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Empowering Latter-day Saints to spread light and truth by connecting them at the intersection of faith, creativity, and professional skill

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Professional Skills

How to Find Your Golden Idea

February 21, 2025 By LDSPMA Leave a Comment

One of my favorite quotes comes from business magnate Richard Branson: “The best businesses are built by solving a real problem that people have.” A great place to start is to ponder on this statement and let it brew in your creative mind until you’ve formed a list of problems. Then you can brainstorm potential solutions. Some solutions may ease the problem while others temporarily numb it. The idea that comes closest to completely and permanently fixing the problem is the golden foundation on which to build your business.

I had a problem effectively keeping a journal while serving an LDS mission in the Philippines. I was having great experiences, but on some days I couldn’t find the motivation, time, or even willingness to record them in my journal. It felt like a very mundane task, so I found ways to make it more fun. I decided to break up my records into several different journals. In one I would record memories about my companions so I wouldn’t forget the small details that made them unique. In another journal, I would dedicate a few pages to each transfer, highlighting the best moments from that area. A tradition on my mission was to give notes and pictures to other missionaries when they went home. I had nowhere to store all these wonderful and creative cards, so I kept a third journal where I would glue or staple them onto the pages. Though it was a lot to store, I soon found joy in journaling. It even became something I looked forward to every day. Fast forward a few years after my mission and I had my idea: to create a journal for missionaries that would allow them to do everything I did all in a single journal.

Identify Your (Small and Specific) Audience

Now that you have a potential solution to a problem, you have a business idea. It’s time to figure out who this idea best serves. It may be tempting to assume that the bigger your market, the better, but there’s actually power in starting with a smaller and more specific audience. According to We Can Track, conversion rates for niche e-commerce sites are 29% higher than broad markets, and niche websites experience 53% more user engagement than general topic sites. The more specific your audience, the easier it will be to speak to them and learn from them.

I asked, Is there real demand for my business/product idea? Before going all in, it’s important to know what the demand level looks like. I wanted to know if other returned missionaries struggled with journaling while they were in the field. How many of them even purchased a journal for their mission? How satisfied were they with their journal? What would make my audience more satisfied?

Once Identified, Master Your Audience

You can never know too much about your audience. The better you understand them, the better you’ll be able to serve them. Here are some strategies:

  • Create surveys. Post these surveys on social media groups and send them to friends and anyone else in your small and specific audience. Be prepared to provide an incentive for them to take these surveys. My first survey got me thirty responses. With my second survey, I offered two $10 gift cards to two random participants, and the $20 investment got me over 250 responses. The incentive drove people who took the survey to ask their friends and family to take it as well. Be sure to include questions to verify how well each respondent fits into your audience. I knew to value the answers of respondents who served missions and purchased a journal more than those who didn’t serve missions or didn’t prioritize purchasing a journal, and I couldn’t have distinguished that if I hadn’t asked.
  • Make a focus group. Once I had a sample of my product, I wanted to see my audience’s reaction. The feedback was brutal, but I knew as long as I was growing in knowledge of who my audience was and what they wanted, I was winning. This data taught me to take myself out of the equation and focus on what my audience cared about. The two focus groups I used provided me with the additional information I needed to make a more refined version of my product that my audience overwhelmingly approved. A business or product idea often begins with what you want it to be, but it should then progress and develop into what your audience wants it to be.

Once Mastered, Build Your Audience

You don’t have to wait for your business to be off the ground before building an audience. If your business is a landscaping service, try starting a social media page with beautiful before-and-after landscaping photos. If your business is selling a product to an LDS audience, try starting a blog centered on topics that the audience may find engaging. This way, come launch time, you’ve already built a community that you can continue to nurture—hopefully for years to come!

Build Your Idea and Find a Supplier

Using the data learned from your audience, begin the building process. I used tools to design journal pages and components such as Adobe, Canva, and other sites to find template inspirations.

Do your due diligence in finding a good manufacturer. A popular platform that I prefer to use is Alibaba. After speaking with over fifty manufacturers on the app, here are some things I’d recommend you prioritize:

  • Experience. Find their profile or website and ensure they have years of experience working with sellers.
  • Verification. Find suppliers who are verified by third-party companies. This reduces the risk of anything going wrong.
  • Reviews. Find out how others who worked with the supplier felt about the service.

Many suppliers offer good deals if you order in large quantities. I recommend starting small and then building out. I began with a modest order of 100 copies. This allowed me to test the waters and see if the demand level was accurate without being left with too many extra copies and a nonexistent audience. Once the data in our sales numbers verified the demand level, I ordered a greater quantity.

Misconceptions That Keep You Stagnant

  • You don’t need a huge team to start. You will need to wear a couple of different hats, but it only takes one person to turn an idea into a business. With the help of services like Fiverr, it’s even easier to start without a big team.
  • You don’t need a lot of money to start. My wife and I used funds from donating plasma to start our small business, and because we started with a smaller supply quantity, it didn’t take much capital to launch.
  • You don’t have to succeed in order to win. The fear of failing or making a stupid mistake is what has previously kept me from giving any business venture a try. But I hope this quote by Henry Ford helps any reader as much as it helped me. It reads, “The only real mistake is the one from which we learn nothing.” Your first business idea may not be the one that brings the most revenue, but as long as you are learning something, you are winning.
Headshot of Junior Germain.

Junior Germain

In addition to operating a small business with his wife, Junior works as the head of the marketing and sales department at a real estate marketing agency based in Utah. He graduated from BYU-Idaho with degrees in Marketing and Communications, and welcomed his first child a few months ago.

