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Publishing

Networking and Pitching to Agents (Even When You’re Scared to Death)

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I have the world’s greatest critique group. Not only are the members super smart and talented, they are fun to be with. So why is it that every Thursday night I have to convince myself to get up and go to writers’ group? They don’t even care if I show up in my pajamas, so that can’t be it! The answer is, I’m a huge introvert. I love my down time, hidden in my room, not having to worry about socializing with anyone but Lizzy Bennet and Mr. Darcy, Katniss and Peeta, or my favorite characters of the week (which this week happen to be Anna and St. Clair!). If you’re an introvert like me, you know this feeling. Maybe that’s why we choose to be writers. We don’t get distracted by parties and events, and we’re fine staying home on a Friday night to type away. Writing appears to be a very on-your-own type of career.

Until you finish your novel and actually want to get noticed.

Susan Cain, author of Quiet: The Power of Introverts in a World That Can’t Stop Talking, had this same awakening after she finished her book. In an interview on Marie TV, Cain, a proclaimed introvert, said: “I spent seven years happily writing a book in splendid solitude and since then my life has been all about being public.”

I’m sure there are hundreds of writers out there who would love that type of a “problem,” but for those of us who walk into a room and look for the nearest exits and the quietest corners, it can be a scary thing. Especially when you’re at a con or writing event and you not only need to talk to perfect strangers, but you also have to get them to want to read YOUR book.

Never fear! Whether you are planning on pitching or just want to network confidently, we’re here with five great tips to keep in mind as you set out to your next con.

1. Listen to Me.

Many times, we look at our introverted personalities as a barrier, when actually they can be an advantage. One thing that introverts are usually great at is listening. Just because we’re quiet doesn’t mean we don’t know what’s going on. Listening to others—especially to an agent or presenter—can benefit your career greatly. Half the reason you’re at this particular con is to learn—so don’t be afraid to soak in all the advice you can. You’re sure to find great writing tips. Remember: Agents have hundreds of people who want to talk to them. When you take the time to listen to what the agents really want, you’re sure to be ahead when it comes to the pitching game.

2. Pitch Perfect.

If you’ve been listening, you’ll know the right time to bring out your pitch. But when that right time arrives, what should you say? On the introduction page of her website, Cain says, “I like to think before I speak.” This is another great introvert trait. Use it. Nothing is worse than being put on the spot. Knowing what your book is about doesn’t count. Even if you’re the most extroverted person out there, when you’re standing in front of your dream agent, anxiety will kick in and it’ll be nearly impossible to sum up your book in one brilliant sentence. Think about what you’re going to say. Plan out exactly how you want to present your book and yourself before you even leave the house! If this sounds as daunting as actually having to share it with someone, check out this article on writing pitches by our in-house expert Elena Johnson.

3. Don’t Overdo It.

Depending on which convention you’re attending, you may have the opportunity to talk to several of the presenters and pitch to several agents. If this makes you want to go back to your room and crawl under the covers, then don’t force yourself to do it. Cain advocates having a quota system. Tell yourself you’re going to network with one, two, or three people. Pick a number you feel comfortable with and stick to it. Wouldn’t you rather give one really great pitch or have one meaningful conversation on improving your skills than stress about having to live through five or ten mediocre ones?

4. Agents: Big Bad Wolves or Fairy Godmothers?

Agents are people too, and some of them are as introverted as you are. One member of our writing community, a solid introvert, wrote this after his first-ever pitch session: “This was going to be my first time actually interacting, in person, with actual agents. I follow some agents on Twitter, subscribe to some of their blogs, and read what others say about their experiences, but this was going to be my first pitch. Needless to say, I was extremely nervous—to the point I was worrying over how I should greet them. Did I go with the ‘Hi,’ the ‘Hello,’ or the ‘Nice to meet you’? I think I finally settled on ‘Hi’; it was all a blur. So what happened? All the agents were extremely friendly, open, willing to let me ask questions, responsive to my comments in their classes, and basically made me and the other aspiring authors feel at ease. Some people see agents as the big bad gatekeeping wolves, but for me they are now gracious fairy godmothers doing their best to create happily-ever-afters.”

