The 2023 LDSPMA Conference will be held October 19–21 at the UVU Sorensen Center in Orem, Utah.
Preconference sessions will be held virtually over Zoom from September 7 to October 12, with Thursday deep-dive workshops held in-person on Thursday, October 19.
Recordings of the 4 keynote sessions, the preconference virtual sessions, and the 56 in-person sessions will be made available to conference attendees from mid-November to February 29, 2024.
On This Page:
Breakout Session Tracks
Friday/Saturday, October 21–22
Keynote Speakers
Friday Morning Keynote
What I Wish I’d Known Before I Wrote a Book: Adventures and Misadventures in My Publishing Journey
John Bytheway
Popular Latter-day Saint author and speaker John Bytheway shares his favorite lessons in writing and publishing. With his trademark humor and practical wisdom, John dissects flops as well as triumphs. He writes: “For example, I’ve had a few terrible titles, some cringeworthy covers, and out-of-print outrages—but in writing about everything from golf to Isaiah, I’ve learned one lesson: trust your instincts and just WRITE! Hopefully I’ll provide a few laughs as well as surprising tips and practices.”
Bio: Author of numerous bestselling books, audio talks, and DVDs, John Bytheway is among the most-requested keynote speakers each year by LDSPMA members. John was born and raised in Salt Lake City and served a mission in the Philippines. He earned a master’s degree in religious education from BYU and currently teaches religion courses at the BYU Salt Lake Center. John and his wife, Kimberly, have six children and a completely full SUV, which doubles in value when it’s full of gasoline. John currently serves as a member of the Young Men’s Advisory Council (formerly known as the General Board). His books and audio programs, he says, are effective non-prescription sleep-aids.
Friday Afternoon Keynote
The Many Dimensions of Diversity, Equity, and Inclusion in Publishing: How the New Deseret Book Intercultural Team Is Confronting Challenges and Applying What They Learn
Laurel C. Day, J. Teresa Davis, Jalynne Geddes, and Levi Heperi
Diversity, equity, and inclusion (DEI) are among the biggest issues throughout the publishing world. Hundreds of publishing companies already have major DEI initiatives underway and are making changes in their policies, practices, and publications. In this frank and candid discussion, the new Deseret Book intercultural team—consisting of the company president, DEI liaison, DEI content specialist, and director of intercultural strategy—will share what they have learned over the past three years, what initiatives they have undertaken, what difficulties they have encountered, and how they are seeking to overcome these difficulties in increasing diversity, equity, and inclusion throughout Deseret Book. Their discussion will cover DEI issues and actions in all publishing areas, including author selection, company staffing, publication content review, company operations, and marketing strategy.
Bio: Laurel Christensen Day is the president of Deseret Book Company. Prior to being named president in May 2021, Laurel ran Deseret Book’s successful Time Out for Women program and led a major rebranding of the company’s retail chain and catalog business. Laurel is deeply committed to ensuring that Deseret Book’s content and products better represent the worldwide membership of the Church. Laurel is the author of several messages for teenage girls and has spent more than a decade traveling around the country speaking to both girls and women.
Bio: J Teresa Davis is the diversity, equity, and inclusion manager for Deseret Book. She studied behavioral science at Utah Valley University and academic advising at Kansas State University. Throughout her career she has accomplished much work within the realm of diversity, equity, and inclusion including trainings, helping with the writing of a strategic plan, and sitting on various committees to effect change. J Teresa is a proud native of Chicago.
Bio: Jalynne Geddes is the DEI content specialist at Deseret Book. She has studied at the Tourism Training Institute of British Columbia, the Saskatoon Business College in Saskatchewan, Portland State University, and the University of Alberta. She has worked with local Indigenous nonprofits in Saskatchewan and with the National Indian Child Welfare Association. She is also a successful beadwork artist. Jalynne is Cree/Nehiyaw from the Beardy’s and Okemasis Cree Nation in Saskatchewan, Canada.
Bio: Levi Heperi is the director of intercultural strategy at Deseret Book, where he oversees the company’s DEI initiatives and develops the strategy to take Deseret Book to international markets. He studied communications at BYU and earned a master’s degree in adult learning and higher education from the University of Oklahoma (OU). He has worked as an inner-city elementary school teacher in Oklahoma, at OU’s school of social work, and at BYU in admissions and as the assistant director of multicultural student services. Levi is Mohawk Native American and Māori.
Saturday Morning Keynote
Faith and Discipline in the Creative Process: How We Change the World One Person at a Time
Bonnie L. Oscarson
To create something original and inspiring—something that will touch others’ lives—is to follow the example of the ultimate Creator. Bonnie Oscarson’s callings and assignments have required her not to create great literature, but to communicate inspired truths. In this session, Bonnie will share what she has learned about the creative process. That process involves developing new abilities and connecting with heaven through the Spirit. It involves overcoming self-doubt, trusting ourselves and God, and being willing to work harder than we have ever worked before.
Bio: Bonnie L. Oscarson served as the Young Women General President of the Church from 2013 to 2018. She and her husband, Paul, served as mission president and companion in the Sweden Gothenburg Mission in the 1970s and returned to Sweden thirty years later as temple president and matron for the temple in Stockholm. Bonnie is the author of What Makes Us Sisters (Deseret Book, 2015). She was the 2021 Honored Alumni Lecturer for the BYU College of Humanities on “The Magic of Lifelong Learning through Literature.” Bonnie and Paul have seven children and twenty-nine fascinating grandchildren.
Saturday Afternoon Keynote
Turning Crisis into Crescendo: Using the Power of Creativity and Grace
Steven Sharp Nelson
Creativity and crisis seem to be enharmonic—notes with the same pitch but different names. Why were Beethoven’s finest works created on the heels of personal devastation? What do we do when our art seems to miss more than it hits? Or when burnout turns what we love into what we loathe? In his signature style that has earned worldwide acclaim, Steven shares scientific data corroborated by heartwarming and hilarious stories from his roller-coaster career as a cello-playing “Piano Guy,” all mixed into live musical performances of favorites and special tunes rarely heard. Journey with him as he seeks to answer the question of how to turn a midlife, faith, health, or artistic crisis into crescendo using creativity and the power of grace.
Bio: Steven Sharp Nelson is widely considered one of the most watched musicians in the world and a pioneer of “classicool music” via his twelve years of cello work with The Piano Guys. His content is listened to or watched 3 million times every day. Steven has performed or spoken to over 2 million people from Tooele to Tokyo, including appearances on Today, Good Morning America, and The Tonight Show. He draws his inspiration from his soulmate Julie, his “superpower” ADHD, the great composers in history, and most of all from his best friend, Jesus. His favorite thing in the world is that all four of his children, ages 10–17, still call him “Daddy.” Sometimes even out of love.
Preconference Virtual Classes
Virtual Session:
Program Your Mindset For Success
Monikah Ogando
Time: Thursday, September 7, 6:00–7:20 pm Mountain Time
The recording of this kick-off session is open to anyone, not just conference registrants:
Intended Audience: Any creator in any field.
Have you ever wondered why we all seem to regularly sabotage our success? Why we trip on the finish line, fall short of our potential, and fail to allow God to fully use us as His instruments? Join us as we explore the psychological processes that get in our way—and show you how to get around the obstacles so you can be a more effective servant of God.
Bio: Dr. Monikah Ogando is CEO/Founder of CEO Mastery, an executive development firm working with leaders who want to elevate brand position, engage their people, and increase profits while honoring their true purpose.
A two-fold TEDx speaker with a finance background and doctorates in psychology and comparative religions, Dr. Monikah is an authority in building sustainable, leveraged, and profitable enterprises. She matches data with dharma, results with relationships and leadership with service.
Virtual Session:
The ABCs of Freelance Writing: How to Get Started, Land Clients, and Build Your Business
Stacey L. Nash
Time: Saturday, September 9, 10:00–11:20 am Mountain Time
Intended Audience: Beginning freelance writers.
Learn to utilize your research and writing skills to build a consistent income with freelance writing. Get tips on finding your niche(s), setting up your LinkedIn profile, and landing that first client with professional pitches and samples.
Bio: Stacey L. Nash is a freelance writer published on SI.com (Sports Illustrated), PopSci.com, Bobvila.com, Greatist.com, PsychCentral.com, MSN.com, and more. In her eight-year freelance career, she’s done everything from co-authoring a book to ghostwriting policy pieces. She loves the variety freelancing brings and enjoys helping other writers get their start in the business.
Virtual Orientation:
Best-Kept Secrets of the LDSPMA Conference
Jeremy Madsen
Time: Tuesday, September 12, 6:00–7:20 pm Mountain Time
The recording of this session is open to anyone, not just conference registrants:
Intended Audience: All LDSPMA conference attendees, especially first-time attendees.
The LDSPMA Conference is more than keynotes and breakout sessions. In this orientation, we’ll give an overview and answer questions about the many “secrets” of the conference this year, including the expanded interactive session offerings, the virtual classes, and the networking opportunities. We’ll also discuss tactics for maximizing your learning, networking effectively, and finding the spiritual side of the conference. If time permits, we’ll cover some behind-the-scenes of the conference production process.
Bio: Jeremy Madsen handles the logistics and operations for LDSPMA and has spent over 300 hours helping to plan each aspect of the 2023 conference. With the rest of his time, he is a husband, father, editor, writer, songwriter, and scholar. Instead of wearing many hats, however, he wears many capes.
Virtual Session:
When Do I Need to Look for an Editor?
