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Faith & Mindset

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A Word for the Year

January 13, 2020 By LDSPMA Leave a Comment

By Michelle McCullough

When I first started using a word of the year as part of my new-year planning, I will admit it was foreign to me. As a hard-core, goal-setting lass, I didn’t understand just having one word. I have learned over the years that it’s not an either-or option. You can have a word of the year and goals—and after starting this practice seven years ago, I have come to find that I really like having both.

My first yearlong word of the year was “intuition.” I was really trying to understand myself better, trust myself better, but ultimately I wanted to know my Heavenly Father better. That year was a year of incredible growth. I remember thinking about intuition while I was training for a half marathon and while I was potty training my daughter. Thoughts about trust and revelation came to my mind when I was driving down the street and doing the dishes. It was only something I had percolating in my mind, but it seeped into many aspects of my lives and was a focal point of my thoughts. From that moment, I was hooked. I knew a word of the year would be a mainstay for me in addition to my annual goal-setting practices.

I also learned another key that year through the lens of intuition. As a mother (and also someone who pursues professional goals), I was pretty good about running the regular guilt script in my head. If I went to a meeting, accepted a speaking engagement, or set up a client consultation, I felt guilty for not being home with my kids. If I stayed home and said no to the event or client meeting, I felt guilty for not growing in my professional career.

Guilt if I do, guilt if I don’t.

Yet the word “intuition” helped me make decisions about what was truly right for me and my family and helped me trust that God would be my partner as I carefully and prayerfully made each decision.

A couple of years later as I was preparing for the launch of my book Make It Happen Blueprint, I chose the word “savor.” I had a book tour scheduled, lots of travel, and lots of book launch events. It wasn’t that I wanted to savor and remember every moment of that launch. It was that I really cared about making sure that the moments that I was home mattered to both me and my children. What I was really craving was feeling a sense of presence in my life, and “savor” was a great reminder to focus on the moments I was in.

I still set goals every year. However, I first asked myself two very important questions:

How do I want to feel this year?

How do I want to grow this year?

We often joke in a personal development world that you don’t use the word; the word chooses you. I’ll brainstorm words that work a write them on sticky notes and put them somewhere I’ll see regularly. As I pass, I look at the list and take off the ones that aren’t right and add new words for consideration. Ironically, I don’t often get my word from this wall, but I think it’s part of my process. As I’m reading or driving or thinking, a word will come to mind and will encapsulate the two questions above. If it feels light and exciting, I keep it, but if there is any heaviness or dread, it has to go.

For example, one year I wanted to pick the word “health” (insert eye roll). I had been studying different kinds of eating plans and spending a fair amount of time at the gym. At the same time battling my sweet tooth and my love for all things with carbs, I felt like I needed to make this a priority (and if I’m being honest, I wanted to shed some pounds). After a few days, the word felt heavy and forced, and I had to make a different word choice. Again, if it lights you up and you want to tell everyone about it, that’s a good sign. If you cringe when you think about it and you don’t want to tell a soul, you haven’t quite found your word yet.

Choosing a word of the year is one of my favorite things about closing out old years and preparing for new ones. And yet, I also know that I can’t rush the process, and the right word comes on its own timetable.

Last year I experienced this on a significant level.

As I closed 2018 and prepared for 2019, I was committed to have my annual plan and word of the year set before January 1. Two days before Christmas I was in a car accident. At the same time I had bronchitis, and the cracked rib and sternum I had pierced me with pain at every cough. Shortly after the new year, my husband was down—in bed, with a condition that brings him chronic pain, and he was experiencing a major flare-up—which meant I was pulling both mom and dad duty, recovering from being sick, and recovering from the injuries associated with the car accident. At. The. Same. Time. I remember this time feeling dark and lonely and a lot overwhelmed.

As I prayed for direction in my life and business for the new year, in addition to finding my word of the year, I kept drawing a blank. Previous words like “miracles,” “savor,” “light,” and “peace” didn’t resonate. I watched other friends post their word of the year, and I didn’t have one.

About the same time, I was studying spiritual gifts. I had just completed President Nelson’s challenge to read the Book of Mormon before the end of 2018, and when I finished Moroni 10, I hung around for a while and looked up many scriptures about spiritual gifts in the following weeks. Studying spiritual gifts was part of my post-accident healing and sickness. As if inspiration, I had the thought, “That’s your word.”

It was a weird thought, “Spiritual gifts isn’t something you do or be. It’s something you learn,” I said in prayer. The thought continued, and so I trusted.