    Filed Under: Articles, Business, Professional Skills Tagged With: audience, ideas

    A Step-by-Step Guide to Starting Your Online Business

    November 29, 2024 By Kami Pehrson Leave a Comment

    Megan LaFrance’s journey into entrepreneurship started during the COVID-19 pandemic when she was home with her three young sons and facing a never-ending cycle of messes. She found that the towels she was using were ineffective at absorbing spills and cleaning sticky surfaces. On top of that, their boring, one-sided designs left much to be desired. These insights sparked the idea for Bloom Towels, a line of efficient microfiber dishcloths with vibrant patterns printed on both sides. Through research, hard work, and determination, Megan has grown her passion into a thriving business that supports her family and employs other moms of young children.

    Bloom Towels owner Megan LaFrance

    Here are the steps Megan recommends to start your own online business.

    Step 1: Choose Your Product

    To start, Megan had to think of a problem that needed to be solved. She first tried selling tiered trays and wall decals, but she wasn’t passionate about the products. Dish towels proved to be a perfect fit, as they are lightweight, easy to ship, always in demand, and they solve an everyday need.

    Step 2: Research Suppliers and Order Samples

    After brainstorming an idea, Megan had to source her supplies. She ordered towel samples from various suppliers and tested them at home to compare quality and functionality. She prefers to buy through Alibaba— a business-to-consumer (B2C) platform that keeps prices low by requiring a Minimum Order Quantity (MOQ). The MOQ is usually higher for custom designs and lower for items they already have in stock.

    Step 3: Design and Brand Your Product

    Megan, along with her mom and sister, comprise the design team that shapes the aesthetic of Bloom Towels. They brainstorm pattern ideas based on seasonal themes and customer feedback, drawing inspiration from places like Pinterest and other image sites. Together, they develop cohesive design themes like bright pinks for Valentine’s Day or neutral tones for autumn, creating three to five trendy towel designs for each launch.

    Step 4: Start Small and Test the Market

    Megan recommends starting small when launching an online business. Instead of committing to a large inventory, focus on a limited selection of products. Test the market and assess customer interest without overextending your finances. Selling out of your products can benefit your business, as “out-of-stock” products create a sense of urgency and exclusivity among your customers. As demand for your product grows, you can gradually increase your orders. If the product you are trying to sell isn’t successful, you can pivot to something else. However, Megan cautions against switching products too often. “I’ve seen many businesses jump from one product to another, leading them deeper into debt without becoming successful,” she says. “Make sure to sell your initial batch of products before moving on to the next.”

    Step 5: Build Your Online Presence

    Megan uses Instagram and her website as her primary marketing channels. She has also expanded to Facebook and TikTok, but she advises focusing mainly on one platform to avoid spreading yourself too thin. She says, “Put up a lot of videos and pictures on whatever social media platform you’re using because when you reach out to influencers, that’s the first place they go. If you have no images or videos to show them, they won’t want to represent your brand because they can’t see what you’re selling.” She sends samples of her towels to a professional photographer who takes “flat lay” photos for the product catalog. Her sister oversees content on her social media sites, including stop-motion animation, lifestyle videos, and slow-motion clips of people using the towels.

    Step 6: Use Influencer Marketing to Grow Your Audience

    Influencer marketing played a significant role in growing Bloom Towels. Megan markets to influencers in the cleaning and home organization niches who resonate with her target audience. She uses an outreach strategy to get influencers to notice her messages by commenting on their posts before sending direct messages to ensure her message goes to their main inboxes. She explains, “I’ll leave a message that says, ‘Hey! We have these cute towels, and we’d love for you to try some. Let us know if you’d like more details.’” She then offers influencers affiliate marketing opportunities, allowing them to earn a commission from sales generated through their posts.

    Step 7: Create a Reliable System for Affiliate Marketing

    Affiliate marketing systems help business owners facilitate partnerships with influencers who promote their products. Megan uses UpPromote to streamline her affiliate program and organize her sales data. The software tracks sales, assigns discount codes, and calculates commissions. She says, “When an influencer signs up to be an affiliate, the software will assign them a coupon code that gives their followers a 15% off discount. The system will track sales for us so when we pay our influencers, we know exactly how much we owe them.”

    Megan likes to reach out to influencers a couple of weeks before her launch days to get them on board. Influencers will share sneak peeks of the product leading up to the big launch party when the towels become available, including their unique affiliate link.

    Step 8: Engage with Your Customers

    Megan listens to customer requests and suggestions to guide her designs. She uses her email list and social media to engage with customers, build customer loyalty, and decide on new products and themes.

    Step 9: Invest in Coaching and a Support Network

    Megan credits much of her success to using a business coach and following their process. She explains, “I used the program ‘0 to 100K’ from Alison Prince. She was also a mom who started a business selling online and then taught others how to do it too.”

    As her business grew, Megan sought out different coaches who specialized in areas she wanted to improve, such as wholesaling to retail stores. Networking with other business owners also provided her with valuable advice and support that helped her when her business reached a plateau in sales. She shares, “When I started my business, it helped to have a group of other business owners I could talk to all the time who were on the same level as me because we could grow together.”

    Step 10: Adapt and Evolve Your Strategy

    Over time, Megan expanded her product line, tried out new opportunities, and fine-tuned her influencer marketing strategy. She also started selling her towels on Faire, a wholesale platform where retailers can buy products to sell in their stores. By earning a “Top Shop” ranking, Bloom Towels got a huge boost in visibility. Then a team of sales reps reached out, wanting to represent her products. Today, customers can find Bloom Towels in 180 brick-and-mortar stores.

    Step 11: Celebrate Your Progress

    Megan enjoys running a business that allows her to support her family financially, explore her creative side, and give other moms the opportunity to earn extra income. She says, “Starting out slow has been a gift. It took me five years to get to where I am now, and I’m growing steadily and doing well, which is exactly what I want. I don’t want it to be overwhelming for anyone. Don’t measure your success against others—just focus on yourself. If your business is growing even just a little bit each month, you’re doing great.”

