Professional Skills

Minority Voices & the Power of Podcasting

July 29, 2021 By Tyler Nelson 1 Comment

By Tyler B. Nelson

Every Thursday morning, I go for a walk. I put on my shoes and pop in my headphones and take a couple of laps around the neighborhood. On Thursday mornings my favorite podcast, Revisionist History, airs new episodes. The host, Malcolm Gladwell, digs into overlooked and misunderstood bits of history. I learn and I get some exercise at the same time!

Revisionist History is but one podcast in the vast multitude of podcasts available today. Statistics from Apple, Spotify, and other streaming services that produce podcasts suggest that there are around two million podcasts active today.¹ There are hundreds of topics for podcasts. Food, sports, behind the scenes, DIY—you name it. As I mentioned before, podcasts are versatile. You can listen to them on walks, while you commute, or even while you garden. Doing dishes? How about a side of True Crime? My wife and I even use a podcast for our weekly family study.

Podcasting is dynamic. It is powerful. And podcasting is part of a growing force of rising voices all around the world.

The History of Podcasts

Other forms of media spurred the growth of podcasting. Social media rapidly expanded through the 2000s. First Facebook appeared. Then Twitter, Pinterest, and Instagram.² Facebook recruited its billionth user in 2012.³ As these platforms grew, people had more and more to say. But only so much can be reasonably put into a social media post. Podcasting’s ability to cover a wide range of subjects while simultaneously going in depth about those subjects was appealing.

Apple introduced podcasts to Itunes in 2006. At the time, tech savants and a few forward-thinking comedians were the only ones using podcasts. But podcasting’s popularity rapidly expanded. Politicians, sports teams, and history buffs soon got into the game. The famous/infamous Joe Rogan started a podcast. George Bush gave weekly updates from the White House via podcast.⁴ Even Buckingham Palace got in on the action, releasing a Christmas speech from Queen Elizabeth as a podcast.⁵

The power of the spoken word spread in popularity until reaching today’s levels of an estimated two million podcasts filling people’s ears. Fun and games and entertainment aside, podcasts quickly became the medium for tackling serious issues. One of the most amazing things that podcasting has done is give a voice to those who haven’t always had one. In recent years, the number of minority groups and people podcasting has surged. With the platform provided and important issues on the table, these groups have stepped up. They have raised their voices.

Minority Voices in Podcasting

If you spend some time looking around on streaming services, you will start to see podcasts with titles like Pod Save The People or Code Switch. These are podcasts that are run by Black creators. They discuss the role that race plays in Black American’s lives, Black heritage, and how to unpack the uneasiness that we often feel when it comes to discussing race. Whether or not you agree with what is being said, these podcasts utilize the medium to start conversations that otherwise would not be had. They allow racial, political, and geographical lines to be bridged as easily as putting in headphones. These podcasts reach millions of listeners across races, ethnic, and even political lines.

The Black communities are not alone in raising their voices through podcasts. La Brega, a Spanish word that means “struggle,” is a podcast published in both Spanish and English that details the Puerto Rican people’s experience both in and out of the United States. Judaism Unbound’s hosts interview everyday Jews and examine the current issues for American Jews. And #Good Muslim Bad Muslim takes time to discuss the everyday ups and downs for Muslim Women in the US.

As these podcasts continue to grow, their influence reaches further and further. No longer does an individual have to go to a different neighborhood, or another country, or even a mosque or synagogue to hear and learn from the words of other cultures and religions. The gift of technology blesses millions of lives around the world, and even within our church. Podcasting is being used in wards, for missionary work, convert retention, and connecting members across the world.

An Interview with Eriene Oh

I run a Podcast called Mission Report where I interview missionaries about their experience serving for the Church of Jesus Christ. A few weeks ago, Eriene Oh reached out to me on LinkedIn to ask a few questions about starting a podcast. She wants to interview Chinese converts about their experience joining and staying in the Church. I found the idea fascinating and asked Eriene if we could talk more about it. Eriene graduated from BYU in the spring and now lives in Seattle, so we were able to sit down together over Zoom and I got to ask her a few more questions.

Can you tell me a little more about yourself?

I am originally from Malaysia. I was born and grew up there. I grew up in the Church, which is kind of rare, since I am from Malaysia. My parents are converts. I moved to the States when I was fifteen. I did high school here, went to BYU, and then served a mission (California, Arcadia), came back to BYU, and now I am graduated and here in Seattle.

So your parents are converts; what is their story?

