Professional Skills

The Importance of a Good Book Cover

April 20, 2023 By LDSPMA 3 Comments

When I decided to self-publish my Legends of Muirwood trilogy, I didn’t know a lot about book cover design. Actually, I didn’t know anything. It probably shows.

My goal at the time was to get the trilogy out in the world without spending a lot of money. I bought a package that included cover design through a self-publishing platform for a bargain price, and I gave some suggestions about abbeys, forests, and fonts. They delivered what they promised: three book covers. But they were all missing what really mattered—a way to help potential readers judge whether they might like the book.

The original covers of Jeff Wheeler's first three books.

As a hybrid author with over thirty published novels, I’ve gained an unusual perspective about the process of designing cover art. I want to give you three BKMs, or “best-known methods” about book cover design so you can see what an author—indie, traditional, or hybrid—needs to keep in mind when designing or choosing a cover.

BKM #1: It’s the Wrapper

Imagine standing in line at the grocery store and seeing a king-sized Reese’s Peanut Butter Cup on sale. You buy it with your groceries, get in the car, unwrap it, and prepare to sink your teeth into that chocolatey-peanut-buttery nirvana . . . but it’s a York Peppermint Patty. You might feel frustrated because you were expecting one thing and got another. Book covers, like candy wrappers, set expectations with the reader up front. The cover clearly shows the genre of the story.

It’s very easy to check on Amazon what the bestselling books are by category and see what design elements are common to the genre. You can look at the size of the fonts, the placement of the author’s name, any bestselling tags, and the color schemes. It’s not a coincidence that a Reese’s candy wrapper looks the way it does or that stores shelve similar items next to each other. Authors are brands too, so if you want a reader to anticipate a certain genre or style of book, it helps if your cover looks similar to others in the same genre.

BKM #2: It’s Professional

Long gone are the days when mediocre-to-cringeworthy book covers (like my original Muirwood ones) would be tolerated. If I tried that now, I can’t imagine what would happen. Readers do judge a book by the cover, so it’s important to hire a professional cover designer because you don’t get a second chance to make that first impression. In fact, especially in the indie space, even the New York Times bestselling authors I know will redesign the cover of a book when they feel it isn’t connecting with the proper audience. Even if the first cover looks amazing, it’ll hurt sales if it doesn’t resonate with the right audience. Many authors have created new covers and found that the second one worked better.

This year marks the 10th anniversary release of my Legends of Muirwood trilogy. We redesigned the covers to strengthen the brand for the series and tie the series in with other books written in the same world. There’s quite a difference from the originals.

The redesigned covers for Jeff Wheeler's first three books.

I highly recommend Bryan Cohen’s Five-day Author Ad Profit Challenge. Even if you haven’t written a book yet or have one to sell, you can still join his Facebook page and watch the videos when he runs the challenge. You’ll learn a ton (for free) about how Amazon algorithms work, how to design a cover, and how to write killer ad copy for your books. I wish this existed back when I first self-published.

Readers can tell the difference between a cheap cover and a professional one. Cover designers are mostly freelance these days, and with a little research, it’s not difficult to find ones you like. For example, most books include the name of the cover artist in the front matter, which you can see for free on Amazon using the “look inside” feature.

A screenshot showing where to find the "look inside" feature on an Amazon book.

I can’t recommend enough getting a professional to do the job right. There are cover art stock photos you can purchase if you’re on a budget, but at the very least, hire a graphic designer to help you with the fonts, styling, and sizing. The last thing you’d want is to spend a lot of time writing a book that no one will read because it looks amateurish. I was satisfied with the covers my publisher used for my first several books, but it wasn’t until they hired Shasti O’Leary Soudant to design the cover of The Queen’s Poisoner that I learned firsthand the power of an amazing cover. You know the saying that “A rising tide lifts all boats”? After that book came out, all my books began to sell better. I’ve now hired her to do some of my indie titles as well.

BKM #3: It’s Expected

Word of mouth is the number-one way people find books they enjoy. There just isn’t a replacement for the solid recommendation of a friend or someone you trust. Readers find new authors all the time through email subscriptions to Amazon’s top Kindle book deals, BookBub, or Goodreads. There is promotional text there, of course, but the cover catches the reader’s eye first. They look at the cover for a second or two before reading the blurb. If they’re still intrigued, they’ll click on the link to see how many reviews it has, how many stars it has received, etc. These are all ways that a book is “judged” before it’s read. The reader’s visceral reaction to the cover starts it off. That’s why readers expect the cover to tell them about the genre and author. They expect a title that’s easily searchable and interesting enough to entice them to learn more.

So, let’s get over the out-of-date and untrue adage about not judging a book by its cover. We base our judgment on if the wrapper matched the content, if it was professionally done, and if it met our expectations for what we purchased and why. A great cover can’t turn a meh book into a bestseller, but there aren’t many bestsellers with a meh cover. Writers today have to be professional to come up with stories that will keep a reader turning the pages. Thankfully, there are skilled wizards of the imagination who can help aspiring authors design book covers that catch readers’ eyes and delight their hearts.

Jeff Wheeler

Jeff Wheeler is the Wall Street Journal bestselling author of the First Argentines series (Knight’s Ransom, Warrior’s Ransom, Lady’s Ransom, and Fate’s Ransom); the Grave Kingdom series; the Harbinger and Kingfountain series; the Legends and Covenant of Muirwood trilogies; the Whispers from Mirrowen trilogy; the Dawning of Muirwood trilogy; and the Landmoor novels. Jeff is a husband, father of five, and devout member of his church. He lives in the Rocky Mountains. Learn more about Jeff’s publishing journey in Your First Million Words, and visit his many worlds at his website .

