• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

LDSPMA

Empowering Latter-day Saints to spread light and truth by connecting them at the intersection of faith, creativity, and professional skill

  • Conference
    • 2025 Conference
      • Register
      • Sessions
      • Workshops
      • Awards Gala
      • LDSPMA’s Got (Secret) Talent!
    • FAQs
    • Volunteer
    • Past Conferences
      • 2024 Conference
        • Sessions
        • Workshops
        • ZIFF Networking Dinner
        • Schedule
      • 2023 Conference
        • Sessions
        • Workshops
        • Schedule
        • Sponsors & Vendors
      • 2022 Conference
        • Sessions
        • Workshops
        • Schedule and Maps
        • Photo Gallery
      • 2021 Conference
        • Sessions
        • Workshops
        • Schedule and Maps
      • 2020 Conference
        • Sessions
        • Workshops
        • Schedule
      • 2019 Conference
      • 2018 Conference
      • 2017 Conference
      • 2016 Conference
  • Membership
    • Email Sign Up (Free)
    • Monthly Zoom Discussions (Free)
    • Mentoring Program
    • LDSPMA Next Gen (Youth)
    • University Chapters
    • Facebook Group
  • Podcast
    • Watch
    • Listen
      • Listen on Apple Podcasts
      • Listen on Spotify
      • Listen on Buzzsprout
    • Submit a Creator Highlight
    • Called to Create Conversations
  • Articles
    • All Articles
    • Faith & Mindset
      • Gospel Principles
      • Creativity
      • Productivity
    • Craft Skills
      • Writing
      • Media, Film & Theater
      • Podcasting & Speaking
      • Music
      • Fine Art
    • Professional Skills
      • Editing
      • Publishing
      • Business
      • Cultural Diversity
      • Marketing
  • Awards
    • 2025 Awards Gala
    • Praiseworthy Awards
      • 2024 Winners
      • 2023 Winners
      • 2022 Winners
      • 2021 Winners
      • 2020 Winners
      • 2019 Winners
      • 2018 Winners
      • 2017 Winners
      • 2016 Winners
    • Spark Awards
      • 2024 Winners
      • 2023 Winners
      • 2022 Winners
      • 2021 Winners
      • 2020 Winners
    • Lifetime Achievement Awards
    • Apply to Be an Awards Judge
  • About
    • Mission
      • LDSPMA in the Media
      • Success Stories
      • Viewpoint on LDSPMA
    • Volunteers
      • Volunteer Year-Round
      • Volunteer at the Conference
      • Apply to Be a Presenter
      • Apply to Be an Awards Judge
      • Resources for Current Volunteers
    • Leadership
    • Policies
      • Nurturing a Caring Community
      • Political Neutrality Policy
      • Antiharassment Policy
      • Harassment Reporting Form
      • Children Policy
    • Contact US
  • Support LDSPMA
    • Donate
    • Volunteer

Marketing: Reaching the Seventh (Book) Encounter

February 13, 2017 By LDSPMA Leave a Comment

By Laura Harris Hales

Book marketing guru Shari Stauch estimates that it takes consumers an average of seven encounters with a book before they will purchase it. My research shows that a slight tweak to that statement would make it more accurate. It is more likely the number of encounters with the author is what tips the scales when it comes to book purchases.

The sad truth is that if you’re not already a bestselling author, then book marketing will be more akin to a marathon than a sprint, and the dreaded “wall” hits you sooner than you would think.

It’s easy to be excited about marketing when one is the belle of the ball with book signings scheduled, book reviews published in popular online forums, a short stint on the Amazon bestseller list, podcast invitations, and a book trailer tabulating views on YouTube. But that time in the spotlight lasts shorter than most of us would like, and soon authors are brainstorming on how to get their books once again in front of the eyes of potential consumers.

Interestingly enough, one of the most effective selling techniques for new authors is to promote their writing generally rather than their book specifically. Regional newspapers and popular online websites are always looking for content. And if content is offered for free, it is more attractive to publishers. This is one marketing avenue that shouldn’t be ignored.