As I continued to pray about what that meant, I had an image flash in my mind of our kids’ playroom. The floor is covered with toys and train tables, and the walls are bare. The image that flashed in my mind was to put up giant, poster-sized sticky notes (that I used for client strategy sessions) in the playroom, where I could capture key thoughts, scripture references, and stories.

Again, I resisted. Explaining to Heavenly Father that it would be weird for me to put up posters in a place where my kids play. But would it? Perhaps they could benefit from the words on the walls, and perhaps they could benefit by watching Mom immersed in study of singular spiritual topic.

I’m embarrassed to say that thought and image pressed on my mind for over ten days before I heeded it. One day I got out the poster papers and started writing each spiritual gift on its own poster. Then I wrote the scripture references from the Bible, Book of Mormon, and Doctrine and Covenants. Soon the walls were covered, and I couldn’t wait for the times when I could sneak in there to read a conference talk and record my thoughts.

Over the last twelve months, that room transformed from a playroom to a room of personal revelation. As I read, studied, and prayed, the pages filled up with insights from General Authorities, and I was also able to recollect spiritual experiences where I had been given or been a witness to spiritual gifts. I set my scriptures on my daughter’s play kitchen, and then I wrote on posters and color-coded my scriptures.

And since this is an article about selecting your word of the year and not about spiritual gifts, I won’t go into the details about all that I learned and experienced, but let me just say I was changed in that playroom surrounded by posters, princesses, and pirates—and I might not have had that kind of learning if I hadn’t followed the path of the word of the year. It also never would have happened if I hadn’t trusted that this year would be a year of significant growth—despite the ever-present challenges. In some ways, spiritual gifts and my words of the year saved me.

Even these many months later, as I prepared for a new year in 2020, I do not feel done with spiritual gifts, and yet I have felt like it’s okay to find a new word to helping me along this year and along the new decade.

When Lessa, the newsletter editor, reached out to see if I would write this article, I was still without a word of the year and a little embarrassed that it was so. With great study, meditation, and even some pleading (right before the deadline), I finally found it.

This year, my word is actually a phrase, as it has been a time or two before. My phrase is “Do the next right thing.” This is a common theme in the new Frozen 2 movie, and while it’s a little cheesy for this middle-aged woman, when it dawned on me, it fit like a missing puzzle piece.

This is the year I write two books, my first spiritual and religious narrative nonfiction, and I’m also working on a book for the corporate audience I serve most frequently as I travel the country to speak at corporations and associations. I have so many to-dos running through my mind I have found myself a smidge paralyzed and not moving forward. With this phrase I can ask myself and the Spirit what is the next right thing—and then do it.

Over the past few days, I have been more productive using this simple tactic as my core value and mission.

If you already have a word of the year, I would love for you to share it. If you don’t, I would invite you to ask yourself, “What do I want to feel this year?” or “How do I want to grow this year?”

I have found that starting with this before I set goals helps the rest of my goals become clear in priority and purpose. If you have already set your goals for the year, all is not lost. Perhaps in your goals you may find a common thread or theme that will help you stay focused.


If you already have a word or phrase, or if you find one, place it in multiple places where you will see it regularly. I made a backdrop for my phone and printed words or phrases on 3 x 5 cards that sit on my bathroom mirror for twelve months. There is no right or wrong way, however I recommend both digital and physical reminders for greatest results.

It has been so fun to explore and write about a word of the year with permission to use a spiritual filter. When I share this concept with private coaching clients one-on-one, or on a stage to hundreds, it’s typically focused on high-performance practices for professionals. And while I always encourage they use this principle on their personal life as well, I crave to share with them the spiritual benefits of having our hearts work with God on the direction that he would like to see us go in a new year. As I consider all that our prophet, President Russell M. Nelson, has asked of us over the last couple of years, I have felt a deep desire to be more purposeful in my days, and focused in my vision. As I develop personally and professionally, I also focus on becoming who God needs me to be spiritually so that I can do my part in the gathering of scattered Israel, myself included. Anything we do to progress better prepares us to be instruments in the Lord’s hands and also puts us on the covenant path where the Savior can shepherd us home.

Wishing you all the success spiritually, personally and professionally in 2020 and beyond!

Michelle McCullough is a national speaker, a best-selling author, and a cohost on the faith-based podcast The Living Room. Michelle can’t live without chocolate chip cookies or her iPhone and is afraid of her two kids growing up too fast. If given a magic carpet, she would like to go to Italy for the artwork and the carbs. And a little something we should all know about Michelle, her middle name is Sunshine. You can find Michelle professionally at speakmichelle.com, though she blogs on spiritual things at sunshineinthemiddle.com.