    Headshot of Kami Pehrson.

    Kami Pehrson

    Kami Pehrson lives with her husband and five teenage children in Stansbury Park, Utah. She recently finished her master’s degree in English and creative writing and has written three novels—but is still trying to figure out what to do with them. She loves editing, reading, and playing word games on her phone. She also enjoys listening to audiobooks while half-heartedly doing Pilates in the living room.

      Filed Under: Articles, Business, Marketing, Professional Skills Tagged With: influencers, online business, online sales, Social Media

      Common Publishing Terms to Know

      November 15, 2024 By LDSPMA Leave a Comment

      If you’re jumping into the publishing world—welcome! We’re happy you’re here. We love new people, voices, and stories. As you’ve looked into writing groups, editing stages, publishers, and more, you’ve likely come across the many terms associated with the publishing industry. As with any trade, there is a plethora of jargon. 

      But there’s no need to be overwhelmed or confused as you step into your writing journey. We’ve got you covered. This publishing tip will introduce you to some of the main terms used in writing, editing, design, and publishing.

      Acquisition. When a publisher “acquires” a manuscript and sends a contract to the writer for publication.

      Advance Reader Copy (ARC). A copy of a book that is given to a select amount of readers before it is officially published. This allows readers to read the book before publication so that they can positively review the book as soon as it is published.

      Alpha Reader. A reader who looks over the first, unpolished draft of a manuscript to give feedback.

      Backlist. Books that are not newly published but are still in print.

      Back Matter. The material in the back of a book, including afterwords, addendums, appendices, author biographies, epilogues, glossaries, and indices.

      Beta Reader. A reader who gives feedback on a manuscript after it has gone through several drafts. Beta readers can be volunteer or paid and should be regular readers of the book’s genre.

      Bibliography. Section in the back of a book that cites all sources that were consulted in the book’s research. Bibliographies are commonly found in genres such as nonfiction, reference books, and historical fiction.

      Blurb. A brief description of a book that entices readers to read it. The blurb is commonly found on the back of a cover, inside a book jacket, and as the book description in an online store. Also known as cover blurb.

      Character Arc. How a character develops from their original state at the beginning of the book to their new state at the end of the book based on the events that transpire throughout the storyline.

      Chicago Manual of Style (CMOS). A style guide used in publishing that sets grammar, punctuation, and similar guidelines for publication. It is most commonly used in print publications, fiction books, and nonfiction books.

      Climax. The part of a story that has the highest tension, emotion, and action and is a major turning point for the main character.

      Comps. Published works that are similar to a writer’s own work. Comps are usually referred to when a writer is pitching their work or writing a proposal to an agent or publisher.

      Copyediting. A type of editing that corrects errors in capitalization, grammar, punctuation, spelling, and usage. This stage of editing generally comes right before the book is put into printer-ready format.

      Copyright. The right to publish, sell, and revise a work, be it written or artistic. This right generally belongs to the creator of the work automatically unless otherwise stated by the creator or sold by contract.

      Cover Blurb. A brief description found on the cover of a book that entices readers to read the book. Also known as blurb.

      Developmental Editing. A type of editing that evaluates overarching story elements, such as themes, organization, character arcs, and pacing for the manuscript as a whole. This stage of editing would be done before any other stage. Also known as substantive editing.

      Editorial Letter. A letter that most often accompanies a developmental edit and can accompany other levels of editing. This letter is written by the editor and includes actionable steps and advice for revision of a draft.

      Elevator Pitch. A short promotional description of a book that aims to sell the book as fast as possible. An elevator pitch is typically no more than 100 words and delivered vocally to agents, publishers, or potential readers.

      Endnote. A source reference or author note that is listed at the end of a book or the end of a chapter. It is marked by a superscript in the main body of text.

      Epilogue. A section at the end of a book that is found directly after the main chapter content. It can act as a conclusion for the book or give commentary on what happened in the story.

      Flash Fiction. A short fictional publication generally no more than 1,500 words. It may be a few paragraphs or even a few words long.

      Footnote. A source reference or author comment that is listed at the bottom of a printed page and marked by a superscript in the main body of text.

      Foreword. Section at the beginning of a book that briefly describes how the book came into being and why readers should read the book. Forewords are typically written by someone other than the book’s author.

      Front Matter. The material at the front of the book, including title pages, forwards, prefaces, copyrights, dedications, lists of publications by the same author, and tables of contents.

      Galley. A typeset document that authors, editors, and publishers review before the final publication. Also known as a proof.

      Hook. A sentence or paragraph that catches the reader’s attention and entices them to keep reading. Hooks can be found at the beginning of a book or chapter and even on cover material.

      Hybrid Publishing. A new publishing model that combines aspects of traditional publishing and self-publishing. There are many variations of hybrid publishers that allow for more author involvement, but it is important for authors to research any hybrid publisher in order to avoid illegitimate publishing deals.

      Imprint. The trade name a larger publisher uses to distinguish and publish a specific type and collection of books.

      International Standard Book Number (ISBN). A number used to identify a specific book. This number is needed in order to sell a book.

      Lead Time. The time between when an editor receives a book and when it is officially published.

      Line Editing. A type of editing that amends discrepancies in tone, style, plot, and characterization at the paragraph and sentence levels. This stage of editing happens after a developmental edit and before a copyedit.

      The Modern Language Association Style Manual and Guide to Scholarly Publishing (MLA). A style guide used in publishing that sets grammar, punctuation, and similar guidelines for publication. It is most commonly used in the humanities, liberal arts, and literary criticism.

      Narrative Nonfiction. A genre of books in which actual events and facts are structured and presented in a storytelling style.

      Pacing. How quickly or slowly key events in a story develop.