Kyle Lund
Time: Thursday, September 14, 6:00–7:20 pm Mountain Time
Intended Audience: Writers who are preparing to send a manuscript out on submission. This could include both beginner and intermediate writers.
Learn about the writing process and at what point you know that you’re ready to get professional help or send your manuscript off to publishing houses. Each writer has a different path to publication, but there are certain milestones that every writer needs to experience. Learn more about the writing process and which path is best for you, along with tools and resources to help you get there!
Bio: Kyle Lund is the editor-in-chief of Cedar Fort Publishing and Media and oversees the production of 100 books a year. Before that, he worked as an assistant to the editor-in-chief, a freelance editor, a copywriter, a content creator, an ESL teacher, and a high school English teacher. He is a graduate of Southern Virginia University, where he studied English, creative writing, and politics.
Virtual Session:
The Modern Publishing Landscape
Bret Newton with Friesen Press
Time: Saturday, September 16, 11:00 am–12:20 pm Mountain Time
The publishing industry today looks much different than it did a decade ago. In that time, self-publishing has outgrown its longstanding “vanity” stigma and become a viable publishing option for many writers. The traditional publishing industry has also experienced great changes and just isn’t what it used to be, even for those who have found success within the system. This class will advise authors on how to successfully navigate the modern publishing landscape. We’ll discuss the general publishing options of traditional publishing, DIY, and assisted self-publishing—how it all works and the logistics of moving your book from the computer screen to the bookshelf.
Bio: A publishing consultant for over 8 years, Bret brings passion and authenticity to his role as a publishing consultant with FriesenPress. His dedication to seeing his authors succeed has helped over 1,000 authors achieve their dreams of publishing their works. In his spare time, Bret enjoys musical theatre and being out on a lake with his paddle board.
FriesenPress is the world’s only 100% employee-owned publishing services provider. Since 2009, they have helped thousands of authors publish over 8,000 titles. FriesenPress offers professional editing, design, distribution, and promotional support to those seeking to self-publish their books.
Virtual Session:
Creating a Podcast for a Latter-day Saint Audience
Kurt Francom
Time: Tuesday, September 19, 6:00–7:20 pm Mountain Time
Intended Audience: Intermediate and experienced podcasters
The podcasting industry continues to grow, and more and more Latter-day Saints are tuning in. In this session, you’ll learn how Kurt Francom has found success in reaching a Latter-day Saint audience and connecting them with content they want more of. He’ll answer questions such as, what content fails in the Latter-day Saint market? How do you grow a Latter-day Saint audience? How do you transition an audience into a community?
Bio: Kurt Francom is the founder and executive director of Leading Saints. He manages the day-to-day efforts of Leading Saints and is the host of the podcast. Kurt graduated from the University of Utah in 2008 with a degree in business marketing. He ran a web development company for five years before focusing on Leading Saints full-time. Kurt has helped build the Leading Saints podcast to half a million monthly downloads.
Virtual Session:
How to Tell If Your Book or Product Idea Will Make Any Money (If You Build It, Will They Come?)
Trina Boice
Time: Friday, September 22, 6:00-7:20 pm Mountain Time
Intended Audience: Beginners
You think your book or product idea is brilliant, but will anyone else agree enough to buy it? In this class, we’ll look at the hard data in the marketplace to determine profitability before you even write the first chapter! You’ll learn how to do keyword research using tools and techniques that help you make your decision about market demand and viability quickly and accurately.
Bio: Dr. Trina Boice is a #1 bestselling author of thirty-one books and was named the California Young Mother of the Year in 2004, an award which completely amuses her four sons. She teaches online for BYU and Arizona College of Nursing, in addition to creating online courses for professional development at LifelongLearningEducation.com. She’s a movie critic at MovieReviewMom.com and has a daily podcast called “Daily Inspirational.”
Virtual Session:
In Defense of Writing Slowly
Katherine Cowley
Time: Tuesday, September 26, 6:00–7:20 pm Mountain Time
Intended Audience: Authors of all experience levels.
Many talented writers teach how to write huge daily word counts, but what if their techniques don’t work for you? Or what if the idea of writing 5,000 to 10,000 words a day leaves you stressed and discouraged, and wondering if you should be a writer at all? This class discusses techniques for writing slowly yet effectively, time management, maintaining forward momentum, staying motivated, and career planning for slower writers.
Bio: Katherine Cowley is the author of three novels, including The Secret Life of Miss Mary Bennet, which won a Praiseworthy Award and was nominated for the Mary Higgins Clark Award. Katherine loves history, chocolate, and traveling, and she has taught writing classes at Western Michigan University. She lives in Kalamazoo, Michigan, with her husband and three daughters.
Virtual Session:
Four Keys to Writing an Inspirational Nonfiction Book
Michelle Wilson
Time: Thursday, September 28, 6:00–7:20 pm Mountain Time
Intended Audience: Beginning and intermediate writers
Do you have something to say but don’t quite know how to say it? Join Michelle Wilson as she shares four keys to writing the inspirational nonfiction book you have inside you and takes you from a powerful concept to a polished product you can be proud of.
Bio: Michelle Wilson is an author of inspirational nonfiction with Deseret Book and Covenant. She is active in the LDS writing community, serving on the LDSPMA, Storymakers, and American Night Writers Association (ANWA) conference committees, as well as sharing light on various platforms such as LDS Living, Deseret Book’s Seek, and The Liahona Magazine. She’s also a wife, mom, and grandmother.
Virtual Session:
Taming the Inner Perfectionist: Turning a Potential Enemy into Your Ally
Suzy Bills
Time: Tuesday, October 3, 6:00–7:20 pm Mountain Time
Intended Audience: Editors of all skill levels
Session Description: Perfectionist qualities can help you be good at your craft but can also lead to paranoia and poor performance. In this session, you’ll learn strategies that you can apply to overcome the fear of failure and work toward a high level of accuracy. As a result, you’ll enjoy your work more, perform better, and avoid the stress that makes editors wonder why they ever got into the business.
Bio: Suzy Bills is an editor, author, and faculty member in the editing and publishing program at BYU. She’s owned a writing and editing business since 2006, working with clients to publish everything from books to dissertations to technical manuals. She loves sharing her skills with others, whether through teaching, helping authors get their thoughts on paper, or fine-tuning their writing. Her book The Freelance Editor’s Handbook was published in 2021.
Virtual Session:
Writing Meaningful and Memorable Songs
Shawna Edwards
Time: Thursday, October 5, 6:00–7:20 pm Mountain Time
Intended Audience: Beginning, intermediate, and advanced songwriters
We’ll walk together through the end-to-end process of songwriting—from blank page to finished release—and discuss strategies for finding inspiration, constructing a good hook, writing meaningful and memorable lyrics, and saying what you really want to say.
Bio: Shawna Edwards is a late-blooming Christian songwriter. She graduated from BYU with a bachelor’s degree in Media Music after returning to finish her degree at the age of 45. Shawna put her first song on YouTube in 2010, hoping to share her faith in Christ with a few people. Her channel now has over 37 million views, and her songs have been performed in churches, cathedrals, Christian schools, and homes in over 100 different countries.
Virtual Session:
Understanding Fair Use and Copyright in Your Writing
Jonathan Kirsch
Time: Tuesday, October 10, 6:00-7:20 pm Mountain Time
Intended Audience: Authors and writers interested in understanding fair use and copyright opportunities and constraints.
Do you wonder if you should quote that song or use that paragraph from someone else’s writing? Understanding copyright law and fair use is essential if you are to be a published author. Join author, critic, and copyright attorney Jonathan Kirsch for a fun and thorough exploration of what every author should know about copyright and fair use.
Bio: Kirsch earned a B.A. degree in Russian and Jewish history from the University of California, Santa Cruz and a J.D. degree from Loyola University School of Law. He formerly served as adjunct professor on the faculty of New York University’s Professional Publishing Institute and has contributed to Newsweek, The New Republic, Los Angeles magazine, and Publishers Weekly, among other publications. He is also the author of thirteen books and a book critic.
Virtual Session:
First-Time Attendees Networking Session
Hosted by the LDSPMA Community Committee
Time: Thursday, October 12, 6:00-7:20 pm Mountain Time
Intended Audience: Those attending the LDSPMA Conference for the first time, or those who want to get a jump on making friends.
Attending a conference for the first time can be lonely or even intimidating. But it doesn’t have to be. In this networking session, meet and get to know other first-time LDSPMA attendees, so that by the time you walk in the doors of the UVU Sorensen Center, you already have a dozen friends!
Publishing Track
Tools of the Trade: How to Start a Small Publishing Company
Kiri Jorgensen
Does the business side of writing get you excited? Would you like to help authors get their books out into the world? Starting your own publishing company may seem like a daunting task, but with a handful of pinpointed action plans, the process becomes manageable. In this workshop, Kiri Jorgensen will guide you through those action plans, give real-world tools and examples, and provide the boost you need to guide you toward your dream.
Bio: Kiri Jorgensen is the Publisher and Senior Editor at Chicken Scratch Books. Her involvement in the world of children’s literature spans three decades and includes teaching, writing, editing, and leadership. Her passion is all books middle grade and teaching kids how to embrace those books. Kiri loves bragging about her four amazing kids and lives with her husband and a plethora of animals in rural Montana, where she cooks her meals on a wood-burning cookstove and is grateful every day for being right where she is.
Understanding the World of Book Publishing for Authors
Laurel C. Day and Christopher Robbins
Intended Audience: Authors interested in better understanding how a publishing business works and how that business impacts them as authors.