How I Research for a Historical Project

March 31, 2023 By LDSPMA 2 Comments

By Heather B. Moore

Some people love research, while others don’t. They want to get into the meat of writing as soon as possible. But if you’re planning to write a historical novel or other project, research is vital to developing the story and bringing credibility to your work. As the author of dozens of historical novels set in eras ranging from ancient Israel, Mesopotamia, the Georgian era, the Regency era, the Victorian era, the early 1900s, World War II, the early Cold War era, and the 1980s (yes, that’s considered historical now), I’ve learned a few tips and tricks to help me tackle each project as it comes along.

Search for Sources

I search on Amazon or other new/used book sites and decide if there are books that I’d like to own so I can have them constantly at my fingertips. If possible, I like to get the paperback version to annotate, the ebook version to do a quick search for a particular key element, and sometimes the audiobook to immerse my brain in the era. I own all three versions of some research books. You can also search Google Books and find older digital books that are absolutely free. YouTube has recently become a key source for me with the plethora of documentaries and shorter historical pieces that are available.

Determine Which Sources to Use

Since you can’t read every book written about a subject (unless there are only a few), you might have to be selective. On average, I read five-ten books about a historical subject in preparation to write a book. Some sources are a gold mine. Other sources might just be more of a quick reference to verify the uniforms worn by a particular army during a specific war. Online articles (including Wikipedia) can be great quick go-tos. You can check at the bottom of the articles as well for further sources as needed.

Research Key Elements

Don’t try to be the expert, but research enough to flesh out your story and bring authenticity. You probably don’t have ten years to research everything you can about Italy in the seventeenth century, but you can zero in on several key elements, situations, and cultural points in order to create a vibrant story that makes the reader feel as if they’re looking into the era through a camera lens.

What are these key elements? Start with the five senses.

Touch—what do things feel like? Are your characters sitting on stone benches? Bamboo chairs? Scratchy woolen blankets?

Sight—what is your character seeing? A bombed city? A river meandering through hills covered in small wooden huts? Tropical trees? Sand and rocks?

Hearing—what sounds are in the setting? The puttering of a small vehicle? The clattering of horses’ hooves on cobblestone?

Smell—does your character live on a farm? By the ocean with the scent of sea breeze as a constant companion? Is it spring with blossoming fruit trees?

Taste—what kinds of food surround your character? Do they spend their days in preparation? Is food a main part of their day? What plants and crops are native to the country you’re writing about?

More elements include:

Major historical events during your story’s timeline. You can’t ignore a major historical event (or weather event, for that matter) if your story covers that day/week/month/year. If for some reason, you do decide to ignore or brush over a major event, document the reason why in your chapter notes or an author note as a disclaimer.

Government/politics. Just as our modern lives are framed by the laws of our land, so are historical characters’ lives. What types of laws were in place? How were criminals dealt with? Were there discrepancies between the sexes or racial groups?

Religion. Even if your character isn’t religious, others around them will be. Religious beliefs can also be a major character motivator, so make sure you aren’t skipping over it in a main character or sub character.

Setting. A historical setting becomes a character of its own. By writing about the past, you are researching old information instead of brainstorming new ideas and inventing new things, like you would for sci-fi or fantasy. The setting can affect characters’ choices and motivations. A story set in the middle of a Minnesota winter has a completely different feel than one set in sunny San Diego.

Dialogue. This can be debated both ways, but generally keeping your dialogue free of modern cliches is very important. Most readers don’t want to read formal, stilted, cumbersome dialect, so find a handful of words that will keep your reader immersed in the historical era. Depending on your time frame, instead of “kitchen,” you might say “cooking room,” or instead of “bedroom,” you might use the more historical-sounding “bedchamber.”

Start Writing

You don’t need wait to write until you have done your research. Doing both at the same time is often necessary. I’ll typically start with research—reading sources and taking notes—and when I feel like I can effectively write the first few chapters of the book, I’ll begin writing, knowing there might be some stopping points along the way to deep dive into more sources. I try not to write too far ahead of my research, though, or I run the risk of writing an entire scene that has to be greatly revised.

Everyone’s method will vary, but hopefully something from my journey will be useful to you.

Heather B. Moore

Heather B. Moore is a USA Today bestselling author of more than ninety publications, primarily historical and #herstory fiction about the humanity and heroism of the everyday person. She attended Cairo American College in Egypt and the Anglican School of Jerusalem in Israel. Despite failing her high school AP English exam, Heather persevered and earned a Bachelor of Science degree from Brigham Young University in something other than English. Heather dives into the hearts and souls of her characters, meshing her love of research with her love of storytelling. You can learn more about her on her website.

Sharing the Gospel of Jesus Christ Through Music

July 30, 2022 By Kami Pehrson 3 Comments

As part of a global church, LDS musicians worldwide can use their talents to create musical compositions which share the pure doctrine of Jesus Christ in powerful and inspiring ways. In his conference address “Pure Truth, Pure Doctrine, and Pure Revelation,” President Russell M. Nelson said, “There has never been a time in the history of the world when knowledge of our Savior is more personally vital and relevant to every human soul.” Music is a beautiful way to bring souls closer to the Savior.

The Power of Lyrics

Lyrics can speak truth to our hearts and help strengthen our testimony of gospel principles. In response to song lyrics, faith in a particular message can be strengthened through the Spirit. DeNae Handy, a Latter-day Saint musician, speaker, and writer, asserts that, “Music forms belief.” Accordingly, as lyricists consider how to convey doctrine and principles in their work, Handy admonishes writers to “know if what they’re writing about really is doctrine, or if it’s belief, practice, or policy.” She also reminds us to be thoughtful and attentive when writing to be aware of attendant biases.

