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book marketing

7 Ways To Help Readers Discover Your Books

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By Karlene Browning

When you publish your first book, you aren’t just putting a story out there. You are launching a brand and an identity that will travel with you over the course of your writing career. If you do it right, it will help lead readers to you in a natural and organic fashion. If you do it wrong, it will confuse readers and they will get lost on their way to finding you.

While each of these tips has its own set of pros and cons, whys and wherefores, rules, and reasons to break the rules, this tip list will help your readers find YOU when they’re looking for a good book to read.

1. Pick your name

As your brand, your name needs to be unique enough to differentiate you from other authors with similar names. Do a Google search. If you happen to share a name with another author or a famous person, consider adding an initial, using a middle name, or using a less common pen name.

When a reader finds an author they like, they will Google the name on the cover of the book. You want them to find you online wherever you are. Whether you’re Jane Doe, Jane S. Doe, or Jane Smith Doe, that is your brand and you need to use it on every book cover and on all your online author accounts.

2. Claim your name

Before your name is set in stone, make sure you can get it as a .com, a Google ID and gmail address, and on the social media platforms you prefer. You want identifiable and consistent name branding across as many platforms as possible.

Here again, Google is your friend. If the .com is taken, adjust your name until you find a variation that you’re comfortable with, then grab the URL and social media account names as fast as you can. Even if you aren’t quite ready to publish, get them NOW!

3. Avoid too many pen names

There are several valid and legitimate reasons for having multiple pen names. Just know that for each name, you start all over from scratch to build a brand and platform. You’ll need a website, social media accounts, and emails for each one. Is it worth it?

In most cases, differentiating genres is not a good reason to create a new pen name. Readers usually find you through the genre they like best. If they like you, they will give your other genres a try. A good website will let them know what to expect in each genre.

The only time it truly serves you to use a second (or third) name is if one area of writing would offend established readers or damage your reputation. For example, if you write both Middle Grade and soft porn, use a pen name. Or if you write academic papers on quantum physics and Regency Romance, use a pen name or your academic peers will snicker behind your back.

4. Get a website

You need an online presence with a permanent URL and an easily searchable website or blog. (Facebook and Twitter are add-ons, not adequate author sites.) Unless you know you are only going to write one book, your URL should be your name (see tips 1 & 2), not your book title. Not only will a website help people find you, but it gives them something to link to when they want to share your books with their friends.

While you can start with a free site, I recommend a hosted domain as soon as possible. Free sites can change policies or close down at any time. At the very least, point that URL from tip #2 to your free blog, and use that URL on business cards and book bios.

5. Post your books on your site

You would think this is one of those “duh” statements, but you would be surprised at how many author sites and blogs I go to that have absolutely no mention of their books. At all.

Somewhere on your site, you need a tab or button that says BOOKS. A simple list of each book and/or series in suggested reading order is the minimum. Ideally, each book would have its own page with a large cover image, title, release date, publisher, ISBN #, genre category, description, and links to where the books can be purchased. Keep this information current!

6. You need an About Page

Readers want to know who you are, not just what you write. A good website always has an About page with a photo, a short professional bio that bloggers and news media can use, and perhaps a longer bio just for fun. It also needs to include links to all of your active social media sites and a way to contact you.

Your photo should be a nice image that will clearly identify you everywhere. Use this same image on your Amazon, GoodReads, Facebook, Twitter, and all profiles where you are acting as your author identity. Even if you’re camera shy, you can come up with something.

This isn’t to say you can’t change it up sometimes or use more casual photos on social media. The goal is to have your readers recognize you, no matter where they find you.

7. Email

You MUST have a way for people to contact you. I can’t tell you how many times I’ve tried to reach an author for an interview, presentation, or tell them they’ve won an award, only to discover there is no way to contact them.

As to the email address itself, no self-respecting author would use [email protected]. If at all possible, it should be your name as it appears on your books, [email protected].

These seven simple tips will make it easier for readers, new and old, to find your newest releases.

Karlene Browning is a publisher, editor, typesetter, and book designer at www.Inksplasher.com

How To Build A Book Launch Team

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By Bradley Salmond

Before your book is published, one of the best ways to generate sales is to build a book launch team. This is a group of people who commit to you to read your book and promote your book by:

  1. Posting a review of your book.
  2. Potentially sending out a social media post to promote your book.
  3. Calling book stores to request that they carry your book.

Amazon will promote your book by moving it under the “books you also might like” section the more reviews you have. Reviews also boost book sales. If you can get over 20 reviews in the first week, it will create serious momentum for your book rankings. It is great social proof that you have written a good book and people are taking interest in it.

How to Build the Team

Build your team by making a list of 20-30 people that you can contact directly. These can be business contacts, online relationships, or subscribers to your email list. Keep in mind that not everyone on your team will follow through. This is why you have to communicate clearly to the book launch team what actions you want them to take, when, and how.

From the beginning, your expectations should be clear.

What to Expect of Your Team

Here are some things you could ask them:  

  1. Read your book before the date of your book launch.
  2. Give feedback if they find errors.
  3. Write an honest review of your book and post it to Amazon during the launch week, preferably within the first 72 hours of launch.
  4. Share their review of your book on their social platforms. This could also include in tweets, Facebook posts, or Goodreads reviews, or they could post the cover to Pinterest and Instagram.
  5. Share promotional ideas within the launch group. A private Facebook group would work well for this. Members can easily post ideas and swap strategies for promoting the book.

It is important that you reach out to each one of them personally. Resist the temptation to send out huge group emails to them. Their commitment to you and your book will be stronger if your interactions are done on a one-to-one communication level. It will be a lot of work, but it is 100% worth it.

A pile of books with a bright red "sale" sign on top. One of the tactics of a book launch includes putting the book on sale for $.99.
Incentives for Your Book Launch Team

To incentivize your launch team to act, you can offer them a free PDF of your book before anyone else sees it.  You might also consider some of the following ideas.

  1. Provide a free hardcopy of the book delivered right to their door.
  2. Host a webinar or a Facebook Live Q&A session: this allows you to get close and personal with your team by hosting a live webinar where you talk about the book, get into behind-the-scenes strategies of the launch, and share inside tactics that nobody else can get.
  3. Exclusive access to a private Facebook group. Here you can post videos, share posts, and converse with your team in real-time as they get excited about the launch.
  4. Send them training videos based on the content of your book.
  5. Provide an advance copy of a workbook that you will be offering to subscribers.
  6. Provide early access to course material that won’t be available until the book is launched.

You want to provide them with as much value as possible in return for their help in making your book launch a success.

Launching the Book

In the first week of your launch, offer your e-book for ninety-nine cents in the first week to give your launch team a chance to buy the book at a discounted price. If they buy your book and then leave a review, Amazon will consider the review “verified.” The review will also be stronger in Amazon’s eyes if they scroll through the first 50% of the pages after they buy the book.

A launch team can be crucial to the success of your book. If you have already published a book, it’s not too late. You can re-launch your book and give it a fresh start. Build your launch team and make your book a success.

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Bradley “BJ” Salmond is a native of Utah. BJ, and his wife, Stacey, have six children and live in American Fork. He authored the book Grudges and Grace from the Trial and Triumph series. He enjoys family history research, old-fashioned music, and chess. BJ also loves Church history and American history. He received his MBA from the University of Phoenix, a BA from Southern Utah University, and two Associate of Applied Science degrees from the Community College of the Air Force.