The book publishing business is a global industry that is a maze and is a challenge to navigate successfully. Join industry veterans and CEOs Laurel Day of Deseret Book and Christopher Robbins of Familius as they give you the nickel tour of book publishing and share what every author should know!
Bio: Laurel Christensen Day is the president of Deseret Book Company. Prior to being named president in May 2021, Laurel ran Deseret Book’s successful Time Out for Women program and led a major rebranding of the company’s retail chain and catalog business. Laurel is deeply committed to ensuring that Deseret Book’s content and products better represent the worldwide membership of the Church. Laurel is the author of several messages for teenage girls and has spent more than a decade traveling around the country speaking to both girls and women.
Bio: Christopher Robbins is the co-founder and CEO of Familius, a trade book publishing company founded in 2012 with a mission to help families be happy. Familius has been one of the fastest growing independent publishing companies in the U.S. for the past five years as reported by Publishers Weekly. Christopher earned a BA in English and an MBA from BYU. He has worked in publishing since 1990 as the CEO of Novelocity.com, Editorial Director of NPI, CEO of Gibbs Smith, President of American West Books, and co-founder of Hummingbird Digital Media. He has served on numerous boards including Writers@Work, the Children’s Book Council, and the Independent Book Publishers Association.
Self-Publishing: A–Zs of Creating a Professional Product
Heather B. Moore
Intended Audience: Writers interested in exploring and succeeding in self-publishing their book.
Are you considering self-publishing? Learn what it takes to be your own publisher from USA Today bestselling author Heather B. Moore, a hybrid author who writes for traditional publishers and self-publishes through her imprint Mirror Press. Heather will walk you through the basics of creating your final ebook and paperback. She covers making decisions on titles and series titles, choosing your cover, working with a freelance editor, adding front and back matter in your book, setting release dates, and creating marketing strategies. Learn how to present your book in the best light possible so that it can be at the same competitive level as traditional publications.
Bio: Heather B. Moore is a USA Today bestselling author of more than 90 publications. She writes primarily historical and #herstory fiction about the humanity and heroism of the everyday person. Publishing in a breadth of genres, Heather dives into the hearts and souls of her characters, meshing her love of research with her love of storytelling. Recent publications include Under the Java Moon, Young Readers Edition of The Paper Daughters of Chinatown, The Slow March of Light, In the Shadow of a Queen, and Hannah—Mother of a Prophet. Heather attended Cairo American College in Egypt, the Anglican School of Jerusalem in Israel, and BYU.
Understanding Your Author’s Contract
Christopher Robbins
Intended Audience: Authors who are exploring working with a publisher and want to understand their author contact.
You have an author contract! Fantastic! But what does it mean? Join 30-year publishing veteran Christopher Robbins as he helps you navigate the author contract—from your grant of rights to royalties to indemnification and warranties to everything you’ll expect to see and want to understand.
Bio: Christopher Robbins is the co-founder and CEO of Familius, a trade book publishing company founded in 2012 with a mission to help families be happy. Familius has been one of the fastest growing independent publishing companies in the U.S. for the past five years as reported by Publishers Weekly. Christopher earned a BA in English and an MBA from BYU. He has worked in publishing since 1990 as the CEO of Novelocity.com, Editorial Director of NPI, CEO of Gibbs Smith, President of American West Books, and co-founder of Hummingbird Digital Media. He has served on numerous boards including Writers@Work, the Children’s Book Council, and the Independent Book Publishers Association.
The Perfect Pitch: How to Get Your Book Noticed!
Brooke Jorden and Lisa Mangum
Intended Audience: Writers wanting to learn what they can do to have a traditional publisher take interest in their book proposal.
When the majority of submissions get stuck in the slush pile, how can you make your proposal stand out from the crowd? In this session, Lisa Mangum of Shadow Mountain and Brooke Jorden of Familius will share what they look for in query letters and guide you through the formula for a powerful proposal. Together, they will explain what makes a good hook, how to identify comp titles, and how to tailor your pitch for different publishers or different genres. With examples of pitches that work and resources to help new and aspiring authors, this session will help you craft the perfect pitch.
Bio: Brooke Jorden earned a BA in English and editing from Brigham Young University. She has been working in the publishing industry for ten years and is the Editorial Director at Familius, a book publisher with a mission to help families be happy. At Familius, she oversees new acquisitions, manages the editorial production, and provides art direction to illustrators. Brooke is the author of over twenty books, including the Lit for Little Hands series; I Dig Bathtime; and How Does Our Food Grow?, a collaboration with the United Nations organization Kitchen Connection. In addition to writing, Brooke is an award-winning editor and book designer. Brooke and her husband, Tyler, currently live in Cedar Hills, Utah, with their three children and two cats.
Bio: Lisa Mangum has worked in publishing since 1997 and has been the managing editor for Shadow Mountain since 2014. She is also the author of four national bestselling YA novels, several short stories and novellas, and a nonfiction book about the craft of writing.
What 5 Different Publishers Are Doing to Advance Diversity, Equity, and Inclusion (DEI): Challenges, Practices, and Policies across Many Publishing Dimensions
Panelists: Marci Monson, J Teresa Davis, Levi Heperi, Christopher Robbins, Dru Huffaker, and Steve Piersanti.
In this session leaders at five publishing companies—Cedar Fort, Familius, Gibbs Smith, Deseret Book, and Berrett-Koehler—will describe the challenges they are encountering, the initiatives they are taking, and what is working and not working in advancing diversity, equity, and inclusion (DEI) in their companies. They will cover all dimensions of DEI in publishing, including (1) finding and selecting authors, (2) vetting and editing the content of their publications, (3) creating visuals in their publications that reflect diversity, (4) achieving DEI in company staffing, and (5) adjusting company policies and operations. They will also address conference attendees’ questions that have come up in response to Friday’s DEI session by four leaders of Deseret Book.
Bio: Marci Monson is the marketing and publicity manager at Gibbs Smith Books. She earned a B.S. in English from USU and a graduate certificate in publishing from the Denver Publishing Institute. She markets and works with authors from her 1908 barn office, producing over 80 book and gift products per year. She is from Smithfield, Utah, and loves bright colors, traveling, and cross-stitching.
Bio: J Teresa Davis is the diversity, equity, and inclusion manager for Deseret Book. She studied behavioral science at Utah Valley University and academic advising at Kansas State University. Throughout her career she has accomplished much work within the realm of diversity, equity, and inclusion including trainings, helping with the writing of a strategic plan, and sitting on various committees to effect change. J Teresa is a proud native of Chicago.
Bio: Levi Heperi is the director of intercultural strategy at Deseret Book, where he oversees the company’s DEI initiatives and develops the strategy to take Deseret Book to international markets. He studied communications at BYU and earned a master’s degree in adult learning and higher ed from the University of Oklahoma (OU). He has worked as an inner-city elementary school teacher in Oklahoma, at OU’s school of social work, and at BYU in admissions and as the assistant director of multicultural student services. Levi is Mohawk Native American and Māori.
Bio: Christopher Robbins is the co-founder and CEO of Familius, a trade book publishing company founded in 2012 with a mission to help families be happy. Familius has been one of the fastest growing independent publishing companies in the U.S. for the past five years as reported by Publishers Weekly. Christopher earned a BA in English and an MBA from BYU. He has worked in publishing since 1990 as the CEO of Novelocity.com, Editorial Director of NPI, CEO of Gibbs Smith, President of American West Books, and co-founder of Hummingbird Digital Media. He has served on numerous boards including Writers@Work, the Children’s Book Council, and the Independent Book Publishers Association.
Bio: Dru Huffaker is the executive vice present of sales and marketing, acquisitions, and events for Cedar Fort Publishing & Media. She oversees the entire sales team and spearheads global account management for partners such as Costco, Deseret Book, and Ingram. Dru cultivates profitable business relationships through sales strategies, manuscript acquisitions, and event coordination. She has previously held senior leadership roles in several other organizations, including Blendtec and Utah Valley University.
Bio: Steve Piersanti is a senior editor at Berrett-Koehler Publishers, where he acquires books on business, leadership, personal growth, organizational change, societal transformation, economic justice, and diversity, equity, and inclusion. He is the founder and former CEO of Berrett-Koehler, and he previously was CEO of Jossey-Bass Publishers. He entered publishing in 1977 as a promotional copywriter, after graduating from BYU, then became an editor in 1982, so he has 46 years of experience in book publishing, including 41 years of editorial experience and 34 years of executive experience. Steve is an Italian American who grew up in Jackpot, Nevada.
Musical Arts Track
Enlightened Business Systems That Support Your Creative Ministry
Daniel Blomberg & Doug Pew
Intended Audience: Beginning, intermediate, and advanced musicians and other creators (authors, speakers, etc.)
Any organization needs solid systems to succeed, and your creative ministry is no different—even if it’s just you writing songs in your bedroom. This is a class on entrepreneurship for musicians and any other creator. You will learn how to set up systems in marketing, sales, business finance, and more, so you can move toward your goals in an organized and efficient way, and be on your way to blessing people’s lives.
Bio: Daniel Blomberg built a six-figure music production company in just over three years with his wife and business partner Kathryn, making mainly religious music, in a place where musicians are often viewed as a “dime-a-dozen” commodity. Blomberg Music Productions works with professionals and hobbyists alike, including several of Utah’s household music names, to help flood the Earth with God’s music.
