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authors

7 Ways To Help Readers Discover Your Books

May 12, 2021 By LDSPMA 1 Comment

By Karlene Browning

When you publish your first book, you aren’t just putting a story out there. You are launching a brand and an identity that will travel with you over the course of your writing career. If you do it right, it will help lead readers to you in a natural and organic fashion. If you do it wrong, it will confuse readers and they will get lost on their way to finding you.

While each of these tips has its own set of pros and cons, whys and wherefores, rules, and reasons to break the rules, this tip list will help your readers find YOU when they’re looking for a good book to read.

1. Pick your name

As your brand, your name needs to be unique enough to differentiate you from other authors with similar names. Do a Google search. If you happen to share a name with another author or a famous person, consider adding an initial, using a middle name, or using a less common pen name.

When a reader finds an author they like, they will Google the name on the cover of the book. You want them to find you online wherever you are. Whether you’re Jane Doe, Jane S. Doe, or Jane Smith Doe, that is your brand and you need to use it on every book cover and on all your online author accounts.

2. Claim your name

Before your name is set in stone, make sure you can get it as a .com, a Google ID and gmail address, and on the social media platforms you prefer. You want identifiable and consistent name branding across as many platforms as possible.

Here again, Google is your friend. If the .com is taken, adjust your name until you find a variation that you’re comfortable with, then grab the URL and social media account names as fast as you can. Even if you aren’t quite ready to publish, get them NOW!

3. Avoid too many pen names

There are several valid and legitimate reasons for having multiple pen names. Just know that for each name, you start all over from scratch to build a brand and platform. You’ll need a website, social media accounts, and emails for each one. Is it worth it?

In most cases, differentiating genres is not a good reason to create a new pen name. Readers usually find you through the genre they like best. If they like you, they will give your other genres a try. A good website will let them know what to expect in each genre.

The only time it truly serves you to use a second (or third) name is if one area of writing would offend established readers or damage your reputation. For example, if you write both Middle Grade and soft porn, use a pen name. Or if you write academic papers on quantum physics and Regency Romance, use a pen name or your academic peers will snicker behind your back.

4. Get a website

You need an online presence with a permanent URL and an easily searchable website or blog. (Facebook and Twitter are add-ons, not adequate author sites.) Unless you know you are only going to write one book, your URL should be your name (see tips 1 & 2), not your book title. Not only will a website help people find you, but it gives them something to link to when they want to share your books with their friends.

While you can start with a free site, I recommend a hosted domain as soon as possible. Free sites can change policies or close down at any time. At the very least, point that URL from tip #2 to your free blog, and use that URL on business cards and book bios.

5. Post your books on your site

You would think this is one of those “duh” statements, but you would be surprised at how many author sites and blogs I go to that have absolutely no mention of their books. At all.

Somewhere on your site, you need a tab or button that says BOOKS. A simple list of each book and/or series in suggested reading order is the minimum. Ideally, each book would have its own page with a large cover image, title, release date, publisher, ISBN #, genre category, description, and links to where the books can be purchased. Keep this information current!

6. You need an About Page

Readers want to know who you are, not just what you write. A good website always has an About page with a photo, a short professional bio that bloggers and news media can use, and perhaps a longer bio just for fun. It also needs to include links to all of your active social media sites and a way to contact you.

Your photo should be a nice image that will clearly identify you everywhere. Use this same image on your Amazon, GoodReads, Facebook, Twitter, and all profiles where you are acting as your author identity. Even if you’re camera shy, you can come up with something.

This isn’t to say you can’t change it up sometimes or use more casual photos on social media. The goal is to have your readers recognize you, no matter where they find you.

7. Email

You MUST have a way for people to contact you. I can’t tell you how many times I’ve tried to reach an author for an interview, presentation, or tell them they’ve won an award, only to discover there is no way to contact them.

As to the email address itself, no self-respecting author would use [email protected]. If at all possible, it should be your name as it appears on your books, [email protected].

These seven simple tips will make it easier for readers, new and old, to find your newest releases.

Karlene Browning is a publisher, editor, typesetter, and book designer at www.Inksplasher.com

Filed Under: Articles, Marketing, Professional Skills, Publishing Tagged With: authors, book, book marketing, Karlene Browning, Latter-day Saint Publishing and Media Association, LDS, LDSPMA, social media tips, writers

Announcing the Praiseworthy Awards for Emerging Authors!

April 21, 2021 By nbay Leave a Comment

By Katie Wiscombe, LDSPMA Awards Committee Member   

How are you like the following people: Gerald Lund, Sarah Eden, or even Brandon Sanderson? I’m sure most of you would say you are nothing like these amazing Latter-day Saint authors. But really, you would be wrong. You probably have several things in common, but I’m looking for just one. Any guesses? No? Well, let me tell you.

You are like these creators simply because they, too, were once unknown authors with the drive, discipline, and talent to take that first step. The first step for you can be right here. If your dreams are tied up in telling the stories rolling around in your head, you’re in the right place. Let me explain.

In conjunction with our annual Latter-day Saint Publishing & Media Association conference held in October, we offer an opportunity for previously unpublished authors to submit their work to the Praiseworthy Award for Emerging Authors contest. This is a writing contest specifically for members of The Church of Jesus Christ of Latter-day Saints who are unpublished and unagented. And this opportunity has a wonderful prize waiting at the finish line for the winners: feedback from the industry professionals at Eschler Editing! What?! Truly, the chance to have a professional in the field help you on your way is worth that first step.

The Details

Now for a little housekeeping. We open for submissions for all genres on May 1, 2021. Fiction submissions are due by June 1, 2021. Nonfiction submissions are DUE by June 15, 2021. 

You are welcome to submit up to 2,500 words from any genre and on any topic you would like. Picture books to epic fantasy. Romance to memoir. Historical fiction or nonfiction. Poetry or essays. Do you have a manuscript on how to make goat cheese? Or maybe you have a more serious subject matter that needs to be heard. Send it over.  The sky’s the limit. All you need to do is click here for additional information on submitting your manuscript.

Winners

Winners will be announced at the conference in October. Besides the feedback from Eschler Editing, all winners and honorable mentions will receive a certificate and a digital badge to post on their social media pages or website. 

The Invitation

I hope you follow that voice in your head that encourages you to take that first step. It’s not impossible to think that you could someday be in the same place as those incredible authors above. Nelson Mandela shared some inspired insight on the subject when he said, “It always seems impossible until it’s done.” So what are you waiting for? Dust off your manuscript, click the link, and submit your 2,500 words. Impossible no more–you just got it done. One step closer to your dream becoming a reality. 

We can’t wait to hear your stories!

Filed Under: Articles, LDSPMA News Tagged With: authors, Brandon Sanderson, Eschler Editing, essays, fantasy books, fiction writer, Gerald Lund, Katie Wiscombe, Latter-day Saint Publishing and Media Association, LDS, LDSPMA, LDSPMA annual conference, memoir, nonfiction writer, picture books, poetry, Praiseworthy Awards, romance books, Sarah Eden

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