Marketing

How To Build A Book Launch Team

March 17, 2021 By LDSPMA Leave a Comment

By Bradley Salmond

Before your book is published, one of the best ways to generate sales is to build a book launch team. This is a group of people who commit to you to read your book and promote your book by:

Posting a review of your book.
Potentially sending out a social media post to promote your book.
Calling book stores to request that they carry your book.

Amazon will promote your book by moving it under the “books you also might like” section the more reviews you have. Reviews also boost book sales. If you can get over 20 reviews in the first week, it will create serious momentum for your book rankings. It is great social proof that you have written a good book and people are taking interest in it.

How to Build the Team

Build your team by making a list of 20-30 people that you can contact directly. These can be business contacts, online relationships, or subscribers to your email list. Keep in mind that not everyone on your team will follow through. This is why you have to communicate clearly to the book launch team what actions you want them to take, when, and how.

From the beginning, your expectations should be clear.

What to Expect of Your Team

Here are some things you could ask them:

Read your book before the date of your book launch.
Give feedback if they find errors.
Write an honest review of your book and post it to Amazon during the launch week, preferably within the first 72 hours of launch.
Share their review of your book on their social platforms. This could also include in tweets, Facebook posts, or Goodreads reviews, or they could post the cover to Pinterest and Instagram.
Share promotional ideas within the launch group. A private Facebook group would work well for this. Members can easily post ideas and swap strategies for promoting the book.

It is important that you reach out to each one of them personally. Resist the temptation to send out huge group emails to them. Their commitment to you and your book will be stronger if your interactions are done on a one-to-one communication level. It will be a lot of work, but it is 100% worth it.

A pile of books with a bright red "sale" sign on top. One of the tactics of a book launch includes putting the book on sale for $.99.

Incentives for Your Book Launch Team

To incentivize your launch team to act, you can offer them a free PDF of your book before anyone else sees it. You might also consider some of the following ideas.

Provide a free hardcopy of the book delivered right to their door.
Host a webinar or a Facebook Live Q&A session: this allows you to get close and personal with your team by hosting a live webinar where you talk about the book, get into behind-the-scenes strategies of the launch, and share inside tactics that nobody else can get.
Exclusive access to a private Facebook group. Here you can post videos, share posts, and converse with your team in real-time as they get excited about the launch.
Send them training videos based on the content of your book.
Provide an advance copy of a workbook that you will be offering to subscribers.
Provide early access to course material that won’t be available until the book is launched.

You want to provide them with as much value as possible in return for their help in making your book launch a success.

Launching the Book

In the first week of your launch, offer your e-book for ninety-nine cents in the first week to give your launch team a chance to buy the book at a discounted price. If they buy your book and then leave a review, Amazon will consider the review “verified.” The review will also be stronger in Amazon’s eyes if they scroll through the first 50% of the pages after they buy the book.

A launch team can be crucial to the success of your book. If you have already published a book, it’s not too late. You can re-launch your book and give it a fresh start. Build your launch team and make your book a success.

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Bradley “BJ” Salmond is a native of Utah. BJ, and his wife, Stacey, have six children and live in American Fork. He authored the book Grudges and Grace from the Trial and Triumph series. He enjoys family history research, old-fashioned music, and chess. BJ also loves Church history and American history. He received his MBA from the University of Phoenix, a BA from Southern Utah University, and two Associate of Applied Science degrees from the Community College of the Air Force.

The Entrepreneur Mindset

February 17, 2021 By LDSPMA Leave a Comment

By Mariah K. Porter

Has it ever crossed your mind that you—as an author, painter, podcaster, blogger, etc.—are an entrepreneur?

Well, congratulations, because you are!

Google defines an entrepreneur as “a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.” While we may all be starving artists thanks to those financial risks, I define it as “someone who wants to be vastly successful in a creative field.” Doesn’t that sound like what you’re doing?

Could your creative business benefit from your treating it as an entrepreneurial endeavor? I bet it could!

You may already be doing things typical of an entrepreneur, such as dedicating your time to work on your projects. You may even be getting up early to get things done. But what more can you do?

A young man at a laptop with creative and business ideas illustrated behind him, showing his entrepreneur mindset.

Here’s an exercise for you. Go to five people who know you or your work well and ask them one of two questions: “What do I do better than anyone else?” or “what do I do better with my creative endeavor (writing, podcasting, etc.) than anyone else?”