Recently first-time author Spencer W. McBride deftly used this technique. Spencer is the author of Pulpit and Nation: Clergymen and the Politics of Revolutionary America. On the day before the presidential inauguration, his editorial entitled “My view: Trump’s victory demonstrates an exploitation of Christian voters” was published in the Deseret News. Though never specifically referring to the contents of his book, he skillfully wove aspects of the current political climate into politics of the American past. In the process, he not only showcased his mastery of the subject matter but also its enduring relevance. The only hat tip to his book was in the bio: “Spencer W. McBride is the author of “Pulpit and Nation: Clergymen and the Politics of Revolutionary America.”

Spencer is an acquaintance. I knew about his book. I love history and books, but had yet to consider purchasing it because it seemed to be on a narrow topic with little practical application. After reading his editorial, I became intrigued. His insights were astute and his writing style interesting.

Did I buy the book? No, but I did check out the price on Amazon. Besides I am only at encounter five.

Filed Under: Articles, Marketing

You May Also Like

Headshot of Cali Black

A Conversation with Cali Black

By Cali Black – “I truly believe that when we stop and we reflect, that allows the Spirit to bring things to our remembrance.”

Sprint Writing for the Win

By Rebecca Talley – “There is no one-size-fits-all for writing a novel – or any book, for that matter. We all must figure out what works for us.”

To Creative Middle-Aged Sisters in the Working World

By JoLynne J. Lyon – “Decide how you’ll measure success. Study your possibilities. Say a prayer. And if it’s what you want to do, get yourself out there.”

A young woman writing.

Why You Don’t Want to Get Your Book Done Quickly

By Angela Eschler – “The quality of the book is a publisher’s best chance to convey the brand experience that will convert readers.”

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Recent Articles

Headshot of Cali Black

A Conversation with Cali Black

By Cali Black – “I truly believe that when we stop and we reflect, that allows the Spirit to bring things to our remembrance.”

Sprint Writing for the Win

By Rebecca Talley – “There is no one-size-fits-all for writing a novel – or any book, for that matter. We all must figure out what works for us.”

To Creative Middle-Aged Sisters in the Working World

By JoLynne J. Lyon – “Decide how you’ll measure success. Study your possibilities. Say a prayer. And if it’s what you want to do, get yourself out there.”

Recent Podcast Episodes

Popular Articles

A senior couple walking down a quiet lane

Sometimes Things Do Work Out

By Steve Dunn Hanson – We can choose how any situation or circumstance we find ourselves in will ultimately affect us. We can literally shape the results of all our experiences.

Cussing & Creating: 3 Reasons Why You Shouldn’t (& Should!) Use Profanities in Your Writing

By Lizzy Pingry – Writers must evaluate the way they express themselves: how does our use of language and its profanities build or destroy our stories? 

Portrait of a Painter: The Journey of Latter-day Saint Artist Dan Wilson

By Howard Collett – “God is in the very details of our work. That doesn’t just apply to Christian artists working on temple paintings, but it applies to anyone in any career. God can answer specific questions to help us be better providers, better employees, better employers, better husbands or wives, or wherever we need help.” – Artist, Dan Wilson

More Articles

A young woman leads a choir at church.

How to Bring the Spirit to a Sacrament Meeting Musical Number

By Hailey Ashcraft – “Playing and internalizing music brings [us] closer to the truth of the gospel and the importance of the gospel message than anything else.”

From the Writer's Toolbox: Thematic Purpose

By Alice M. Batzel – Having a theme can provide a vital constructive framework and anchor in all genres yet still allow the artist’s voice to be creative, authentic, and unique. It’s also applicable to music composition and performance, vocal performance, film production, visual art, graphic design, and marketing. Having a theme can also direct our lives, our goals, and reaffirm the purpose of our work. An artistic expression that reflects a particular theme and or mission statement is a powerful voice, the equivalent of a signature. 

Creating Your Music Brand

By Becky Willard – Your brand secures your identity and makes you unique in a very crowded space.

Footer

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • YouTube

Copyright © 2025 LDSPMA. All Rights Reserved. LDSPMA is not endorsed by nor affiliated with The Church of Jesus Christ of Latter-day Saints.