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5 Reasons You Should Read “Done!” by Don Aslett

June 23, 2021 By Jeremy Madsen 2 Comments

By Jeremy Madsen   

Do you perpetually have a dozen too many irons in the fire? Do you struggle to keep your head above the flood of work projects, Church duties, family responsibilities, personal commitments, emails, text messages, phone notifications, laundry, dishes, and prayers? Is your life’s greatest problem that of never getting enough done?

If so, I strongly recommend reading Don Aslett’s masterpiece on productivity: Done! How to Accomplish Twice as Much in Half the Time—at Home and at the Office.

From when I was first introduced to Don Aslett’s books growing up (via my mother, herself a model of effective productivity), to when I revisited them this last year, I have found each of his publications inspiring and empowering. Done! has shown me how to get more done more quickly and more effectively, with less hassle, less stress, and less wasted energy. Here are five reasons why you should give Done! a try:

1. Don Aslett knows what he’s talking about

Rarely do the credentials of an author matter more than for a book touting itself as being about productivity. In this regard, Don Aslett leaves the masses far behind. The founder of a cleaning company now with over 4,000 employees, author of 40 books, and sought-after speaker and presenter, Don Aslett embodies the principles he teaches. (And he’s a Latter-day Saint!)

2. Done! is packed with actionable and specific advice

Done! offers no gimmick, secret formula, or calendar system for productivity—instead it is packed with specific strategies, tactics, and principles for cutting out time-wasting habits, approaching common problems in more efficient ways, and maintaining motivation and momentum throughout your day and week.

For example, chapter 3 is devoted to listing and describing in gory detail all the activities that rob us time, space, and energy, including three I’m especially guilty of as an editor and writer: interruptions (silence that phone when working!), oversleeping (get up when that alarm goes off!), and “rubbish reading” (ignore those tempting click-bait articles!). This book will help you identify your own productivity weak points.

3. Done! will make you rethink conventional productivity “wisdom”

Occassionally, Don Aslett offers advice that runs counter to the standard productivity fare. At one point, he warns against following schedules—at least, schedules that we rigidly stick to. “Schedules will bind and stiffen you if you follow them too closely. People who have become such expert schedulers that they run around with a planner in their hand at all times lose creativity and flexibility—the schedule becomes their master.” He then tells a story of how, when two weeks of solid rain threw off the yard work he had planned (“scheduled”) during a trip to their summer home in Hawaii, he immediately pivoted to use the time to draft an entire book, write some TV scripts, and even fly to New York and back for a business trip—all completely “unscheduled.”

4. Done! is a fun read

Done! is a delightful book to read. Each subsection is largely self-contained, meaning I can pick the book up for a three-minute motivational pick-me-up while waiting in a doctor’s office or giving a bottle to my baby daughter.

Don Aslett shares many anecdotes—from his own life or others’—that infuse life into his book, grounding each piece of advice in a concrete, memorable, and often funny story or observation.

A warning: Don Aslett’s positive, even exuberant attitude towards productivity is highly contagious!

5. Done! will teach you the greatest secret of productivity: be early!

In chapter 5 (my favorite chapter), Don Aslett lays out what he believes is the one great “secret” of getting more done: be early! A task performed one week early (or one day or one hour) can be three or five or ten times more effective than the same task performed on-time or late.

In the last week alone, here are ways I’ve seen earliness or lateness affect my life for good or ill:

  1. Early: My wife was assigned to prep some Father’s Day card assembly kits for a family reunion. She finished the kits more than a week in advance, and she also made extra. When I needed a Father’s Day card on short notice three days later, it was a cinch!
  2. Late: For a teacher council meeting, the Sunday School counselor in charge didn’t finalize or announce the topic until an hour before church, meaning no one had time to study the material beforehand.
  3. Early: When our temple opened to phase 3 during the 2020 pandemic, I jumped online within the hour and reserved our family a session on the best day for our calendar. Later that day, every available reservation for the next two months had been filled.
  4. Late: We invited a couple to join us for the sealing session we had scheduled, but the husband had let his recommend expire during COVID, meaning he’d either have to miss the session or scramble to set up two recommend interviews in a week’s time.
  5. Early: On a vacation up to Idaho, we reserved a hotel in Pocatello several days in advance. When we got to the hotel and checked in, we learned from the desk staff that every hotel in Pocatello had since sold out for that night!
  6. Late: My wife and I were planning a cross-country move and began apartment hunting about a month out. But by then, many of the places we called had no available units until two or three or even four months after our moving date, decreasing our options and multiplying our stress.
  7. Early: I gave myself plenty of time to arrive at an unfamiliar airport. After taking 20 minutes to navigate security, I looked around—and realized I was in the wrong terminal! I had to go back out of security to another corner of the airport and pass through a different security checkpoint—but I had arrived two hours before boarding time, so I never felt stressed or rushed!
  8. Late: On a trip I took this week, three out of my four flights were delayed almost two hours beyond their original departure times. I have seen one long round of stressed passengers, tired booking agents, long help-desk lines, and missed connections. The shockwaves of those late flights disseminated outward like ripples, delaying and postponing everything in their path, from vacation plans to babysitting arrangements to other flights—and the vicious cycle of lateness rolls on.