“The other way music informs belief,” according to Handy, “has to do with the music itself.” Musicians should consider how tempo and melody evoke emotions as they write songs that reinforce belief and strengthen faith. For example, the hymn “Praise to the Man” was initially set to the solemn, lamenting tune, “Star in the East.” This tune conveyed the Saints’ grief following the prophet Joseph Smith’s death. In contrast, when the words were later set to the tune, “Scotland the Brave,” singers experienced a feeling of “celebration,” according to Handy.

Singers and listeners alike desire to hear themselves and their culture expressed in lyrics and music.

Music Can Foster Inclusivity

Music can help us learn and understand scripture stories, prophetic teachings, and even the nature of God. Doctrine and Covenants 88:118 admonishes to “teach one another words of wisdom.” We love songs with simple lyrics and fun rhymes, but Handy says these songs sometimes lack “nutrition”—she compares them to a type of “comfort food.” Musicians need not be afraid of challenging their audiences, whether young or old. Music can serve as an essential teaching tool. As President Nelson reminded us, “The Lord loves effort.” Effort fosters learning. We can promote faith through music by inspiring listeners to “seek diligently” and “seek learning, even by study and also by faith.”

The first great commandment declares that we should love God and our neighbors. We can demonstrate this love by considering the diversity of individuals from across many cultures and backgrounds. Singers and listeners alike desire to hear themselves and their culture expressed in lyrics and music.

Karli Piennette was raised in Magna, Utah, a city she describes as “rooted in the songs and history of the Mormon pioneers.” Later, Piennette sang professionally with her older sisters in the country music group SHeDAISY; but at age 17, she started her musical education at Lipscomb University, a private Christian university in Nashville, Tennessee. She took six credit hours of religious courses each semester where she grew to love a cappella gospel songs.

Piennette says she has “come to realize that [inclusivity and diversity] is an area in our church where we can grow and develop to connect more with our other brothers and sisters in Christ.” For example, when she began her musical education at Lipscomb, she recalls that the only hymn she recognized was “How Great Thou Art.” She points out that recognizable songs similar to those in mainstream Christianity “can help investigators have some familiarity and make them feel at home—like how I felt when I sang ‘How Great Thou Art’ in my university chapel.” When Piennette was later put in charge of her Young Women’s camp, she felt it was her mission to expose more members to the powerful message of love through Christian gospel songs. She visited all the wards in her Nashville stake to teach the youth different parts in the a cappella round, “The Greatest Commands.” The result, she recalls, “was beautiful!”

Celebrate Culture through Music

Jami Orlando, who also studied music at Lipscomb University, is a convert from the Baptist faith where she served as a worship music leader. Orlando expressed the sentiment that, “Music is the language of Heaven.” She goes on to say, “Our culture is so much a part of our social and emotional DNA, [that] if people really want to worship God in a way that is theirs and really have a personal relationship [with Him], we can’t ask them to take their culture out of it. Music is a language in and of itself. It’s not just notes on a page or sounds we hear.”

Just as the Spirit speaks to church members in different ways, so, too, can the Spirit speak to us through various types of music. “Music’s purpose is to communicate to our souls,” Orlando says. Latter-day Saint hymns were originally broken down in chorally-oriented ways, Jami explains; whereas African-American gospel music enjoys a heavier beat, because traditional African music uses drums instead of stringed instruments—“their African ancestors literally marched to the beat of a different drum.”

We must educate ourselves in and experience the cultures we wish to celebrate.

Respect Diverse Musical Traditions

How can Latter-day Saint creators thoughtfully incorporate diverse cultures and backgrounds in their compositions? First, we must show consideration and appreciation for the contributions of all types of music without misappropriating a culture’s social and historical background. Thoughtless application of cultural elements hurts those whose cultures are inaccurately portrayed in compositions and lyrics. To avoid causing hurt to our brothers and sisters in the church, we must educate ourselves in and experience the cultures we wish to celebrate.

We can pray for inspiration and understanding as we strive to build God’s kingdom through song. Jami Orlando implores, “Let’s research, let’s find out, let’s explore and taste other types of music.”

Lastly, we must encourage creators worldwide to contribute their musical talents to write and compose songs that represent their native cultures.

Music is a powerful way to share the gospel of Jesus Christ through articulating belief and inspiring learning and faith. Moreover, music allows Church members to worship in a manner that is customized to every individual. In writing and composing gospel music, let’s thoughtfully consider the needs of all God’s children. What better way to welcome brothers and sisters into our church than by acknowledging and celebrating them? We can invite musicians from diverse faiths and cultures to bring goodness and unite them with what we have to offer.

How LDSPMA Changed My Life—- and Can Change Yours

June 24, 2022 By Tyler Bryan Nelson 1 Comment

Some lucky people know what they want to do early in their lives. Their career paths are clear straight lines. Far more frequently, though, career paths wind and twist and turn and tumble. They’re bumpy; they have ruts and potholes. They split off into the trees without road signs or mile markers. Maybe that’s why they’re called career “paths” and not highways or boulevards.

A few years ago, I was on a particularly winding, rut-filled path myself. But in the world of creation, no matter whether you are on a straight path or a winding one, we all are going to need help at some point. We will need guidance, information, or encouragement.

I needed all of that. And that’s what LDSPMA gave — and still gives — to me.

Starting to find direction

When I returned from my mission to Russia in August of 2018, I had no idea what I wanted to do with my life. I had dabbled with health care and law in high school but found both unsatisfactory. I liked sports, I wasn’t interested in it as a career.