Bio: Dr. Douglas Pew is an award-winning composer of classical music. He is also a sought-after marketer and online business coach who has helped his clients make millions selling their expertise in the form of digital courses, memberships, masterminds, and coaching programs. Douglas currently serves as composer-in-residence at St. Thomas Episcopal Church, Cincinnati. His music is published by Boosey & Hawkes, Schott Music, Santa Barbara Music Publishing, Jackman Music Corporation, and his own publishing house, Blue Shore Music.
Navigating the Recording Process: Maximizing Results from Demo to Master
Dave Zimmerman
Intended Audience: Beginning, intermediate and advanced musicians
Are you having trouble achieving your desired results in the recording studio? Are you spending too much money and struggling to effectively communicate your ideas to recording engineers and producers? Dave provides valuable tips and insights to help you optimize your recording process, from pre-production to mixing and mastering. He offers practical guidance on how to prepare for the process and achieve recordings that align with your vision.
Bio: Dave Zimmerman is an accomplished recording engineer and producer and the owner of Noisebox Studios. He has worked with renowned artists such as GENTRI and Mat and Savanna Shaw, whose music has achieved multiple top-three rankings on the Billboard Charts. With a seventeen-year career in the recording industry, Dave has worked on close to ten thousand songs with hundreds of artists.
Enlightened Marketing: How to Sell Online Without Sleaze
Douglas Pew and Daniel Blomberg
Intended Audience: Beginning, intermediate, and advanced musicians and other creators (authors, speakers, etc.)
How can you sell your works or products without being pushy or annoying? To turn your music, writing, or art into a viable business, you need to master a new style of communication. You need the right words that turn browsers into buyers and fans into life-long customers. But you don’t have to go back to school to figure this out. All it takes is the simple 5-part M.U.S.I.C. formula you’ll get during this session.
Bio: Dr. Douglas Pew is an award-winning composer of classical music. He is also a sought-after marketer and online business coach who has helped his clients make millions selling their expertise in the form of digital courses, memberships, masterminds, and coaching programs. Douglas currently serves as composer-in-residence at St. Thomas Episcopal Church, Cincinnati. His music is published by Boosey & Hawkes, Schott Music, Santa Barbara Music Publishing, Jackman Music Corporation, and his own publishing house, Blue Shore Music.
Bio: Daniel Blomberg built a six-figure music production company in just over three years with his wife and business partner Kathryn, making mainly religious music, in a place where musicians are often viewed as a “dime-a-dozen” commodity. Blomberg Music Productions works with professionals and hobbyists alike, including several of Utah’s household music names, to help flood the Earth with God’s music.
The Essential Role of Arranger/Producer in the Three-Act Story of a Song
James Stevens
Intended Audience: Songwriters/Arrangers/Producers from beginner to intermediate
This presentation will take you through the three fundamental stages of a song with a focus on arranging and production techniques that industry pros regularly use to take songs from demo to distribution, including how to enhance your value in the writers room, the “Three-Act Story Song Strategy” and the Arranger/Producer Toolbox.
Bio: James Stevens is a singer-songwriter, arranger, and producer whose arrangements and productions have reached millions of listeners, earned time on billboard charts, made appearances on TV and radio, Time Out For Women, and in many performance halls around the world. He is currently pursuing the songwriter/sync artist path relying heavily on his roles as an arranger and producer. His favorite role is being a member of the “family band” that includes his wife and four talented children.
How to Get Your Black Box Songwriter Royalties Before Someone Else Does
Ben Fales
Intended Audience: Beginner, intermediate and advanced musicians
This session explores one of the least-understood aspects of music publishing, namely how a songwriter must register their compositions with the proper agencies in order to claim royalties that would otherwise end up in a “black box” and eventually be distributed to other songwriters across the world.
Bio: Ben Fales has 20+ years of experience developing BYU’s global music brand. As head of BYU’s record label, Fales has driven the production, marketing, and distribution of albums and music videos featuring BYU’s performing groups, including 100+ YouTube videos that have garnered 330+ million views. Fales also runs There Is a Reason Music Publishing, which registers works and collects audio and video streaming royalties on behalf of songwriters and publishers.
Growing Revenue Streams and Wearing Different Hats as a Music Artist
Oba Bonner
Intended Audience: Beginner and intermediate musicians and music producers
This discussion aims to help aspiring musicians and producers learn how to open doors by using multiple skills such as writing songs, producing music, and engineering vocals. With tips and advice from songwriter and producer Oba Bonner, who has worked with popular artists like the Ninja Kidz, Why Don’t We, and Queen Latifah, this guide provides actionable advice for beginners and intermediate musicians.
Bio: Oba Bonner is a songwriter and music producer. Since he began writing songs from start to finish at age 11, Oba has been no stranger to making music. Oba has worked with notable mainstream artists like Jojo, Queen Latifah, Why Don’t We, Ninja Kidz, and others. His unique style is a breath of fresh air to the pop music world.
Interactive Session
Real-Time Reactions: Songwriting
Facilitated by Daniel Blomberg
Saturday, October 21, 1:00–1:50 pm
In this session, 3–4 songwriters will share a 2-to-4-minute excerpt of a recent or in-progress song. They will then have the opportunity to receive feedback from audience members and from a panel of professional musicians.
Expert panelists:
- Ben Fales, general manager and executive producer of BYU Music Group
- Allie Gardner, recording artist and songwriter
- Oba Bonner, music producer and recording artist
- Chelsea Stevens, songwriter and recording artist
- Daniel Blomberg, music producer and music business coach
Conference registrants can submit a song to be reviewed starting Thursday, July 20, through the Conference Portal.
Media Track
Come Follow Me: Photographing President Russell M. Nelson Around the World
Jeffrey Allred
Intended Audience: Anyone interested in photography and/or wanting to hear what it’s like to document the leaders of the Church of Jesus Christ as they tour the world.
Ever wonder what it’s like to follow the prophet and other church leaders as they minister to the saints around the world? Jeffrey Allred will share his experience and talk about what it takes to make a photographic history of events as they happen: how he is able to capture moments and help others feel like they are there with him.
Bio: Photojournalist Jeffrey Allred has photographed for 37 years. He shoots for The New York Times, USA Today, The Deseret News, The Church News, and the Associated Press. Allred has documented President Russell M. Nelson’s visits to 32 countries during his world tours. Allred’s recent coverage includes the Rose Bowl, temple dedications in Japan, Guam, and Brazil, the Haiti earthquake, two Olympic games, NBA finals, the NFL, and various collegiate sports.
Video Basics for Telling Your Story and Marketing Your Creative Work
Brian Howard
Intended Audience: Artists, marketers, and authors with limited skills in creating video content (video beginners)
Aspiring authors, artists, and creatives want to share their stories and work with video but don’t know where to start. This session provides tools and training to turn your smartphone or iPad into a personal production studio. Topics include shooting and editing video, smartphone apps, and affordable video peripherals.
Bio: Brian Howard teaches social and digital media, video journalism, and mass media courses at BYU-Idaho. He is the host and executive producer of Latter-day Profiles on BYUtv. His side business, Shoebox Story, produces videos for local businesses, online news outlets, live events, and personal history videos to preserve family memories.
The Why and How of Making and Marketing Music Videos
Josh Sales
Intended Audience: Musicians thinking about or starting on the journey of making music videos.
This class will teach everything you need to know from the beginning stages of producing music videos to getting these music videos seen by the most people possible. Josh Sales will cover questions like “Why should I film a music video?,” “Now that my music video is done, now what?,” and “How do these music videos make me revenue?”
Bio: Josh Sales is a videographer born and raised in Spanish Fork, Utah. He has spent the past seven years making music videos and has worked with names like The Church of Jesus Christ of Latter-Day Saints, Mat & Savanna Shaw, Rise Up Children’s Choir, BYU Vocal Point, Madilyn Paige, and many more. Josh’s videos have accumulated a total of over 250 million views over the past seven years.
Capturing Your Beginning Steps into the Film Industry with Informational Topics, Tips, and Storytelling
Ana Katia
Intended Audience: Beginner film and model artists
This session will give you tips in the following topics: Safety in film and modeling. First-time headshot tips. How to start networking and connect. Calming preparatory tips. Getting familiar with film crew set lingo. Crew jobs. Navigating film and modeling opportunities (gigs) for pay. Personal film storytelling experiences. Lastly, what to wear, prep, and have available off and on set.
Bio: Ana Katia is a sought-after actress, appearing frequently on UT film, television, print, and digital media, including multiple Church productions. She founded adopted4change.com and wrote Fourteen Days, the story of her adoption and her return to Costa Rica to find her birth mother. Ana is also an advocate and model for the Saprea (formerly Younique Foundation) Haven Retreat, a certified Rape Crisis Center Facilitator, and an Operation Underground Railroad (OUR) volunteer.
From Script to Screen: How to Make Independent Films
Spanky Ward
Intended Audience: Those who want to go into screenwriting and indie film production.
This is a step-by-step instructional class on creating independent films from beginning through production.
Bio: Dustin “Spanky” Ward is a producer, director, and writer known for I Love You, Riot (Dolph Lundgren, Chuck Liddell), Ruling of the Heart, Christmas Break-In (Danny Glover, Denise Richards, Cameron Seely), and The Santa Box. He has written, produced, and directed features and over 70 short films and commercials. He has also optioned or sold over a dozen screenplays, and is in the process of turning his screenplays into novels.
Finding Success with 3 Simple Steps: Be Curious, Be Confident, Be Kind
Ben Lomu
Intended Audience: Beginner and intermediate influencers and media creators
Gospel principles can be found in everything you do. Finding success doesn’t have to mean lowering your standards or pretending to be someone you are not. In this session you will learn how to use simple gospel principles to be able to communicate, work, and connect with others from all walks of life.