      Pitch. A very brief written or verbal presentation of a book that authors use to entice agents, editors, or publishers to accept their book for representation or publication. This pitch may also be found in a query letter.

      Printer. Not to be confused with a publisher, a printer is a company that prints the physical copy of a book.

      Print on Demand (POD). A printing process that prints single physical copies of a book only after they are ordered by a customer, instead of printing a large amount of books at once to sell at a later time.

      Prologue. A section at the beginning of a book that is sometimes found directly before the main storyline. It acts as an opening for the book or gives relevant information needed to understand what will happen in the story.

      Proofreading. A type of editing that catches the final errors in the typeset format of a book, including making corrections in punctuation and formatting.

      Proposal. A document sent to an agent, an editor, or a publisher to convince them to accept a manuscript for representation or publication. It may include a cover letter, an author’s bio and credentials, a query letter, comparable titles, sample chapters, an outline of the book, and marketing strategies.

      The Publication Manual of the American Psychological Association (APA). A style guide used in publishing that sets grammar, punctuation, and similar guidelines for publication. It is most commonly used in behavioral sciences, healthcare, and social science.

      Publisher. A company that acquires, edits, designs, and markets a book. They also oversee public relations and sales.

      Query Letter. A brief letter, typically one page or approximately 250 words, that is sent to an agent, editor, or publisher to convince them to accept your manuscript for representation or publication. A query letter includes a manuscript’s title, word count, and genre, as well as a hook, quick author bio, and synopsis of the story.

      Revisions. The changes an author makes to a work.

      Slush Pile. Unsolicited manuscripts received by an agent, editor, or publisher. These manuscripts may not be top priority and may not be read in a timely manner.

      Story Arc. The chronological structure of a plot, including a beginning, a middle, and an ending.

      Synopsis. A brief summary of a manuscript.

      Title Page. A page near the front of the book that includes the title, subtitle, edition, author name, publisher, and, when necessary, the imprint.

      Trope. A common theme or element found in a specific genre.

      Typesetting. Formatting a manuscript from a Word document, Google Doc, or similar format to an industry-standard e-book or PDF. 

      Unique Selling Proposition (USP). What makes a book stand out in the marketplace.

      Work in Progress (WIP). A manuscript that a writer is currently working on.

      You’re sure to find many more terms and acronyms in the publishing world, but this list should give you a good starting point to understanding the rich jargon used by agents, editors, designers, publishers, readers, writers, and more.

      We would like to thank Breanna Call and our friends at Ever Editing for allowing us to share segments of this article with you. To read the article in full, click here.

      Filed Under: Articles, Craft Skills, Professional Skills, Writing Tagged With: Writing

      The Five P’s to Pitching Your Book

      October 14, 2024 By LDSPMA 1 Comment

      With LDSPMA coming up this week, many of us are looking forward to the classes, keynotes, and interactive sessions—which include pitching! Pitching is an incredible opportunity to chat with an editor or agent about your work and can frequently lead to opportunities for representation and publishing.

      But pitching can also be incredibly scary and super intimidating. You’re putting yourself out there and sharing what’s in your heart that you’ve been working on for years. So many worries and fears can fill your brain: Will the agent/editor even like it? What if you say something wrong? What if you never find a home for your book? What if the fire alarm goes off in the middle of your pitch and you’ll never get to finish what you started?

      Well, I’m here to reassure you that it’s unlikely the fire alarm will go off, and while it can be scary, pitching is not the end of the world. As someone who has pitched at multiple conferences, I know it can be overwhelming, especially your first time. But there are things you can do to make pitching a positive experience—and increase your chances of landing that dream publisher! So, without further ado, here are the five P’s to pitching.

      1. Prepare

      The first thing to remember is that you need to prepare for your pitch. This awesome article gives you plenty of resources to help you prepare and walks you through how to build your pitch. As part of preparing, you need to give yourself time to focus on your story to distill it into your three-minute pitch. Write everything out (your hook, your synopsis with the stakes, your comparable titles, and your author bio) and then print it. You can just read your pitch at the conference—that’s totally acceptable. Just make sure to print off two copies—one for yourself that you can mark up, and one for the agent/editor to give them if they ask.

      2. Practice

      Once your pitch is written out and ready to go, practice saying it, and practice with a timer to make sure you’re staying within your allotted three minutes. Practice in front of the mirror, practice with your spouse or children, and practice with your dog, too. Go over it as many times as you need to so that you’re comfortable reading it in the time you have. If you need to write yourself reminders in your pitch such as “pause here for effect,” “breathe after this sentence,” or “eye contact here,” do so and then practice those cues. You want it to be well-rehearsed—but not perfect. (Notice that “perfect” is not one of these five P’s!)

      3. Presentation

      The day of your pitch, you want to dress for success. This doesn’t mean you need to be super formal like you’re going to a dance, but you should dress professionally and on-brand for your book. If you’re writing fantasy, maybe dress in something a little more whimsical, like a cute nature dress, or a fun plaid jacket with nice slacks. If you’re writing middle-grade horror, maybe don a leather jacket if that’s part of your brand. If you wear makeup regularly, then do your makeup for your pitch. If you’re someone who never wears makeup, then don’t. You want to feel professional, but you also want to feel like yourself. I’ve worn penguin earrings to pitch my book because they’re on-brand for me and my stories, and they make me feel happy and comfortable. Dress for success, but also dress comfortably to best represent yourself and your book to the agent/editor you’re pitching to.