Filed Under: Articles, Faith & Mindset, Gospel Principles, Productivity Tagged With: #wordoftheyear

A Single-Word Vision

January 6, 2020 By LDSPMA Leave a Comment

By Lessa Harding

Like many of you, I received a lot of advice while I was growing up. Some of the phrases people shared with me, like “life is an adventure” or “remember who you are,” have stuck with me and shaped who I am without my even knowing it. Every time I get scared to try something new, I think to myself, “Life is an adventure, so let’s have one!” Every time I feel as if I’m a failure, I hear my mother’s voice in my head, saying to me, “Remember who you are!” Then I am able to pick myself up and try again.

Over the years I have realized the importance of not only internalizing good advice but also doing my part to consciously shape who I am into who I want to become. I have repeated self-affirmations, set goals, and made New Year’s resolutions; yet I consistently felt overwhelmed and unsuccessful if the affirmations didn’t prove true or if I didn’t complete a resolution. It was so discouraging that I quit setting goals completely for almost two years. Thankfully, someone introduced me to LDSPMA and their annual conference.

When I attended my first LDSPMA conference, I was privileged to participate in a workshop taught by Michelle McCullough based on her book Make It Happen Blueprint. This workshop introduced me to an idea simple enough that I didn’t feel overwhelmed and profound enough to change the way I think about “becoming.” The idea can be stated in five words – choose a single-word vision.

Michelle shares this practice in the first chapter of Make It Happen Blueprint. At the start of every year, she chooses a single word she wants to define and shape the upcoming year. This word is meant to describe what she wants more than anything else for herself during the days and months ahead (McCullough 4).

I loved this idea! It was simple and straightforward, and it reminded me of the phrases shared with me in my childhood. I have experienced how powerful a simple phrase or theme can be. So I decided to try Michelle’s advice, and it made all the difference.

In her book, Michelle does not provide a great deal of detail about this single-word vision concept. In fact, the topic is covered in only three brief paragraphs. Yet as members of the Church, we should be especially aware of how powerful something so “small and simple” can be (Alma 37:6).

My word of the year for 2020 is “Believe!” I want to believe more deeply in Christ. I want to believe in the power of faith and goodness to a greater degree than ever before. I want to believe that I can change and grow into the person that I desire to become. And I want to believe that my dreams are worthwhile and achievable. 

If this concept of a single-word vision resonates with you, I urge you to spend some time thinking about a word you could use to define your own journey for the year, and then return next week to read a follow-up article by Michelle about how focusing on your chosen word can lead to better and more successful goals and outcomes.

Meanwhile, I’d love to hear what you think of this idea! Please feel free to email me at info@ldspma.org, comment on this post, or even share your thoughts about it on social media (#singleword).

I can’t wait to chat with you again next week when Michelle shares her article. See you then!

Lessa

P.S. If you would like to read Michelle’s book Make It Happen Blueprint, it can be purchased on Amazon or on her website. Happy reading!

Works Cited

McCullouch, Michelle. Make It Happen Blueprint: 18 High Performance Practices to Crush It in Life and Business Without Burning Out. Morgan James Publishing, 2017.

Filed Under: Articles, Faith & Mindset, Gospel Principles, Productivity

Advice from the Experts: Josi S. Kilpack (Author, Wife, Mother)

October 16, 2019 By LDSPMA 2 Comments

By LDSPMA

I think the most wonderful thing a “successful someone” (be they writer, editor or filmmaker) can do is pass on their knowledge to those wanting to follow in their footsteps. If they can somehow help those following them to internalize their teachings and become what they were meant to be, well, that is not only wonderful but truly miraculous.

I think that’s why I started this series of articles. I wanted to see if I could introduce a few of you to someone who could help you become who you were meant to be—someone you could look up to, learn from, and possibly even connect with. What I didn’t realize is how so many of the people I interviewed on your behalf would help me. With that in mind, I would like to introduce you to Josi S. Kilpack.

Josi is wife to Lee (who manages a geriatric psych hospital in Salt Lake City), mother to four children—one of whom just returned from a mission—and, of course, a writer. Some of my favorite things I discovered about Josi during our interview are her love for watching the same movies over and over again, the way she is constantly challenging herself to be better writer, and her determination to use failures as an opportunity to learn how to succeed.