Bio: Ben Lomu has hosted over 150 episodes for BYUtv’s show, Come Follow Up. He has over 15 years of experience working in the entertainment industry as an actor, model, and spokesperson. He has been a religious educator for almost 20 years and is currently an institute instructor at the UVU Institute.
Interactive Session
Media Showcase
Facilitated by Marianna Richardson
Saturday, October 21, at 11:00–11:50 am
In this session, 3–4 media creators will share a 2-to-4-minute excerpt of a recent or in-progress podcast, video, or other media project. They will then have 5–6 minutes to receive feedback from and answer questions by audience members.
Visual Arts Track
Artificial Intelligence and the Artist: Friends or Foes
Steevun Lemon
AI (artificial intelligence) is here to stay, and it is only going to improve what it can do. What is it today, and how do creatives/artists/writers embrace and protect themselves from the changes to the marketplace AI will bring?
Bio: Steevun Lemon is the president and CEO of Havenlight Publishing, one of the largest fine art publishers of religious imagery in the world. Beyond the retail and online distribution owned by the company, Havenlight partners include The Chosen, Angel Studios, Deseret, Costco, Hallmark, and Sam’s Club. Steevun led a rebuild of the business through culture change, vertical integration, financial controls, international sourcing, and acquisitions.
Design for Non-Designers
Monica Ewing Jensen
Intended Audience: Anyone who finds themselves needing to design flyers, graphics, programs, books, or other materials but who doesn’t have formal training as a designer.
Good design is not as subjective as you think. Learn the rules of graphic design, plus tips, tricks, and tools to elevate your designs from mediocre to professional-looking, whether you’re making newsletters, social media posts, emails, web pages, ads, flyers, postcards, bookmarks, logos, brochures, or posters. Learn best design practices and the things you should never do. Equipping yourself with design principles and resources will help you create beautiful, clutter-free, attention-grabbing materials that people will actually read—and act upon.
Bio: Monica Ewing Jensen is the design director at AAA, where she designs for Via magazine and the marketing department. She was previously a designer at Real Simple and Sunset magazines and a freelance website designer. In her free time, she blogs about her home-decorating crafts, copyedits and retouches photos for her friends, and writes a science-fiction four-book series, which is seven years in the making and counting.
Harnessing the Power of Light in Photography
Alan Fullmer
Intended Audience: Professional and amateur photographers
In this class, you will learn the fundamental principles of photography and how to use light to create stunning images. Topics will include the types of cameras and lenses and how to choose the equipment you need, understanding light and its importance in photography, the types of light and their properties, exposure and how to control it, lighting techniques for different situations, and practical applications of photography. If there is time, we will go over advanced concepts such as exposure blending, HDR, and luminosity masking.
Bio: Alan has been into photography and music for over thirty years. His father was a portrait photographer and his grandfather was a landscape oil painter. He takes great pride in combining his ancestry of both fine painting and photography in the creation of his own works of art. Alan is recognized by institutions, collectors, and other photographers as a leader in his field. He enjoys sharing his experience and knowledge through the mentoring of up-and-coming photographers and artists. See examples of his work at alanfullmer.com.
The Illustrator’s Process: Taking the Spark of an Idea and Turning it into an Illustration
Manelle Oliphant
This class is for artists who want to learn the process of creating an illustration, starting with their initial idea and developing it into a full-color illustration that can be used for books, websites, posters, or magazines.
Bio: Manelle’s love of art and stories began with the books and movies she enjoyed as a child. It was a happy day when her mom finally let her get her own library card. (Then she accidentally ran it through the washing machine, but that’s another story.) Her love for storytelling had only grown as she found ways to share ideas through illustration and writing. She received a bachelor’s degree in illustration from BYU-Idaho and since then has illustrated many children’s books, both working with publishers and through self-publishing. See her work at talesfantastic.com.
Exploration and Application of Color Theory
Lovetta Reyes-Cairo
Color is among the most mysterious and impactful tools an artist can use. In this class, we will discuss color theory and how to apply it. We will debunk some oversimplifications that you may have heard and explore color choices in master paintings. This class will open your mind and train your eyes to see the world and art in a new way.
Bio: Lovetta Reyes-Cairo earned her degree in education from BYU and also studied art at Beaux-Arts Academy, along with other artist workshops. She received an honorable mention from the Springville Museum’s Spiritual Religious Show in 2022, and her art has been featured in a few publications, most recently Dear Divine Daughter: Inspiring Stories of Women in Latter-day Scripture. She currently paints from her home studio where she lives with her husband, two sons, mom, their dog, and 16 fruit trees. Her work often uses figures as symbols to explore ideas about motherhood, spirituality, and love. You can see more of her work at www.lovettareyescairoart.com.
Interactive Session
Art Mart Showcase: How to Show and Market Your Visual Arts
Organized by Randel McGee
Friday, October 20, 2:00–2:50 pm
The visual arts are integral to publishing and media. Illustrations (in 2D & 3D), graphic arts and design, concept art/storyboarding, photography, painting, and sculpture are all tools that enhance communication. In this showcase, we will explore with 4 visual artists how they show, promote, and market their particular art. Class participants will learn strategies from the panel for how they can better show, promote, and market their art.
Showcase Presenters
Tom Holdman has been creating and selling art glass since he was 21. He is the owner and operator of Holdman Studios, which has been commissioned worldwide to design and create various projects ranging in budget from $5,000 to up to $3 million. Commissioned projects range from commercial buildings and private residences to religious installations and public art projects, with notable clients including The Church of Jesus Christ of Latter-day Saints, the Roman Catholic Church, Thanksgiving Point, and Utah Valley University.
Matt Watts is a 2D animator, Toon Boom Harmony rigging artist, and an adjunct instructor at UVU. He has animated on Rapunzel’s Tangled Adventure series for Disney and has also worked on the Odd1sOut YouTube channel. Whenever he presents a panel, he brings his organizer full of free handouts regarding advice about illustration and animation careers. Make sure to ask him about those after the panel if you are
interested!
Cindy Bean has always loved drawing, but it wasn’t until a visit to Germany in 2006 that she considered doing scherenschnitte, or paper cutting. Cindy explores a variety of topics in her artwork—religious, traditional, pop culture—but her favorite theme is the macabre of Halloween. One of her favorite projects has been to work for a month in the Tower of London, where she spent a month creating papercuts for their Children’s Education Room. She has entered works and been accepted at the Springville Art Museum, but also has found herself selling her wares at FanX.
Rob Adamson is a passionate painter and teacher, who for 27 years has been drawn to cityscapes throughout the United States, including landscapes of the Intermountain West. Rob is a professor at the Salt Lake Community College, where he teaches classes in drawing, painting, landscape painting, portrait painting, and figure drawing. Rob is a member of the Plein Air Painters of Utah, the American Impressionist Society, and the Oil Painters of America. His award-winning work is included in many private and public collections and has been displayed in galleries and museums throughout the United States.
Sharyl Myers Adamson has worked as a production artist for an envelope company; an animation layout artist for a TV animation company, and a production artist for the Church of Jesus Christ creating forms, lesson manuals, and posters. In 1994 she retired to support her husband Rob in his career and to create an artistic home for their children. In 2014, Sharyl created a series of monotypes with Sandy Brunvand at Saltgrass Printmakers through Art Access. Her monotype, Vertical Desert II, received a purchase award in the 10th International Art Competition. Her solar print, Remember, won second place in the wildcard category of the 2019 Speedball New Impressions Show.
Marketing Track
Careers in Publishing Marketing
Tyler Carpenter
Are you interested in working in the publishing industry? Learn all about marketing careers—from what kinds of positions are available, what a day entails, and what career paths look like, to what you can do to prepare and how to get hired.
Bio: Tyler Carpenter is the marketing manager for Cedar Fort Publishing and Media. He is also the host of the successful YouTube show Draw and Talk, where he discusses comic book marketing with the writers and artists themselves.
The Print Media Storyteller’s Playbook: Strategies for Capturing Readers’ Imagination
Joel Campbell
Intended Audience: Short-form nonfiction authors
Discover the art of storytelling in print media. Learn how to captivate readers and create compelling narratives for magazines and newspapers in order to build credibility and an audience. Elevate your short-form storytelling skills to have a lasting impact on your readers.
Bio: Joel Campbell is an associate teaching professor in journalism at BYU. He worked for nearly 20 years as a reporter and editor for newspapers in Salt Lake City.
Writing the Now: A Deseret News Editor’s Guide to Engaging Modern Audiences
Hal Boyd
How can you use your passion for writing to tell the stories of what is happening right now? An editor at Deseret News explains the techniques used to target audience segments.
Bio: Hal Boyd is an editor and writer for the Deseret News. Previously, he was an associate professor of family law and policy at BYU. He is a fellow of the Wheatley Institution.
Profit-Driven Writing: Boost Your Book Sales with Pre-Writing Research
Trina Boice
Intended Audience: Intermediate level
Many authors write books THEY want to write and then are shocked when sales are low. Learn how to research profitability BEFORE you write a single word. Watch how to do keyword research with tools like KDSpy, Publisher Rocket, Amazon records, and Google searches. Find out how to include your research results in the title, book description, and marketing so buyers are attracted to what you have to offer.
Bio: Dr. Trina Boice is an author of 30 nonfiction books and an author coach who helps writers become bestselling authors with strategic marketing at www.FromBooks2Business.com. She was a political correspondent for KPBS in San Diego before moving to Las Vegas.
