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Why You Don’t Want to Get Your Book Done Quickly
By Angela Eschler – “The quality of the book is a publisher’s best chance to convey the brand experience that will convert readers.”
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A Step-by-Step Guide to Starting Your Online Business
By Kami Pehrson – “Don’t measure your success against others—just focus on yourself.” – Megan LaFrance
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The Five P’s to Pitching Your Book
By KaTrina Jackson – “There are things you can do to make pitching a positive experience—and increase your chances of landing that dream publisher!”
Top “Quali-tee”: Launching a T-Shirt Design and Printing Business
By Kami Pehrson – “Find joy in working together and aim to inspire others who want to cultivate their creative gifts.”
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Pitching to Agents
By Elana Johnson – “If pitching to an agent gives you the heebie-jeebies, take comfort that you’re not alone.”
Creating Your Music Brand
By Becky Willard – Your brand secures your identity and makes you unique in a very crowded space.
Using YouTube and Social Media to Inspire and Help Others Grow Spiritually
By Aspen Bailey – God magnifies efforts and the Spirit always testifies of truth in any form. Living a life patterned after the Savior’s example is testament enough for the world to notice.
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The Importance of a Good Book Cover
By Jeff Wheeler – Readers do judge a book by the cover, so it’s important to hire a professional cover designer because you don’t get a second chance to make that first impression.
How I Research for a Historical Project
By Heather B. Moore – If you’re planning to write a historical novel or other project, research is vital to developing the story and bringing credibility to your work.
How to Publish Your Audiobook for Less
By Sapphire Hodges – Authors can do a lot of the work themselves for less cost and learn something along the way.
Minority Voices & the Power of Podcasting
By: Tyler B. Nelson – The power of podcasting is immeasurable, because it is the power of voice. It can educate. It can uplift. It can inspire. Podcasting allows us to sit down and spark the needed conversations about topics that are crucial to this day and age.
Humbly, I Market: 5 Reminders of the Power of Humility in Creating
By Emma Heggem – If you want people to actually discover the existence of your work and pay attention, you will have to get involved in some level of marketing. By realistically representing your talents, accepting negative feedback, and treating competitors, coworkers, and potential customers with kindness, you can share your talents with the world and still remain a faithful, humble servant of our Lord.
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7 Ways To Help Readers Discover Your Books
By Karlene Browning – When you publish your first book, you aren’t just putting a story out there. You are launching a brand and an identity that will travel with you over the course of your writing career. If you do it right, it will help lead readers to you in a natural and organic fashion. If you do it wrong, it will confuse readers and they will get lost on their way to finding you.
Podcasting: Why You Should Think About Trying It
By Ashley Fontes – The steps for starting a podcast are very similar to starting a blog . . . and there is no one saying you can’t have both. My podcast allows me to reach my audience where they are in ways that my blog can’t. While my blog talks mostly to caregivers and teachers, my podcast can reach straight out to yogis.
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How To Build A Book Launch Team
By Bradley Salmond – Build your team by making a list of 20-30 people that you can contact directly. These can be business contacts, online relationships, or subscribers to your email list. Keep in mind that not everyone on your team will follow through. This is why you have to communicate clearly to the book launch team what actions you want them to take, when, and how. From the beginning, your expectations should be clear.
The Entrepreneur Mindset
By Mariah K. Porter – Creating and revising a product is only half the battle as an entrepreneur. The other half is marketing. In order to truly treat your business the way it deserves to be treated, you have to put in the work to get eyes on it.
How to Start a Blog
By Oakli Van Meter – Whatever you choose, make sure it’s something you’re passionate about. Something you can write about pretty much every week.
A Quick Primer on Starting Your Own Home-Based Business
By Amy Collett – Entrepreneurship is a lofty goal, but one many aspiring business owners can easily reach by starting small with the home-based business. By getting your venture established in this manner, you can maximize flexibility and minimize overhead. But how do you get started? Is it really possible to market yourself and make money? Answers are found below.
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7 Steps for Hiring a Good Editor
By Victoria Passey – Getting a manuscript ready for publication is a collaborative effort based on a mutual love of books, respect, and creative effort. If you and your editor respect each other’s time, effort, expertise, and vision, the resulting product—and partnership—will amaze you!
Advice from the Experts: Steve Piersanti (Former Publishing CEO, Founder of LDSPMA, Acquisitions Editor)
By Lessa Harding – The best thing about [Steve] is that unlike the senior in my advisory class, Steve is approachable, is kind, gives encouragement, offers praise when it’s due, and is willing to help others who want to follow in his footsteps.
So You’ve Written a Book. What Now?: 3 Steps from Lisa Mangum
By Lisa Mangum – Finding a publisher for your book can feel like a marathon at times, so don’t panic if the path feels long and a bit unpredictable. Just keep moving forward and working on your craft, and you’ll find the path that is right for you.
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Three Marketing Strategies For Your Next Book Launch
By Michelle McCullough – The second time [I published a book], I tried a few tricks I’d learned from friends and people smarter than I am. I watched and studied other book launches and dissected what worked. Then I figured out how I could put my own spin on the successful tactics. I could fill a new book with all the things I did, but today I’m going to share three of the most effective strategies with you.
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Marketing: Reaching the Seventh (Book) Encounter
By Laura Harris Hales – Book marketing guru Shari Stauch estimates that it takes consumers an average of seven encounters with a book before they will purchase it. My research shows that a slight tweak to that statement would make it more accurate. It is more likely the number of encounters with the author is what tips the scales when it comes to book purchases.
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The Three-Legged Stool of Excellent Writers
By Janet T. Perry – A savvy business friend who interviews job candidates once told me he looks for three things in future employees: accuracy, timeliness, and added value. Like the legs of a three-legged stool, each of these “Big 3” qualities bears equal weight in excellent writing.
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The 10 Awful Truths about Book Publishing
By LDSPMA – The thin margins in the industry, high complexities of the business, intense competition,
churning of new technologies, and rapid growth of other media lead to constant turmoil in bookselling and publishing…Translation: expect even more changes and challenges in coming months and years.
What Good is a Book Publisher?
By LDSPMA – Working with good publishers is a partnership. For books to succeed, authors and publishers must collaborate in many ways.
How I Got into a Publishing Career
By Eric Smith – If anyone reading this is considering a career in publishing (or a career change to get into publishing), I encourage you to follow your heart. Be realistic too. If you think a publishing career is your calling in life and can provide you the income you need, go for it.