podcasting

Called to Create: Interview with New Host Connie Sokol

March 10, 2022 By Rachelle Christensen Leave a Comment

I am excited to introduce the new host of LDSPMA’s podcast Called to Create, Connie Sokol. Connie is a bestselling author, a national speaker, a media personality, and a program founder. She is a regular contributor on the top-rated lifestyle show Studio Five with Brooke Walker. She hosts Disciple Thought Leaders Retreats which teach women how to be influential writers, speakers, and media personalities. She is also the mother of seven.

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RACHELLE: The podcast’s name is Called to Create. Can you tell us what that means?

CONNIE: Yes, we chose the title Called to Create because it resonates with creative people. There was discussion and prayer about what it could be that would reach the audience, which includes speakers, writers, musicians, publishers, and people trying to express the gospel through creative abilities.

RACHELLE: You definitely nailed the title. How did you get into media?

CONNIE: I feel like Heavenly Father has plugged me in and out of experiences. I started speaking for the Church Education System. I was doing Education Week and Especially for Youth. One thing led to another, and I started doing professional speaking on the side. I had seven kids, so I would do a little bit at a time.

Then Bonneville Communications KSL approached me and asked me to be a host of a women’s radio show. You know that phrase, “Start as you mean to go on”? That was poignant for me. I was going to have another baby, and I said, “I cannot do every day from three to six, but I can give you two days a week from noon to three, because I’m a mom.”

They ended up having three hosts do one schedule for the week so we could all put our families first. And it was beautiful. The radio show kicked this off for me in a big way, and then I was invited to do TV with Brooke Walker. I’ve been doing that for 16 years now. I sort of fell into it, but I was looking for opportunities for the Lord to use me.

It’s not a talk at you podcast. It’s very much like you’re sitting at the kitchen table enjoying a conversation with people who are extraordinary.

RACHELLE: You’re a best-selling award-winning author, you’ve written 18 books, you do TV and podcasting, and you’re a media personality. How does that impact your ability to interview the guests on Called to Create?

CONNIE: I see profoundly how Heavenly Father has placed me in different situations so that when I’m interviewing these guests—like Lisa Valentine Clark, Al Carraway, The Jets—I’m able to connect. I understand what it takes to publish a book. I’ve done traditional publishing and self-publishing. I’ve had an agent. I have all these different experiences that the Lord has plugged me in and out of, just enough to be able to connect.

That’s one of the things I love about this podcast. It’s not a talk at you podcast. It’s very much like you’re sitting at the kitchen table enjoying a conversation with people who are extraordinary. They’re showing us by their process how they made it happen. My experience really helps me to go deep, fast. Through shared experiences we can laugh and learn together and have juicy, enriching conversations.

RACHELLE: We are lucky to have you. Tell us how you connected with LDSPMA?

CONNIE: Well, I’ve had my own podcast. We’re coming up on 180 episodes, and it’s been great. I’ve had wonderful guests on there, like New York Times bestselling authors. Then at the beginning of last year, I had this feeling like I needed to do more with my podcast. But it was already going well, and I didn’t understand what it meant.

A few months later, the thought of LDSPMA resonated, and I was like, I wonder if they have a podcast? When I asked, it just so happened that their original host, who had done a great job, was leaving and they were looking for a new host.

I contacted them and we immediately connected. We had the same vision, of getting this out and increasing the reach, and it’s been incredible already. We put 14 episodes in the can within two and a half months. It was unbelievable. The miracles fell into place.

RACHELLE: Can you tell us what’s your favorite part of the podcast process?

CONNIE: We have a beautiful team, and we laugh, and we have all these incredibly talented volunteers. We’re all volunteers. We’re just doing this for Him. So that’s a really fun piece.

But I think the guests have been incredible—the things that they’ve shared from their heart, the way they’ve shared the gospel in unexpected ways. I’m interviewing The Jets, and they’re talking about a Book of Mormon with Boy George; and then Al Caraway and how when she first came on the scene she was so passionate about the gospel, and then people just shredded her, and she really had to get tight with Heavenly Father. Moments like that where one minute you’re laughing, and one minute you’re crying.

It’s just the most wonderful experience and blessing to peek into the lives of these amazing people, and I am bettered by every single interview that I have done.

If you have felt called to share His message through your creative abilities, this is the podcast for you.

RACHELLE: What will audience members get from listening to this podcast?

CONNIE: So much. I think tools might be your biggest surprise. We make sure they give takeaways so that you’ll come away with something every podcast to help on your creative journey. What are some of the how-tos? How did they get started in the speaking business? When you hear a show tool, you will just be blown away. You will want to jump out of your chair and become a speaker.

But it’s these tools, these takeaways, these tips that you can start putting into your life regardless of what genre you’re in. You can apply them and start seeing the difference. You’re going to get great stuff.

RACHELLE: For people who don’t listen to many podcasts or don’t think they have the time, what would be a reason to check this one out?

CONNIE: Because it will impact your life. If you have felt called to share His message through your creative abilities, this is the podcast for you, even if you don’t listen to any other podcast. If you have felt a rumble, if you felt called to speak or write a book, or to do something in social media, or to be a musician or an artist or whatever, this will help you on your creative journey for Him.

This is all about: How do we apply the gospel? How do we navigate the intersection of faith, creativity, and professional skill? How do we make those hard choices that keep us on the straight and narrow to do what we came here to do? That’s the difference in this podcast. It is part devotional, part scripture, part life experience, part kitchen table chat. You’re getting all the things in one podcast.

RACHELLE: Connie, what is one thing that you feel Called to Create?

CONNIE: As you know, I help women with the Disciple Thought Leadership Retreats to do this very thing, so they can get in and make it happen. But beyond that and my family, it’s this podcast.

I really do feel “called to create” with this wonderful team. We feel so strongly about Elder Bednar’s invitation to sweep the earth as with a flood on media, particularly social media.

We yearn to help every person who feels called to be able to get their message out, to be distinct and different and articulate, to have the tools and the inspiration. And when they’re like, “I’m so done,” like in Alma when they talk about “when our hearts were depressed and we were ready to turn back,” right? They listen to this podcast, they listen to an episode, and they’ll be like, I can do this. I can keep going. I get what He wants me to do, and I’ll just take the next right step. That’s what we hope.

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Fabulous. I love that. This is such a treat. I am really glad that we got to know Connie Sokol a little bit better today. We are so fortunate to have her, I am so excited for the podcast this new season, so everybody listen in. We have a lot of great information in store for you.

Author Profile

Rachelle J. Christensen is the award-winning author of over 20 books, a mother of 5, and organizer of 75+ chickens raised annually by her family. Rachelle enjoys online marketing and harnessing the power of social media. She has worked with a multi-million dollar worldwide company, publishers, and dozens of authors, including New York Times bestseller David Farland and celebrity Merrill Osmond.

Rachelle carves out writing time in between home-schooling kids and her work as a writing and marketing coach for authors. She graduated cum laude from Utah State University with a degree in Psychology and a minor in Music.

LDSPMA Member Spotlight: Alyssa Calder Hulme

October 9, 2021 By Spencer Skeen Leave a Comment

Alyssa Calder Hulme lives in Heber City, Utah.

What are some names of the books or other media you have created?

Women of Ambition Podcast
BBC News: “My Money: ‘Our alternative quarantine holiday'”
Local Passport Family Guest Post: “Living and Working from an RV”
Babywise Mom: “Homeschooling with a Newborn: 6 Tips for Success”
Intermountain Healthcare: “School at home while you’re social distancing: 6 tips for a positive experience”

What inspired you to become a creator of media?

I have a lot to say on many topics; writing and podcasting helps me move conversations out of my head and into the world where I can make a difference. My current project, Women of Ambition Podcast, gives me a fantastic excuse to befriend incredible women, learn from them, and rip into my deepest questions while taking my audience along for the ride.

What has been the highlight of your career so far?

Getting published by the BBC! It’s my first international publication.

What was the best advice you’ve ever been given in your creative journey?

It doesn’t have to be perfect. Just start where you are and learn along the way.

What advice do you have for someone just starting out in your field?

Choose a deep topic you’ll never get sick of exploring. Dig into that in whatever format works for your energy and interest level. Begin with the lowest start up cost and see where things go.

What keeps you inspired in your daily creative work?

Making sure I’m living the way I want my children to live—that is, in alignment with my values and passions. Also remembering that creation is a holy act and as I practice it I can become closer to my Heavenly Mother and Father.

What would you like others to know about you or your creative process?

It’s is all over the map; I always have about five projects going on beyond what I’ve told anyone. From the outside (and frequently the inside) those pursuits look disconnected but always makes sense in the end. My deep dive into oil paints ends up informing the way I brand my content. My veer into reiki healing connects me deeper to my Heavenly Parents whose love fuels my bigger purpose as a teacher and disruptor. My book binge is teaching me (again) how to naturally craft dialogue between characters in my book. It all feeds my creativity.

In what ways do you feel you have been able to be a voice for good in your creative pursuits?

I use my voice to speak up for women and encourage other women to do the same. We don’t have to agree on anything to make more space for women’s voices; simply using mine makes more room for another woman to use hers. I’ve witnessed silenced women speak up. I’ve watched as they realize their words are of value. When women step up to the mic, we transform the world.

I am also an advocate for neurodiverse humans. In simply sharing information on neurodiversity with my community, I have seen increased love for self and empathy for others.

If you want your spotlight to link to your website or any of your social media platforms, include the URLs here.

http://www.WomenofAmbitionPodcast.com @WomenofAmbitionPodcast @BigRoundSchoolhouse @WhoIsHeavenlyMother

Minority Voices & the Power of Podcasting

July 29, 2021 By Tyler Nelson 1 Comment

By Tyler B. Nelson

Every Thursday morning, I go for a walk. I put on my shoes and pop in my headphones and take a couple of laps around the neighborhood. On Thursday mornings my favorite podcast, Revisionist History, airs new episodes. The host, Malcolm Gladwell, digs into overlooked and misunderstood bits of history. I learn and I get some exercise at the same time!

Revisionist History is but one podcast in the vast multitude of podcasts available today. Statistics from Apple, Spotify, and other streaming services that produce podcasts suggest that there are around two million podcasts active today.¹ There are hundreds of topics for podcasts. Food, sports, behind the scenes, DIY—you name it. As I mentioned before, podcasts are versatile. You can listen to them on walks, while you commute, or even while you garden. Doing dishes? How about a side of True Crime? My wife and I even use a podcast for our weekly family study.

Podcasting is dynamic. It is powerful. And podcasting is part of a growing force of rising voices all around the world.

The History of Podcasts

Other forms of media spurred the growth of podcasting. Social media rapidly expanded through the 2000s. First Facebook appeared. Then Twitter, Pinterest, and Instagram.² Facebook recruited its billionth user in 2012.³ As these platforms grew, people had more and more to say. But only so much can be reasonably put into a social media post. Podcasting’s ability to cover a wide range of subjects while simultaneously going in depth about those subjects was appealing.

Apple introduced podcasts to Itunes in 2006. At the time, tech savants and a few forward-thinking comedians were the only ones using podcasts. But podcasting’s popularity rapidly expanded. Politicians, sports teams, and history buffs soon got into the game. The famous/infamous Joe Rogan started a podcast. George Bush gave weekly updates from the White House via podcast.⁴ Even Buckingham Palace got in on the action, releasing a Christmas speech from Queen Elizabeth as a podcast.⁵

The power of the spoken word spread in popularity until reaching today’s levels of an estimated two million podcasts filling people’s ears. Fun and games and entertainment aside, podcasts quickly became the medium for tackling serious issues. One of the most amazing things that podcasting has done is give a voice to those who haven’t always had one. In recent years, the number of minority groups and people podcasting has surged. With the platform provided and important issues on the table, these groups have stepped up. They have raised their voices.

Minority Voices in Podcasting

If you spend some time looking around on streaming services, you will start to see podcasts with titles like Pod Save The People or Code Switch. These are podcasts that are run by Black creators. They discuss the role that race plays in Black American’s lives, Black heritage, and how to unpack the uneasiness that we often feel when it comes to discussing race. Whether or not you agree with what is being said, these podcasts utilize the medium to start conversations that otherwise would not be had. They allow racial, political, and geographical lines to be bridged as easily as putting in headphones. These podcasts reach millions of listeners across races, ethnic, and even political lines.

The Black communities are not alone in raising their voices through podcasts. La Brega, a Spanish word that means “struggle,” is a podcast published in both Spanish and English that details the Puerto Rican people’s experience both in and out of the United States. Judaism Unbound’s hosts interview everyday Jews and examine the current issues for American Jews. And #Good Muslim Bad Muslim takes time to discuss the everyday ups and downs for Muslim Women in the US.

As these podcasts continue to grow, their influence reaches further and further. No longer does an individual have to go to a different neighborhood, or another country, or even a mosque or synagogue to hear and learn from the words of other cultures and religions. The gift of technology blesses millions of lives around the world, and even within our church. Podcasting is being used in wards, for missionary work, convert retention, and connecting members across the world.

An Interview with Eriene Oh

I run a Podcast called Mission Report where I interview missionaries about their experience serving for the Church of Jesus Christ. A few weeks ago, Eriene Oh reached out to me on LinkedIn to ask a few questions about starting a podcast. She wants to interview Chinese converts about their experience joining and staying in the Church. I found the idea fascinating and asked Eriene if we could talk more about it. Eriene graduated from BYU in the spring and now lives in Seattle, so we were able to sit down together over Zoom and I got to ask her a few more questions.

Can you tell me a little more about yourself?

I am originally from Malaysia. I was born and grew up there. I grew up in the Church, which is kind of rare, since I am from Malaysia. My parents are converts. I moved to the States when I was fifteen. I did high school here, went to BYU, and then served a mission (California, Arcadia), came back to BYU, and now I am graduated and here in Seattle.

So your parents are converts; what is their story?

It’s actually pretty cool, because it shows the power of member-missionary work. My dad actually grew up Christian. His family was Protestant. My mom grew up Buddhist. But my mom growing up went to a Catholic school, and she wanted to become a Catholic. Her mom was really against it. She gave my mom one condition: she had to marry a Christian boy, or she could not convert. If my mom had a list for marriage, that was her one thing.
When my mom met my dad, he was investigating a lot of churches, including the Catholic church. My mom thought that was great. She could marry him and convert! Then one day, my dad was at work and he saw a coworker (who was a member) reading a Teachings of The Prophets book. My dad was kind of curious and asked what she was reading. She said “This book is from my Church—would you like to know more?” And my dad began to meet with the missionaries. Every time he came back from meeting with the missionaries my mom would ask him questions. It got to the point where she had so many questions that my dad couldn’t answer. So that is when she came to the lesson with my dad. And she stayed faithful ever since.

That’s amazing! So, where did the idea for a podcast come from?

When I was teaching at the Missionary Training Center (MTC), we were having a work meeting. One of the trainers asked us what we could do to push missionary work forward now that we were back from our missions. I was thinking about it and I was like you know what? A podcast would actually be really helpful! My parents are converts, and even though they have been in the Church for almost thirty years, I feel like their conversion to the gospel isn’t all the way there because I think there are cultural things that are preventing them from embracing the gospel wholeheartedly whether or not they know it. On my mission, I saw that a lot of cultural barriers came up that would lead to them not being able to endure to the end.

What do you hope to accomplish with this podcast?

Another catalyst that made me want to reach out and figure out how to get this thing started is that I had a friend reach out to me. She is from China. She asked if we could talk about something spiritual. She had been a convert of about 7 or 8 years by now. We talked and she brought up examples of people who had been so strong and then left the Church, and about converts she knew that weren’t strong in the Church anymore. She was hesitant to reach out to them about spiritual things because she didn’t know if they were strong in the Church anymore. That got me thinking: if that is such a big, not-problem, but enduring to the end is such a big topic, it’s what we really are about right? At the end of the day, it is to get people to exaltation, to the Celestial kingdom, and if she feels hesitant or she feels like she can’t reach out to people around her, that’s kind of sad. So I think at least for the converts that I have met, for that friend that I know, I hope that this can be a tool that they can use to look at successful converts, or people who were not born in the Church and had to adopt this whole new culture and how they successfully did it. I think those real world examples would be invaluable.

Why did you specifically choose a podcast as your platform?

I think that it’s the easiest medium to reach the audience I want to reach. I want it to reach people who may find reading hard. Or people who, maybe if one day China opens up it can strengthen the converts there. I want it to not have any barriers.

That’s a great goal. Do you have any last thoughts you’d like to share?

I have one scripture that I love. It’s 2 Nephi 5:27, “And it came to pass that we lived after the manner of happiness.” I think that is the gist of the gospel. At the end of the day, it is to have true joy.

Incline Thine Ear to Wisdom

One of my favorite scriptures is in Proverbs 2:2. “…incline thine ear unto wisdom, and apply thine heart to understanding.” In this day and age the Lord has provided miraculous tools for connection. The power of podcasting is immeasurable, because it is the power of voice. It can educate. It can uplift. It can inspire. Podcasting allows us to sit down and spark the needed conversations about topics that are crucial to this day and age. Hopefully someday it can bless those who need it in China. For now we can listen and learn. Maybe you could even start your own podcast! What we call all do is use this power for good, by speaking, and by listening to those who finally have voices to raise.