When I first got home, I believed what many missionaries do, that I could continue my mission by teaching seminary. That idea faded quickly, and I was left in limbo.

We all are going to need help at some point. We will need guidance, information, or encouragement.

While I drifted in uncertainty at Utah State University, I took a humanities class taught by former LDSPMA Education Director Joseph Batzel. In the class, we discussed various types of art and media, and learned to evaluate and think critically about their value.

Near the end of the semester, we had a large assignment. I wrote a parody of Sherlock Holmes where he works as a janitor at an elementary school. Watson is split into two separate teachers, Ms. Watson and Mrs. John. There is a little mystery about a tipped-over garbage can and hidden treasure. It’s a piece I’m still proud of today — although I probably would have forgotten about it if it weren’t for Professor Batzel’s reaction.

He wrote a thorough evaluation of my story, brought me in to talk about it, and sang a few of its praises to my classmates. I was embarrassed, but proud at the same time. I’d worked hard on that Sherlock Holmes story, and Professor Batzel recognized that. He knew it wasn’t going to win any awards, but he saw its potential and encouraged me.

Not long after that, he introduced me to another of his writer friends, who was another LDSPMA member. This friend was putting together an anthology of short stories. I submitted a story, and a few months later I had my first published work ever. And, my first milestone on my new path.

Meeting others on the path

I attended my first LDSPMA conference in 2019. I was nervous, and didn’t know what to expect. Beyond connecting and working with Professor Batzel and a few students in my creative writing classes, I had never really networked before. But on the first day that I walked into the conference, I felt welcomed.

We started in the Conference Center on the Brigham Young University campus. In the large crowd, I was waved down by Professor Batzel. He introduced me to a member of the Osmond family, Justin Osmond.

Five minutes later, I was listening to Elder John H. Groberg (as in John H. Groberg of The Other Side Of Heaven) give the keynote address on creating uplifting media. I checked the rest of the schedule. There would be presentations from Lisa Magnum and Chris Schlesinger from Shadow Mountain Publishing, T.C. Christiansen the filmmakers, Janice Kapp Perry the composer, and Jennifer Sterling, sister and assistant to Lindsay Sterling.

I listened to professionals and enthusiasts from all branches of publishing and media present their advice and passion purely for the benefit of others over the course of the weekend conference. In those few days, I learned about networking, marketing, managing writing schedules, how to find an agent and a publisher, and so much more. I went from feeling like writing could be a hobby…to something that I could actually make into a career.

The power, purpose, and spirit of LDSPMA

Since attending my first conference in 2019, I have attended other conferences and taken part in Zoom meetings with other LDSPMA members. Each interaction has uplifted and encouraged me.

I love writing for the LDSPMA blog from time to time. Working with the other writers and editors has made me a better writer. Every person not only wants to get better at what they do, but help others get better.

That’s the spirit of LDSPMA.

I went from feeling like writing could be a hobby…to something that I could actually make into a career.

LDSPMA’s purpose is to “empower Latter-day Saints to become voices of light and truth in publishing, media, and the arts.”

And I’ve found that to be true.

LDSPMA gave me a foundation to start a career in something I love. I write for LDSDaily.com, I have published my first book, and I run a podcast called Mission Report designed to instruct future missionaries on how they can better prepare for their missions.

I’m grateful for the resources and knowledge LDSPMA supplies me with. I look forward to attending more conferences, associating with the members of LDSPMA, and gaining more ability and understanding of how to uplift and inspire others.

From once feeling lost, I now love the path I’m on, and I look forward to what lies ahead down the road.

Tyler Brian Nelson

After serving a mission to Samara, Russia, Tyler graduated from Utah Valley University with a degree in Creative Writing. Tyler is the author of Away From The Sun, a short collection of his written works, is the host of the Mission Report podcast, and runs the To Be Determined… blog. He lives in Provo with his drop-dead gorgeous wife, enjoys playing basketball, playing the banjo, studying history, and collecting Pokemon cards.

How to Publish Your Audiobook for Less

April 28, 2022 By Sapphire Hodges 2 Comments

Julie MacNeil thought her work on her award-winning book The 50-Year Secret was done when she published it. Although she did successfully find readers, many of her friends told her, “I don’t read much, but let me know when it’s on Audible!”

In the ever-shifting world of publication, authors must keep up with current trends to get their work published, noticed, and to increase shelf life. One of the biggest recent developments is streaming audiobooks on platforms such as Audible.

Streaming on Audible comes with several advantages, as Julie discovered when she researched the platform. There are far fewer books on Audible as opposed to ebooks or in print, and its connection to Amazon is enormously powerful in finding new readers (and listeners!)

How to publish on Audible (the easy way)

According to Julie, the easiest and fastest way to publish on Audible is to hire a professional narrator using Audible’s “back office” site and service called ACX.

The first step is to apply and get accepted for publication with Audible. Next, create a client account on ACX. From there, you can browse the profiles of the people who narrate books. You can listen to voice samples, and even solicit auditions from prospective narrators.

Audible’s connection to Amazon is enormously powerful in finding new readers (and listeners!)

Once you find someone who’s a good match for your work, you and the narrator negotiate a price. Prices tend to be high — possibly thousands of dollars or even split royalties — because these narrators are professionals. While narrators work on recording, sections are sent to both the author and Audible for approval before being published as one whole book. When it’s done, your book will be available on Audible for purchase and streaming.

This is the most common way to publish on Audible. However, Julie decided to do something different.

The 50-Year Secret

For Julie, writing and publishing her book wasn’t about fame or money — it was about saving lives.