It’s actually pretty cool, because it shows the power of member-missionary work. My dad actually grew up Christian. His family was Protestant. My mom grew up Buddhist. But my mom growing up went to a Catholic school, and she wanted to become a Catholic. Her mom was really against it. She gave my mom one condition: she had to marry a Christian boy, or she could not convert. If my mom had a list for marriage, that was her one thing.
When my mom met my dad, he was investigating a lot of churches, including the Catholic church. My mom thought that was great. She could marry him and convert! Then one day, my dad was at work and he saw a coworker (who was a member) reading a Teachings of The Prophets book. My dad was kind of curious and asked what she was reading. She said “This book is from my Church—would you like to know more?” And my dad began to meet with the missionaries. Every time he came back from meeting with the missionaries my mom would ask him questions. It got to the point where she had so many questions that my dad couldn’t answer. So that is when she came to the lesson with my dad. And she stayed faithful ever since.

That’s amazing! So, where did the idea for a podcast come from?

When I was teaching at the Missionary Training Center (MTC), we were having a work meeting. One of the trainers asked us what we could do to push missionary work forward now that we were back from our missions. I was thinking about it and I was like you know what? A podcast would actually be really helpful! My parents are converts, and even though they have been in the Church for almost thirty years, I feel like their conversion to the gospel isn’t all the way there because I think there are cultural things that are preventing them from embracing the gospel wholeheartedly whether or not they know it. On my mission, I saw that a lot of cultural barriers came up that would lead to them not being able to endure to the end.

What do you hope to accomplish with this podcast?

Another catalyst that made me want to reach out and figure out how to get this thing started is that I had a friend reach out to me. She is from China. She asked if we could talk about something spiritual. She had been a convert of about 7 or 8 years by now. We talked and she brought up examples of people who had been so strong and then left the Church, and about converts she knew that weren’t strong in the Church anymore. She was hesitant to reach out to them about spiritual things because she didn’t know if they were strong in the Church anymore. That got me thinking: if that is such a big, not-problem, but enduring to the end is such a big topic, it’s what we really are about right? At the end of the day, it is to get people to exaltation, to the Celestial kingdom, and if she feels hesitant or she feels like she can’t reach out to people around her, that’s kind of sad. So I think at least for the converts that I have met, for that friend that I know, I hope that this can be a tool that they can use to look at successful converts, or people who were not born in the Church and had to adopt this whole new culture and how they successfully did it. I think those real world examples would be invaluable.

Why did you specifically choose a podcast as your platform?

I think that it’s the easiest medium to reach the audience I want to reach. I want it to reach people who may find reading hard. Or people who, maybe if one day China opens up it can strengthen the converts there. I want it to not have any barriers.

That’s a great goal. Do you have any last thoughts you’d like to share?

I have one scripture that I love. It’s 2 Nephi 5:27, “And it came to pass that we lived after the manner of happiness.” I think that is the gist of the gospel. At the end of the day, it is to have true joy.

Incline Thine Ear to Wisdom

One of my favorite scriptures is in Proverbs 2:2. “…incline thine ear unto wisdom, and apply thine heart to understanding.” In this day and age the Lord has provided miraculous tools for connection. The power of podcasting is immeasurable, because it is the power of voice. It can educate. It can uplift. It can inspire. Podcasting allows us to sit down and spark the needed conversations about topics that are crucial to this day and age. Hopefully someday it can bless those who need it in China. For now we can listen and learn. Maybe you could even start your own podcast! What we call all do is use this power for good, by speaking, and by listening to those who finally have voices to raise.

Sources

Tyler Nelson is an English Major at Utah Valley University, and will graduate with his Bachelor’s degree in English, Creative Writing this fall. He is the author of five published short stories, including Letters From Bahati which can be found through Owl Canyon Press. He is also the host of Mission Report, a podcast all about interviewing returned missionaries and letting them share their experiences and advice for future missionaries. Tyler and his wife currently live up on a hill in Provo, UT.

Humbly, I Market: 5 Reminders of the Power of Humility in Creating

July 7, 2021 By Emma Heggem 1 Comment

By Emma Heggem

When I first started editing, I thought I had all the necessary job requirements because I knew how to identify weaknesses in a book and recommend solutions. Then I realized I had to convince real humans—people who had spent months or years writing their book—that I had useful advice for them. When I first started, all they saw was a stranger telling them what was wrong with the product of their labors. Until I proved my expertise, we didn’t get anywhere.