I hope some of the things Josi shares below will not only help you learn to succeed but be a miracle in your life:

  • “I dream of having a typical writing day . . . but instead, I look at the day and schedule a chunk of time . . . when [the writing] is going well, the house is falling behind. When it is not, I’m playing catch up.”
  • “[Writing well] is really about figuring out what works for you and trying to repeat it. I get a lot done when I have the ideas and the time at the same time, so I try really hard to brainstorm while I am doing other things and then write it down when I have the time.”
  • “Every time I start a new [novel], I have this fear that it will be my last book. It drives me crazy. I can tell myself logically that I said it every other time and it hasn’t been true. [I tell myself] it isn’t true this time either and . . . just keep going.”
  • “Tell yourself, ‘The only real competition is with myself.’”
  • “Look for ways to challenge [your]self . . . to write a different type of story or character or to write from a different point of view. Constantly . . . look for ways to stretch. . . . That challenge just against myself keeps me going in the right direction.”
  • “Get a few friends around you that tell you, ‘You are wonderful.’”
  • “Every journey, every author is different.”
  • “I am too stupid to be discouraged, but the friends I have made who understand who I am and what I love has been the greatest gift. Creat[e] that community and let . . . them support [you], and support them in their successes and failures.”
  • “Opportunities come because you take advantage of other opportunities.”
  • “Learn your craft. Make sure you are creating a good product. Learn about your industry. There is so much to know.”
  • “Being excited about your book is natural. You wouldn’t put the time into it if you didn’t think you had something to offer, but a lot of time that excitement is what keeps you from doing what you need to do. Do yourself a favor and learn what makes a good book cover, learn to edit, and understand what the steps [to success] are. If you don’t, after you get those first few rejections you will be discouraged and stop.”
  • “You [learn your craft at] conferences, through blogs, by meeting authors and talking to them, by learning from other people’s experiences. I don’t think you can be successful without those, but a lot of people skip that.”
  • “Marketing is not easy, and most authors hate it. We are introverted and like to make up our own worlds not go out into the world we live in, but you have to do it these days. . . . If I am asked to do something, I say yes as often as possible. Articles, book signings, speaking at firesides . . . I say yes. Figure out what you are comfortable doing and then do it.”
  • “Most of my story development comes from developing a character—what they want, what they are willing to do, and what they are not willing to do to get what they want. Then, putting them with another character and what they want is where a story comes from.”
  • “People are fascinating. . . . When I get stuck, I go back to my characters. [I am usually stuck] because I have taken my character in a direction that is not authentic to who they are.”
  • “If it is hard it doesn’t mean you are doing it wrong. It is just hard.”
  • “I don’t really think balance exists . . . whenever I am looking for balance, I am beating myself up because there is no balance. I have been trying to balance this for fifteen years, and I have still never achieved it.”
  • “What is the most important thing to you? . . . In any given moment it might be [different]. . .. For me [life] is a juggling act. What can I throw into the air so I can catch another something? And, honestly, sometimes it all drops. But if you are honest with everyone around you and with yourself, you can pick it all back up. There is a lot of guilt that goes along with this, but I look at it and say if I did it right the first time, I wouldn’t learn anything. . . . They are not eggs; they are bouncy balls. You still have to chase them. You still swear and get mad, but they don’t break, and you just get better at juggling as you go along. ”
  • “It is good for my kids to see that I am passionate about something. It is good for them to see that I am a person and not just a mommy. It is good for them to see that while I love them to bits, [they are] not the entirety of my existence. I don’t want them to give up who they are individually because of the roles they take on.”
  • “I have been doing this for a long time. I have raised my kids through it, and life has gone on along with my writing, but it is mostly my story that has been written through all of it. My writing was the vehicle that helped me grow. It has written my story. I would love people to be mindful that their [own] story is being written while they are writing.”

Filed Under: Articles, Faith & Mindset, Member Spotlight, Writing

Mentoring Is a Relationship

September 15, 2019 By LDSPMA Leave a Comment

By Barry Rellaford

Reflect on a time in your life when someone believed in you, saw something important that you didn’t see in yourself, or gave you an opportunity to learn and contribute. Who comes to mind?

Perhaps it was a teacher. A family member. Someone you worked with. A Church leader or adviser. A sports coach, music teacher, or theater director. Maybe it was a leader of a writing workshop. Perhaps it was someone you interacted with for only a moment.

I’ve asked people around the world to engage in this simple reflection, and I’m constantly inspired and humbled by their answers.

The person you’ve thought of likely served as a mentor for you—someone who helped you develop your potential, especially professionally.

Mentoring is more than an activity; it’s a relationship. While the focus is on the performer’s development, mentoring brings benefits to the mentor as well. The dividends of mentoring relationships are much the same as in other high-trust relationships: increased confidence, improved results, greater positive energy, and true joy.

One of the greatest mentors in my professional life was Chriss Mecham, my supervisor in my first corporate job. She took a risk to hire me (I didn’t have the two years of corporate management development experience CompuServe was looking for) and rapidly gave me opportunities to understand and work toward achieving my potential.

But Chriss could be tough.