Evaluate their answers, then utilize them! Whatever it is they say, emphasize that to other people. Put it in your biography. Flaunt it in your ads. The answers your friends give you are going to help you market yourself to your target audience.

For example, if three out of five say that your characters are so realistic and relatable, take advantage of that. Tell the world that these characters will be their new best friends. If they tell you that your expertise has changed their lives, quote them. Let the world see what you can do.

Creating and revising a product is only half the battle as an entrepreneur. The other half is marketing. In order to truly treat your business the way it deserves to be treated, you have to put in the work to get eyes on it. There’s a whole world of information out there on how to do that, but this is a good place to start.

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Mariah K. Porter is an author, entrepreneur, and mental health advocate. Her YA Fantasy series, Recovering Happily Ever After, is about teens struggling with anxiety and depression the same way she does. When she isn’t writing or managing her business, you can probably find her at home listening to J-Pop with her small children. You can find her website at mariahkporter.com.

How to Start a Blog

January 27, 2021 By LDSPMA 2 Comments

By Oakli Van Meter

Knowing how to start a blog is one of the hardest things, at least for me. My junior year at BYU, one of my professors said that we all should start a blog. She said it would be a great portfolio tool later on. I went home that day and started a blog. I wrote on and off for a while, then life happened. At the end of my senior year, I revived the blog for a class assignment. It felt great to have a required weekly post. Then once again, life got in the way and Wise Ole Oak is sitting quietly in the corner waiting for me to get back to it.

Why, you ask, does anyone care about my sad excuse for a blog? Why does it matter? Because I’m a classic case of “what not to do.” That being said, I feel prepared to share my advice on how to start a blog—advice sown from the fields of my failure.

First, choose a hosting platform.

Do you research, but don’t overstress it. There are plenty of free platforms that are virtually the same. Choose one that’s easy to use. My personal favorite is WordPress, but there are plenty of other good options that you can learn about here or here. Keep your site simple but professional. You don’t want text boxes of filler text from the template still lurking, but you don’t have to fill everything up with stuff.

Second, decide what your blog is going to be about.

You want to focus on what would benefit your potential clients. Editors could focus on writing or self-editing thoughts. Social media gurus could post about how to use social media. Whatever you choose, make sure it’s something you’re passionate about. Something you can write about pretty much every week.

Third—and this is crucial—make a plan.

When to post, how often to post. (Hint: Monday mornings are a great internet traffic time.) Without a plan, you’re going to struggle to keep up. Trust me, I know. Create a spreadsheet with dates and topics. Set reminders. If you can, write several blog posts over the course of a few days. Then you don’t stress-write two hours before you want to get it posted.

Speaking of posting, make sure you’re sharing your blog posts to your social media channels. (And if you don’t have any of those, create some!) If you have an email newsletter, include the link there. Anywhere that your desired audience could see it, post it.

Finally, write. And enjoy it.

Blogging shouldn’t be stressful. It should be an additional, fun way to engage with your audience or clients. If it’s becoming stressful, step away for a bit. The inspiration often comes away from the keyboard.

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Oakli Van Meter is a wife, mother, and a freelance editor, writer, and blogger.

A Quick Primer on Starting Your Own Home-Based Business

October 5, 2020 By LDSPMA Leave a Comment

By Amy Collett

Entrepreneurship is a lofty goal, but one many aspiring business owners can easily reach by starting small with the home-based business. By getting your venture established in this manner, you can maximize flexibility and minimize overhead. But how do you get started? Is it really possible to market yourself and make money? Answers are found below.

In the Beginning

One of your first steps before applying for your business license or putting up a website is to determine what you want to do and what type of business structure you’ll have. Most home-based businesses are run as sole proprietorships. However, if you need to protect your personal assets, you may want to establish yourself as an LLC.

Next, take a look at your funds. When you do not want to dip into your savings, you have plenty of options from the Small Business Administration Bridge Loan program to raising funds via friends and family. Financing your business venture can give you working capital to buy inventory or equipment. Further, by not dipping into your personal nest egg, you won’t be quite as stressed out about money, and you’ll have cash in hand to reach your professional goals. There are non-governmental funding sources available as well, and Zen Business notes that many larger companies have even taken it upon themselves to provide grants for SMBs.