      4. Pacing

      Because you’ve practiced your pitch, you know how long it’ll take. But here’s a little secret: we all speak way too fast when we’re nervous. Every single time I’ve pitched, I speak too fast because it’s nerve-racking and exciting to put yourself out there. That’s why practicing beforehand is so helpful. You know exactly how long it’ll take you to read your pitch, so give yourself permission to slow down. If you need to write yourself a reminder on your pitch, do that too. Slowing down also helps calm your racing heart, making it easier to say the words. And don’t worry—agents/editors are humans too, and they totally get being nervous. Many of them teach classes for their job, which can put them out of their comfort zone too.

      5. Patience

      I know, patience can stink. But here’s the thing: not every agent/editor you pitch to is going to be the best fit for you or your manuscript. You’re interviewing them just as much as they are interviewing you. If they say no, which happens, don’t give up. If they say yes, but then later reject your manuscript, that’s okay too. Publishing is constantly changing, and while your story may be pristine and polished, it may not be the right publisher or the right time. Don’t be afraid to try again and pitch at a different conference to a different agent/editor.

      That’s it! Remember to follow the five P’s by preparing, practicing, presenting yourself well, pacing yourself as you pitch, and practicing patience with both yourself and the agent/editor you’re presenting to. And remember, at the end of the day, even if they don’t accept your book, you still took a brave step forward into the unknown, and that is praiseworthy.

      Headshot of KaTrina Jackson

      KaTrina Jackson

      KaTrina Jackson loves penguins, cross-stitching, chocolate, and piano music, and spends much of each day trying to fit those loves in around her jobs as a freelance editor and as a project manager for Eschler Editing. She graduated with a degree in editing and publishing from Brigham Young University because she couldn’t get enough stories in her life. She’s also a member of three different writing groups, attends and teaches at multiple writing conferences yearly, volunteers with LDSPMA and has since 2021, and is currently working on publishing her first novel. When she’s not writing, editing, or reading, she can be found practicing yoga, teaching piano lessons or performing with her husband, or watching Disney movies while working on a cross-stitch project. She and her husband live in Olathe, Kansas.

        Filed Under: Articles, Craft Skills, Marketing, Professional Skills, Publishing, Writing Tagged With: agents, conferences, editors, pitching

        Top “Quali-tee”: Launching a T-Shirt Design and Printing Business

        July 26, 2024 By LDSPMA Leave a Comment

        Alexa and Eric Allred are the dynamic duo behind the hip and successful Gem Rose Design Company. As a stay-at-home mother, Alexa found herself with spare time during her children’s preschool hours. She decided to use this opportunity to learn how to make personalized T-shirts for her young family. Meanwhile, her husband, Eric, began refining his art and design skills—a passion he’d developed in college but temporarily stowed away to focus on fatherhood and a demanding career in marketing. With Alexa’s eye for detail and Eric’s artistic skills, they now run a well-oiled machine. However, their journey has not been without challenges. Through years of trial and error, they learned valuable lessons they now share with creators looking to start a T-shirt design business of their own. 

        Alexa and Eric Allred

        Hone Your Digital Design Skills

        Eric transitioned from traditional markers and paper to digital graphics using the Procreate app on an iPad, teaching himself to use the program through online tutorials and YouTubevideos. Procreate uses natural media simulation, like painting with a standard paintbrush, to create pixel-based art. This step-by-step approach helped him make a smooth transition to digital design. 

        For higher-resolution designs, Eric made the switch to vector-based graphics. Vector images can be blown up without losing quality, making them ideal for signage, logos, and T-shirt design. Vector-based art involves manipulating points and curves instead of freehand sketching. He began using a limited vector software called Vectornator (now Linearity), then moved to Adobe Illustrator. To help make the switch from traditional brushstrokes to vector shapes and lines, Eric challenged himself to copy standard designs and logos to create graphics that remain sharp on any scale. 

        Understand which files to use when saving your designs. PNG files are raster files made up of pixels. They maintain high resolution while supporting transparent backgrounds, but enlarging them can stretch and blur the image. JPEG files are also pixel-based. They are often used for images on websites and digital platforms but lack the transparency feature crucial for T-shirt printing. The image will usually print on a white square background. Lastly, SVG files are preferable for T-shirt designs, as their vector-based nature means they can be enlarged without the blocky appearance of pixelated images.

        Choose a Method to Transfer Your Image

        Vinyl: Alexa began by using a Silhouette electronic vinyl cutter to create simple designs. However, cutting and weeding (removing extra material from negative spaces) was time-consuming and impractical when fulfilling large orders.

        Heat Press: heat press transfers use a thin, paint-like medium printed onto transfer paper. The flexible material melds onto the shirt upon application via heat and pressure. However, this method requires bulk orders with a minimum quantity of shirts featuring the same design to keep costs manageable.

        Sublimation: sublimation printing offers an option that doesn’t require a minimum print run. The technique involves transferring ink onto a film that remains wet until pressed onto the shirt, resulting in a vibrant and durable design. This process is limited to 100% polyester fabric, and the T-shirt must be white or light-colored.  

        DTF: Direct-to-film printing allows for more fabric and color options. Ink is printed onto a film material coated with powder and baked, creating a protected layer pressed onto the shirt. Many different designs can be printed on a single gang sheet, a long roll of film priced based on the square inch. Alexa has found this method to be ideal.

        Devise a Marketing Plan

        Alexa first began selling T-shirts at craft fairs, where she prepared thirty designs, including seasonal/holiday themes and year-round options. She brought her heat press, along with a selection of blank shirts of various sizes. Attendees could browse the designs, choose their favorite, and select a shirt color from the available options. She would then press the design onto the shirt. While a good portion of the shirts remained unsold, selling at craft fairs helped her gain visibility in the community. Handing out business cards and engaging with attendees allowed her to spread the word about the business. 

        Additionally, personal connections played a significant role in their marketing efforts. Through word of mouth, particularly from friends, family, and acquaintances, they attracted a steady stream of custom orders. Many of these orders came from people they knew through various aspects of life, such as sports teams, dance studios, or educators. Eventually, their customer base expanded beyond personal connections.