At one point, I was being a maverick, drawing attention and credit to myself. In a very direct and caring way, she helped me see that the work I was doing depended on an entire team. And instead of reining me in, she opened the gates, continued to extend trust, and gave me more opportunities to grow. I love and appreciate her for the investment she made in me, and we’re still close friends 30+ years later.

Belonging to a professional organization like LDSPMA provides many opportunities to mentor and be mentored. “Let’s take a look at some of the ways to find or be a mentor.”

How Do I Find a Mentor?

To find a mentor, start by thinking of people in your field whom you admire. Seek them out in person, online, or by phone. See if they would be willing to occasionally meet or otherwise talk with you to help you progress in your career.

Another way to find a mentor is to come to LDSPMA’s annual conference. It’s an unparalleled opportunity to interact with industry luminaries in an intimate setting. Meet speakers and panelists before and after their sessions. Connect with them online and through what they’ve published.

Also join LinkedIn, and follow thought leaders. Comment on their blog posts and social media pages. If you’re interested in having someone you admire serve as your mentor, then ask. It’s that simple. Meeting the potential mentor in person and establishing a meaningful relationship will facilitate this possibility.

For example, Richard Leider is one of the luminaries in the field of purposeful work and living and is the author of several bestselling books, including The Power of Purpose. I traveled to the San Francisco Bay area to attend a workshop he was leading, and I took the initiative to help him set up for the day and to visit with him one-on-one. That initial meeting grew into the opportunity to spend three weeks together in Tanzania and to lead workshops together. Most successful people are generous in paying forward the investment their mentors made in them.

With so many new publishing modalities, you may find that your mentor is younger than you—and more experienced! Don’t be embarrassed to learn from them, and see how you can help them in return.

What If I Want to Mentor?

Reflect on the person who extended trust to you, and do the same as they did—for the same reasons. Care about people. Care about your profession. Invest your energy and time in helping others by providing mentoring.

In a professional association, like LDSPMA, one of the greatest benefits of membership is mentoring relationships. If you’re an experienced editor, publisher, writer, filmmaker, composer, podcaster, or other publishing/media professional, look for opportunities to share career and life lessons and help shorten the learning curve of a rookie in the field.

Take on leadership roles in professional circles. Share lessons learned in talks, articles, LinkedIn posts, and other online avenues.

Conclusion

“I am a part of all that I have met,” wrote Tennyson in Ulysses. I seek to be the best part of all whom I’ve met. I look forward to meeting you at an LDSPMA event or online. Please let me know how I can help you in your journey of sharing light!

Filed Under: Articles, Business, Faith & Mindset

Advice from the Experts: Liz Adair (Wife, Mother, Mentor, Author)

September 15, 2019 By LDSPMA Leave a Comment

By Lessa Harding

Once again, I find myself wishing I could take a poll when introducing the expert of the month. I would love to hear who your favorite authors are and why. I would love to hear whom you look up to, who your heroes are, and how you would react if you met one of them.

A few months ago, a friend recounted the first time she met her favorite author. My friend talked about going weak in the knees, not being able to form coherent thoughts, and stumbling over her words as she attempted to ask the author questions. I giggled as my friend said she had a “writer’s crush” on the author.

I have to admit that this month’s article was extremely difficult for me to write because of my writer’s crush on our expert. Liz Adair is one of my favorite authors, and I admire the depth that her characters have, the wit and humor they display, and her ability to write a story that both entertains and captivates. I also admire her as a person.

The first time I met Liz, I experienced what other aspiring authors experience when they’re lucky enough to meet Liz: the overwhelming feeling that I could do anything I wanted to do. One of the writers she has mentored described the experience by saying that Liz “helped me see that I have something to offer and encouraged me to grow beyond myself.” Another confided that Liz “made me feel like a real writer for the first time ever.” And another said, “She breathed into me a belief that I could write books.”

Liz has written 10 novels and 3 novellas, has received the Whitney Outstanding Achievement Award for mentoring writers, has owned and operated a bakery, and has helped found more writers’ groups and conferences than I can count, including the American Night Writers Association’s Northwest Writers Retreat and the Kanab Writers Conference. But the thing I admire the most is the effect she has had on the lives of people she has met along the way, including her husband of 58 years and her 7 children. I love this description of Liz given by someone who has known her for over 10 years: “Liz . . .  becomes your true friend and just loves you. If she can share something she’s learned along the way, she does. She rarely asks for anything in return, [but] those who walk . . . the path with her . . . are forever changed. Liz makes you want to be a better person and to achieve great things by just being Liz.”

As you read the following insights she shared for this article, I hope some of the encouragement and confidence Liz exudes will leap off the paper and help you walk your own path.

  • You don’t need a rigid writing schedule. “I have no typical day of writing. I have things that have to get done, things that may get done, and writing. I try to write after doing the things that have to get done. I’m more of a mosey-along writer. I stop and smell a lot of roses.”
  • Associate with other writers. Her “tip for those trying to publish for the first time [is to] hang out with writers.”
  • Need ideas about writing rituals? Here’s Liz’s: “[My] process is to sit down “process is to sit down with a pencil and notebook and block out the plot points in each chapter. Then I sit at the computer and write about a half a page about each chapter. After that, I begin the first draft and grind it out to the end.”
  • “I’ve learned a lot about three-dimensional villains from watching Turkish films.”
  • If you want to publish but haven’t yet, “start learning the craft now. You’ll be so much further ahead when the barriers that are keeping you from doing it are no longer there.”
  • On writer’s block: “I think fallow times are useful in the creative process. When I’m ready to write again, I’ll know it. That’s why self-publishing suits me so much better than working with a traditional publisher. I don’t have to force anything.”
  • On rejection: “I think time and perspective are the only things that help.”
  • “Let others read and critique [your] writing. I mean, hard critiques. I belong to a critique group that has met for two hours a week for a dozen years now, and we pull no punches. It has made me a much better writer than if they loved everything I sent to them.”
  • Her personal motto: “‘Pull up your socks.’ I had that as a personal motto long before compression stockings became a part of my daily routine.”
  • “Writing is its own reward.”
  • “Write! Write! Write!”

Filed Under: Articles, Faith & Mindset, Member Spotlight, Writing

Advice from the Experts: Steve Piersanti (Former Publishing CEO, Founder of LDSPMA, Acquisitions Editor)

July 17, 2019 By LDSPMA 1 Comment

By Lessa Harding

In high school I had a homeroom-type class that contained a mix of students from every grade. There were a number of classic high school characters, as well as some who broke all the molds. There was the kind, handsome senior who’d fit in any Hallmark movie. There was the beauty queen who thought she was better than everyone else. There was the Christian girl who stood up to every attack on her beliefs. There was a soccer star, a basketball champion, a physics wiz, and a math nerd (that last one helped me solve homework problems using dry erase markers on the window). And there was the guy everyone wanted to be. He had a successful business, good grades, and a confidence that somehow removed him from the social hierarchy that is high school. We all knew he’d succeed at whatever he did, and we all looked up to him for it. Recently, my thoughts turned back to him. The reason? I was interviewing Steve Piersanti.

I know nothing about Steve’s high school experience, but I have to admit I felt like I was a freshman again looking up to that most-likely-to-succeed senior in my advisory class. Steve is the kind of guy who gets back up every time he gets knocked down, who accomplishes everything he puts his mind to, and who then helps others do the same. I was amazed to learn that he not only founded LDSPMA but also founded and edited a student scholarly journal while attending BYU, graduated with highest honors, began his career as an advertising copywriter at Jossey-Bass Publishers, and worked his way up to the position of president at the same company. Later, he founded Berrett-Koehler Publishers and served as CEO while also working as an acquisitions editor. He somehow also found time to play basketball, lead an annual gardening workshop, prioritize family functions, and go backpacking. The best thing about him, though, is that unlike the senior in my advisory class, Steve is approachable, is kind, gives encouragement, offers praise when it’s due, and is willing to help others who want to follow in his footsteps. Let me share some of his advice for traveling along the path to success:

  • “Most authors are primarily focused on how their books are written. That is important, but what is equally important is the marketing of your book.”
  • “The number of books being published annually in the US has tripled in 12 years, while total book sales have not grown.[1] . . . The only way publishers have kept afloat is by shifting more and more of the marketing to the authors. An author today must come to their publisher with a marketing plan…. What publishers look for now is the author’s so called platform. When you submit a proposal to the publisher, you need to include a strong section about what you are willing to do to help market your book.”
  • “If you want to get up to speed on how to get your book published, here is how you get started:
    • Go to the annual LDSPMA conference, and learn about how to market books.
    • Learn what successful authors do, and do it yourself.
    • Figure out what your potential assets are (e.g., blogging, social media, connecting with audiences, and speaking).
    • Get involved with groups and associations in your genre.
    • Then think about publishing your book.
  • “You have to pick the right publisher to pitch your book to. Most have a particular area they are interested in. You need to do upfront research about the publishers you would like to pitch to.”
  • “When a publisher asks, ‘What are the competing works,’ don’t say, ‘It has no competition’ or ‘My book is unlike any other.’ Those kinds of statements work against you.”
  • “Everyone starts at the bottom and works their way up. Figure out what you want to do, and actually start going after it instead of going on your current inertia.”
  • “Everyone has many setbacks. I suppose [the best response] is going back and revisiting what you are really trying to accomplish. What really matters and what doesn’t matter? . . . [After a failure] you have to come up with a new game plan and come at it with a new perspective.”
  • “Some things are going to take decades. You just have to accept that. You can keep going!”
  • On how to balance family and work: “Family commitments that I make, I always came through on them. If I said I was going to be somewhere, I did it. Don’t let something ‘come up.’”
  • “Don’t work on Sunday. That is a day for family and church. Same thing with Family Home Evening. . . . Build [your schedule] around [those important family obligations].”