Getting Started

Now that you are ready to go and have the funding to do so, you may want to look into hiring a helping hand as you establish yourself as a leader in your industry. The type of assistance you need will depend on what you do. If you are a book writer, for example, you’ll want to find an experienced editor, and the Latter-day Saint Publishing and Media Association notes that you can start by looking for recommendations from other writers.

You might also need help with administrative, technical, or other tasks outside of the scope of your expertise. In this case, hiring a freelancer may be a smart choice. First, an independent contractor will cost you less overall, even if you have to pay slightly higher hourly rates. But more importantly, you will have access to a global platform of people with the types of experience you need. There are downsides, however, and it makes sense to review the pros and cons of hiring freelance help before you recruit.

Customers Are Key

One of the most intimidating aspects of running your own business is putting yourself out there and finding customers. It requires a high level of confidence, and you have to be ready for rejection. Start by developing a plan, which might include scouting for potential clients on social media or sponsoring local events to draw attention to your business. Make sure to price your products or services competitively, taking into account everything from your local economy to the value that you bring. You do not necessarily have to be the least expensive option but the one that provides the very best for the money.

Once you begin bringing in customers, remember the importance of customer service. No matter what you do, there will always be competition, and if they are perceived as more customer-centric, you can bet that is where consumers will go. Focus on quality, and remember that getting things right the first time is the best way to make a good impression. This, in turn, will convince your customers to tell their friends and family about you, which equates to more revenue.

The above tips can help you get started. Ultimately, however, the success or demise of your business is something only you can determine. It might be a daunting endeavor, but entrepreneurship is one that comes with many benefits—ones that you have to experience for yourself to appreciate.

Advice from the Experts: Steve Piersanti (Former Publishing CEO, Founder of LDSPMA, Acquisitions Editor)

July 17, 2019 By LDSPMA 1 Comment

By Lessa Harding

In high school I had a homeroom-type class that contained a mix of students from every grade. There were a number of classic high school characters, as well as some who broke all the molds. There was the kind, handsome senior who’d fit in any Hallmark movie. There was the beauty queen who thought she was better than everyone else. There was the Christian girl who stood up to every attack on her beliefs. There was a soccer star, a basketball champion, a physics wiz, and a math nerd (that last one helped me solve homework problems using dry erase markers on the window). And there was the guy everyone wanted to be. He had a successful business, good grades, and a confidence that somehow removed him from the social hierarchy that is high school. We all knew he’d succeed at whatever he did, and we all looked up to him for it. Recently, my thoughts turned back to him. The reason? I was interviewing Steve Piersanti.

I know nothing about Steve’s high school experience, but I have to admit I felt like I was a freshman again looking up to that most-likely-to-succeed senior in my advisory class. Steve is the kind of guy who gets back up every time he gets knocked down, who accomplishes everything he puts his mind to, and who then helps others do the same. I was amazed to learn that he not only founded LDSPMA but also founded and edited a student scholarly journal while attending BYU, graduated with highest honors, began his career as an advertising copywriter at Jossey-Bass Publishers, and worked his way up to the position of president at the same company. Later, he founded Berrett-Koehler Publishers and served as CEO while also working as an acquisitions editor. He somehow also found time to play basketball, lead an annual gardening workshop, prioritize family functions, and go backpacking. The best thing about him, though, is that unlike the senior in my advisory class, Steve is approachable, is kind, gives encouragement, offers praise when it’s due, and is willing to help others who want to follow in his footsteps. Let me share some of his advice for traveling along the path to success:

“Most authors are primarily focused on how their books are written. That is important, but what is equally important is the marketing of your book.”
“The number of books being published annually in the US has tripled in 12 years, while total book sales have not grown.[1] . . . The only way publishers have kept afloat is by shifting more and more of the marketing to the authors. An author today must come to their publisher with a marketing plan…. What publishers look for now is the author’s so called platform. When you submit a proposal to the publisher, you need to include a strong section about what you are willing to do to help market your book.”
“If you want to get up to speed on how to get your book published, here is how you get started:
- Go to the annual LDSPMA conference, and learn about how to market books.
- Learn what successful authors do, and do it yourself.
- Figure out what your potential assets are (e.g., blogging, social media, connecting with audiences, and speaking).
- Get involved with groups and associations in your genre.
- Then think about publishing your book.
“You have to pick the right publisher to pitch your book to. Most have a particular area they are interested in. You need to do upfront research about the publishers you would like to pitch to.”
“When a publisher asks, ‘What are the competing works,’ don’t say, ‘It has no competition’ or ‘My book is unlike any other.’ Those kinds of statements work against you.”
“Everyone starts at the bottom and works their way up. Figure out what you want to do, and actually start going after it instead of going on your current inertia.”
“Everyone has many setbacks. I suppose [the best response] is going back and revisiting what you are really trying to accomplish. What really matters and what doesn’t matter? . . . [After a failure] you have to come up with a new game plan and come at it with a new perspective.”
“Some things are going to take decades. You just have to accept that. You can keep going!”
On how to balance family and work: “Family commitments that I make, I always came through on them. If I said I was going to be somewhere, I did it. Don’t let something ‘come up.’”
“Don’t work on Sunday. That is a day for family and church. Same thing with Family Home Evening. . . . Build [your schedule] around [those important family obligations].”

[1] See the article titled “The 10 Awful Truths about Publishing,” https://www.bkconnection.com/the-10-awful-truths-about-book-publishing.

So You’ve Written a Book. What Now?: 3 Steps from Lisa Mangum

July 17, 2019 By LDSPMA 1 Comment

By Lisa Mangum, Managing Editor at Shadow Mountain

So you’ve written a book. Now what? Well, after revising it and polishing it and reading it through one more time, you’re probably ready to send your book to a publisher. Here are three things to get you started on that journey.

1. Do your research. Not every publisher publishes everything, so make sure the publishing house you’re submitting to is actually looking for the type of thing that you write. A house that doesn’t publish children’s picture books will not publish your children’s picture book, no matter how well written it is. You’ll need to research publishers online, look at their backlist titles, and perhaps even follow them or their editors on social media.

Another way to narrow down your list of publishers is to look at other books in your genre. In addition to looking at who the publishers are, check the acknowledgments page, since authors often thank their agents and editors by name.

2. Follow the guidelines. In your research, you’ll likely have found submission guidelines posted somewhere on each publisher’s site. The best thing to do once you’ve read through the guidelines is to follow them exactly. If the guidelines specify to submit 10 pages, do that. If they say to send the pages in the body of an email (as opposed to an attachment), do that. If they say you must have an agent in order to submit, get an agent.

As a general rule, agents, editors, and publishers like to see manuscripts formatted with the following specs: double spacing, 12-point Times New Roman font, and one-inch margins.

3. Write a query letter. Writing a query letter is one of the hardest steps in the process, but the document is required by agents and editors alike. There are a lot of resources online that can help you learn how to write a query letter (a great place to start is AgentQuery.com), but here’s a simple overview of how to structure your first draft:

A basic query letter has three paragraphs. The first is the “hook”—the premise of your story summarized in just one or two sentences. The second paragraph is where you can elaborate on the storyline, introducing secondary characters, plot points, and themes. The final paragraph is a short bio of who you are and why you wrote the book you’re pitching. Somewhere in the letter, you also need to mention the book’s title, genre, and approximate word count.

It can be hard to distill the entire plot of your book in one paragraph, so I recommend focusing on the four Cs: character, conflict, choice, and consequence. Introduce me to your main character. Explain the conflict he or she is facing—the goal that needs to be accomplished and some of the obstacles that are standing in the way. Focus on the choice your main character has to make at the end of the story. Make it clear what is at stake for the main character by presenting the consequences of that choice.

Finding a publisher for your book can feel like a marathon at times, so don’t panic if the path feels long and a bit unpredictable. Just keep moving forward and working on your craft, and you’ll find the path that is right for you.

Three Marketing Strategies For Your Next Book Launch

March 4, 2019 By LDSPMA Leave a Comment

By Michelle McCullough

I launched my first self-published book in 2013. In 2017, it got picked up by a publisher and released in an expanded form. Both times, I treated the launch like I self-published since most publishers don’t do much by the way of marketing these days.

The first time I published a book I took the “If you write it, they will buy it” approach to marketing. I posted a few times on social media, did a couple of podcast interviews, and refreshed my sales page approximately 27 times a day. As you can imagine, it wasn’t a very effective marketing plan.

The second time, I tried a few tricks I’d learned from friends and people smarter than I am. I watched and studied other book launches and dissected what worked. Then I figured out how I could put my own spin on the successful tactics. I could fill a new book with all the things I did, but today I’m going to share three of the most effective strategies with you.

First, I created a free call series the month leading up to the book launch. My web team designed a landing page so people could register for the series and I could collect email addresses. For four weeks, every Wednesday I offered a free one-hour group training call related to different sections of my book. I created a Facebook group so I could hold conversations with everyone between calls, and I offered giveaways for people who were willing to share the call series with their friends. I recorded the calls and made each recording available for seven days, to encourage people to listen close to the air date. Then, I offered all four of the recordings to folks who preordered the book at the end of the series (the recordings were part of a bigger bonus bundle, which I talk about below). Even better, I still have the emails and the Facebook group—two assets that outlasted my book launch.

Second, I reached out to friends and colleagues to contribute videos, audio, and ebooks that I could give away to people who preordered my book—I wanted to make sure online sales were incentivized and appreciated. In the end, I had over $800 in training materials that complimented my book and offered some promotion to the folks who donated. This bonus bundle also encouraged social sharing from friends and followers because it wasn’t just about “buying a book”; it was about getting a ton of value for a super low cost. My web team created a landing page where people entered their email address and receipt information, so once again I expanded my email list. Additionally, the bonus bundle helped me accomplish my main goal: climbing the bestseller charts on Amazon.

Third, and perhaps most important, I reached out to friends and family to be part of my book launch team. Many of them would have supported me anyway, but forming a team gave me a chance to remind people about key marketing launch dates, share artwork for the launch, and have fun with the people who supported me the most. I created a private Facebook group, added branded graphics (book excerpts and quotes, book reviews, etc.) that my team could use, and posted a schedule of key dates so that we could post in windows that capitalized on social media algorithms. I also held giveaways for my team. They received entries for sharing on social media channels, buying the book, and leaving a review. I had a lot of fun with my book launch team

These ideas are perfect for nonfiction book launches, and I’ve seen them used successfully for fiction books too. As you consider these options, ask yourself, “How could I make these work for me?”

Cheering you on during your next book launch!

Michelle McCullough, www.speakmichelle.com

Marketing: Reaching the Seventh (Book) Encounter

February 13, 2017 By LDSPMA Leave a Comment

By Laura Harris Hales

Book marketing guru Shari Stauch estimates that it takes consumers an average of seven encounters with a book before they will purchase it. My research shows that a slight tweak to that statement would make it more accurate. It is more likely the number of encounters with the author is what tips the scales when it comes to book purchases.

The sad truth is that if you’re not already a bestselling author, then book marketing will be more akin to a marathon than a sprint, and the dreaded “wall” hits you sooner than you would think.

It’s easy to be excited about marketing when one is the belle of the ball with book signings scheduled, book reviews published in popular online forums, a short stint on the Amazon bestseller list, podcast invitations, and a book trailer tabulating views on YouTube. But that time in the spotlight lasts shorter than most of us would like, and soon authors are brainstorming on how to get their books once again in front of the eyes of potential consumers.

Interestingly enough, one of the most effective selling techniques for new authors is to promote their writing generally rather than their book specifically. Regional newspapers and popular online websites are always looking for content. And if content is offered for free, it is more attractive to publishers. This is one marketing avenue that shouldn’t be ignored.

Recently first-time author Spencer W. McBride deftly used this technique. Spencer is the author of Pulpit and Nation: Clergymen and the Politics of Revolutionary America. On the day before the presidential inauguration, his editorial entitled “My view: Trump’s victory demonstrates an exploitation of Christian voters” was published in the Deseret News. Though never specifically referring to the contents of his book, he skillfully wove aspects of the current political climate into politics of the American past. In the process, he not only showcased his mastery of the subject matter but also its enduring relevance. The only hat tip to his book was in the bio: “Spencer W. McBride is the author of “Pulpit and Nation: Clergymen and the Politics of Revolutionary America.”

Spencer is an acquaintance. I knew about his book. I love history and books, but had yet to consider purchasing it because it seemed to be on a narrow topic with little practical application. After reading his editorial, I became intrigued. His insights were astute and his writing style interesting.

Did I buy the book? No, but I did check out the price on Amazon. Besides I am only at encounter five.