Unleash the Power of AI: Supercharge Your Marketing Efforts and Outpace the Competition
C. D. Cunningham
Intended Audience: Established professionals looking to keep up on newest trends
Transform your marketing game with AI! AI tools have flooded the market this year. They can help you optimize the work you are doing, so that you can keep up with much bigger publishers. Learn prompt smithing to enhance visibility, target your audience, and amplify your reach in the ever-evolving digital landscape.
Bio: C.D. Cunningham is the managing editor of Public Square Magazine. After graduating from BYU-Idaho, he studied religion at Harvard University.
From Scratch to Success: The Journey of Building Meridian Magazine Online
Scott and Maurine Proctor
How do you build an online magazine from scratch? Learn from the creators of Meridian Magazine. They will discuss everything from their early struggles to their transition to online. Their lessons can be the foundation for your next project.
Bios:
Scot and Maurine Proctor are the founders of Meridian Magazine and have written several books together, including Witness of the Light, Source of the Light, Light from the Dust, and The Gathering. They were formerly the editors of This People magazine.
After receiving her education from University of Utah and Harvard, Maurine Jensen Proctor began her writing career with McGraw Hill magazines and the Chicago Sun-Times. She has created award-winning television documentaries, has written a radio show for more than six years that played on 300 radio stations, and was a long-time writer of The Spoken Word for the Mormon Tabernacle Choir.
Scot graduated from Brigham Young University with a degree in motion picture and television production. Scot is a professional photographer specializing in the photo-documentation of sacred sites throughout the world.
Editing, Design, and Production Track
The Editor Is In: A Live Editing Demonstration
Lisa Mangum
Intended Audience: Editors, beginner to experienced. Authors and other people who self-edit may also find value.
Lisa Mangum, managing editor of Shadow Mountain Publishing, will live-edit the first two pages of a project from someone in the class. She will discuss her thought process about what she changes—and what she doesn’t—and why.
Bio: Lisa Mangum has worked in publishing since 1997 and has been the managing editor for Shadow Mountain since 2014. She is also the author of four national bestselling YA novels, several short stories and novellas, and a nonfiction book about the craft of writing.
The A to Z of Audiobooks and Podcasting
Jared Garrett
Intended Audience: Voice actors (beginner to advanced); professionals branching into audiobook or podcast production
In this class, you will learn all that you need to get started on producing your own audiobooks, and by extension, your own podcast. You’ll get a detailed introduction to the equipment and software, tips on voice acting, and information on platforms for audiobooks and podcasts.
Bio: Jared Garrett, who also writes under the pen name Gerry Ironspear, is an accomplished actor as well as audiobook and podcast producer. His Tales from a Cult Insider has over 27,000 listens and counting. He has produced nearly 100 hours of audiobook and voiceover work. He’s also published twelve books across multiple genres and won a prime time game show two years ago. Today, he works from home as a full-time homemaker and author/speaker. When he was a child, books saved him from a bleak existence in a weird end-times cult, so it’s only fitting that he writes books during every second of spare time he has.
Ten Time-Saving Tips for Editors: How to Maximize Productivity without Minimizing Quality
Liz Kazandzhy
Intended Audience: Editors (beginner to advanced)
Editors often have the task of performing quickly while also delivering high-quality work. Though this is difficult to accomplish, there are ways to speed up your editing process without compromising on quality. From adopting a “division of labor” workflow to taking time to “sharpen your saw,” discover what you can do to maximize your productivity as a top-notch editor.
Bio: Liz Kazandzhy has worked as a freelance editor since 2019. She began her editing career specializing in academic and nonfiction work on the website Upwork, where she was consistently among the top 3% of freelancers on the platform. Later, she landed her dream job with Cedar Fort Publishing & Media doing line editing and interior layouts for Latter-day Saint nonfiction.
Navigating the Author-Editor Relationship (Without Burning Your Manuscript to a Crisp)
Heather B. Moore
Intended Audience: Authors (beginner or intermediate). Editors and beta readers may also find value in understanding the authors’ perspective.
Before you call your editor the big, bad wolf or decide to drop your manuscript into the firepit page by page while munching on your fifth s’more or (even worse) publish your book as is, please know it’s possible to stay objective during the revision process. Author Heather B. Moore will share her strategies for effectively using feedback from beta readers, critique partners, and editors who will make your manuscript better, and how to know the difference between good advice and not-so-good advice. Learn the stages of editing, the purpose and goals of each, when to stet, and when to take a professional’s advice.
Bio: Heather B. Moore is a USA Today bestselling author of more than ninety publications. She writes primarily historical and #herstory fiction about the humanity and heroism of the everyday person. Recent publications include Under the Java Moon, Young Readers Edition of The Paper Daughters of Chinatown, The Slow March of Light, In the Shadow of a Queen, and Hannah—Mother of a Prophet. Heather attended Cairo American College in Egypt, the Anglican School of Jerusalem in Israel, and BYU.
Book Covers: Crucial Considerations and Secrets to Indie Success
Angelica Hagman
Audience: Beginning to intermediate designers; publishers or self-published authors in charge of the cover design process
Whether you are a designer creating book covers or a publisher or self-published author planning to work with a designer, this class will help you make more informed book cover decisions. We will discuss basic principles of cover design and other important cover considerations (including how to not get sued). Learn about size requirements, selecting the right designer for your cover, and avoiding the book cover mistakes that thousands have made before you.
Bio: Angelica Hagman is an indie book cover designer and a writer, which means she frequently tortures herself by selling book covers she wishes she could write the stories for herself. In addition, she has published over sixty short stories and nonfiction articles in print magazines, is a certified life coach, and enjoys living room dance parties.
Alpha/Beta Reader Fraternity/Sorority
Rebecca Connolly
Audience: Authors. Editors or publishers who work with manuscript reviewers may also find benefit.
Alpha reader? Beta reader? Do we need readers for all Greek letters? No, not really, but we do need some for a well-constructed, well-written, and well-edited novel. Come and learn about the different types of beta readers and their characteristics (friends, fans, paid manuscript reviewers, sensitivity readers, advanced readers, etc.), where different kinds of readers should fall in the writing/revision/publishing timeline, how to find willing beta readers, and how to sort through feedback and apply it (or not) to your manuscript.
Bio: Rebecca Connolly is the author of more than two dozen novels. She calls herself a Midwest girl, having lived in Ohio and Indiana. She’s always been a bookworm, and her grandma would send her books almost every month so she would never run out. Book fairs were her carnival, and libraries are her happy place. She has been creating stories since childhood, and there are home videos to prove it! She received a master’s degree from West Virginia University and is a hot-cocoa addict.
Interactive Session
Real-Time Reactions: Book Cover Designs
Facilitated by Aurellia Saunders
Friday, October 20, 10:00–10:50 am
Hear a panel of designers, editors. and publishers share what immediately attracts their interest and what turns them off as they react on-the-spot to real book cover designs submitted in advance by conference attendees. They will give their reactions, both positive and negative, and offer advice to help improve the design.
Panelists:
- David Miles – co-founder and publisher at Bushel & Peck Books
- Shara Meredith – director of marketing at Deseret Book
- Brooke Jorden – editorial director at Familius
- Staci Olsen – production manager for Immortal Works
Conference registrants can submit a book cover to be critiqued starting Thursday, July 20, through the Conference Portal.
Fiction Writing Track
Making Middle Grade Middle Grade: Nailing the Tone and Voice
Kiri Jorgensen
Intended Audience: Beginning/intermediate writers of middle grade.
One of the most vital and challenging aspects of writing strong middle grade fiction is getting the tone and voice right. Middle grade is a very unique age category, and your readers are very particular. So how can an author get that elusive feel to fit? In this workshop, Kiri Jorgensen uses real examples to guide you through specific methods of identifying, strengthening, and truing-up your middle grade tone and voice.
Bio: Kiri Jorgensen is the publisher and senior editor at Chicken Scratch Books. Her involvement in the world of children’s literature spans three decades and includes teaching, writing, editing, and leadership. Her passion is all books middle grade, and then teaching kids how to embrace those books too. Kiri loves bragging about her four amazing kids. She lives with her husband and a plethora of animals in rural Montana, where she cooks her meals on a wood-burning cookstove and is grateful every day for being right where she is.
Dissecting the Frog: How (and Why) to Use Humor in Your Writing
Dennis Gaunt
Intended Audience: Writers of any skill level or genre who want to incorporate humor in their writing
E. B. White said, “Analyzing humor is like dissecting a frog. Few people are interested, and the frog dies of it.” With that ringing endorsement in mind, this class will analyze humor: why it’s important to read and write, and practical tips to include more humor in your story. We will talk about how virtually every genre can be improved with the addition of humor. Come ready to laugh and have fun. (Also, no actual frogs will be harmed).
Bio: Dennis Gaunt has been a writer ever since that fateful day he pulled a magic pen from a stone. At least, that’s what he tells people. The truth is that he has been working with Deseret Book and Shadow Mountain Publishers as a slushpile reader since 2000, and in that time, he’s seen it all and then some, and is eager to share what he’s learned. He has published books and talks for Latter-day Saint young adults with both Deseret Book and Covenant Communications. He is also a long-time youth speaker and teacher. He enjoys playing the guitar, going to Disneyland, and viewing Godzilla movies. He also hates onions.