[1] See the article titled “The 10 Awful Truths about Publishing,” https://www.bkconnection.com/the-10-awful-truths-about-book-publishing.

Filed Under: Articles, Faith & Mindset, Marketing, Member Spotlight, Publishing

Advice from the Experts: Ann Acton (Author, Day Care Owner, Wife, Mother)

June 17, 2019 By LDSPMA Leave a Comment

By Lessa Harding

If you run a Google search on “how to be a good or successful writer,” you get suggestions like “read,” “write every day,” and “write what you know.” A search for the “characteristics and strengths every writer needs” provides a list of traits that include discipline, imagination, a good grasp of grammar, and a love of words. I recently met a writer who embodies these characteristics. It’s Ann Acton, author of The Miracle Maker and The Vanishing (the latter is set for release this September).

When I met with Ann, I asked her what she thinks her greatest strengths or talents are. I expected her to say something similar to what came up in the Google search results, and while Ann is indeed disciplined, imaginative, and a lover of words, she believes her greatest talent is that she was able to rewrite the poem ’Twas the Night before Christmas. I have to admit to laughing out loud at her answer. Her response was unexpected, but it really set the tone for the whole interview. In fact, rather than calling it an interview, I would prefer to call it a not-coffee date with a soon-to-be best friend.

Over the course of our not-coffee date, I began to see why Ann’s self-identified talent is truly her greatest strength. Ann is real, is down to earth, loves to laugh, and has learned the hard way how to deal with difficult situations. She rewrites her own story every day and makes it fit her world. When her children struggled with learning, she home-schooled them. And when her husband got sick, she turned to writing—even when it required waking up at 5:00 a.m. This difficult time in her life led to her writing The Miracle Maker, which was published by Covenant Communications.

Ann told me that she did not originally want to be a writer—it wasn’t in her story. She hadn’t even entertained the idea until she completed a spur-of-the-moment rendition of ’Twas the Night before Christmas and her husband said, “You know that not everyone can do that, right? I think you are a writer.” A little further down the road, her mentor, Liz Adair, gave her the final push. Ann said, “[Liz] told me I was a writer, and then I was one.” Sometimes it just takes a few gentle nudges for us to recognize our potential. And now for some advice from Ann:

  • “It has been the best thing for my writing—failing and then learning to not look at it as failing.”
  • “Sit down and write every day. Write consistently. It doesn’t have to be good, because that is what the delete key is for.”
  • “Writing is truly just therapy, so just pour it into your writing.”
  • “I think our strength [as women] comes from [our] softness.”
  • In speaking of the hard things we go through in life: “Someday, all these things will just be fodder for writing. I [didn’t think] anything good could come out of this part of my life, but now I can see it.”
  • “Because you are a writer, people will connect with you. People will come up to you and just start spilling their guts. These are dreams people have to be writers, and it is so cool to be a part of that.”
  • “The hardest part [about being a writer] is constantly failing. Writing is hard. It is subjective, [and] people are not all nice. A lot of writers say it is hard because of the solitude, but not for me. For me it is the constant reading something wonderful and going, ‘Will I ever be that good?’ Having to change that thinking process from ‘I am not good enough’ never goes away, . . . but I can get better. Whatever I put out today is not me. I can become better even if this [work] is a failure.”
  • “People are so afraid someone is going to tell them they are really not a writer. You don’t need permission. Be gentle with yourself. Enjoy the process, because it is going to be a process.”
  • “Comparing yourself only causes resentment. Someone else’s success has no effect on yours. Every writer struggles with something, and no journey is easy.”
  • “Support your friends because their success has no bearing on you.”
  • “Don’t let anyone have the power to take away your dreams. If there is something you want, why should you let anyone take that away from you?”
  • “There are times and seasons. You are never going to have extra time, [because] you are going to fill it with something. If you want to be a writer, you have to fill it with writing.”
  • “Just do something. Even reading a book is working on your writing.”

Ann also shared a tip from Liz:

  • “Every single writer is working on something. Grammar is the easiest thing to be working on because it can be taught.”