Marketing our expertise is true about any product or service. Whatever role you play in the media industries, you are eventually going to put something out into the world and hope other people find it. However, if you want people to actually discover the existence of your work and pay attention, you will have to get involved in some level of marketing.

We’re all marketers in the end.

1. Recognize Humility isn’t About Being Ashamed of Your Talents

Most of us go into publishing or media creation because we have a talent that we want to share. There’s nothing wrong with that. After all, God gave us those talents for a reason. Personally, I have felt His guiding hand in my career, helping me find jobs and pushing me towards opportunities to work with some amazing people.

But He has never convinced someone else of my skills before. He provides the opportunity for me to prove myself, but He doesn’t send promptings to the client or hiring agent that I am the editor they need. He sends me a picture of a job notice from a friend or puts my website in front of a potential client. The rest is up to me. Sometimes I prove my skills through a résumé or an editing sample. Sometimes I do it through social media or by writing blog posts. Regardless of the method, proving what I can do is a necessary part of using my talent to the fullest.

2. Know Where Your Talents Lie

I didn’t just wake up one day and believe I was a good editor. I started out as a student, taking classes and doing industry research. Once I’d learned enough, I began applying those lessons to actual books. Over time, and with feedback from other editors, authors, and readers, I tested those skills. I found some weaknesses that I could work on (some are still works in progress!) and I learned what strengths I have. For example, I have determined that my work is able to help authors write stronger plot lines and engage their audience, but it isn’t great at catching all the typos and grammatical errors. This knowledge gives me the confidence to tell people about my editing skills, but also the humility to know when my services aren’t the right fit.

It isn’t pride to tell people what you can honestly do. If you use known facts and unbiased reviews, you can create marketing messages that genuinely reflect the quality of your work and help the right people find out about it.

You can use beta readers, reviewers, or industry gatekeepers to test your work. You can attend classes and conferences to continually adapt your knowledge to the changing industry and expand your skills. You can even create claims that you know to be true. For example, you may believe that everyone will love your movie. But what a humble creator will tell everyone is that they know the movie is a classic fantasy adventure tale for 12 year olds. You may believe the special effects are unbelievable, but you can know for certain that top industry professionals made them. (Think of all the movie trailers that begin with “From the creators of X.”)

Making factual claims and using reviews to verify your work may not be as flashy as sweeping messages about being the best and the newest, but it allows you to make public claims about your work that are coming from a place of honesty and not a place of pride. This is a huge step in creating a marketing message and still preserving your humility.

3. Get the Word Out

Marketing isn’t just about creating a message. It’s also about spreading it far and wide. In the modern age, there are many ways to do that. Social media ads, TV commercials, pitches to industry professionals, printed advertisements, giveaways, and many more opportunities exist. Because there are so many opportunities, you have to be careful not to over-saturate your audience.

As far as I know, there is no commandment that says, “Thou shalt not tell everyone thou knowest about thy book release.” But I think we all have been annoyed by a marketing attempt at least once in our lives, and I feel there is a commandment about that. I think it’s safe to assume that “love thy neighbor” includes things like not adding them to your email list without their permission and not messaging them weekly about liking your Facebook page. Still, as long as we are being kind and courteous, it’s okay to ask if friends and family are interested every once in a while.

Your current friends and family are not the only people you will likely reach out to. Endorsements from respected industry professionals can be a useful tool. Reviews from popular bloggers can get the word out. People with big email lists or social media followings can help spread the news beyond your own personal connections. Some people may feel that humility prevents them from assuming these big names and large reaches would have any interest in their work. However, asking for help is a principle of the gospel. We are encouraged to allow others to have a chance to serve their fellow man. As long as you are polite and give them a genuine chance to say no, there is no reason to be afraid of reaching out to influencers for help.

Asking for help is a principle of the gospel.

4. Do Not Raise Yourself Above Your Fellow Man

One of my favorite things about the publishing industry is the way it tends to be a supportive community rather than a cutthroat competition. Books and movies are an inclusive interest. It’s not like buying a phone or a house. Just because a customer buys one doesn’t mean they won’t buy another. In fact, in my experience, readers are more likely to buy books later if the first one they bought is good. Good media supports other good media.

Because of this, being a good marketer doesn’t have to be a competition. A humble person can advertise their own book and still leave positive reviews on books by other authors. A humble person can market their own editing skills and still give contract tips to other editors. To be a good member of the media industries, you need to accept help and offer it.