Think about your typical workday. How many projects do you stress about because they’re behind schedule? How many emails do you get asking you to solve a problem caused by somebody being late? How many opportunities do you lose because you respond to them three days after hearing about them, instead of three minutes or three hours? How much prime writing or editing or brainstorming time do you lose in the morning because you sleep in? Take a page from Don Aslett’s book—be early!

Still not convinced? Listen to this endorsement from the Lord Himself: “He that seeketh me early shall find me, and shall not be forsaken” (Doctrine and Covenants 88:83, emphasis added).

Get more done with Don!

If you want to reach more of your goals, if you want to win the fight against your endless to-do lists, if you want to make a greater impact on the world—I cannot recommend Don Aslett’s book Done! more highly. A delightful read packed with time-tested tactics and unforgettable anecdotes, Done! will forever change the way you approach your workdays and weekends. You don’t even need to read the whole thing—just mine it for all the five-minute nuggets of wisdom it contains. Then put away the distractions, ignore the diversions, and start doing!


Jeremy Madsen is a fantasy writer, freelance editor, and biblical scholar. With his three siblings, he runs the website Atrium of Light, a repository for scripture songs used to memorize scripture passages through music. Jeremy is the founder of Universal Cape Day (March 10), a day to wear a cape, look epic, and feel heroic. He currently lives in Columbus, Ohio, with his wife and kids. He is also the operations manager for LDSPMA.

Filed Under: Articles, Business, Editing, Faith & Mindset, Featured Works, Productivity, Professional Skills

The Entrepreneur Mindset

February 17, 2021 By LDSPMA Leave a Comment

By Mariah K. Porter

Has it ever crossed your mind that you—as an author, painter, podcaster, blogger, etc.—are an entrepreneur?

Well, congratulations, because you are!

Google defines an entrepreneur as “a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.” While we may all be starving artists thanks to those financial risks, I define it as “someone who wants to be vastly successful in a creative field.” Doesn’t that sound like what you’re doing?

Could your creative business benefit from your treating it as an entrepreneurial endeavor? I bet it could!

You may already be doing things typical of an entrepreneur, such as dedicating your time to work on your projects. You may even be getting up early to get things done. But what more can you do?

A young man at a laptop with creative and business ideas illustrated behind him, showing his entrepreneur mindset.

Here’s an exercise for you. Go to five people who know you or your work well and ask them one of two questions: “What do I do better than anyone else?” or “what do I do better with my creative endeavor (writing, podcasting, etc.) than anyone else?”

Evaluate their answers, then utilize them! Whatever it is they say, emphasize that to other people. Put it in your biography. Flaunt it in your ads. The answers your friends give you are going to help you market yourself to your target audience.

For example, if three out of five say that your characters are so realistic and relatable, take advantage of that. Tell the world that these characters will be their new best friends. If they tell you that your expertise has changed their lives, quote them. Let the world see what you can do.

Creating and revising a product is only half the battle as an entrepreneur. The other half is marketing. In order to truly treat your business the way it deserves to be treated, you have to put in the work to get eyes on it. There’s a whole world of information out there on how to do that, but this is a good place to start.

~~~~~~~~~~~~~~~~~~~~~~



Mariah K. Porter is an author, entrepreneur, and mental health advocate. Her YA Fantasy series, Recovering Happily Ever After, is about teens struggling with anxiety and depression the same way she does. When she isn’t writing or managing her business, you can probably find her at home listening to J-Pop with her small children. You can find her website at mariahkporter.com.

Filed Under: Articles, Business, Faith & Mindset, Marketing, Productivity, Professional Skills Tagged With: author business, business tips, entrepreneur mindset, make money with your talents

A Quick Primer on Starting Your Own Home-Based Business

October 5, 2020 By LDSPMA Leave a Comment

By Amy Collett

Entrepreneurship is a lofty goal, but one many aspiring business owners can easily reach by starting small with the home-based business. By getting your venture established in this manner, you can maximize flexibility and minimize overhead. But how do you get started? Is it really possible to market yourself and make money? Answers are found below.

In the Beginning

One of your first steps before applying for your business license or putting up a website is to determine what you want to do and what type of business structure you’ll have. Most home-based businesses are run as sole proprietorships. However, if you need to protect your personal assets, you may want to establish yourself as an LLC.

Next, take a look at your funds. When you do not want to dip into your savings, you have plenty of options from the Small Business Administration Bridge Loan program to raising funds via friends and family. Financing your business venture can give you working capital to buy inventory or equipment. Further, by not dipping into your personal nest egg, you won’t be quite as stressed out about money, and you’ll have cash in hand to reach your professional goals. There are non-governmental funding sources available as well, and Zen Business notes that many larger companies have even taken it upon themselves to provide grants for SMBs.

Getting Started

Now that you are ready to go and have the funding to do so, you may want to look into hiring a helping hand as you establish yourself as a leader in your industry. The type of assistance you need will depend on what you do. If you are a book writer, for example, you’ll want to find an experienced editor, and the Latter-day Saint Publishing and Media Association notes that you can start by looking for recommendations from other writers.

You might also need help with administrative, technical, or other tasks outside of the scope of your expertise. In this case, hiring a freelancer may be a smart choice. First, an independent contractor will cost you less overall, even if you have to pay slightly higher hourly rates. But more importantly, you will have access to a global platform of people with the types of experience you need. There are downsides, however, and it makes sense to review the pros and cons of hiring freelance help before you recruit.

Customers Are Key

One of the most intimidating aspects of running your own business is putting yourself out there and finding customers. It requires a high level of confidence, and you have to be ready for rejection. Start by developing a plan, which might include scouting for potential clients on social media or sponsoring local events to draw attention to your business. Make sure to price your products or services competitively, taking into account everything from your local economy to the value that you bring. You do not necessarily have to be the least expensive option but the one that provides the very best for the money.

Once you begin bringing in customers, remember the importance of customer service. No matter what you do, there will always be competition, and if they are perceived as more customer-centric, you can bet that is where consumers will go. Focus on quality, and remember that getting things right the first time is the best way to make a good impression. This, in turn, will convince your customers to tell their friends and family about you, which equates to more revenue.

The above tips can help you get started. Ultimately, however, the success or demise of your business is something only you can determine. It might be a daunting endeavor, but entrepreneurship is one that comes with many benefits—ones that you have to experience for yourself to appreciate.

Filed Under: Articles, Business, Editing, Marketing, Professional Skills, Publishing

Mentoring Is a Relationship

September 15, 2019 By LDSPMA Leave a Comment

By Barry Rellaford

Reflect on a time in your life when someone believed in you, saw something important that you didn’t see in yourself, or gave you an opportunity to learn and contribute. Who comes to mind?

Perhaps it was a teacher. A family member. Someone you worked with. A Church leader or adviser. A sports coach, music teacher, or theater director. Maybe it was a leader of a writing workshop. Perhaps it was someone you interacted with for only a moment.

I’ve asked people around the world to engage in this simple reflection, and I’m constantly inspired and humbled by their answers.

The person you’ve thought of likely served as a mentor for you—someone who helped you develop your potential, especially professionally.

Mentoring is more than an activity; it’s a relationship. While the focus is on the performer’s development, mentoring brings benefits to the mentor as well. The dividends of mentoring relationships are much the same as in other high-trust relationships: increased confidence, improved results, greater positive energy, and true joy.

One of the greatest mentors in my professional life was Chriss Mecham, my supervisor in my first corporate job. She took a risk to hire me (I didn’t have the two years of corporate management development experience CompuServe was looking for) and rapidly gave me opportunities to understand and work toward achieving my potential.

But Chriss could be tough.

At one point, I was being a maverick, drawing attention and credit to myself. In a very direct and caring way, she helped me see that the work I was doing depended on an entire team. And instead of reining me in, she opened the gates, continued to extend trust, and gave me more opportunities to grow. I love and appreciate her for the investment she made in me, and we’re still close friends 30+ years later.

Belonging to a professional organization like LDSPMA provides many opportunities to mentor and be mentored. “Let’s take a look at some of the ways to find or be a mentor.”

How Do I Find a Mentor?

To find a mentor, start by thinking of people in your field whom you admire. Seek them out in person, online, or by phone. See if they would be willing to occasionally meet or otherwise talk with you to help you progress in your career.

Another way to find a mentor is to come to LDSPMA’s annual conference. It’s an unparalleled opportunity to interact with industry luminaries in an intimate setting. Meet speakers and panelists before and after their sessions. Connect with them online and through what they’ve published.

Also join LinkedIn, and follow thought leaders. Comment on their blog posts and social media pages. If you’re interested in having someone you admire serve as your mentor, then ask. It’s that simple. Meeting the potential mentor in person and establishing a meaningful relationship will facilitate this possibility.

For example, Richard Leider is one of the luminaries in the field of purposeful work and living and is the author of several bestselling books, including The Power of Purpose. I traveled to the San Francisco Bay area to attend a workshop he was leading, and I took the initiative to help him set up for the day and to visit with him one-on-one. That initial meeting grew into the opportunity to spend three weeks together in Tanzania and to lead workshops together. Most successful people are generous in paying forward the investment their mentors made in them.

With so many new publishing modalities, you may find that your mentor is younger than you—and more experienced! Don’t be embarrassed to learn from them, and see how you can help them in return.

What If I Want to Mentor?

Reflect on the person who extended trust to you, and do the same as they did—for the same reasons. Care about people. Care about your profession. Invest your energy and time in helping others by providing mentoring.

In a professional association, like LDSPMA, one of the greatest benefits of membership is mentoring relationships. If you’re an experienced editor, publisher, writer, filmmaker, composer, podcaster, or other publishing/media professional, look for opportunities to share career and life lessons and help shorten the learning curve of a rookie in the field.

Take on leadership roles in professional circles. Share lessons learned in talks, articles, LinkedIn posts, and other online avenues.

Conclusion

“I am a part of all that I have met,” wrote Tennyson in Ulysses. I seek to be the best part of all whom I’ve met. I look forward to meeting you at an LDSPMA event or online. Please let me know how I can help you in your journey of sharing light!

Filed Under: Articles, Business, Faith & Mindset

How I Got into a Publishing Career

November 12, 2015 By LDSPMA Leave a Comment

By Eric Smith

My path took a big twist before I got into a publishing career. I want to share some details of my journey, in hopes this might help someone who is also considering a publishing career.

I loved the English language as a child and teenager—reading, writing, and even editing. I don’t think I really knew the word editing, but I had an innate love of correcting writing, including the ward newsletter when it came around.

In college I pursued English literature because of my love of reading and writing. At some point I also became aware that editing was a career path. I took a usage course and an editing course. I also tutored writing and got a job as a freelance editor for a scholarly publisher. At this point I knew I loved editing and would be happy in an editing career, but I also had always planned on graduate school.

For a variety of reasons I went to law school and then began a career as a corporate attorney at a large firm. Much of what I learned in the law was later very useful when I became an editor—managing multiple projects, handling stress, working with clients, analyzing arguments, communicating promptly and professionally. I did a lot of reading, writing, and research as a law student and attorney, and that too was all quite relevant to editorial work.

Though various aspects of legal work appealed to me, I was not deeply passionate about my job. Maybe I would have lasted a long time as an attorney except that I had previously had the experience of really loving editing work as an undergraduate. Editing had felt like something I was almost born to do, like a calling, whereas being an attorney felt like more of a grind.

I began to consider different careers in the law other than working for a large firm. After a few months, I came across a posting for a full-time editing job. Almost on a lark I applied for the job. As I moved through the interview process I became more and more interested in the job. As I looked back at my life to that point, I could see that the dots of preparation could be lined up as a path leading to an editing career. My passions were in that area; my undergraduate schooling and prior work experience were right on point; my experiences in the legal world were also relevant.

When I was offered the full-time editing job, I made the leap. A few attorney friends thought it was a bit crazy to leave the practice of law and the more lucrative pay that came with it. Many others were supportive and said they wished they had the opportunity to try something different. Ultimately, I knew I was following my heart and that it was better to make such a big change early in my career.

Upon beginning the editing position, I was immediately comfortable that I had made a good move. There was an inherent satisfaction in working on improving other people’s writing, and I felt a strong collegiality with the other editors I worked with. I have never regretted the decision to change careers. I have never looked back.

My primarily initial assignment as an editor was to support another editor with a large print project. I also got some assignments to edit web content, which gave me experience with HTML. I edited public affairs materials for a number of years and also learned a lot about permissions for illustrations. I learned to work directly with graphic designers on layout. I helped prepare indexes and created custom style guides for clients. It seems like all that experience has been directly helpful as my career has wound on and my assignments have become more complex.

Later, I got management opportunities. I enjoy these because I love trying to be helpful to people I supervise, and I love thinking about workflow and process and resources—how to get the work done in the most efficient way in a way that is hopefully deeply satisfying to the people doing the work. Looking back, I can hardly believe how lucky I was to get that first full-time editing job—how lucky I have been to have had a 15-year career (so far) in publishing.

If anyone reading this is considering a career in publishing (or a career change to get into publishing), I encourage you to follow your heart. Be realistic too. If you think a publishing career is your calling in life and can provide you the income you need, go for it.

Filed Under: Articles, Business, Publishing

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