      The company didn’t have the funds to publish it for a while, they said apologetically. I could wait for when they did (no date was given), or, if I wanted to do this now, they would help me self-publish it and would distribute it for me at a special price. I would, of course, foot the bill. I had run out of options, and since I had the funds, that’s what I did.

      Amazon didn’t exist back then, and there wasn’t a plethora of publishing, marketing, editing, formatting, or distributing services to get a self-published book up and going. My would-be publisher, however, was good to their word and successfully guided me through the process. A learning experience, and an expensive one. I printed 7,000 hardback copies, and Deseret Book and other Latter-day Saint bookstores carried them. It was all working. At one point, Deseret Book even told me The Mission was their top-selling book for the week.

      And then . . . (Stop me if you’ve heard this before).

      While all copies of my book were ultimately sold, my publisher/distributor declared bankruptcy somewhere along the way, and I was sans thousands of dollars in royalty compensation. But fortunately, that was not the end of the story.

      Over the years, I have had countless people tell me how that book changed their mission. Changed their lives. And even today, decades later, I have had grandfathers approach me to tell me how my book affected them deeply when they were struggling with their missions. And I’ve thought, it didn’t just affect these now-grandfathers, but through them their children and grandchildren as well. My book was a success in the most meaningful way it could be. It accomplished what I wrote it to do.

      My answer to the “Why” question back then was the right answer and put me on a convoluted but exceptionally rewarding path. The ride was amazing . . . especially looking back. But, then again, maybe I have just described life.

      How we respond to the “Why” question, of course, is affected by how we answer another question: Where does my talent come from? Am I the source of my creative genius and solely responsible for how successfully it is manifested and received? Or is my talent a gift from God that He has given me stewardship over, and my magnifying it requires an abundance of His grace?

      How we respond to the “Why” question is affected by how we answer another question: Where does my talent come from?

      While I, for one, find it disturbingly easy to drink in accolades and internalize praise, that is literally a dead-end street. I wrote a little poem about that.

      When I think
      that it is me,
      I find my glint
      is hard to see.

      As I lose myself in Him,
      His Beam bursts forth
      where e’er I Am.

      When we perceive that we are the sole or primary source of our talents, we will likely focus on ourselves. A dim light indeed. If we recognize the gift-nature of our abilities, we will strive to know what the Lord wants us to do with the talents He has given us. On an admittedly bumpy and inconsistent road, we will also grow and learn to become an extension of Jesus Christ; an instrument in bringing about His purposes. We are then entitled to have the Spirit work through us, and what proceeds can be far beyond what we are innately capable of producing.

      How we answer the “Why” and “Where” questions will affect the content, quality, and impact of our creativity. But those responses beg another question that is even more important. Are they congruous with who we really want to be eternally? If not, perhaps we should consider reprioritizing some of our objectives.

      Steve Dunn Hanson has a BS in economics and an MA in political behavior. He has served in many community and Church capacities, including as a jail chaplain, stake president, and member of a temple presidency. He lives with Joyce, his wife of 57 years, in northeast Washington and is the author of several books, including The Course of Fate, a fiction trilogy currently available on Amazon.

      Podcasting: Why You Should Think About Trying It

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      By Ashley Fontes

      Years ago, I started a children’s yoga blog. I had my blog name and a good website address. I wrote innovative content, I had my target audience, I made videos, I offered free content. Eventually, I even wrote on guest blogs. I was doing everything everyone was telling me to do to get my name out there, and still, I was not getting more than 50 hits a month. 

      What was I doing wrong? Why couldn’t I break into the market? 

      Trying a New Tactic

      I couldn’t figure it out, but then last year I found this little gem that made me think: “As of this writing, there are over 500 million blogs available on the Internet. By contrast, Google claims to have indexed two million podcasts, and in 2018, Apple claimed that there were 525,000 active podcasts. Would you rather try to be noticeable in a room of 500 people, or a room with two?”

      I did some more researching to see if podcasts would really make that big of a difference. Again, this is what I found: 

      • 75% of the US population is familiar with the term “podcasting”
      • 55% (155 million) of the US population has listened to a podcast
      • 16 million people in the US are “avid podcast fans”

      With such a surprisingly large potential audience waiting, I had to try this out. 

      I rebranded everything I owned to one name. I made sure all of my social media accounts pointed to my website and blog and that I owned the simplest domain for my new brand. Then I started my podcast, Read and Yoga. Same brand, same content, same audience, just a different platform. 

      A podcast set up with microphone and computer.
      The Results

      In two months, I had 100 downloads on my podcast. While 100 downloads in two months didn’t mean instant podcaster celebrity status for me, it came with great side effects:

      • I went from 50 unique visits a month on my website to 150 unique visits to my website.
      • Since there are only 15 podcasters in my genre, I don’t have as much competition to get my content noticed in that sphere. 
      • I have been featured as a guest on two other podcasts, with a third coming up next month. And my podcast has received a shoutout from one of the top podcasters in my genre. These opportunities have drawn new readers and listeners to my blog and podcast from those podcasters’ audiences.
      • My social media page has grown faster in the last two months than in the last two years. 