        They now advertise their designs on social media platforms like Instagram and Facebook. They use a “drop” marketing technique, offering specific designs for a limited time. For instance, during their “Easter drop,” they provided various Easter/spring-themed designs. To order, customers left a comment under the picture of their preferred shirt and design combination. Customers who purchase a T-shirt during a drop must place their order within the week. This method allows the company to place one big supply order and finish all the T-shirts by a specific date.

        Provide Exceptional Customer Service

        Eric and Alexa work closely with clients to customize designs. This process often involves adjusting colors, sizes, or other elements to match the customer’s vision. For instance, team events frequently require custom logos or artwork to represent their theme. They collaborate with the customer to gather details about their requirements, such as preferred colors, imagery, or quotes, and incorporate the elements into the design. Then they share the design with the customer for feedback, making revisions until they are satisfied. Customers can also choose a premade digital design from online sellers. They most often purchase from Etsy, but several other platforms offer artwork in PNG or SVG files. 

        Always communicate with the customer if there are delays or other issues with their order. Explain the situation without making excuses and present solutions to fix problems quickly. Your customers will appreciate your honesty and professionalism. Be approachable, flexible, and consistent in your services. Establishing trust with customers will encourage repeat orders and boost business prospects. 

        Look for Opportunities to Use Your Talents to Bless Others

        Following the tragic loss of a young boy in their town, Eric and Alexa offered their services to design a few shirts for a fundraiser to raise money for the boy’s family. They initially expected to produce around 200 shirts but ended up creating over 800 and raising over $13,000. The experience reminded them that designing T-shirts is more than a hobby or business venture—it has the power to make a meaningful impact on the community.

        Help others on their journeys. While it may seem counterintuitive to share hard-earned knowledge, they are happy to help when people seek advice and believe there’s room for everyone to be successful. 

        Eric and Alexa find joy in working together and bonding over their projects. They love knowing their designs have made a difference in people’s lives, take pride in seeing them in the wild, and aim to inspire others who want to cultivate their creative gifts.

        Headshot of Kami Pehrson.

        Kami Pehrson

        Kami Pehrson lives with her husband and five teenage children in Stansbury Park, Utah. She recently finished her master’s degree in English and creative writing and has written three novels—but is still trying to figure out what to do with them. She loves editing, reading, and playing word games on her phone. She also enjoys listening to audiobooks while half-heartedly doing Pilates in the living room.

              Filed Under: Articles, Fine Art, Marketing Tagged With: art, graphic design, t-shirt design

              Pitching to Agents

              April 19, 2024 By LDSPMA Leave a Comment

              As a pitch and query editor at Eschler Editing, I know that in-person pitching can inspire fear in the most stoic of individuals. If pitching to an agent or editor gives you the heebie-jeebies, take comfort that you’re not alone, and then take a deep breath and get ready to shake it off. Because if you prepare, you don’t need to fear!

              Up first, writing the pitch. Well in advance of the actual event, you should know the guidelines for your pitch—the duration of the session, the length of the pitch, and so on. Those are the parameters within which you’ll work.

              In this article, we’re going to talk about writing and preparing a pitch that you’d deliver in person to an agent or editor in a 10-minute pitch session. Elevator pitches, one-line pitches, Twitter pitches, and other types of pitches can follow this same formula. See below for hints on tweaking for those formats.

              So, Let’s Build Your Pitch!

              Step One. Write down the following:

              • Title
              • Genre
              • Setting (where)
              • Protagonist (who)
              • Main Conflict (what)

              Books are about someone. And they have stakes. You want to include both in your pitch.

              Try to:

              • Evoke some emotion
              • Make your character stand out
              • Tell more about your genre without really saying it
              • Use as few words as possible

              Step Two. Write down one vivid detail that makes any of the above elements in Step One different from everything else out there.

              This is about making your story different. Think “Who, What, Where, and Why Should I Care?” It’s this last part that you’re focusing on here. Why should an agent care about your setting, protagonist, or main conflict? What makes them different? 

              Agents/editors read a lot of slush. They hear a lot of pitches at conferences. Why is yours special? That’s what you’re aiming to say here.

              Step Three. Answer three questions:

              • What is the barrier between the main character (MC) and what he or she wants?
              • Who is the villain? What is the BIGGEST thing the villain is keeping from the MC that prevents the MC from overcoming the conflict?
              • Does the MC have any special abilities (doesn’t have to be paranormal) that MUST be mentioned?

              Answering these questions helps identify the uniqueness of your character and the inherent stakes in your plot. Both are essential to a pitch, no matter its length.

              Step Four. Write down three “big” words—evocative words—that relate to your story.

              You’re only going to use one of these, and you’re going to put it in the last sentence of your pitch. It’s essentially your curve ball—the thing that makes an agent/editor say, “I need to read your full, stat.”

              Step Five. Set a timer for 5 minutes and write:

              A one-paragraph pitch for your novel using the information you’ve collected in steps 1–4. In the last sentence, use one of your three “big” words to finish the pitch. This is a cliffhanger pitch. You’re not giving a synopsis of the book. You’re dangling a carrot, enticing the agent or editor to ask for more.

              It’s important to note here that the pitch should be about 5 sentences, or about 125 words.

              Putting It into Practice—the Example

              We’re going to write a pitch based on the movie How to Train Your Dragon, following the steps above.

              One sentence from steps one and two: HOW TO TRAIN YOUR DRAGON (title) takes place on the island of Berk, where fifteen-year-old Hiccup (who) lives with his tribe of bloodthirsty Vikings—but he can’t bear to deliver the fatal blow to a dragon (something interesting/unique/vivid—and to make it even better, it’s the conflict).