Author Panel: The Path to Publishing
Heather B. Moore, Annette Lyon, James Goldberg, Kaela Rivera
Have you wondered how other authors found their way to being published? In this class, panelists will share how they have navigated the publishing path, including self-publishing, hybrid, traditional, and collaboration. There are many paths to follow to become a published author. Attend this session and you may discover yours.
Bio: Heather B. Moore is a USA Today bestselling author of more than 90 publications. She writes primarily historical and #herstory fiction about the humanity and heroism of the everyday person. Publishing in a breadth of genres, Heather dives into the hearts and souls of her characters, meshing her love of research with her love of storytelling. Recent publications include Under the Java Moon, Young Readers Edition of The Paper Daughters of Chinatown, The Slow March of Light, In the Shadow of a Queen, and Hannah—Mother of a Prophet. Heather attended Cairo American College in Egypt, the Anglican School of Jerusalem in Israel, and BYU.
Bio: Annette Lyon is a USA Today bestselling author known for her women’s fiction, historical fiction, and romance. Her first suspense novel, Just One More, with Scarlet Suspense in New York, came out to rave reviews in March 2023. Among her accolades are nine Best of State medals in Utah, a Praiseworthy Award for short nonfiction, and a Whitney Award. Annette is represented by Jill Marsal of the Marsal Lyon Literary Agency.
Bio: James Goldberg holds an MFA in Creative Nonfiction from BYU. In his work at the Church History Department, he is constantly choosing which source material to use to represent larger patterns. Goldberg is also a poet, novelist, essayist, playwright, literary translator, and editor, known for his work on Latter-day Saint themes.
Bio: Kaela Rivera is the award-winning author of the Cece Rios series and currently lives in the soaring mountains of Utah. When not crafting stories, she works as a managing editor for a marketing company. She aims to write hope-filled adventures that help children (and readers of all ages) process, progress through, and thrive after trauma. Visit her at kaelarivera.com.
Showing Emotion in Your Writing
Julie Daines
Show don’t tell. We’ve heard it a million times, but what we really need to know is HOW. Clenched fists and pounding hearts—these are not the answer to the Show Don’t Tell rule. This class will cover a number of techniques on how to take emotion to the next level through dialogue, psychic distance, metaphors, objective correlatives, and much more.
Bio: Julie Daines is an award-winning and bestselling author and a nominee for the American Library Association’s Schneider Family Book Award. She spent eighteen months living in London, where she studied and fell in love with English literature, sticky toffee pudding, and the mysterious guy who ran the kebab store around the corner. She picks Captain Wentworth over Mr. Darcy, firmly believes in second breakfast, and never leaves home without her vervain.
Writing Flawed Characters Well, and Why It Matters
Kaela Rivera
Intended Audience: Intermediate fiction writers
If your characters are too perfect, no one can relate with them. But if you go too far with your character’s flaws, you can accidentally enable and perpetuate abusive characteristics. In this class, we’ll look at why writing flawed characters is important, how to implement flaws in your characters that are essential to the lifeblood of the story, and how to responsibly differentiate flawed characters from abusive ones.
Bio: Kaela Rivera is the award-winning author of the Cece Rios series and currently lives in the soaring mountains of Utah. When not crafting stories, she works as a managing editor for a marketing company. She aims to write hope-filled adventures that help children (and readers of all ages) process, progress through, and thrive after trauma. Visit her at kaelarivera.com.
Writing Suspense: Beyond Red Herrings
Annette Lyon
Intended Audience: Beginning and intermediate fiction authors
Questions, structure, misdirection, and payoff: cozy mysteries, psychological thrillers, and other suspense genres rely on these pillars to craft a satisfying read. We’ll dive into each one so you’ll have the tools to weave an un-put-downable story. Oh, and spoiler alert: these tools belong in any fiction writer’s toolkit, whether your focus is romance, fantasy, or another genre. Indeed, it’s suspense that keeps readers turning pages right to the very end.
Bio: Annette Lyon is a USA Today bestselling author known for her women’s fiction, historical fiction, and romance. Her first suspense novel, Just One More, with Scarlet Suspense in New York, came out to rave reviews in March 2023. Among her accolades are nine Best of State medals in Utah, a Praiseworthy Award for short nonfiction, and a Whitney Award. Annette is represented by Jill Marsal of the Marsal Lyon Literary Agency.
Interactive Session
Real-Time Reactions: Fiction Query Letters
Facilitated by Aurellia Saunders
Saturday, Oct 21, 2:00–2:50 pm
Hear a panel of editors/acquisitions editors/publishers share what immediately attracts their interest and what turns them off as they react on-the-spot to real query letters for fiction books, submitted anonymously in advance by conference attendees. They will give their reactions to what they are reading, both positive and negative, and offer advice to help improve the query letter.
Panelists:
- Lisa Mangum – managing editor at Shadow Mountain
- Emma Heggem – former acquisitions director at Future House Publishing (now a freelance editor)
- Holli Anderson – chief editor at Immortal Works Press
- Kiri Jorgensen – senior publisher at Chicken Scratch Books
Conference registrants can submit a query letter to be reviewed starting Thursday, July 20, through the Conference Portal.
Nonfiction Writing Track
Choosing Characters in Memoir and Nonfiction
James Goldberg
When writing about true events, how do you choose which people to feature and how to present them? Drawing on his experience as a co-writer of The Burning Book, Song of Names, and Saints Vol. 1, and on recent memoirs like Allison Hong Merrill’s Ninety-Nine Fire Hoops and Rachel Rueckert’s East Winds, James Goldberg offers guidance on how to curate a cast of supporting characters in a work of nonfiction.
Bio: James Goldberg holds an MFA in Creative Nonfiction from BYU. In his work at the Church History Department, he is constantly choosing which source material to use to represent larger patterns. Goldberg is also a poet, novelist, essayist, playwright, literary translator, and editor, known for his work on Latter-day Saint themes.
Publishing Tips from the Trenches—Venues, Copyrights, and Angst
Devan Jensen and Kenneth L. Alford
As experienced authors and editors, we will spotlight many academic and general interest venues for Latter-day Saint authors to publish their nonfiction. We will discuss copyright restrictions for using quotations and images and how to obtain permissions. We will share stories from the trenches about the agony and ecstasy of publishing.
Bio: Devan Jensen is the executive editor at the BYU Religious Studies Center and has edited hundreds of books and magazine and journal articles. He is a past president of LDSPMA. He has published six books and fifty-eight articles or chapters. His latest book is Battlefields to Temple Grounds: Latter-day Saints in Guam and Micronesia. He enjoys cycling, singing, and performing magic tricks.
Bio: Kenneth L. Alford is a professor of Church history and doctrine at BYU and a retired U.S. Army colonel. Ken served in numerous assignments during almost 30 years of Army active duty—including the Pentagon, teaching computer science at the U.S. Military Academy at West Point, and as a department chair and professor of strategic leadership at the National Defense University in Washington, DC. He has published ten books and over one hundred book chapters and articles on a wide variety of subjects.
Handling and Healing the Skeletons in the Family Closet
Bridget Cook-Burch
While family stories bring us closer and hold deep meaning, many of us face pesky skeletons in the family closet. Let courage and unconditional love guide the way to extraordinary healing:
- Embrace colorful stories and revel in the flavor of your family history.
- Decide to include or preclude specific details (e.g., changing names).
- Reconcile shame, overcome fear, and prevent anxiety.
- Gain skills that empower your whole family and may even save lives
Bio: Clients call Bridget Cook-Burch “The Book Whisperer,” a New York Times bestselling author, mentor, humanitarian, and speaker known for riveting, transformational stories. Her books and authors have been showcased on Oprah, Dateline, Netflix, Paramount, A&E, CNN, GMA, NPR and in People among others. With her company, Your Inspired Story, she helps storytellers, like you, discover the importance of your own story.
Spanning the Globe: Building Stories that Unite Our World
Moderator: Cynthia W. Connell
Panelists: Devan Jensen, Allison Hong Merrill, and Rachel Rueckert
Whether it was missionary service, a year-long globe-trotting honeymoon, or the complexities of starting a life in a new country, each of our panelists has successfully published works that help inform and enlighten their readers by providing meaningful context regarding the world’s diverse peoples and cultures. Our panelists will share both the successes and stumbling blocks they experience while building stories that unite our world.
Cynthia W. Connell: Cynthia W. Connell is a multicultural writer with over 35 years of experience. Her articles, essays, and poetry appear in national and international publications. Along with writing, Cynthia works in Native American advocacy and education. She has lived in Polynesian, Asian, Native American, and Spanish-speaking communities. Cynthia served as a Lamanite Cultural Specialist on Temple Square. She holds a BA in English from BYU and is an LDSPMA Spark Award Nominee for 2023.
Devan Jensen: Devan Jensen is an editor of Battlefields to Temple Grounds: Latter-day Saints in Guam and Micronesia. He has edited island histories on Chuuk, Cook Islands, French Polynesia, Guam, Hawai’i, Kiribati, Kosrae, Marshall Islands, New Zealand, Palau, Pohnpei, Saipan, Samoa, Tonga, and Yap. Devan is a past president of LDSPMA.
Allison Hong Merrill: Allison is a Taiwanese immigrant and the author of Ninety-Nine Fire Hoops: A Memoir. Her work appears in the New York Times. She is an editor at Dialogue Journal and a keynote speaker, instructor, and panelist at various writers’ conferences nationwide and in Asia. She also appears on TV, radio, and podcasts and in magazines, newspapers, and journals. Allison is an LDSPMA Praiseworthy Award winner for 2022.