Sources

Tyler Nelson is an English Major at Utah Valley University, and will graduate with his Bachelor’s degree in English, Creative Writing this fall. He is the author of five published short stories, including Letters From Bahati which can be found through Owl Canyon Press. He is also the host of Mission Report, a podcast all about interviewing returned missionaries and letting them share their experiences and advice for future missionaries. Tyler and his wife currently live up on a hill in Provo, UT.

Podcasting: Why You Should Think About Trying It

March 24, 2021 By LDSPMA Leave a Comment

By Ashley Fontes

Years ago, I started a children’s yoga blog. I had my blog name and a good website address. I wrote innovative content, I had my target audience, I made videos, I offered free content. Eventually, I even wrote on guest blogs. I was doing everything everyone was telling me to do to get my name out there, and still, I was not getting more than 50 hits a month.

What was I doing wrong? Why couldn’t I break into the market?

Trying a New Tactic

I couldn’t figure it out, but then last year I found this little gem that made me think: “As of this writing, there are over 500 million blogs available on the Internet. By contrast, Google claims to have indexed two million podcasts, and in 2018, Apple claimed that there were 525,000 active podcasts. Would you rather try to be noticeable in a room of 500 people, or a room with two?”

I did some more researching to see if podcasts would really make that big of a difference. Again, this is what I found:

75% of the US population is familiar with the term “podcasting”
55% (155 million) of the US population has listened to a podcast
16 million people in the US are “avid podcast fans”

With such a surprisingly large potential audience waiting, I had to try this out.

I rebranded everything I owned to one name. I made sure all of my social media accounts pointed to my website and blog and that I owned the simplest domain for my new brand. Then I started my podcast, Read and Yoga. Same brand, same content, same audience, just a different platform.

A podcast set up with microphone and computer.

The Results

In two months, I had 100 downloads on my podcast. While 100 downloads in two months didn’t mean instant podcaster celebrity status for me, it came with great side effects:

I went from 50 unique visits a month on my website to 150 unique visits to my website.
Since there are only 15 podcasters in my genre, I don’t have as much competition to get my content noticed in that sphere.
I have been featured as a guest on two other podcasts, with a third coming up next month. And my podcast has received a shoutout from one of the top podcasters in my genre. These opportunities have drawn new readers and listeners to my blog and podcast from those podcasters’ audiences.
My social media page has grown faster in the last two months than in the last two years.

The steps for starting a podcast are very similar to starting a blog . . . and there is no one saying you can’t have both. My podcast allows me to reach my audience where they are in ways that my blog can’t. While my blog talks mostly to caregivers and teachers, my podcast can reach straight out to yogis.

You can find the same benefits from starting your own podcast! Reach people where they are, and don’t be afraid to change.

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Ashley Fontes graduated from Brigham Young University (Provo) with a BA in Humanities. She continued exploring her love for cultures by becoming a certified Iyengar yoga teacher, instructing both children and adults. While raising a family, writing, and teaching yoga, she has been active in the Deaf community, and in 2018 she co-founded a non-profit organization, ASL Junction.

Website: www.readandyoga.com

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Be sure to check out LDSPMA’s new podcast! You can find the first episode here.

Announcing the New LDSPMA Podcast!

March 3, 2021 By tfinch Leave a Comment

By Ted Finch

I am happy to announce the launch of the first episode of The LDSPMA Podcast! In the first episode, I interview Steven Piersanti, who is one of the original members of the Latter-day Saint Publishing and Media Association. He currently serves as the director of conferences and programs.

Podcasting is always an adventure for me. I love listening to podcasts and I have enjoyed the few that I have done before hosting The LDSPMA Podcast. To be honest, I never thought of myself as a podcaster. I’ve always seen myself as a writer and storyteller, but sometimes our creative paths lead us in directions we never imagined.

Podcasting is turning into a medium where we can simply and effectively share our light. We can flood the airwaves with hope and positivity. We can model civility and celebrate differences of opinion and diversity of thought.

I still write poems and work on my novels, but I feel my focus, for this time and season in my life, shifting to figuring out how to be the best podcaster I can be. I know that I’ll make some mistakes. I’ll even put out a few episodes that aren’t perfect, but I know that I can’t wait. If I wait—it won’t happen. There are stories to tell that need to be heard.

So, if you are a podcaster, or want to be, I encourage you to get your message out there. I would also love to connect and learn what is working well for you and what pitfalls to avoid.

Keep moving and don’t give up.

Ted Finch – Host of The LDSPMA Podcast

To be a future guest on The LDSPMA podcast, you can schedule an interview with Ted Finch at [email protected]