Don’t be afraid to look for a kindred spirit among the agents and pitch to that person. He or she may, after all, make your wishes come true.

5. This, Too, Shall Pass.

Just because you’re at a con, you don’t have to spend all your time pitching. But if you’re there, chances are you love your book enough to give it a shot. So do it. Make the pitch. According to Cain, we can act out of character for work we really love. But we should do it mindfully and then restore afterward. If you’ve practiced your pitch and set your quota, then you’ll be all right. Make the pitch. Break the shell, then give yourself a break. As Marie Forleo, who interviewed Cain and is, herself, often overwhelmed by being in the world spotlight, says, “When it’s time to fly, don’t deny.” Go ahead and let yourself restore when you need to.

Trying to convince someone else that your book is the greatest thing since sliced bread can be hard and scary. But it doesn’t have to be. So stop trying to talk yourself into it and get the skills to feel confident. Follow these steps and you, too, “can shake the world in a gentle way.” We believe in you!

Do This Now

  1. Write your pitch. Check out our How-to Guide.
  2. Start seeing your introversion as an asset to your career and learn how you can be successful without changing yourself. Check out the Susan Cain interview on Marie TV.
  3. Believe in yourself just the way you are. You don’t have to be swinging from the chandeliers to get noticed at a con.

This article was written by Sabine Berlin and was republished with permission from Eschler Editing.

A headshot of Sabine Berlin.

Sabine Berlin

Editor

Sabine Berlin is a senior editor at Eschler Editing, where she has worked for over twelve years to help writers bring their stories to life. She is the co-publisher of Mad Cat, the young adult imprint of Roan and Weatherford Publishing. Sabine has also successfully self-published (Oh My Oppa!) and traditionally published (And the Sky Full of Stars). 

    The Importance of a Good Book Cover

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    When I decided to self-publish my Legends of Muirwood trilogy, I didn’t know a lot about book cover design. Actually, I didn’t know anything. It probably shows.

    My goal at the time was to get the trilogy out in the world without spending a lot of money. I bought a package that included cover design through a self-publishing platform for a bargain price, and I gave some suggestions about abbeys, forests, and fonts. They delivered what they promised: three book covers. But they were all missing what really mattered—a way to help potential readers judge whether they might like the book.

    The original covers of Jeff Wheeler's first three books.

    As a hybrid author with over thirty published novels, I’ve gained an unusual perspective about the process of designing cover art. I want to give you three BKMs, or “best-known methods” about book cover design so you can see what an author—indie, traditional, or hybrid—needs to keep in mind when designing or choosing a cover.

    BKM #1: It’s the Wrapper

    Imagine standing in line at the grocery store and seeing a king-sized Reese’s Peanut Butter Cup on sale. You buy it with your groceries, get in the car, unwrap it, and prepare to sink your teeth into that chocolatey-peanut-buttery nirvana . . . but it’s a York Peppermint Patty. You might feel frustrated because you were expecting one thing and got another. Book covers, like candy wrappers, set expectations with the reader up front. The cover clearly shows the genre of the story.      

    It’s very easy to check on Amazon what the bestselling books are by category and see what design elements are common to the genre. You can look at the size of the fonts, the placement of the author’s name, any bestselling tags, and the color schemes. It’s not a coincidence that a Reese’s candy wrapper looks the way it does or that stores shelve similar items next to each other. Authors are brands too, so if you want a reader to anticipate a certain genre or style of book, it helps if your cover looks similar to others in the same genre.