              Three sentences that convey the conflict and stakes from the three questions you answered in step three: Hiccup wants to impress his dad (the “wall”)—the tribe’s chief (more conflict)—with his dragon-slaying talents, so he enrolls in dragon training (bigger “wall”). Every morning he wields a mace and shield while sneaking off in the afternoons to play with the Night Fury he’s befriended. Eventually his weapons are replaced with games as he learns that dragons aren’t the monsters he’s been brought up to believe (minefield of conflict).

              A final sentence from step four that has your “big word” and cliffhanger curve ball: Using his quirky sense of loyalty, Hiccup has one shot to prove himself and set a new course for the future of the entire tribe.

              That’s it. Something you can easily memorize and recite in a couple of minutes. Make it snappy. Push yourself to write some awesome sentences. And stop at a point that makes the agent or editor have to know more.

              Now’s the time to edit your pitch for length if you’re preparing an elevator pitch, a one-line pitch, or a Twitter pitch. See if you can take out the three middle sentences, leaving just your first and last. You might need to do some tweaking, combining, or rearranging. But at least you’ll have a base from which to work. Remember, all pitches should convey a unique MC who has a unique conflict with high stakes.

              Step Six. Practice.

              Practice in front of the mirror. In the car on the way to work. With a friend at critique group. Over the phone to your mom. Practice. Practice. Practice. You’re going to practice the pitch so much that you’ll have it memorized—which is the goal.

              Whew! You’ve written and practiced your pitch.

              Next, you’ll prepare for the actual session.

              Preparing for the Live Session—a Few Tips

              • Level the playing field. An agent or editor doesn’t hold the key to your entire future happiness or your self-esteem. You weren’t hoping to marry everybody you ever had a date with, and finding the right agent is just the same. You’re both just looking for a good fit. Remember, the agent or editor is just a person. You’re a person. The agent/editor likes watching reruns of Seinfeld. So do you! Shake off the rejection anxiety.
              • Play to win. Research the agent. Know what the agent is looking for, what the agent has sold, and so on. You’ve written, memorized, and practiced your pitch. You’ve got this.
              • Act like the star player. Basically, this is a “fake it till you make it” statement. I’m telling you to pretend. Nervous? Pretend you’re not. Act confident. Act happy and friendly. Smile. Ask them how they are. If they’re enjoying the conference. Act calm, cool, and collected. Act like you’re exactly who they want writing books for them—because you are!
              • Leave time at the end for the agent or editor to talk. Realistically, introducing yourself, settling into the pitch, and pitching should take 3-4 minutes. In a 10-minute session, that leaves plenty of time for you and the agent/editor to talk more about your work.

              While a request for the full manuscript is nice, it shouldn’t be your only goal. If you can get an agent or editor to give you feedback about your pitch—which is really feedback about your book—that’s a win.

              Now, go write your pitch!

              Headshot of Elana Johnson.

              Elana Johnson

              USA Today Bestselling Author, Top 10 Kindle Unlimited All-Star Author, and #1 Bestselling Author on Nook and Apple Books, Elana Johnson writes clean and wholesome contemporary romance, usually set on the beach or within the vicinity of the beach. Unfortunately, she lives in a landlocked state and must travel to the beach to get her fix, which her husband gladly accompanies her to do a few times each year.

              She also writes contemporary Christian cowboy romance as Liz Isaacson and sweet romantic women’s fiction as Jessie Newton, and all of her books are part of the Feel-Good Fiction Books brand.

              This article appears courtesy of Eschler Editing.

                Filed Under: Articles, Publishing, Writing Tagged With: agents, pitching

                Creating Your Music Brand

                October 6, 2023 By LDSPMA Leave a Comment

                You’ve heard the term “branding” thrown around, but let’s talk about what branding really means, how to find yours, and why it is the essential first step to building a sustainable career in the music industry (or any creative industry, really).

                “Branding is what people say about you when you’re not in the room,” states Stephen Linn of AmpliFLY Entertainment. Linn also explains that you can’t control it, but only influence it. Your brand secures your identity and makes you unique in a very crowded space.

                Steps to Creating Your Brand

                1. List 3 to 4 words that describe your personality. Using these words, create (or hire someone to create) your:
                • Logo
                • Photos
                • Clothing style
                • Fonts
                • Wardrobe including jewelry, makeup, clothes, shoes, etc. (on and off stage, yes they can and should be different)

                2. Write down your Mission Statement and Elevator Pitch. Music changes the world one song, one artist at a time. Write down your goal for giving back to the world. Whenever you have options, doubts, or decisions to make, referring back to this mission statement can keep you aligned with your brand and will even strengthen your brand identity.

                Your elevator pitch is a thirty-second summary of who you are and what your music is like, as well as who it will appeal to. You should have this concise and clever summary not only figured out, but memorized. Avoid statements like “unlike anything you’ve heard before” or “the best music you’ve ever heard.” I once heard someone’s music described as “It sounds as if Keith Urban and Taylor Swift had a baby and that child was raised in San Diego.” You can envision what that would sound like, right? Be clever!

                3. Define your vision. What do you see when you envision success? Will you be performing to a stadium full of fans? Will you be living comfortably as a songwriter? Will you be creating 24/7 in your own massive studio space? What does success look like to you? Spell it out in detail.

                4. Make a list of all your favorite products, hobbies, restaurants, social spots, etc. Brand extensions and/or partnerships can become part of your brand identity. Not only this, but brand partnerships can become a source of income for you as well as a way to extend your reach. If you have a hobby of skateboarding or yoga or kickboxing or knitting or have a love of Hallmark movies, include this in your list. You will be able to connect with people with similar interests who may not have otherwise come across you and your music. This approach can also prop you up into the visual space of the brands you use and love.