      The steps for starting a podcast are very similar to starting a blog . . . and there is no one saying you can’t have both. My podcast allows me to reach my audience where they are in ways that my blog can’t. While my blog talks mostly to caregivers and teachers, my podcast can reach straight out to yogis.

      You can find the same benefits from starting your own podcast! Reach people where they are, and don’t be afraid to change. 

      ~~~~~~~~~~~~~~~~~~~~~~~~~~

      Ashley Fontes graduated from Brigham Young University (Provo) with a BA in Humanities. She continued exploring her love for cultures by becoming a certified Iyengar yoga teacher, instructing both children and adults. While raising a family, writing, and teaching yoga, she has been active in the Deaf community, and in 2018 she co-founded a non-profit organization, ASL Junction.

      Website: www.readandyoga.com

      ~~~~~~~~~~~~~~~~~~~~~~~~~~

      Be sure to check out LDSPMA’s new podcast! You can find the first episode here.

      Latter-day Profiles

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      Latter-day Profiles is a collaborative effort of students, faculty, and staff at Brigham Young University-Idaho. The program features in-depth interviews with noteworthy members of The Church of Jesus Christ of Latter-day Saints.

      Guests range from leaders in business and industry to educators, to musicians and authors to volunteers. All have stories to tell that are interesting, informative, and thought-provoking.

      Latter-day Profiles is produced by students in coordination with faculty and staff advisors. That means the students research the guests, schedule the interviews, run the cameras, and edit the programs.

      BYU-Idaho Communication faculty, Brian Howard, hosts the program and works closely with the students in the production process. Currently, Latter-day Profiles airs Sunday afternoons at 2:35 Mountain Time on BYUTV. Twenty-eight new episodes are produced every year.

      We thought you might be interested in seeing the schedule for the first quarter of 2021!

      LDPRF_39_01 / Carmen Rasmusen Herbert / Speaker, Singer & Author

      Airs January 3rd 2021 / February 28th 2021

      Carmen Rasmusen Herbert was a Top 6 finalist on the second season of FOX’s “American Idol” in 2003. She has appeared on many talk and entertainment shows including David Letterman, the Today show, MSNBC, and Good Morning America. 

      LDPRF_39_02 / Ed Sexton / Dean, College of Business and Communication at BYU-Idaho

      Airs January 10th 2021 / March 7th 2021

      Ed Sexton is the dean of the College of Business and Communication at BYU-Idaho. He has served in the Sixth Quorum of the Seventy and as a bishop, high councilor, mission president, stake mission president, stake president’s counselor, and stake president.

      LDPRF_39_03 / Meg Johnson / Speaker & Author

      Airs January 17th 2021 / March 14th 2021

      Meg Johnson is a founding partner for Jumping Turtle LLC and Our Turtle House. Her work as an influencer has touched many on a local, national, and international level, and Meg is a recipient of the Athena Leadership Award. Meg was a ballroom dancer and professional party planner. Then a weekend trip changed it all, and Meg was paralyzed on March 6, 2004, when she was hiking in Southern Utah.

      LDPRF_39_04 / Joel Bishop / Speaker & Actor

      Airs January 24th 2021 / March 21st 2021

      Joel Bishop is the president of Rise to Your Challenge, which offers speaking, training, and consulting services. Joel is an accomplished actor, speaker, and presenter.

      LDPRF_39_05 / David Christensen / Author

      Airs January 31st 2021 / March 28th 2021

      David Christensen is a senior advisor to the non-profit organization Mentors International. David is an author and has served as a mission president in Chile and as MTC President in Guatemala.

      LDPRF_39_06 / Trina Boice / Author, Podcaster, BYU-I Instructor & Entrepreneur
      Airs February 7th 2021 / April 11th 2021

      Dr. Trina Boice is a #1 best-selling author of 31 non-fiction books. She is an author coach at FromBooks2Business.com and creates online courses at LifelongLearningEducation.com.  Trina also writes movie reviews at MovieReviewMom.com. A popular international keynote, she has gone on many speaking tours around the world. 

      LDPRF_39_07 / Sharla Goettl / Author
      Airs February 14th 2021 / April 18th 2021

      Sharla Goettl is the author of “Spiritual Resilience: Leading Our Youth to Go and Do.”

      LDPRF_39_01 / Charlie Bird / Author

      Airs February 21st 2021 / April 25th 2021

      Charlie Bird was Cosmo the Cougar at Brigham Young University from 2016 to 2018. He received national acclaim for his multiple dance performances with the BYU Cougarettes. As Cosmo, he performed across the country, including on the ESPN College Football Awards and on America’s Got Talent. 2017 was dubbed “Year of the Mascot” by NBC Sports in honor of Cosmo’s character and performance. Charlie was born and raised in Southwest Missouri and served a two-year mission for The Church of Jesus Christ of Latter-day Saints in Redlands, California. He graduated from BYU in 2018. Charlie is an active LBGTQ advocate and is involved with multiple nonprofit LGBTQ organizations nationally and across Utah.

      18 Books and Podcasts Recommended by LDSPMA Members

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      LDSPMA is all about publications and media. But which publications? Which media? Before we jump into our March theme—“A Month of Editing”—let’s see what LDSPMA members and friends are immersing themselves in. 

      Book Recommendations

      Podcast Recommendations