She had already lived through several difficult events in life, from bullying to abusive relationships, when she discovered through a chance DNA test that she had a rare liver disease called alpha-1 antitrypsin deficiency.

The genetic disease is potentially fatal, but because it is a tricky disease that can often manifest as respiratory rather than liver problems, an estimated 90% of people who have it are undiagnosed. So, Julie was especially glad that she found out.

“I found it really empowering to learn about my disease,” Julie told me in a recent interview. “I wanted to encourage others to … be proactive about their health. Even if you find out you have it or some other disease — even if it means you might die young — I hope you’ll make the most of life.”

Because Julie was adopted, her doctor suggested she try to find her biological family so she could warn them about the disease and encourage them to get tested. Her book chronicles this journey of finding her biological family. Although her father had already passed away from alpha-1, the lives of other family members were saved because they were able to get treatment for the disease they might have died of but never known about.

Julie wrote her book largely because she wanted to help bring awareness to others about alpha-1 and encourage more people to get tested — and maybe save their lives too. Getting on Audible would amplify her message beyond Amazon.

How to publish on Audible (the cost-effective way)

Julie figured out she could still get her book on Audible — and save money — by doing more of the process on her own.

First, she bought a software program for recording and editing audio called Hindenburg. Julie heard about it at a writing conference where she was nominated for an award for her book and was impressed with some of its features. Besides important tools like filters for canceling background noise, she said, “Hindenburg has classes and deals and free trainings to help you learn how to use it.”

Armed with her own software, Julie didn’t need to choose a narrator on ACX. While some authors choose to narrate their own books, she enlisted the help of her friend, Christina Betz (aka Tina) to read for her. Tina set up her own account on ACX as a narrator so that Julie could select her, and then they negotiated their own deal. Tina had never done any professional narrating before, but she did have an advantage because her husband had a recording studio in their home for his own work.

The longest part of the publishing process was recording because there was a learning curve that Julie and Tina had to overcome. Tina would read a section and send it to Audible for approval, and Audible would reject it if it wasn’t perfect. In the beginning, recordings were often rejected, most often due to background noise. Tina had to make her recording studio more soundproof and get better microphones. Tina and Julie even had to change the lights because professional recording equipment can pick up many lights’ hum.

Writing and publishing her book wasn’t about fame or money — it was about saving lives.

After about six months of trial and error (and help from another friend who worked in audio and video marketing), they were finally able to produce quality recordings that lived up to Audible’s standards. After that, it only took Tina about a week to record the 6-hour audiobook. The book was submitted in pieces and finally published all together as an audiobook.

And now, Julie finds it’s easier to find listeners than readers.

If she had to do it again…

With the gift of hindsight, Julie told me she wouldn’t change anything. The hardest part, she said, wasn’t the long recording process. “It’s getting people to leave reviews!”

I asked her if it would be practical for other authors to do what she did to get on Audible. “It’s the cheapest way,” she said. “We could have hired someone else who had the recording equipment, but it might have cost thousands of dollars. It took a long time, but we learned a lot.”

With a little extra effort and research, authors who are accepted for publication on Audible can do a lot of the work themselves for less cost and learn something along the way. Tina enjoyed the process so much that she decided to keep her profile on ACX so that she could narrate again.

Readers who are curious about Julie’s disease — or who might be interested in her inspiring story of adoption and overcoming trials with a positive attitude — can visit her website The50YearSecret.com and check out her book on Amazon or Audible. The book will also be made into a movie.

Sapphire Hodges

Sapphire Hodges has taught anthropology and middle eastern dance at the University of Oklahoma and courses in English as a Second Language at Utah Valley University. Along with her studies in linguistics and anthropology, she has been a licensed massage therapist since 2009 and has taught a little massage. She likes to read, write, dance, and teach her blue heeler, Beowolf, new tricks.

Why We Should See Goals as the Means, Not the End

November 11, 2021 By Jeremy Madsen Leave a Comment

By Jeremy Madsen

We’ve all been there. We set a goal. We make plans to reach it. We have the best of intentions. We work hard. And then we fall short.

For me, this happened a lot on my mission. Each transfer, my companion and I would set daily, weekly, and monthly goals for standards such as lessons taught, new investigators found, investigators in church, or investigators baptized. And most of the time, we ended each period with zeros for the last two categories and woefully low numbers for the first two.

What frustrated me most was the seeming capriciousness of whether we met our goals. One week we could work incredibly hard and get ten new investigators; the next we could work equally hard and get one. There seemed to be no correlation between our efforts and how close we came to our goals.

Now, the mission is an extreme example. Unlike most areas of our lives, success in mission goals depends almost entirely on the agency and choices of others. But even when we’re completely responsible for our goals, we still often fall short. For example, in the summer of 2017, I set a goal to write a novel from start to finish in a year. Four and a half years later, I’m barely two-thirds of the way through the first draft.

But back to my mission. By the time I finished my two years of service, I had developed a dislike, or at least a distrust, of goals. Why set goals, if most of the time we fail to reach them? Why subject ourselves to feelings of inadequacy and frustration over and over again?

Then, a few months after coming home, I was reviewing chapter 8 of Preach My Gospel (the missionary manual). The chapter, which was on using time wisely, had a section about goals. And I began to notice something. While the chapter talked a lot about setting goals and working towards them, it rarely talked about achieving goals. The closer I looked, the more I began to notice what the chapter didn’t say about goals.

