Novell

By Michael I. Judson

Years ago, I worked for Novell, a company that, at one time, was the world leader in computer networking software. You might think the way the company got so big was by focusing on beating out all its competitors, but our mission statement was just the opposite. It was: “To grow the networking industry faster than it would without us.”

That mission statement seemed counterintuitive at first. Why spend time and resources helping everyone else in the industry when we had our own company’s success to look after? But over time, the wisdom of that approach began to manifest itself. You see, personal computers were relatively new at the time, and networking them together was a novel concept, so we needed help to create awareness and demand for products in our industry.

Without the infrastructure of the industry, our leaders knew the company would never succeed, so we developed our own trade show and aggressively invited other companies to participate. We sponsored training and professional certification programs, started our own industry magazine, and published newsletters for resellers and dealers. And we sought out mutually beneficial partnerships with other technology companies.

So, what has all of this got to do with the Latter-day Saint Publishing and Media Association? Of course, we are not out to dominate some “industry.” Rather, we want to bring the light of the gospel of Jesus Christ to as many people as we can through the creative works of gifted writers, artists, musicians, filmmakers and more. And the best way to do this is by helping everyone who has a similar desire, to reach their goals—including organizations that may look a bit like ours.

Borrowing a well-known metaphor, we want to be a part of the “rising tide” that helps to “lift all boats.” Yes, we want to succeed as an organization; otherwise, why exist? By collaborating with other organizations and individuals with a similar vision, we can help to inspire more creativity, develop more opportunities for sharing ideas and creative works, and establish more connections with more people who share a passion for spreading praiseworthy works to a sometimes dark and dreary world.

Announcing . . .

With that as a backdrop, we are thrilled to announce a partnership with the American Night Writers Association (ANWA), which will begin with LDSPMA and ANWA each promoting the other’s annual conferences.

ANWA is a professional organization for writers and members of The Church of Jesus Christ of Latter-day Saints, whose purpose is to encourage, assist, educate, and motivate Church members to write, and, if they desire, to publish their works.
Learn more about ANWA at their website or on Facebook or Instagram, and watch for additional announcements from LDSPMA about partnerships and sponsorships to help us serve and inspire more Latter-day Saints who are interested in publishing and media.
And if you are part of an organization that shares our vision and would like to explore partnership or sponsorship opportunities with LDSPMA, please contact me at mjudson@ldspma.org.