You can offer help in many different ways. An aspiring author can share the news that a publisher or agent is accepting submissions. A humble editor can pass on clients whose work falls outside their realm of expertise to other editors. A bestselling author could speak at conferences or recommend their favorite learning materials to those still trying to make a name for themselves.

Your success does not need to come at the expense of others; an attitude of humility is recognizing that your success puts you in a position to help others instead. Heavenly Father didn’t give us these talents to stop anyone else from creating. If we allow our success to prevent us from caring for our brothers and sisters, we are no longer using our talents to serve the Lord. We are only using them to serve ourselves.

5. Let Your Light Shine

I have felt the guiding hand of my Heavenly Father many times in my career and have seen Him do the same for others. The work we do by putting out good books and movies and other media adds brightness to the world. We should not be ashamed of our talents and should not let a false sense of humility stop us from sharing them with the world.

The world deserves to know what you can create. Whether you provide a service to creators or a final product to consumers, the work you do can be uplifting to those around you as long as you keep in mind that sharing our labors is about spreading joy and goodness into the world.

By realistically representing our talents, accepting negative feedback, and treating competitors, coworkers, and potential customers with kindness, we can share our talents with the world and still remain faithful, humble servants of our Lord.

Emma Heggem is the managing editor at Future House Publishing where she specializes in content editing sci-fi and fantasy novels. When she’s not editing, she loves to attend writers conferences to take pitches, give critiques, and demystify the publishing industry. She also runs a writing/editing advice blog (www.editsbyemma.com). Emma graduated from Brigham Young University with a degree in English language and a minor in editing.

5 Reasons You Should Read “Done!” by Don Aslett

June 23, 2021 By Jeremy Madsen 2 Comments

By Jeremy Madsen

Do you perpetually have a dozen too many irons in the fire? Do you struggle to keep your head above the flood of work projects, Church duties, family responsibilities, personal commitments, emails, text messages, phone notifications, laundry, dishes, and prayers? Is your life’s greatest problem that of never getting enough done?

If so, I strongly recommend reading Don Aslett’s masterpiece on productivity: Done! How to Accomplish Twice as Much in Half the Time—at Home and at the Office.

From when I was first introduced to Don Aslett’s books growing up (via my mother, herself a model of effective productivity), to when I revisited them this last year, I have found each of his publications inspiring and empowering. Done! has shown me how to get more done more quickly and more effectively, with less hassle, less stress, and less wasted energy. Here are five reasons why you should give Done! a try:

1. Don Aslett knows what he’s talking about

Rarely do the credentials of an author matter more than for a book touting itself as being about productivity. In this regard, Don Aslett leaves the masses far behind. The founder of a cleaning company now with over 4,000 employees, author of 40 books, and sought-after speaker and presenter, Don Aslett embodies the principles he teaches. (And he’s a Latter-day Saint!)

**2. Done! is packed with actionable and specific advice**

Done! offers no gimmick, secret formula, or calendar system for productivity—instead it is packed with specific strategies, tactics, and principles for cutting out time-wasting habits, approaching common problems in more efficient ways, and maintaining motivation and momentum throughout your day and week.

For example, chapter 3 is devoted to listing and describing in gory detail all the activities that rob us time, space, and energy, including three I’m especially guilty of as an editor and writer: interruptions (silence that phone when working!), oversleeping (get up when that alarm goes off!), and “rubbish reading” (ignore those tempting click-bait articles!). This book will help you identify your own productivity weak points.

**3. Done! will make you rethink conventional productivity “wisdom”**

Occassionally, Don Aslett offers advice that runs counter to the standard productivity fare. At one point, he warns against following schedules—at least, schedules that we rigidly stick to. “Schedules will bind and stiffen you if you follow them too closely. People who have become such expert schedulers that they run around with a planner in their hand at all times lose creativity and flexibility—the schedule becomes their master.” He then tells a story of how, when two weeks of solid rain threw off the yard work he had planned (“scheduled”) during a trip to their summer home in Hawaii, he immediately pivoted to use the time to draft an entire book, write some TV scripts, and even fly to New York and back for a business trip—all completely “unscheduled.”

**4. Done! is a fun read**

Done! is a delightful book to read. Each subsection is largely self-contained, meaning I can pick the book up for a three-minute motivational pick-me-up while waiting in a doctor’s office or giving a bottle to my baby daughter.

Don Aslett shares many anecdotes—from his own life or others’—that infuse life into his book, grounding each piece of advice in a concrete, memorable, and often funny story or observation.

A warning: Don Aslett’s positive, even exuberant attitude towards productivity is highly contagious!

**5. Done! will teach you the greatest secret of productivity: be early!**

In chapter 5 (my favorite chapter), Don Aslett lays out what he believes is the one great “secret” of getting more done: be early! A task performed one week early (or one day or one hour) can be three or five or ten times more effective than the same task performed on-time or late.

In the last week alone, here are ways I’ve seen earliness or lateness affect my life for good or ill:

Early: My wife was assigned to prep some Father’s Day card assembly kits for a family reunion. She finished the kits more than a week in advance, and she also made extra. When I needed a Father’s Day card on short notice three days later, it was a cinch!
Late: For a teacher council meeting, the Sunday School counselor in charge didn’t finalize or announce the topic until an hour before church, meaning no one had time to study the material beforehand.
Early: When our temple opened to phase 3 during the 2020 pandemic, I jumped online within the hour and reserved our family a session on the best day for our calendar. Later that day, every available reservation for the next two months had been filled.
Late: We invited a couple to join us for the sealing session we had scheduled, but the husband had let his recommend expire during COVID, meaning he’d either have to miss the session or scramble to set up two recommend interviews in a week’s time.
Early: On a vacation up to Idaho, we reserved a hotel in Pocatello several days in advance. When we got to the hotel and checked in, we learned from the desk staff that every hotel in Pocatello had since sold out for that night!
Late: My wife and I were planning a cross-country move and began apartment hunting about a month out. But by then, many of the places we called had no available units until two or three or even four months after our moving date, decreasing our options and multiplying our stress.
Early: I gave myself plenty of time to arrive at an unfamiliar airport. After taking 20 minutes to navigate security, I looked around—and realized I was in the wrong terminal! I had to go back out of security to another corner of the airport and pass through a different security checkpoint—but I had arrived two hours before boarding time, so I never felt stressed or rushed!
Late: On a trip I took this week, three out of my four flights were delayed almost two hours beyond their original departure times. I have seen one long round of stressed passengers, tired booking agents, long help-desk lines, and missed connections. The shockwaves of those late flights disseminated outward like ripples, delaying and postponing everything in their path, from vacation plans to babysitting arrangements to other flights—and the vicious cycle of lateness rolls on.

Think about your typical workday. How many projects do you stress about because they’re behind schedule? How many emails do you get asking you to solve a problem caused by somebody being late? How many opportunities do you lose because you respond to them three days after hearing about them, instead of three minutes or three hours? How much prime writing or editing or brainstorming time do you lose in the morning because you sleep in? Take a page from Don Aslett’s book—be early!

Still not convinced? Listen to this endorsement from the Lord Himself: “He that seeketh me early shall find me, and shall not be forsaken” (Doctrine and Covenants 88:83, emphasis added).

Get more done with Don!

If you want to reach more of your goals, if you want to win the fight against your endless to-do lists, if you want to make a greater impact on the world—I cannot recommend Don Aslett’s book Done! more highly. A delightful read packed with time-tested tactics and unforgettable anecdotes, Done! will forever change the way you approach your workdays and weekends. You don’t even need to read the whole thing—just mine it for all the five-minute nuggets of wisdom it contains. Then put away the distractions, ignore the diversions, and start doing!

Jeremy Madsen is a fantasy writer, freelance editor, and biblical scholar. With his three siblings, he runs the website Atrium of Light, a repository for scripture songs used to memorize scripture passages through music. Jeremy is the founder of Universal Cape Day (March 10), a day to wear a cape, look epic, and feel heroic. He currently lives in Columbus, Ohio, with his wife and kids. He is also the operations manager for LDSPMA.

7 Ways To Help Readers Discover Your Books

May 12, 2021 By LDSPMA 1 Comment

By Karlene Browning

When you publish your first book, you aren’t just putting a story out there. You are launching a brand and an identity that will travel with you over the course of your writing career. If you do it right, it will help lead readers to you in a natural and organic fashion. If you do it wrong, it will confuse readers and they will get lost on their way to finding you.

While each of these tips has its own set of pros and cons, whys and wherefores, rules, and reasons to break the rules, this tip list will help your readers find YOU when they’re looking for a good book to read.

1. Pick your name

As your brand, your name needs to be unique enough to differentiate you from other authors with similar names. Do a Google search. If you happen to share a name with another author or a famous person, consider adding an initial, using a middle name, or using a less common pen name.

When a reader finds an author they like, they will Google the name on the cover of the book. You want them to find you online wherever you are. Whether you’re Jane Doe, Jane S. Doe, or Jane Smith Doe, that is your brand and you need to use it on every book cover and on all your online author accounts.

2. Claim your name

Before your name is set in stone, make sure you can get it as a .com, a Google ID and gmail address, and on the social media platforms you prefer. You want identifiable and consistent name branding across as many platforms as possible.

Here again, Google is your friend. If the .com is taken, adjust your name until you find a variation that you’re comfortable with, then grab the URL and social media account names as fast as you can. Even if you aren’t quite ready to publish, get them NOW!

3. Avoid too many pen names

There are several valid and legitimate reasons for having multiple pen names. Just know that for each name, you start all over from scratch to build a brand and platform. You’ll need a website, social media accounts, and emails for each one. Is it worth it?

In most cases, differentiating genres is not a good reason to create a new pen name. Readers usually find you through the genre they like best. If they like you, they will give your other genres a try. A good website will let them know what to expect in each genre.

The only time it truly serves you to use a second (or third) name is if one area of writing would offend established readers or damage your reputation. For example, if you write both Middle Grade and soft porn, use a pen name. Or if you write academic papers on quantum physics and Regency Romance, use a pen name or your academic peers will snicker behind your back.

4. Get a website

You need an online presence with a permanent URL and an easily searchable website or blog. (Facebook and Twitter are add-ons, not adequate author sites.) Unless you know you are only going to write one book, your URL should be your name (see tips 1 & 2), not your book title. Not only will a website help people find you, but it gives them something to link to when they want to share your books with their friends.

While you can start with a free site, I recommend a hosted domain as soon as possible. Free sites can change policies or close down at any time. At the very least, point that URL from tip #2 to your free blog, and use that URL on business cards and book bios.

5. Post your books on your site

You would think this is one of those “duh” statements, but you would be surprised at how many author sites and blogs I go to that have absolutely no mention of their books. At all.

Somewhere on your site, you need a tab or button that says BOOKS. A simple list of each book and/or series in suggested reading order is the minimum. Ideally, each book would have its own page with a large cover image, title, release date, publisher, ISBN #, genre category, description, and links to where the books can be purchased. Keep this information current!

6. You need an About Page

Readers want to know who you are, not just what you write. A good website always has an About page with a photo, a short professional bio that bloggers and news media can use, and perhaps a longer bio just for fun. It also needs to include links to all of your active social media sites and a way to contact you.

Your photo should be a nice image that will clearly identify you everywhere. Use this same image on your Amazon, GoodReads, Facebook, Twitter, and all profiles where you are acting as your author identity. Even if you’re camera shy, you can come up with something.

This isn’t to say you can’t change it up sometimes or use more casual photos on social media. The goal is to have your readers recognize you, no matter where they find you.

7. Email

You MUST have a way for people to contact you. I can’t tell you how many times I’ve tried to reach an author for an interview, presentation, or tell them they’ve won an award, only to discover there is no way to contact them.

As to the email address itself, no self-respecting author would use missfancypants@whatever.com. If at all possible, it should be your name as it appears on your books, JaneDoe@whatever.com.

These seven simple tips will make it easier for readers, new and old, to find your newest releases.

Karlene Browning is a publisher, editor, typesetter, and book designer at www.Inksplasher.com

Podcasting: Why You Should Think About Trying It

March 24, 2021 By LDSPMA Leave a Comment

By Ashley Fontes

Years ago, I started a children’s yoga blog. I had my blog name and a good website address. I wrote innovative content, I had my target audience, I made videos, I offered free content. Eventually, I even wrote on guest blogs. I was doing everything everyone was telling me to do to get my name out there, and still, I was not getting more than 50 hits a month.

What was I doing wrong? Why couldn’t I break into the market?

Trying a New Tactic

I couldn’t figure it out, but then last year I found this little gem that made me think: “As of this writing, there are over 500 million blogs available on the Internet. By contrast, Google claims to have indexed two million podcasts, and in 2018, Apple claimed that there were 525,000 active podcasts. Would you rather try to be noticeable in a room of 500 people, or a room with two?”

I did some more researching to see if podcasts would really make that big of a difference. Again, this is what I found:

75% of the US population is familiar with the term “podcasting”
55% (155 million) of the US population has listened to a podcast
16 million people in the US are “avid podcast fans”

With such a surprisingly large potential audience waiting, I had to try this out.

I rebranded everything I owned to one name. I made sure all of my social media accounts pointed to my website and blog and that I owned the simplest domain for my new brand. Then I started my podcast, Read and Yoga. Same brand, same content, same audience, just a different platform.

A podcast set up with microphone and computer.

The Results

In two months, I had 100 downloads on my podcast. While 100 downloads in two months didn’t mean instant podcaster celebrity status for me, it came with great side effects:

I went from 50 unique visits a month on my website to 150 unique visits to my website.
Since there are only 15 podcasters in my genre, I don’t have as much competition to get my content noticed in that sphere.
I have been featured as a guest on two other podcasts, with a third coming up next month. And my podcast has received a shoutout from one of the top podcasters in my genre. These opportunities have drawn new readers and listeners to my blog and podcast from those podcasters’ audiences.
My social media page has grown faster in the last two months than in the last two years.

The steps for starting a podcast are very similar to starting a blog . . . and there is no one saying you can’t have both. My podcast allows me to reach my audience where they are in ways that my blog can’t. While my blog talks mostly to caregivers and teachers, my podcast can reach straight out to yogis.

You can find the same benefits from starting your own podcast! Reach people where they are, and don’t be afraid to change.

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Ashley Fontes graduated from Brigham Young University (Provo) with a BA in Humanities. She continued exploring her love for cultures by becoming a certified Iyengar yoga teacher, instructing both children and adults. While raising a family, writing, and teaching yoga, she has been active in the Deaf community, and in 2018 she co-founded a non-profit organization, ASL Junction.

Website: www.readandyoga.com

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Be sure to check out LDSPMA’s new podcast! You can find the first episode here.

How To Build A Book Launch Team

March 17, 2021 By LDSPMA Leave a Comment

By Bradley Salmond

Before your book is published, one of the best ways to generate sales is to build a book launch team. This is a group of people who commit to you to read your book and promote your book by:

Posting a review of your book.
Potentially sending out a social media post to promote your book.
Calling book stores to request that they carry your book.

Amazon will promote your book by moving it under the “books you also might like” section the more reviews you have. Reviews also boost book sales. If you can get over 20 reviews in the first week, it will create serious momentum for your book rankings. It is great social proof that you have written a good book and people are taking interest in it.

How to Build the Team

Build your team by making a list of 20-30 people that you can contact directly. These can be business contacts, online relationships, or subscribers to your email list. Keep in mind that not everyone on your team will follow through. This is why you have to communicate clearly to the book launch team what actions you want them to take, when, and how.

From the beginning, your expectations should be clear.

What to Expect of Your Team

Here are some things you could ask them:

Read your book before the date of your book launch.
Give feedback if they find errors.
Write an honest review of your book and post it to Amazon during the launch week, preferably within the first 72 hours of launch.
Share their review of your book on their social platforms. This could also include in tweets, Facebook posts, or Goodreads reviews, or they could post the cover to Pinterest and Instagram.
Share promotional ideas within the launch group. A private Facebook group would work well for this. Members can easily post ideas and swap strategies for promoting the book.

It is important that you reach out to each one of them personally. Resist the temptation to send out huge group emails to them. Their commitment to you and your book will be stronger if your interactions are done on a one-to-one communication level. It will be a lot of work, but it is 100% worth it.

A pile of books with a bright red "sale" sign on top. One of the tactics of a book launch includes putting the book on sale for $.99.

Incentives for Your Book Launch Team

To incentivize your launch team to act, you can offer them a free PDF of your book before anyone else sees it. You might also consider some of the following ideas.

Provide a free hardcopy of the book delivered right to their door.
Host a webinar or a Facebook Live Q&A session: this allows you to get close and personal with your team by hosting a live webinar where you talk about the book, get into behind-the-scenes strategies of the launch, and share inside tactics that nobody else can get.
Exclusive access to a private Facebook group. Here you can post videos, share posts, and converse with your team in real-time as they get excited about the launch.
Send them training videos based on the content of your book.
Provide an advance copy of a workbook that you will be offering to subscribers.
Provide early access to course material that won’t be available until the book is launched.

You want to provide them with as much value as possible in return for their help in making your book launch a success.

Launching the Book

In the first week of your launch, offer your e-book for ninety-nine cents in the first week to give your launch team a chance to buy the book at a discounted price. If they buy your book and then leave a review, Amazon will consider the review “verified.” The review will also be stronger in Amazon’s eyes if they scroll through the first 50% of the pages after they buy the book.

A launch team can be crucial to the success of your book. If you have already published a book, it’s not too late. You can re-launch your book and give it a fresh start. Build your launch team and make your book a success.