To illustrate, I have selected some statements from chapter 8, and beside each I have written what the manual doesn’t say:

What *Preach My Gospel* says:	What it *doesn’t* say:
“Meaningful goals and careful planning will help you accomplish what the Lord requires of you” (p. 143).	“Meaningful effort and careful planning will help you accomplish your goals.”
“Through goals and plans, our hopes are transformed into action” (p. 148).	“Through actions and plans, our hopes are transformed into reality as we meet our goals.”
“When you fall short of a goal, evaluate your efforts and seek for ways to accomplish the goal” (p. 148).	“If you fall short of a goal, evaluate your efforts and identify what you did wrong.”(Notice the contrast between if and when.)
“For each key indicator, set goals that help you stretch, exercise faith, and work effectively” (p. 153).	“For each key indicator, you must stretch, exercise faith, and work effectively in order to achieve your goal.”
“The ultimate measure of success is not in achieving goals alone but in the service you render and the progress of others. Goals are a means of helping you bring about much good among Heavenly Father’s children” (p. 148).	“The ultimate measure of success is in achieving goals. Only by achieving your goals can you render service and help others progress. By achieving goals, you bring about much good among Heavenly Father’s children.”

This exercise taught me a powerful lesson. I had always seen goals as part of the end: we need to do x, y, or z, so we set a goal and work hard to bring about x, y, or z. But I was wrong. Goals are the means. And they aren’t the means to a certain achievement, prize, or destination. They are the means to a better journey—a better life.

We set goals and strive to achieve them because by so doing, we exert greater effort than we would otherwise. Goals push us off the couch and out of our comfort zones. Goals motivate us to work harder and smarter than we normally would. Goals help direct our energy, time, and resources towards what’s truly important. As Preach My Gospel says, goals “help [us] stretch, exercise faith, and work effectively.”

For me, the main takeaway from this realization is that we don’t need to feel bad when we fail to reach a goal. As long as the act of setting the goal pushed us to greater efforts—as long as the goal helped us be more godlike than we otherwise would—then it was a success.

I’m learning to adopt this new attitude about goals. Remember my ongoing project to write a novel? A year ago, I set a goal to complete two chapters of my rough draft a week. The first week, I completed one chapter. The second week, I completed another chapter. Then it took me two weeks to finish the next chapter, and four weeks for the chapter after that. School, work, and family responsibilities pushed me farther and farther behind. But I didn’t despair. I didn’t get down on myself for not meeting my goal. Rather, I recognized that setting the goal had pushed me to complete four more chapters during a busy semester than I probably would have otherwise.

So when the New Year rolls around soon and it’s time to set goals, don’t get down thinking about all the resolutions you failed to meet, the diets you failed to keep, and the books you failed to finish (or start) since the previous year. Think about how your goals helped you be a little better and work a little harder each day. Then set new goals that are means to those ends.

Summary

The value of goals is not so much in achieving them, but in how the process of setting and striving for goals alters our behavior. When we set goals that motivate us, focus our efforts, and exercise our faith, we work more effectively, accomplish more, and live better lives than we would otherwise. By seeing goals as means instead of ends, we can avoid the frustration and discouragement that come from the many times we fail to meet our goals.

Points to Ponder

What are my current goals, and how do they help me be a better person?
What is a goal that I failed to meet in the past? How did it help me grow?
What is the difference between a goal and a promise/commitment? Why is it more important to meet a promise or commitment than it is to meet a goal?

I Can’t Even Get a Job at McDonald’s: Overcoming Impossibilities in Life and Writing

September 9, 2021 By Steve Dunn Hanson 5 Comments

By Steve Dunn Hanson

I’m at the age where some of my closest friends have passed on. While I miss them, what they have taught me by their words and lives continues to affect me deeply.

Lloyd Rasmussen was a few years older than me and over the years, our relationship moved from him being my church leader and mentor to the kind of close friendship I’ve had with only a handful of people. He was the kind of friend you can talk to about anything. While his stellar life was a great example to me, one of his oft repeated statements continues to give me direction, both as I write and as I plod along on my own mortal journey.

There are two kinds of choices a successful person makes: the right ones and the ones they make right.

I can modify whatever choice I make, whatever circumstance I’m in, whatever word, sentence, or chapter I write, to make it better. To make it right. Knowing I can do this has made all the difference in my life.

Another friend, Kaye Terry Hanson, has been an extraordinary example of that principle. Kaye passed away nearly five years ago and was very close to my wife and me for some 50 years. She was my writing mentor, editor, and a constant encouragement. She would tell me, “Writing is easy, Steve. Just dip your pen in your blood and write.” That metaphor has been powerfully descriptive of my writing challenges at times!

As vital as her tutoring in my writing has been, it is her life that has been my inspiration. Kaye taught high school English to help put her husband through medical school. They were not able to have children, and they adopted a boy and a girl. Her husband was finishing his medical residency in Southern California some 45 years ago, and that Thanksgiving, my family and others went to their house for dinner.

The next morning, Kaye showed up on our doorstep with her two little ones. What she told us was shattering. After everyone had gone home that Thanksgiving evening, and without any warning, her husband gathered his clothes, told her he no longer loved her, and left. We were stunned. We wept.

She had been thrown under a bus and was utterly overwhelmed. “What am I going to do?” she lamented. “I can’t even get a job at McDonald’s!”

There was nothing in my limited understanding at that time I could draw on to even begin to console her, but the Spirit put words into my mouth. I said, “I don’t know how, but I promise you if you keep your covenants and focus on the Savior, this experience will redound to your blessing.”

That seemingly impossible promise happened.

At Kaye’s funeral, her stake center in Provo was filled almost to the stage, Virginia (Ginny) Pearce, daughter of President Hinkley, gave the eulogy. She spoke about Kaye’s chronic bout with rheumatic fever as a child, her mother dying from a freak accident when Kaye was on her mission, and Kaye’s divorce and raising her two children as a single mother. She reminded the congregation of Kaye’s struggle with breast cancer and subsequent double mastectomy, and of her latest health challenges with neuropathy, blood clots, and heart irregularities.