    BKM #2: It’s Professional

    Long gone are the days when mediocre-to-cringeworthy book covers (like my original Muirwood ones) would be tolerated. If I tried that now, I can’t imagine what would happen. Readers do judge a book by the cover, so it’s important to hire a professional cover designer because you don’t get a second chance to make that first impression. In fact, especially in the indie space, even the New York Times bestselling authors I know will redesign the cover of a book when they feel it isn’t connecting with the proper audience. Even if the first cover looks amazing, it’ll hurt sales if it doesn’t resonate with the right audience. Many authors have created new covers and found that the second one worked better.    

    This year marks the 10th anniversary release of my Legends of Muirwood trilogy. We redesigned the covers to strengthen the brand for the series and tie the series in with other books written in the same world. There’s quite a difference from the originals.

    The redesigned covers for Jeff Wheeler's first three books.

    I highly recommend Bryan Cohen’s Five-day Author Ad Profit Challenge. Even if you haven’t written a book yet or have one to sell, you can still join his Facebook page and watch the videos when he runs the challenge. You’ll learn a ton (for free) about how Amazon algorithms work, how to design a cover, and how to write killer ad copy for your books. I wish this existed back when I first self-published.

    Readers can tell the difference between a cheap cover and a professional one. Cover designers are mostly freelance these days, and with a little research, it’s not difficult to find ones you like. For example, most books include the name of the cover artist in the front matter, which you can see for free on Amazon using the “look inside” feature.

    A screenshot showing where to find the "look inside" feature on an Amazon book.

    I can’t recommend enough getting a professional to do the job right. There are cover art stock photos you can purchase if you’re on a budget, but at the very least, hire a graphic designer to help you with the fonts, styling, and sizing. The last thing you’d want is to spend a lot of time writing a book that no one will read because it looks amateurish. I was satisfied with the covers my publisher used for my first several books, but it wasn’t until they hired Shasti O’Leary Soudant to design the cover of The Queen’s Poisoner that I learned firsthand the power of an amazing cover. You know the saying that “A rising tide lifts all boats”? After that book came out, all my books began to sell better. I’ve now hired her to do some of my indie titles as well.

    BKM #3: It’s Expected

    Word of mouth is the number-one way people find books they enjoy. There just isn’t a replacement for the solid recommendation of a friend or someone you trust. Readers find new authors all the time through email subscriptions to Amazon’s top Kindle book deals, BookBub, or Goodreads. There is promotional text there, of course, but the cover catches the reader’s eye first. They look at the cover for a second or two before reading the blurb. If they’re still intrigued, they’ll click on the link to see how many reviews it has, how many stars it has received, etc. These are all ways that a book is “judged” before it’s read. The reader’s visceral reaction to the cover starts it off. That’s why readers expect the cover to tell them about the genre and author. They expect a title that’s easily searchable and interesting enough to entice them to learn more.

    So, let’s get over the out-of-date and untrue adage about not judging a book by its cover. We base our judgment on if the wrapper matched the content, if it was professionally done, and if it met our expectations for what we purchased and why. A great cover can’t turn a meh book into a bestseller, but there aren’t many bestsellers with a meh cover. Writers today have to be professional to come up with stories that will keep a reader turning the pages. Thankfully, there are skilled wizards of the imagination who can help aspiring authors design book covers that catch readers’ eyes and delight their hearts.

    A headshot of Jeff Wheeler.

    Jeff Wheeler

    Jeff Wheeler is the Wall Street Journal bestselling author of the First Argentines series (Knight’s Ransom, Warrior’s Ransom, Lady’s Ransom, and Fate’s Ransom); the Grave Kingdom series; the Harbinger and Kingfountain series; the Legends and Covenant of Muirwood trilogies; the Whispers from Mirrowen trilogy; the Dawning of Muirwood trilogy; and the Landmoor novels. Jeff is a husband, father of five, and devout member of his church. He lives in the Rocky Mountains. Learn more about Jeff’s publishing journey in Your First Million Words, and visit his many worlds at his website .