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Bradley “BJ” Salmond is a native of Utah. BJ, and his wife, Stacey, have six children and live in American Fork. He authored the book Grudges and Grace from the Trial and Triumph series. He enjoys family history research, old-fashioned music, and chess. BJ also loves Church history and American history. He received his MBA from the University of Phoenix, a BA from Southern Utah University, and two Associate of Applied Science degrees from the Community College of the Air Force.

The Entrepreneur Mindset

February 17, 2021 By LDSPMA Leave a Comment

By Mariah K. Porter

Has it ever crossed your mind that you—as an author, painter, podcaster, blogger, etc.—are an entrepreneur?

Well, congratulations, because you are!

Google defines an entrepreneur as “a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.” While we may all be starving artists thanks to those financial risks, I define it as “someone who wants to be vastly successful in a creative field.” Doesn’t that sound like what you’re doing?

Could your creative business benefit from your treating it as an entrepreneurial endeavor? I bet it could!

You may already be doing things typical of an entrepreneur, such as dedicating your time to work on your projects. You may even be getting up early to get things done. But what more can you do?

A young man at a laptop with creative and business ideas illustrated behind him, showing his entrepreneur mindset.

Here’s an exercise for you. Go to five people who know you or your work well and ask them one of two questions: “What do I do better than anyone else?” or “what do I do better with my creative endeavor (writing, podcasting, etc.) than anyone else?”

Evaluate their answers, then utilize them! Whatever it is they say, emphasize that to other people. Put it in your biography. Flaunt it in your ads. The answers your friends give you are going to help you market yourself to your target audience.

For example, if three out of five say that your characters are so realistic and relatable, take advantage of that. Tell the world that these characters will be their new best friends. If they tell you that your expertise has changed their lives, quote them. Let the world see what you can do.

Creating and revising a product is only half the battle as an entrepreneur. The other half is marketing. In order to truly treat your business the way it deserves to be treated, you have to put in the work to get eyes on it. There’s a whole world of information out there on how to do that, but this is a good place to start.

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Mariah K. Porter is an author, entrepreneur, and mental health advocate. Her YA Fantasy series, Recovering Happily Ever After, is about teens struggling with anxiety and depression the same way she does. When she isn’t writing or managing her business, you can probably find her at home listening to J-Pop with her small children. You can find her website at mariahkporter.com.

How to Start a Blog

January 27, 2021 By LDSPMA 2 Comments

By Oakli Van Meter

Knowing how to start a blog is one of the hardest things, at least for me. My junior year at BYU, one of my professors said that we all should start a blog. She said it would be a great portfolio tool later on. I went home that day and started a blog. I wrote on and off for a while, then life happened. At the end of my senior year, I revived the blog for a class assignment. It felt great to have a required weekly post. Then once again, life got in the way and Wise Ole Oak is sitting quietly in the corner waiting for me to get back to it.

Why, you ask, does anyone care about my sad excuse for a blog? Why does it matter? Because I’m a classic case of “what not to do.” That being said, I feel prepared to share my advice on how to start a blog—advice sown from the fields of my failure.

First, choose a hosting platform.

Do you research, but don’t overstress it. There are plenty of free platforms that are virtually the same. Choose one that’s easy to use. My personal favorite is WordPress, but there are plenty of other good options that you can learn about here or here. Keep your site simple but professional. You don’t want text boxes of filler text from the template still lurking, but you don’t have to fill everything up with stuff.

Second, decide what your blog is going to be about.

You want to focus on what would benefit your potential clients. Editors could focus on writing or self-editing thoughts. Social media gurus could post about how to use social media. Whatever you choose, make sure it’s something you’re passionate about. Something you can write about pretty much every week.

Third—and this is crucial—make a plan.

When to post, how often to post. (Hint: Monday mornings are a great internet traffic time.) Without a plan, you’re going to struggle to keep up. Trust me, I know. Create a spreadsheet with dates and topics. Set reminders. If you can, write several blog posts over the course of a few days. Then you don’t stress-write two hours before you want to get it posted.

Speaking of posting, make sure you’re sharing your blog posts to your social media channels. (And if you don’t have any of those, create some!) If you have an email newsletter, include the link there. Anywhere that your desired audience could see it, post it.

Finally, write. And enjoy it.

Blogging shouldn’t be stressful. It should be an additional, fun way to engage with your audience or clients. If it’s becoming stressful, step away for a bit. The inspiration often comes away from the keyboard.

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Oakli Van Meter is a wife, mother, and a freelance editor, writer, and blogger.