Then she related a few of the things Kaye had accomplished—all since her divorce. She earned her PhD in Theater History and was a professor at BYU. She taught theater, a religion class, and communications in the Marriott School of Business. She became the associate director of BYU’s world-class MBA program. In addition, for three years she resided in Jerusalem as associate director of the BYU Jerusalem Center and was on the Young Women’s General Board for the Church.

She traveled all over the world giving seminars on communication to leaders of businesses and organizations and spoke at BYU’s Education Week and at a BYU Devotional. She led tours to Israel and served as a full-time senior missionary in Europe where she worked with young adults throughout the continent and the British Isles. She was an author, a Relief Society president, and a Sunday School teacher. Most importantly, she was an unexcelled mother, grandmother, and friend.

After Ginny talked, Kaye’s grandchildren paid tribute to their grandmother, and her two children expressed their love and unqualified respect for their mother. Then, we all had one of the experiences of a lifetime. Nine of the great women of the Church, all who had served with Kaye in one capacity or another, stood in a line across the stand and, one-by-one, each came to the pulpit and spoke of how Kaye had blessed her life. That group included two former General Young Women Presidents, a past General Relief Society President, and temple matrons, and counselors in general auxiliary presidencies. Their presence, and what they said, was electrifying.

When I spoke, I asked all in the congregation who had been taught or tutored or mentored by Kaye to stand. Nearly all 700+ who were there rose to their feet. It was an overpowering witness of the influence this woman had on the lives of countless.

A few nights before the funeral, my wife and I went to dinner with Julie Beck and her husband Ramon. The conversation centered around Kaye. With considerable emotion, and in detail, Julie told us how Kaye had taught and trained her. Then she said, “If it hadn’t been for Kaye, I would never have been qualified to serve as General President of the Relief Society.”

Kaye was the woman who, decades before, felt so low and useless, she didn’t think she could even get a job at McDonald’s. She was the woman whose outstanding experiences and opportunities for service would not have likely occurred but for a crushing Thanksgiving event so many years ago. Her choice to somehow make her hopeless situation right, made all the difference.

Her life has been an undimmed beacon for me.

Kaye authored a memoir about growing up in the small Utah town of Beaver and published it in two volumes for her family and friends. I have put these on FamilySearch and invite you to download the (free) PDF copies of Tula I and Tula II to get a glimpse of the life of this remarkable woman. They are found under “Documents” at www.familysearch.org/tree/person/memories/KWHF-N24. You may have to sign in to access them.

Steve Dunn Hanson lives with Joyce, his wife of 57 years, in northeast Washington and is the author of several books, including The Course of Fate trilogy currently available at Amazon. His website is https://stevedunnhanson.com/

Minority Voices & the Power of Podcasting

July 29, 2021 By Tyler Nelson 1 Comment

By Tyler B. Nelson

Every Thursday morning, I go for a walk. I put on my shoes and pop in my headphones and take a couple of laps around the neighborhood. On Thursday mornings my favorite podcast, Revisionist History, airs new episodes. The host, Malcolm Gladwell, digs into overlooked and misunderstood bits of history. I learn and I get some exercise at the same time!

Revisionist History is but one podcast in the vast multitude of podcasts available today. Statistics from Apple, Spotify, and other streaming services that produce podcasts suggest that there are around two million podcasts active today.¹ There are hundreds of topics for podcasts. Food, sports, behind the scenes, DIY—you name it. As I mentioned before, podcasts are versatile. You can listen to them on walks, while you commute, or even while you garden. Doing dishes? How about a side of True Crime? My wife and I even use a podcast for our weekly family study.

Podcasting is dynamic. It is powerful. And podcasting is part of a growing force of rising voices all around the world.

The History of Podcasts

Other forms of media spurred the growth of podcasting. Social media rapidly expanded through the 2000s. First Facebook appeared. Then Twitter, Pinterest, and Instagram.² Facebook recruited its billionth user in 2012.³ As these platforms grew, people had more and more to say. But only so much can be reasonably put into a social media post. Podcasting’s ability to cover a wide range of subjects while simultaneously going in depth about those subjects was appealing.

Apple introduced podcasts to Itunes in 2006. At the time, tech savants and a few forward-thinking comedians were the only ones using podcasts. But podcasting’s popularity rapidly expanded. Politicians, sports teams, and history buffs soon got into the game. The famous/infamous Joe Rogan started a podcast. George Bush gave weekly updates from the White House via podcast.⁴ Even Buckingham Palace got in on the action, releasing a Christmas speech from Queen Elizabeth as a podcast.⁵

The power of the spoken word spread in popularity until reaching today’s levels of an estimated two million podcasts filling people’s ears. Fun and games and entertainment aside, podcasts quickly became the medium for tackling serious issues. One of the most amazing things that podcasting has done is give a voice to those who haven’t always had one. In recent years, the number of minority groups and people podcasting has surged. With the platform provided and important issues on the table, these groups have stepped up. They have raised their voices.

Minority Voices in Podcasting

If you spend some time looking around on streaming services, you will start to see podcasts with titles like Pod Save The People or Code Switch. These are podcasts that are run by Black creators. They discuss the role that race plays in Black American’s lives, Black heritage, and how to unpack the uneasiness that we often feel when it comes to discussing race. Whether or not you agree with what is being said, these podcasts utilize the medium to start conversations that otherwise would not be had. They allow racial, political, and geographical lines to be bridged as easily as putting in headphones. These podcasts reach millions of listeners across races, ethnic, and even political lines.