I hope some of this advice Ann shared will give you the gentle nudge you might need to take your own story in a new direction.

Filed Under: Articles, Faith & Mindset, Member Spotlight

Advice from the Experts: Marianna Richardson (Author, Professor, Wife, Mother)

May 16, 2019 By Kristen Reber Leave a Comment

By Lessa Harding

We all have moments that change our lives. For many of us, those moments are perfectly ordinary, yet somehow they shape the people we become. It could be a random exchange with a stranger on the street, an innocent comment from a child, or a sunrise after a long night. For me, it was a conversation I had with my stake president when I was 16 years old. We talked after a fireside, and while I can’t remember what the fireside was about or which building’s Relief Society room we were in, I can tell you that he asked me what I wanted to do with my life. As the opinionated daughter of a successful attorney, I boldly declared my resolution to pursue a career in law, changing the world one amicus brief at a time and spending any extra time traveling the world.

My stake president smiled broadly and somehow managed to turn the conversation to family. He asked if I wanted one. My answer was a very blunt no. Again, the stake president smiled, and then he told me about his wife and her life as a mother who was also attending school in the evenings. I later met his wife and was amazed to come to know a woman besides my own mother who loved being a mother and still pursued other dreams. All of a sudden, it wasn’t just my mom telling me that life doesn’t end when you have children. My stake president and his wife were telling me the same thing. The conversation with my stake president was my first introduction to Marianna Richardson, and it stuck with me as I became friends with her daughters, went to prom with her son, and babysat her grandkids. She’s one of the many women who showed me how important and fulfilling family is. The lesson she taught me is one of the reasons that made interviewing Marianna so much fun!

Marianna is married to Steve Richardson. She’s the mother of 12 children and author/coauthor of five books, including a fictionalized story from her family’s history, a book about C. S. Lewis, and a compilation of lessons her nine daughters learned while growing up with each other. Marianna is also an adjunct professor at BYU, where she teaches advanced writing for business and is the chief editor for the Marriott Student Review. She has a master’s degree from John’s Hopkins University and an doctorate degree from Seattle Pacific University. She’s working on her MBA and will be attending law school at BYU in the fall.

My favorite quote from Marianna during our interview is no surprise given our history. When I asked her how she balanced having a family and a career, she said: “The key is time. I didn’t do it all at once. I was an at-home mom for 40 years… The biggest frustration I see with a lot of women is they [think they] have to do it all now. . . . You don’t.”

I hope the other advice Marianna shared helps you as much as her advice has helped me!

  • “[You] have to go back to the basics of writing before [you] can talk about the beauty of language. If you don’t know the basics, you can’t do the other stuff.”
  • “I do feel that if you really want to become a good writer, you don’t need to just read, but read out loud so you are not only reading it but hearing it. Read out loud, have those experiences in language, . . . listen to the cadence. There is a difference.”
  • Self-publishing requires self-promotion. “You really do need to promote as a part-time job.”
  • “I think in order for a writer to become successful, you . . . need to stick with one genre. That is one of the business problems I have had. I like to write about too many different things. . . . You can’t have a following if you don’t stick with one genre.”
  • “Experiential learning is how you really learn.”
  • “It’s not that most people are not good writers; they just don’t understand the positive writing process. Writing . . . shouldn’t be a lonely experience. Yes, you write, but then you talk to a friend about it and have them read it and discuss how to make it better. . . . Don’t write the night before it’s due. If that is how you write, no wonder you hate it . . . . [In a] real writing process, you write it, you leave it, . . . you have other people read it and give you feedback, then you write it again. . . . [After that,] you have other people read it and do it again.”
  • “I feel strongly and firmly that every woman has to have their own outlet, something that means something to them, some sort of intellectual stimulation. Quilting, creating works of art, or cooking. For me, it was education.”
  • “[Some] women who have stayed home with their children . . . come out the other end [and] think they are done. I feel like now is the time to have your career. You don’t have to say ‘I am too old’ [or] ‘I can’t.’ I think that is totally wrong. If you want to get that graduate degree, go get it. . . . Don’t think you’re done at 60.”
  • “Keep trying. Every great writer has the huge stack of rejection letters. But I think that is just a good understanding of life. I don’t care what you want to do or what you want to be; you need to learn how to handle rejection. Have that long-term view. . . . You can’t let those things get you down.”
  • “Be patient. It is so easy to get frustrated. . . . It might take 10–20 years, and people don’t want to hear that. Be patient.”
  • Personal motto: “Wahoo, the gospel is true!”

Filed Under: Articles, Faith & Mindset, Member Spotlight, Writing

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