Rachel Rueckert: Rachel Rueckert is a writer, editor, and teacher. She holds an MFA from Columbia University, an M.Ed from Boston University, and a BA from BYU in English and anthropology. Rachel serves as editor-in-chief of Exponent II. She authored East Winds (BCC, 2023) and If the Tide Turns (Kensington, 2024), two books that required sensitivity and careful research when depicting diverse cultures and people.
Moving Beyond “Warm Fuzzies”: Bearing Testimony in Literary Art
Darlene Young
You are a writer of faith. You want to write honestly about the whole human experience, which includes faith. Good! The world needs more art that addresses faith honestly and well. But that’s the trick: how do you tell the truth as you see it, including bearing testimony, without lapsing into sentimentality or didacticism? We will discuss principles and techniques of bearing testimony in literature in ways that respect the reader’s agency, ways that retain a sense of both humility and artistry.
Bio: Darlene Young’s poetry collection, Homespun and Angel Feathers, was published by BCC Press in 2019 and won the Association for Mormon Letters prize for poetry. Darlene teaches creative writing at BYU and has served as poetry editor of Dialogue and Segullah. Her work has been noted in Best American Essays and nominated for Pushcart prizes. She and her husband have four sons and live in South Jordan, Utah.
Mining Your Memories
Krista M. Isaacson
Intended Audience: Beginning and Intermediate Writers
Whether you’re writing creative nonfiction or recording tales from your family history, great stories should include vivid, relatable details that pull us straight into the action and make us feel like we’re actually there. In this interactive class, you’ll practice using your own life experiences to write with enhanced sensory depth that will pull readers in deeply.
Be prepared to choose a simple personal experience, learn to mine your memory for specific details, and share your progress with the class as we work together to turn your tiny tale into a rich masterpiece.
Bio: Krista M. Isaacson is a married mother of six children—including a daughter who has earned her angel wings. She is the award-winning author of Unbearable Burden: One Mother’s Decision to Trust God When He Asked the Impossible, and the founder of Reality Writers, an online guild for nonfiction authors. Krista’s passion for testifying of Christ through her writing has given her precious opportunities to speak at BYU Women’s Conference, BYU’s Life After Loss Conference, and BYU TV’s Come Follow Up, and on several podcasts and church videos. She loves vintage children’s books, pumpkin spice, and her mountain bike named Breezy.
Interactive Session
Real-Time Reactions: Nonfiction Book Proposals
Facilitated by Aurellia Saunders
Saturday, October 21, 1:00–1:50 pm
Hear a panel of editors/acquisitions editors/publishers share what immediately attracts their interest and what turns them off as they react on-the-spot to real proposals for nonfiction books, submitted anonymously in advance by conference attendees. They will give their reactions to what they are reading, both positive and negative, and offer advice to help improve the book proposal.
Panelists:
- Christopher Robbins – founder and CEO of Familius
- Terri Baranowski – literary agent at Gateway Literary
- Marci Monson – trade marketing manager at Gibbs Smith Education
Conference registrants can submit a book proposal to be reviewed starting Thursday, July 20, through the Conference Portal.
Interactive Sessions
These interactive ways to connect, learn, and receive feedback are among the most useful and popular aspects of the conference.
Fast Pitch
Pitch your book project to agents and publishing company representatives, receive immediate feedback, and possibly have them ask for a copy of your book proposal and/or manuscript.
In-person Fast Pitch will be held throughout Friday and Saturday, October 20–21. The deadline to sign up is Wednesday, October 10.
Virtual Fast Pitch sessions will be held over Zoom a week after the conference, on Friday and Saturday, October 27–28. The deadline to sign up is Monday, October 23.
Registrants can access signups through the Attendee Portal. (The portal’s unlock code is emailed to you when you register.)
Online Presence Audit
Get a professional evaluation from author coach Karlene Browning of where you land in a Google search and how to improve your visibility, message, and clarity.
Sign-ups for 2023 are closed.
Quick Critiques
Receive instant feedback on your manuscript from professional editors on the Eschler Editing team.
Sign-ups for 2023 are closed.
Networking Groups
Meet other conference attendees in your niche, connect with industry leaders, and find collaborators and potential critique group partners.
Virtual networking sessions will be held prior to the conference. At the conference, an hour on Friday from 11 to 12 will be wholly dedicated to networking groups.
Mass Book and Media Signing
Meet many conference speakers as well as other authors and artists participating in the conference; view their books, audios, videos, and other works; purchase any you are interested in; and get them signed by the authors and artists.
This is at the conclusion of the conference each day, starting at 4:10 pm.
Other Conference Events
Conference Book Drive
Donate a new or used book (or many!) at the registration desk throughout the conference. Books will be donated to the following organizations:
- Little Free Library – Seeking books of all genres, especially children’s books, for local chapters.
- Utah State Hospital – Seeking uplifting, educational, and entertaining books for mental health inpatient teens and adults.
Your donations are truly needed! An administrator at Utah State Hospital was overjoyed at the possibility of receiving donated books for their libraries, which haven’t been updated since 2002 and are mostly filled with books from the ’60s and ’70s.
Thank you for making a difference in the lives of these readers by donating the kinds of books you enjoy! Attendees are also welcome to donate their own published works.
Publishers’ Council (by invitation only)
Thursday, October 19, 12:30pm–5pm
The LDSPMA Publishers’ Council is a forum where Latter-day Saints at executive-level positions in publishing houses can meet to discuss industry developments, challenges, and opportunities. Started in 2022 by Christopher Robbins (CEO of Familius), this meeting marks its first full year of operation.
We plan on forming several other councils modeled off of the Publishers’ Council. If you have questions or are interested in being involved, email us at info@ldspma.org.
Networking Dinner on Thursday, October 19
Thursday, October 19, 5:00–6:30 pm
Upper floor of the UVU Sorensen Student Center Food Court
This networking social in the UVU Sorensen Student Center food court is open to all conference attendees and to the guests at the film screening that follows. LDSPMA volunteers and committee members are especially encouraged to come. This is free besides the cost of purchasing your own dinner.
Documentary and Q&A about the Beginning of the LDS Motion Picture Studio
Thursday, October 19, 6:30–7:30 pm
In honor of the 70th anniversary of the founding of the BYU Motion Picture Studios in Provo, Utah—which later became the LDS Motion Picture Studios—we will be holding a free screening of Tom Laughlin‘s documentary A Reel Legacy, which tells the story of the founding of the BYU/LDS Motion Picture Studios in the 1950s and the central role of the film pioneer Judge Whitaker, who left a promising career as an animator for Disney to build the studio from scratch. The screening will be followed by a Q&A with various filmmakers interviewed in the film.
Free tours of the LDS Motion Picture Studios
Saturday, October 21, 4:30–6:00 pm and 6:00–7:30 pm
Take a 90-minute guided tour of the LDS Motion Picture Studio in Provo! This studio, established in 1953 as the BYU Motion Picture Studio, is an integral part of the Church’s audiovisual department and was used to produce films including Johnny Lingo (1969), How Rare a Possession (1987), Mr. Krueger’s Christmas (1980), and the Bible and Book of Mormon video series.
These tours are free to all members of LDSPMA and interested family and friends, not just conference registrants.
Emcees & Preshow Performers
Trina Boice
Emcee
Dr. Trina Boice is a #1 bestselling author of thirty-one books and was named the California Young Mother of the Year in 2004, an award which completely amuses her four sons. She teaches online for BYU and Arizona College of Nursing, in addition to creating online courses for professional development at LifelongLearningEducation.com. She’s a movie critic at MovieReviewMom.com and has a daily podcast called “Daily Inspirational Quote.”
Randel McGee
Emcee
Randel McGee has traveled the USA and Asia performing as a storyteller and ventriloquist for more than 40 years. He has co-produced and starred in two award-winning video series on character education for elementary-aged children. He has written and illustrated 16 craft books for kids and a picture book about ancient China.
Ling-Yu Lee
Performer
Ling-Yu Lee is originally from Taiwan and relocated to the U.S. to further her music studies. She is a candidate for the Doctorate of Musical Arts at the Eastman School of Music. She established Lee’s Academy of Music in 2018, offering courses in music, foreign languages, robotics, and coding. After selling the academy in the early fall of 2023, Ling is now working toward an MBA from BYU, seeking to merge her musical background with business expertise.
James Wilson
Performer
James Wilson is a recent graduate of the Eastman School of Music. He is currently studying for his MM under the direction of Dr. Stephen Beus at BYU. He has won or placed highly in several regional, national, and international piano competitions and has performed at Carnegie Hall, the Kennedy Center, and throughout Europe and Asia. James is also a cancer survivor, which motivates his fascination with performance-related injuries, various forms of therapy, and kinesiology.
Devan Jensen
Performer
Devan Jensen is an editor and social media manager who loves storytelling, singing, and performing magic. He’s working with Ka Hancock to adapt her book Dancing on Broken Glass into a screenplay.
Michael Young
Performer
Though Michael grew up traveling the world with his military father, he now lives in Utah with his wife, Jen, and their three children. He played for several years with the handbell choir Bells on Temple Square and is now a member of the Tabernacle Choir at Temple Square. He is the author of the novels in The Canticle Kingdom Series, The Last Archangel Series, the Chess Quest Series, and the Penultimate Dawn Cycle (The Hunger), as well as several nonfiction works, including An Advent Carols Countdown, The Song of the Righteous, and As Saints We Sing.
Also make sure you check out our line-up of deep-dive, hands-on workshops on Thursday, October 19: