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Kristen Reber

Advice from the Experts: Marianna Richardson (Author, Professor, Wife, Mother)

May 16, 2019 By Kristen Reber Leave a Comment

By Lessa Harding

We all have moments that change our lives. For many of us, those moments are perfectly ordinary, yet somehow they shape the people we become. It could be a random exchange with a stranger on the street, an innocent comment from a child, or a sunrise after a long night. For me, it was a conversation I had with my stake president when I was 16 years old. We talked after a fireside, and while I can’t remember what the fireside was about or which building’s Relief Society room we were in, I can tell you that he asked me what I wanted to do with my life. As the opinionated daughter of a successful attorney, I boldly declared my resolution to pursue a career in law, changing the world one amicus brief at a time and spending any extra time traveling the world.

My stake president smiled broadly and somehow managed to turn the conversation to family. He asked if I wanted one. My answer was a very blunt no. Again, the stake president smiled, and then he told me about his wife and her life as a mother who was also attending school in the evenings. I later met his wife and was amazed to come to know a woman besides my own mother who loved being a mother and still pursued other dreams. All of a sudden, it wasn’t just my mom telling me that life doesn’t end when you have children. My stake president and his wife were telling me the same thing. The conversation with my stake president was my first introduction to Marianna Richardson, and it stuck with me as I became friends with her daughters, went to prom with her son, and babysat her grandkids. She’s one of the many women who showed me how important and fulfilling family is. The lesson she taught me is one of the reasons that made interviewing Marianna so much fun!

Marianna is married to Steve Richardson. She’s the mother of 12 children and author/coauthor of five books, including a fictionalized story from her family’s history, a book about C. S. Lewis, and a compilation of lessons her nine daughters learned while growing up with each other. Marianna is also an adjunct professor at BYU, where she teaches advanced writing for business and is the chief editor for the Marriott Student Review. She has a master’s degree from John’s Hopkins University and an doctorate degree from Seattle Pacific University. She’s working on her MBA and will be attending law school at BYU in the fall.

My favorite quote from Marianna during our interview is no surprise given our history. When I asked her how she balanced having a family and a career, she said: “The key is time. I didn’t do it all at once. I was an at-home mom for 40 years… The biggest frustration I see with a lot of women is they [think they] have to do it all now. . . . You don’t.”

I hope the other advice Marianna shared helps you as much as her advice has helped me!

  • “[You] have to go back to the basics of writing before [you] can talk about the beauty of language. If you don’t know the basics, you can’t do the other stuff.”
  • “I do feel that if you really want to become a good writer, you don’t need to just read, but read out loud so you are not only reading it but hearing it. Read out loud, have those experiences in language, . . . listen to the cadence. There is a difference.”
  • Self-publishing requires self-promotion. “You really do need to promote as a part-time job.”
  • “I think in order for a writer to become successful, you . . . need to stick with one genre. That is one of the business problems I have had. I like to write about too many different things. . . . You can’t have a following if you don’t stick with one genre.”
  • “Experiential learning is how you really learn.”
  • “It’s not that most people are not good writers; they just don’t understand the positive writing process. Writing . . . shouldn’t be a lonely experience. Yes, you write, but then you talk to a friend about it and have them read it and discuss how to make it better. . . . Don’t write the night before it’s due. If that is how you write, no wonder you hate it . . . . [In a] real writing process, you write it, you leave it, . . . you have other people read it and give you feedback, then you write it again. . . . [After that,] you have other people read it and do it again.”
  • “I feel strongly and firmly that every woman has to have their own outlet, something that means something to them, some sort of intellectual stimulation. Quilting, creating works of art, or cooking. For me, it was education.”
  • “[Some] women who have stayed home with their children . . . come out the other end [and] think they are done. I feel like now is the time to have your career. You don’t have to say ‘I am too old’ [or] ‘I can’t.’ I think that is totally wrong. If you want to get that graduate degree, go get it. . . . Don’t think you’re done at 60.”
  • “Keep trying. Every great writer has the huge stack of rejection letters. But I think that is just a good understanding of life. I don’t care what you want to do or what you want to be; you need to learn how to handle rejection. Have that long-term view. . . . You can’t let those things get you down.”
  • “Be patient. It is so easy to get frustrated. . . . It might take 10–20 years, and people don’t want to hear that. Be patient.”
  • Personal motto: “Wahoo, the gospel is true!”

Filed Under: Articles, Faith & Mindset, Member Spotlight, Writing

10 Common Mistakes Your Editor Wants You to Fix

May 16, 2019 By Kristen Reber Leave a Comment

By Lessa Harding

By a show of hands, how many of you still have emotional scars caused by the red pen your English teacher used to grade your writing assignments? Come on, raise your hands. I’m definitely raising my hand. Fifteen years after graduating from high school, I still appreciate it when a professor uses a blue pen instead of a red one. I’ve always struggled with where to use commas, how to use modifiers, and how to properly cite sources. So, to help us all out, I asked Suzy Bills and Marianna Richardson, who teach editing and writing courses at BYU, to list some of the most common mistakes they see in university writing assignments and professional publications. Here’s what they shared:

Mistake 1: Using a comma after a conjunction when it links two dependent clauses

Rule: If or, and, or but links two phrases that couldn’t be complete sentences on their own, then don’t use a comma before the linking word.

Example: I went to the store and then went to the park.

Mistake 2: Following for example or for instance with and so forth

Rule: When a list starts with for example or for instance (or e.g.,), the list should not end with and so forth (or etc.) because for example and for instance indicate a finite number of examples will be listed, whereas and so forth indicates the list isn’t finite.

Example: For example, you can use red, orange, blue, and green.

Mistake 3: Using unclear and weak pronouns

Rule: Beware of weak pronouns (e.g., it, there, this) since they can cause confusion in meaning or can lead to being wordy or using the passive voice.

Examples:

  • The Book of Mormon focuses on Jesus; this emphasis changed how I live. (Not: The Book of Mormon focuses on Jesus; this changed how I live.)
  • Some people don’t like to run. (Not: There are some people who don’t like to run.)

Mistake 4: Misplacing modifiers

Rule: The modifier should be placed right before the word it modifies. Pay particular attention to the word only.

Examples:

  • Only Steve likes the team when it wins. (Meaning: No one but Steve likes the team when it wins.)
  • Steve likes the team only when it wins. (Meaning: Steve doesn’t like the team when it loses.)

Mistake 5: Using i.e. instead of e.g.

Rule: i.e. means “that is” or “in other words,” whereas e.g. means “for example.”

Examples:

  • Please, wear nice clothes (i.e., a suit and tie).
  • Beware of weak pronouns (e.g., it, there, this).

Mistake 6: Using that instead of which

Rule: Use that when what follows is essential to the meaning being conveyed in the sentence. Use which when what follows isn’t essential to the meaning being conveyed.

Examples:

  • I went to the beach, which is my favorite vacation spot. (Meaning: Beaches in general are my favorite vacation spot.)
  • I went to the beach that is my favorite vacation spot. (Meaning: One specific beach is my favorite vacation spot.)

Mistake 7: Using lead instead of led

Rule: Led is the past tense of the verb lead. The noun lead refers to a metal. People often confuse the verb led with the noun lead because the words have the same pronunciation.

Example: I led him away from the statues, which was made of lead.

Mistake 8: Using less instead of fewer

Rule: Use less when the object you are referring to is uncountable. Use fewer when the object is countable.

Example: I have less water and fewer pieces of candy than you.

Mistake 9: Using who instead of whom

Rule: Use who as the subject of a sentence. Use whom as the object of a verb or preposition.

Examples:

  • Who spilled this milk and didn’t clean it up?
  • To whom did you address the letter?

Mistake 10: Using a hyphen instead of an em dash

Rule: Use a hyphen to join two words together. Use an em dash to set off a statement that is parenthetical or that signifies a break in idea or sentence structure.

Examples:

  • I love my mother-in-law.
  • You think you have to go to the party—the biggest event of the year.

In case you want even more guidance, here are some resources suggested by Suzy, Marianna, and a few of our readers:

  • HBR Guide to Better Business Writing, by Bryan A. Garner
  • The Chicago Manual of Style, by the University of Chicago Press
  • Style: Lessons in Clarity and Grace, by Joseph M. Williams
  • Chicago Style Workouts, available at https://cmosshoptalk.com/chicago-style-workouts/

Happy writing!

Filed Under: Articles, Editing, Writing

Advice from the Experts: Suzy Bills (Editor, BYU Professor, Former LDSPMA President)

February 7, 2019 By Kristen Reber 1 Comment

By Lessa Harding

Do you remember the book Anne of Green Gables by L. M. Montgomery? One of the themes of that book (and the following books) is Anne’s search for kindred spirits. You know . . . other people who understand what you are going through and who help and love you as you go through it? Anne finds kindred spirits in girls her age, boys who tease her, resentful teachers, feisty old women, and young students who need her mentoring. She finds them in places she expects to and places she never thinks she will. In fact, at one point she says, “Kindred spirits are not so scarce as I used to think. It’s splendid to find out there are so many of them in the world.” In interviewing Suzy Bills, I found a kindred spirit.

Suzy is determined, lively, and self-motivated. She is dedicated to her students, her family, and her business. She enjoys running, dancing, and anything that takes her outside. But the thing that impresses me most about Suzy is her desire to help those around her succeed. Suzy says the only thing she loves more than owning her own editing and writing business is teaching at BYU because it is “neat to be able to help mentor those who want to edit.” She enjoys “paying it forward, seeing [students] grow, and watching them succeed.”

In addition to mentoring others, teaching classes, and running her own business, Suzy is president of LDSPMA and head of the Faculty Publishing Service at BYU. Suzy admits that juggling everything is a challenge: “[I] always feel like there is chaos in my head. . . .Trying to figure out how to take care of it all” is part of the job.

Of course, Suzy’s not the only one with diverse and demanding responsibilities. So how do we keep working toward reaching our goals despite the busyness of life? Suzy mentioned a number of ways she keeps her life moving forward, including by picking herself up after making mistakes and by reciting her mottos: “you can do hard things” and “pain is temporary—hard work brings fulfillment.” To help us do the same, Suzy shared the following advice:

    • “You have to be your biggest advocate. Things are not going to happen if you just wait around and hope that your manager will give you a promotion or sit around and hope that people will hire you. . . .You have to seek out the opportunities. When you do that, . . . you are not at the mercy of what other people offer.”
    • “You can’t be perfect. . . . Editors tend to be perfectionists, and in some ways we are expected to be perfect because we are expected to catch other people’s mistakes. . . . But we can’t be [perfect]. It is hard sometimes to get over the mistakes . . . [but] it’s okay to make [them]. Do the best you can. Acknowledge [the mistakes], and do what you can to make them right. Take responsibility, but don’t let them derail you.”
    • “The way to help people is to be encouraging and have a positive perspective.”
    • When you are trying to overcome a mistake or setback, Suzy recommends that you “look back and see what you can do to avoid it in the future. Self-reflection . . . [is key] to learning from [mistakes]. . . . We often learn more from our mistakes than from what we do right.”
    • “Have an action plan. . . . The action plan helps you move forward. Even if it doesn’t work, you can keep trying and revising the plan.”
  • “Be okay with where you are right now. Just have your plan for how you are going to keep improving. . . . It’s okay [to] start where you are. Don’t let where you are right now keep you from getting to where you want to be.”

I hope this advice helps the rest of you kindred spirits out there as you work to achieve your goals! All the best!

Filed Under: Articles, Faith & Mindset, Member Spotlight

Advice from the Experts: Denise Farnsworth (Corporate Attorney, Author, Wife, Mother)

January 10, 2019 By Kristen Reber Leave a Comment

By Lessa Harding

Okay, full disclosure here. Denise is my mother. When I was growing up, I called her Super Mom. I’ve always been in awe of her abilities, her career, her relationship with my daddy (I am sure it is material for a Hallmark movie), and her dedication to doing what the Lord asks of her. Interviewing her was a privilege.

On paper, Denise is a successful corporate attorney who works for Facebook Ireland. She specializes in privacy, data protection and cyber security, technology, international business, and intellectual property law. She also serves in the Church and mentors young professionals in many stages of their careers. In February, she will fulfill her life-long dream of becoming a published author. But she is so much more than her LinkedIn profile. She is someone who has had trial after trial placed upon her shoulders and yet still stands tall. She is someone who is considered an expert in her field, and yet she always finds value in the advice and council that others give her. She is someone who takes baby steps toward her dreams and helps others to do the same. And she is someone who has learned the importance of being deliberate in the pursuit of those dreams. If anyone can provide a little guidance, inspiration, and direction as we create our vision for the coming year, it is her.

During the interview, Denise shared many things about her life and how she came to be who she is today. I captured it all in the recording I made, and I wish I could share every minute! But you will have to make do with a few highlights.

The first experience that caught my attention was the story of how Denise met the renowned physicist J. Robert Oppenheimer. She was introduced to him by her father, a chemist by trade. Mr. Oppenheimer took her on his knee and played with her. He was a kind old man with a twinkle and fire in his eyes that Denise has remembered every day since. Everything she has done has been to keep that same fire burning in herself and to show others, especially her children, what that fire and determination can do.

She had an experience as a young mother that I’ve thought a lot about since the interview. She described a conversation she had with her boss after returning to work following the birth of her fourth child. Her boss could tell she did not want to be there and asked her why she was. Her response? “I need to be.” His advice changed her life and set the tone for the rest of her career. He said, “The best thing you can do for your children is show them that no matter the circumstances of your life, you can make the best out of it. You can do your best, be your best, pursue your dreams, and be happy along the way.”

Denise shared many additional insights and lessons she has learned over the years. She also offered suggestions on how we can achieve our dreams:

  • “Have your goals in mind. Don’t let your career take you where you don’t intend to go.”
  • “When [you are] with someone, [be] with them.” Don’t pull out your cell phone, turn on the TV, or open your laptop. Instead, focus on the person, really listen to them, and let that person know how important they are.
  • “Anyone can start down the road to attaining their dreams if they define their dreams. If it is a someday thing . . . you probably won’t get anywhere. . . . You need to start. . . . [First] create a picture in your head. [Then] keep going back to the dream and refining it. Remember that this is a journey. [Just] start taking baby steps.”
  • “If you prioritize, if you make sure you know what is most important to you and do those things first, the rest will follow. Remember, you have a whole life time to fit it all in.”
  • “Don’t let life take you on random detours. Don’t just passively watch life go by. There are so many amazing things to do in this world, and if you will be deliberate and remember what is most important, you can accomplish anything.”

Filed Under: Articles, Faith & Mindset, Member Spotlight

The Thirty-Two Words That Changed How I Viewed Myself as a Writer

January 2, 2019 By Kristen Reber 2 Comments

By Kristen Reber

“I have never sought to do anything other than to build His kingdom,” Sheri Dew said. “And as a result, I have had the opportunity to be in the presence of prophets, seers, and revelators.”

I heard those thirty-two words at the third annual conference of the Latter-day Saint Publishing and Media Association (LDSPMA). I was sitting roughly ten feet from Sheri Dew—CEO of Deseret Book; executive vice president of Deseret Management Corporation; former general officer in The Church of Jesus Christ of Latter-day Saints; and prolific, well-known author. She was among many admirers of her work and could have opened with anything! I expected her to start with something much grander about herself. But she chose to open with a line that praised the Lord and placed herself in the position of a humble servant rather than as a great leader. Her example, expressed in just thirty-two words, struck me. They changed how I view myself as a writer.

Sheri Dew at LDSPMA’s Third Annual Conference

I had long wanted to be a published author. Those yearnings began when I was about seven years old and someone told me I was a good writer. I heard over and over again that I had a talent with the written word. This was great news because I enjoyed writing! And it’s always nice to hear that you’re good at something.

When I became an adult, I was asked when I was going to finally publish a book. I’d start to write one, but I always got in my own head, wanting to craft something great. Something that I’d be remembered for. So I’d always feel disappointed with what I wrote. I knew I had talent, but when would I finally write something worthy to be on a shelf next to the great writers of the past? I wanted my name in lights. I wanted to be well-known. And the paltry stories I kept churning out just kept falling short.

But the ideas kept coming and I’d keep trying. I published a couple articles in the Ensign, and I was proud of them. It was fun to see my name listed as the author. But I wanted to write a book.

A particular book idea had been forming in my mind off and on for several years—ever since I’d returned home early from my mission. I had written a memoir and tried to get it published, but the manuscript was rejected because the topic was “taboo,” in the publisher’s words. Furthermore, memoirs generally don’t sell well unless they’re written by someone famous.

Kristen on her mission in the Philippines

I was actually okay with the memoir being rejected. I was still hurting deeply from having to leave my mission early and still grappling with feelings of failure. I had much more of a journey to walk before I was ready to write such a book.

Years passed and I healed from the experience of returning home early from my mission. But thoughts of the book persisted. Over the years, my idea changed from writing a memoir to a resource book. No such book had been written for early-returned missionaries, and I realized that I could become the first to do so. I might even become famous for doing so. I tried not to let that thought persist, but it came back, as self-aggrandizing thoughts have a tendency to do.

During the LDSPMA conference that Sheri Dew spoke at, I met an acquisitions editor from Cedar Fort and pitched the book idea. She loved it. She told me to dust off the old manuscript, spruce it up, and give her a call when it was in progress. These words were an aspiring author’s dream come true!

I was in a daze the rest of the conference. Me? A published author? At last? The experience was surreal.

And then Sheri Dew said the words that woke me up to the real purpose of having a talent: “I have never sought to do anything other than to build His Kingdom.”

I thought about how I’d wanted to see my name in lights. I wanted me to be glorified and recognized. I wanted the world to know that I was talented. I wanted “Kristen Reber” to be known.

It all seemed so silly. I have worth and talents, but they come from Heavenly Father. They were given to me in the hopes that I would use them to build His kingdom. It became clear to me why my stories had been so paltry lately. I’d been comparing myself against others. I cared more about what the world thought than what He thought. I needed to change my focus. My writing shouldn’t be about me. It should be about Him. Who cares if Kristen Reber becomes famous? I wanted my works to make Him well-known to others. I wanted to do my part, however great or however small, in building His kingdom. And I was going to start with a book for early-returned missionaries.

I also felt grateful to Sheri Dew and her example to me. Because of her example, I started every interview with early-returned missionaries, every writing session, and every editing session with a prayer. I refused to get cocky about my own abilities. The book was a challenge to write, and I knew that to adequately cover the topic, I needed all the help I could get. And even as I became an expert on the subject, I knew it couldn’t hurt to remain humble and continue to pray for help and guidance. When I read what I wrote and was satisfied with it, I said another prayer of gratitude instead of patting myself on the back. These practices made writing the book a sacred experience.

Early Homecoming was published in August 2018. I received emails from people thanking me for my work and telling me that I was talented. At times I could still feel the attention getting to my head. I mean, it was exciting to receive those emails, to see my work on the shelves of bookstores and in Deseret Book’s catalog, and to receive pictures of people—both those I knew and those I didn’t know—purchasing my book! It was exciting to see the sales numbers from the publisher and to see a “bestseller” label slapped on my book at Costco! And it was thrilling to see my name finally on the cover of a book! But when I felt the praise and the attention getting to my head, I reminded myself that the purpose of Early Homecoming was to build His kingdom. I let myself enjoy the excitement and the feeling of accomplishment, but I didn’t let it go beyond that. The feeling of building His kingdom was better than any compliment, and I wanted to keep that perspective.

As I’ve continued on my journey in publishing, whether as a writer, editor, or some other role, I’ve asked myself: “How can I build His kingdom?” I’ve found a lot of peace through asking that question. When I get caught up in “I can become well-known or famous or praised if I . . .” I notice myself tailspinning and lacking in inspiration. But when I focus on building His kingdom, inspiration and peace come.

Although Sheri Dew and I have both chosen to focus our work on gospel-centered topics, building His kingdom isn’t limited to creating Church literature or media. In my interview with David Archuleta at LDSPMA’s fourth annual conference, David told me that he keeps God in mind in everything that he does. Though David sings pop music, he wants what he sings to bring people closer to God. David also tries to remember who gave him this gift of music and how He wants David to use it.

Also at the fourth annual conference, Orson Scott Card said that although he doesn’t seek to write novels related to the Church, gospel ideals find their way into his work. For example, Ender Wiggins in Ender’s Game exemplifies Doctrine and Covenants 121:41–43. He’s the perfect leader, and Card encourages readers to try to develop those leadership qualities.

 Kristen Interviewing David Archuleta
Orson Scott Card speaking at LDSPMA’s Fourth Annual Conference

I will always be grateful to people like Sheri Dew, David Archuleta, and Orson Scott Card for showing me that building His kingdom has its own reward. While these people are famous, they don’t let their fame define them. They don’t compromise their faith; nor do they assist in building His kingdom just so they can become more famous. Rather, they’ve been set as “lights on a hill” to lead others to Him. I am grateful that LDSPMA provides opportunities for so many people to learn from Sheri Dew, David Archuleta, Orson Scott Card, and others. And I’m grateful that because of those thirty-two simple words from Sheri Dew, I changed how I saw myself as a writer.

Filed Under: Articles, Faith & Mindset, Writing

Let Our Voices Be Heard: LDSPMA 2018 Conference

November 27, 2018 By Kristen Reber Leave a Comment

By Kristen Reber

Our 2018 conference, “Let Your Voices Be Heard,” was held on November 2 and 3 at the BYU Conference Center in Provo, Utah. The Spirit was strong as we listened to knowledgeable speakers share both spiritual and practical lessons related to publishing and media.

We kicked off the conference with a guest interview with David Archuleta, the platinum-selling singer-songwriter, actor, and author. Asked about how he remained vibrant, relevant, strong, and true to himself in his career, he described his journey of navigating today’s crass and media-crazed world as a young Latter-day Saint pop sensation. He also talked about the choices he’s made to uphold his values and how those choices have influenced his success and character. He made it clear that he doesn’t regret his decisions to stay true to himself and to God. This uplifting and inspiring interview was the perfect start for our conference!

   

The conversation with David Archuleta was followed by two hours of breakout sessions, offered in five tracks: publishing; media and broadcasting; marketing; editing, design, and production; and fiction and nonfiction writing.

When the time came for the networking lunch, the enthusiasm in the air was palpable: attendees were ready to get to know each other and learn from one another in a casual environment. They were also eager for the buffet-style lunch (complete with vegan and gluten-free options). Afterward, conference participants attended three more breakout sessions, focused on a wide array of topics in the five publishing and media tracks.

In addition to the five tracks, some of the breakout sessions also included interactive classes:

    • Fast Pitch (a speed dating opportunity for aspiring authors to pitch book projects to publishing companies)
    • Book Spotlight (an opportunity for participants to share and promote their work)
    • Open Table Groups(an opportunity for participants to share and get feedback on their poetry, stories, and other writings)
    • Networking Groups (an opportunity to meet other conference attendees and get immediate help with publishing challenges)
    • Demopalooza (an opportunity to share video, audio, and multimedia creations)

We received great feedback on what people enjoyed about the interactive sessions, as well as how to improve them for next year’s conference. We’re excited to implement the suggestions!

Fast Pitch

We ended the first day of the conference with an awards ceremony honoring our Lifetime Achievement Award winners:

  • Sheri Dew (Publishing and Media)
  • Don Norton (Editing and Design)
  • John L. Sorenson (Writing)

Don Norton and John L. Sorenson gave endearing acceptance speeches. Unfortunately, Sheri Dew could not attend because of family obligations.

You can learn more about our winners by visiting our Lifetime Achievement Award Winners page.

During the ceremony, we also announced the Praiseworthy Award winners:

Text

Short Form

Winners: Alan B. Sanderson

Honorable Mention: Mark J. Sanderson and Ivan Sanderson

Long Form

Winners: Dave Crenshaw, Valerie Brewster Caldwell, and Sue Malikowski

Honorable Mention: Laurisa White Reyes

Multimedia

Winner: Mormon Insights

Honorable Mention: Marriott Student Review

Audio/Video

Winners: Blair Hodges and Stephen Taysom

Honorable Mention: Janet Perry

You can learn more about our winners by visiting our Praiseworthy Awards Winners page.

After the awards ceremony, about 80 conference attendees took advantage of the opportunity to attend a tour of the BYU Broadcasting Building. Everyone enjoyed the fun tour given by the BYU Broadcasting staff, followed by the informative and entertaining presentation that managing director Michael A. Dunn gave in studio C.

Michael A. Dunn
Sports Nation set
Behind the Scenes

Saturday morning, conference attendees entered the auditorium excited for what the day had in store for them. In a keynote address, Virginia H. Pearce spoke about the beauty of words and why everyone should write—especially those who don’t intend to make a career out of it! For many of our conference attendees, Pearce’s address was the most inspirational message of the conference, providing the ideal start to another great day of classes and networking.

Following the opening address, conference participants enjoyed three hours of breakout sessions.

After a buffet lunch, the conference ended with a keynote address by Orson Scott Card, who shared lessons he’s learned from his 40-year journey as a writer. He emphasized that members of the Church don’t need to write about gospel topics in order to produce praiseworthy works or to weave gospel principles in their publications. Many participants were encouraged by Card’s address and felt new confidence to pursue their writing aspirations.

We thank all the speakers for their preparation and insightful messages. We’re also grateful for everyone else who contributed to making the conference a fabulous experience for attendees, as attested in the following feedback:

“I loved the conference. So happy that there is a movement in the LDS community to form relationships and support each other.”

“The real value to me of the LDSPMA conference is to make friendships that develop over time and become sources of networking and bouncing around ideas, either at the conference or via email throughout the year. So, coming each year makes it better for me than if I only came once or occasionally.”

“Thanks for a great, helpful, and inspiring conference! It’s great time to be in Latter-day Saint publishing.”

“Loved it! So happy with what I learned.”

“This was phenomenal! I liked how some of the sessions that covered similar topics were offered at different hours so I could get to more that I liked.”

“This conference and your extra efforts, improvements, the high quality of the invited presenters was excellent! Almost every part I participated in was BEYOND my expectations!!”

“Thanks for making this happen. So nice to meet people here, learn a lot, and be able to better support each other. Well done!”

“Thank you for creating an amazing experience!”

Filed Under: Articles, LDSPMA News

The Creation of Utah’s Book Marketing Symposium 2018

April 5, 2018 By Kristen Reber 1 Comment

By James Beers, Symposium Creator

To be honest, the genesis of Utah’s 2018 Book Marketing Symposium was a selfish one—I (yes, emphasis on the I) wanted to and needed to know more about book marketing. But marketing sessions at writing conferences were often in short supply. With few exceptions, the writing conferences, workshops, and seminars I have attended in previous years focused almost exclusively on writing craft, a vitally important subject but not the only aspect of writing necessary to make an author successful. At first, I didn’t think much of it, but two observations soon brought to the forefront the fact that book marketing needed more attention.

First, I noticed that I was hearing the same information again and again during each writing event I attended. At least 90% of the information was focused on writing craft. Second, I had already crossed the first major hurdle in a writing career: I had written and published. In my case, it was a short story, a novelette, and a book. But none of them were selling very well, just a few copies here and there. I thought perhaps it was the quality of my writing that needed improvement. So I joined writing groups, received writing critiques, entered contests, and practiced writing. My stories won contests, so I knew I was at least on the right track with my writing craft. But my published works still weren’t selling any better. No matter how many Facebook friends I garnered, how many blog and social media posts I put up, or how many freebie promos I offered, book sales would not increase. There was something about marketing that I was missing, and I was bound and determined to figure it out.

That’s where the idea for Utah’s 2018 Book Marketing Symposium started. I thought maybe I could get a bunch of successful book marketers together to teach me and other authors something about book marketing. I knew I likely couldn’t pull it off by myself, so I sat down with several other writerly folks and said, “Hey, what do you think about organizing a book marketing event?” They responded, “Yeah, let’s do it!” And so we did. Although one book marketing event wouldn’t be a magic bullet, it was at least a start.

It’s one thing to come up with an idea and entirely another thing to bring it to life. There were a ton of items to consider to make the book marketing event happen: venue, presenters, volunteers, advertising, food and catering, scheduling, money, resources, and on and on and on. That doesn’t even include the underlying questions: will it really work and will people actually pay to attend it?

Eventually, five writing organizations—the League of Utah Writers (LUW); the Latter-day Saint Publishing and Media Association (LDSPMA); and the Utah chapters of the Society of Children’s Book Writers and Illustrators (SCBWI), the Horror Writers Association (UHWA), and the Romance Writers of America (URWA)—came together to help me breathe life into the idea. LUW obtained a venue that wouldn’t financially kill us to rent or require that we charge several hundred dollars for each registration. LDSPMA posted the event on its website and social media accounts, put out notices in its newsletter, and even helped me find several volunteers among its members to help at the event. SCBWI also advertised the event in its member newsletter. UHWA passed out flyers for us at LTUE. And URWA (as well as the other organizations) served as a sounding board for ideas and helped me come up with the name for the event: Utah’s 2018 Book Marketing Symposium. The name wasn’t super catchy, but it embodied the idea that Utah, which has a large writing community, needed a book marketing event.

The biggest challenges occurred where the rubber met the road. Concepts like finding a place for the event, needing presenters, offering vendor tables, and having a printed program were discussed easily enough, but securing help to actually make them happen was very difficult. Also, no one was willing to take the financial risk to head up the event. These were huge obstacles. I eventually had to buckle down and do it largely by myself. I formed and funded an organization to sponsor the event. I also designed ads and the printed program layout, set up registration on Eventbrite, and procured all the presenters. When it came down to overcoming these challenges, I didn’t have a lot of money to hire help, nor a lot of time to waste trying to convince others to sacrifice and help. So I put my head down, went to work, and made it happen by shear will and elbow grease.

I can’t tell you how many prayers I said, asking for help to make the symposium successful. Fortunately, a long time ago the Lord taught me through a few bad choices on my part to never procrastinate. Thus, I started early enough that there were never really any hectic, anxiety-filled moments at the end in which I wondered if I would get everything together in time. The book-cover contest came close to giving me a coronary, but in retrospect, even the challenges with the contest weren’t too bad.

I could tell during the event planning when the Lord was feeding me ideas; they just popped into my head, made sense, and were brilliant. For instance, I was prompted to make a simple feedback form that attendees could turn in for a code to be included in a raffle for books and gift certificates donated by authors, bookstores, and editing services. The feedback raffle idea worked very well and gave us some great feedback for next year. I was also prompted to organize a tally system and associated prize raffle to encourage people to visit vendor tables. Each of the vendors had a different colored marker for marking a tally box in the back of people’s programs. After all the vendors marked the tally boxes, the conference attendee showed the page to a volunteer at the registration desk and received a code for another raffle. The tally system was hugely successful, and many of the vendors said they appreciated the traffic it brought to their tables.

Over 100 people, including registrants, vendors, and volunteers, came to the symposium. Although my brain was AWOL on the day of the event, the symposium went off without any major hitches, due in large part to a handful of excellent volunteers: Anna King, Tara Creel, Kenny Smith, Jenna Beers, Bob Casey, Mark Hasara, and Jerald Simon.

The feedback was overwhelmingly positive. One of the attendees told me that he learned more from the symposium than he had from a recent three-day writing conference. Several attendees expressed that they’d like to see the symposium become an annual event. Here are just a few of the positive comments:

“This was a SMASHING success! I learned a ton!”

“The information from the presenters was amazing! The vendors were also very personable and answered all of my questions. I loved how intimate the symposium was. Everything was great! Thank you!”

“Very valuable! Well worth my time and money.”

Now that the conference is over, I’m constantly thinking about what worked well and brainstorming what we can improve and what new things we can do to make next year’s symposium even better. For instance, I’d like to hold a full-day symposium on a Saturday so even more people can attend. I’ll definitely use the feedback and vendor raffles, but with a few tweaks. I’ve also been thinking about hands-on workshops (building a Facebook sales funnel, creating effective ads on Amazon, and building newsletters, etc.). I also plan to improve registration, check-in, and the book-cover contest.

I learned a lot about organizing a symposium, as well as invaluable marketing strategies—which was the whole reason for the event. I know others also gained some great insights about marketing. One of the presenters—a well-known author and book marketer in her own right—said she attended the other classes and learned a lot about marketing.

I’m excited about the 2019 symposium and know it will be even better than the inaugural event.

Please enjoy photos from this year’s symposium:

For more information about the Utah’s Book Marketing Symposium, please visit their website at: https://www.ubmcon.com/

Filed Under: Articles, LDSPMA News

The Power of the Word: LDSPMA 2017 Conference

December 13, 2017 By Kristen Reber Leave a Comment

By Kristen Reber

Editor’s Note: This conference was held before Latter-day Saint Publishing Professionals Association (LDSPPA) changed its name to Latter-day Saint Publishing and Media Association (LDSPMA).

Our annual conference in 2017 was held on September 22 and 23 at the BYU Salt Lake Center. The theme was “The Power of the Word.” The Spirit was strong as we listened to knowledgeable and inspired speakers share both spiritual and practical lessons for our publishing careers.

We kicked off the conference with a wonderful message from John S. Tanner, president of BYU–Hawaii. Speaking metaphorically, he compared Latter-day Saint publishing professionals to anableps, an unusual kind of fish with eyes on the top of its head that simultaneously see both below and above the water. “In a similar fashion,” he said, “Latter-day Saint publishing professionals must look up to heaven and down to earth at the same time. They must care about mundane matters, like markets, profits, and the expectations of audiences, yet they need to do so with eyes single to God and His glory.” This practical and inspiring message was the perfect start to our conference.

Brother Tanner’s talk was followed by two breakout sessions. The classes covered writing, marketing, editing, the past and future of Latter-day Saint publishing, WordPress, self-publishing, and networking. We thank the speakers, moderators, panel members for their time, preparation, and excellent messages. When the time came for the networking lunch, there was a palpable feeling of enthusiasm in the air.

At the networking lunch, authors pitched their book ideas to editors, marketing professionals learned from one another, and others excitedly shared what they had just learned in the breakout sessions. After lunch, conference participants attended three more breakout sessions, where more information was given about marketing, writing and editing in all genres, how to work with photographers, how to navigate the publishing world, the inner workings of Cedar Fort, and how to use Adobe InDesign. We thank the speakers for their well-thought-out messages, time, and preparation.

We closed the first day of our conference with an inspiring message from Sheri Dew. Drawing upon the phenomenon of the Total Eclipse in August, Sister Dew talked about how every human being has a divine orbit and the potential and privilege to influence all who come inside his or her orbit. “Those blessed with gifts of expression are in a unique position to have incalculable influence and do inestimable good,” she said. As one conference attendee put it, “Sheri Dew completely changed the way I think about myself as a writer. No longer do I desire to become famous just for the sake of being famous. Now, I desire only to build the Lord’s kingdom, and if as a result I become famous, well then, all the better for being an instrument in His hands. My work isn’t about me anymore. It’s about Him.”

The next morning, conference-attendees arrived eagerly anticipating what new wisdom the day had in store for them. Wendy Ulrich started off the day by instructing us on how to navigate the paradoxes of creating content for a Latter-day Saint audience. She said, “As authors and artists, we want to offer something fresh and new, but we’ll have trouble getting heard if we stray outside the bounds of Church orthodoxy. Secular training may increase our credibility with some Latter-day Saints but decrease it with others. Our personal faith experience gives us insight into our audience but can tempt us to overextrapolate. Navigating paradox is an element of artistic and psychological maturity that will enrich both our creations and our ability to publish and sell them.” Paradoxes indeed! We so appreciated Sister Ulrich’s guidance and expertise.

Sister Ulrich’s address was followed by breakout sessions not only on writing, editing, and marketing, but also on topics such as social media, reality TV, freelancing, and how to maintain our values while working for non-Latter-day Saint publishers and media companies. The speakers were truly inspired and so enjoyable to listen to! We thank them for their time, preparation, and wonderful messages!

After the breakout sessions, we again enjoyed a fabulous networking lunch, coupled with an awards ceremony honoring the winners of the 2017 LDSPPA Praiseworthy Awards. We had such impressive submissions this year, and we cannot wait to see our submissions for 2018!

We ended our conference with a fantastic interview with best-selling fantasy and science fiction author Brandon Sanderson. In this interview, Brother Sanderson argued that words have incredible power—to unite or divide, to build worlds or tear them apart. Listening to how he creates worlds in his books was insightful and inspiring. To watch the interview, click on the YouTube video below. A special thank you to Miles Wheeler for filming and uploading the interview, and to Devan Jensen for conducting the interview.

We thank everyone who contributed to making the conference a fabulous experience for attendees, as attested in the following feedback:

“This was my first LDSPPA Conference and I loved it. I was inspired by the keynote speakers and learned a lot of practical, immediately applicable insights from the breakout sessions. It’s unusual to be able to have such intimate access to such a stellar group. As an author and champion of uplifting literature and media this is well worth the investment. This association and conference are helping me respond to Elder Bednar’s charge to ‘sweep the earth as with a flood’. I encourage you to join and participate.”—Barry Rellaford, co-author of A Slice of Trust
“Attending the LDSPPA Conference reignited my desire to share light with the world. The conference organizers went to great lengths to make sure we had a rich experience at every turn, and the speakers gave inspiring, timely messages. Already looking forward to next year’s conference!”—Janet Perry, founder of Nonfiction4Life
“I didn’t know what to expect. I’m a filmmaker and musician, not an author, but that didn’t seem to matter.  Everyone was so generous and helpful.  By the end of the first day I pitched an idea to a publisher for a film and a book deal and got a very positive and hopeful response. The conference was inspirational and practical.”—Kevin Kelly, Filmmaker and Musician
“Attending the conference gave me just the professional and spiritual boost I needed. It was wonderful to rub shoulders with other writers and the keynote speakers were especially inspiring.”—Trina Boice, University Professor Brigham Young University–Idaho
“LDSPPA is a unique place for Latter-day Saint publishing people of all stripes to come together. I am just one of many who have been immensely blessed by the connections, experience, and friendships I’ve gained here.”—Caroline Bliss Larsen, Editor
“The LDSPPA conference exceeded my expectations! Not only was I taught in ways to expand professionally, but I learned how to apply gospel principles to my work and make a difference in the world through my efforts. I left fulfilled and inspired.”—Tara Creel, Editor and Book Reviewer

Filed Under: Articles, LDSPMA News

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