                5. Write your story. The contents of your story can later be shaped into an artist bio for your website, press kit, and other sites. What parts of your story make you special and unique? Why do you feel called to be a public figure? What was the defining moment in your childhood when something spoke to your soul and clearly stated that music is what you are destined to do with your life?

                6. Make a Brand Binder. This is for you and your team and not for fans or the public. It should include:

                • Personality traits you narrowed down in the above exercise
                • Phrases, thoughts, statements, and quotes that you find inspiring and represent who you are and what matters to you
                • Mission Statement and Elevator Pitch
                • Vision
                • Brand Elements – Colors, fonts, pictures, Logo (variations, colors), Look and feel (mood/aesthetic) using pictures, off-stage wardrobe using pictures

                Remember, you are not obligated to share every detail of your true personality with the world, only those parts you want them to see. Even if you are enhancing some qualities or hiding others, you are in control of what influences your brand. If you don’t want people to know that you personally have an obsession with collecting mini tea sets, then pull all photos of that down from your social media and pray that doesn’t get out. Or, you could embrace it and make that part of what you share. It’s up to you.

                I like the idea of having a physical binder for this, but you could also use something like Pinterest or Trello to organize it.

                Using Your Brand

                Honestly, I think creating and using your brand is really fun. Who doesn’t like talking about all the things they love? Use your binder to guide every decision you make about what photos are best, what album cover looks best, what you should post on social media, etc. Be patient. Building brand awareness is a marathon and not a sprint. Stay on brand. Create consistently. Contribute always.

                A headshot of Becky Willard

                Becky Willard

                Becky Willard’s music career spans nearly three decades working in nearly every corner of the music industry. Her passion is in finding and working with the most determined artists who are ready to take control of their artistic career.

                She’s coached, mentored, and developed a number of artists who’ve been featured on The Voice, American Idol, America’s Got Talent, The X-Factor, and more. You can learn about her here.

                  Filed Under: Articles, Craft Skills, Marketing, Music, Professional Skills Tagged With: branding, marketing

                  Using YouTube and Social Media to Inspire and Help Others Grow Spiritually

                  May 5, 2023 By LDSPMA 2 Comments

                  The social media community can be overwhelming, negative, suffocating, and even toxic, but it doesn’t always have to be this way. If we remember we are all children of God with the light of Christ in our souls, social media can become a connecting, encouraging, and uplifting place.

                  Almost every person I know is somehow involved in this online world. Some people thrive on posting about their lives while others are bystanders who just like to consume content. When I decided I wanted to build my own space on YouTube, I had two goals in mind:

                  1. Inspire people to start living life to the fullest.
                  2. Share my testimony with the world.

                  That is how Never Ends Now, my YouTube channel, was created.

                  My husband and I were driving from Utah County to our home in St. George. This drive was very familiar to us, and we often used the time to talk about how we wanted our channel to go. I told him how I wanted to take the fear out of living and persuade people to find the good in their current situations. I wanted us to be unique and adventurous and take full advantage of our time on earth. That’s when my husband suggested that we do things we have never done and call the channel Never Ends Now. I fell in love with the concept, and now, that is what we do weekly!

                  YouTube started out as a fun way to document our growing family, but when our channel took off, we decided to make a career out of creating and publishing videos of our experiences. Our platform consists of us starting a family, traveling the world, and everything in between. Our biggest hope is that others will go out and try things they’ve never done and appreciate the joy in life.

                  Staying Grounded

                  The more engagement you receive, the more profit you make, and so it’s easy to get caught up in the numbers when you’re relying on your social media income. I often find myself consumed by questions like, “How many views did I get?”, “Why didn’t people like this post as much as the other one?”, or “What’s trending, and how can I follow along?” Remembering my two goals keeps me grounded when I find myself wandering down those paths. As long as I’ve inspired people and shared my testimony in every video, I’ve learned to be satisfied with whatever the resulting numbers may be.

                  Shining Authentic Light

                  I’m an all-or-nothing kind of person, so I tend to get carried away sometimes. In the beginning, I would try extremely hard to bring up God or a principle of the gospel in any way that I could. I wanted to make sure I shared my testimony with the world. My pure intention was there, but honestly, it didn’t feel authentic. I felt like a child being told what to say in a fast and testimony meeting. I came to realize that I don’t necessarily have to speak my testimony for others to hear, but I can show my testimony where others will see. I stopped trying to force it and just shared my beliefs through the way I lived. This understanding brought me joy and creativity instead of pressure.

                  Showing Your Testimony

                  When my daughter was born, I remember editing the video and feeling so anxious about posting it to the world. Her birth was one of my most sacred experiences, and I wasn’t sure if I was ready to share something so personal. I didn’t want to pollute it by letting the world have access. After praying about my decision, I decided to move forward and upload it. It became one of our highest-viewed videos. I received comments and messages from complete strangers about how much the video impacted them. I realized that the Spirit was able to testify to everyone watching without me even opening my mouth. I believe in eternal families. I believe that bringing life into this world is a sacred thing. I believe that the veil is open, and heaven is so close when a child is born. None of my beliefs were spoken aloud, yet the Spirit was able to touch people’s hearts about these truths.

                  You don’t need a formal testimony to be a light on social media. God magnifies efforts and the Spirit always testifies of truth in any form. Living a life patterned after the Savior’s example is testament enough for the world to notice.

                  A headshot of Aspen Bailey.

                  Aspen Bailey

                  Aspen Bailey and her husband, Drake, are popular YouTube creators documenting their lives as Latter-Day Saints, parents of their daughter, Rainee, and having new adventures. You can see their channel here.

                    Filed Under: Articles, Craft Skills, Faith & Mindset, Gospel Principles, Marketing, Media, Film & Theater, Professional Skills Tagged With: Social Media, YouTube

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