The Black communities are not alone in raising their voices through podcasts. La Brega, a Spanish word that means “struggle,” is a podcast published in both Spanish and English that details the Puerto Rican people’s experience both in and out of the United States. Judaism Unbound’s hosts interview everyday Jews and examine the current issues for American Jews. And #Good Muslim Bad Muslim takes time to discuss the everyday ups and downs for Muslim Women in the US.

As these podcasts continue to grow, their influence reaches further and further. No longer does an individual have to go to a different neighborhood, or another country, or even a mosque or synagogue to hear and learn from the words of other cultures and religions. The gift of technology blesses millions of lives around the world, and even within our church. Podcasting is being used in wards, for missionary work, convert retention, and connecting members across the world.

An Interview with Eriene Oh

I run a Podcast called Mission Report where I interview missionaries about their experience serving for the Church of Jesus Christ. A few weeks ago, Eriene Oh reached out to me on LinkedIn to ask a few questions about starting a podcast. She wants to interview Chinese converts about their experience joining and staying in the Church. I found the idea fascinating and asked Eriene if we could talk more about it. Eriene graduated from BYU in the spring and now lives in Seattle, so we were able to sit down together over Zoom and I got to ask her a few more questions.

Can you tell me a little more about yourself?

I am originally from Malaysia. I was born and grew up there. I grew up in the Church, which is kind of rare, since I am from Malaysia. My parents are converts. I moved to the States when I was fifteen. I did high school here, went to BYU, and then served a mission (California, Arcadia), came back to BYU, and now I am graduated and here in Seattle.

So your parents are converts; what is their story?

It’s actually pretty cool, because it shows the power of member-missionary work. My dad actually grew up Christian. His family was Protestant. My mom grew up Buddhist. But my mom growing up went to a Catholic school, and she wanted to become a Catholic. Her mom was really against it. She gave my mom one condition: she had to marry a Christian boy, or she could not convert. If my mom had a list for marriage, that was her one thing.
When my mom met my dad, he was investigating a lot of churches, including the Catholic church. My mom thought that was great. She could marry him and convert! Then one day, my dad was at work and he saw a coworker (who was a member) reading a Teachings of The Prophets book. My dad was kind of curious and asked what she was reading. She said “This book is from my Church—would you like to know more?” And my dad began to meet with the missionaries. Every time he came back from meeting with the missionaries my mom would ask him questions. It got to the point where she had so many questions that my dad couldn’t answer. So that is when she came to the lesson with my dad. And she stayed faithful ever since.

That’s amazing! So, where did the idea for a podcast come from?

When I was teaching at the Missionary Training Center (MTC), we were having a work meeting. One of the trainers asked us what we could do to push missionary work forward now that we were back from our missions. I was thinking about it and I was like you know what? A podcast would actually be really helpful! My parents are converts, and even though they have been in the Church for almost thirty years, I feel like their conversion to the gospel isn’t all the way there because I think there are cultural things that are preventing them from embracing the gospel wholeheartedly whether or not they know it. On my mission, I saw that a lot of cultural barriers came up that would lead to them not being able to endure to the end.

What do you hope to accomplish with this podcast?

Another catalyst that made me want to reach out and figure out how to get this thing started is that I had a friend reach out to me. She is from China. She asked if we could talk about something spiritual. She had been a convert of about 7 or 8 years by now. We talked and she brought up examples of people who had been so strong and then left the Church, and about converts she knew that weren’t strong in the Church anymore. She was hesitant to reach out to them about spiritual things because she didn’t know if they were strong in the Church anymore. That got me thinking: if that is such a big, not-problem, but enduring to the end is such a big topic, it’s what we really are about right? At the end of the day, it is to get people to exaltation, to the Celestial kingdom, and if she feels hesitant or she feels like she can’t reach out to people around her, that’s kind of sad. So I think at least for the converts that I have met, for that friend that I know, I hope that this can be a tool that they can use to look at successful converts, or people who were not born in the Church and had to adopt this whole new culture and how they successfully did it. I think those real world examples would be invaluable.

Why did you specifically choose a podcast as your platform?

I think that it’s the easiest medium to reach the audience I want to reach. I want it to reach people who may find reading hard. Or people who, maybe if one day China opens up it can strengthen the converts there. I want it to not have any barriers.

That’s a great goal. Do you have any last thoughts you’d like to share?

I have one scripture that I love. It’s 2 Nephi 5:27, “And it came to pass that we lived after the manner of happiness.” I think that is the gist of the gospel. At the end of the day, it is to have true joy.

Incline Thine Ear to Wisdom

One of my favorite scriptures is in Proverbs 2:2. “…incline thine ear unto wisdom, and apply thine heart to understanding.” In this day and age the Lord has provided miraculous tools for connection. The power of podcasting is immeasurable, because it is the power of voice. It can educate. It can uplift. It can inspire. Podcasting allows us to sit down and spark the needed conversations about topics that are crucial to this day and age. Hopefully someday it can bless those who need it in China. For now we can listen and learn. Maybe you could even start your own podcast! What we call all do is use this power for good, by speaking, and by listening to those who finally have voices to raise.

Sources

Tyler Nelson is an English Major at Utah Valley University, and will graduate with his Bachelor’s degree in English, Creative Writing this fall. He is the author of five published short stories, including Letters From Bahati which can be found through Owl Canyon Press. He is also the host of Mission Report, a podcast all about interviewing returned missionaries and letting them share their experiences and advice for future missionaries. Tyler and his wife currently live up on a hill in Provo, UT.