2024 Conference Sessions

Real-Time Reactions with an Acquisitions Editor 

Staci Olsen

Time: Friday, October 18, 10:00-10:50 am
Room: Ragan Theater

If an acquisitions editor read your first page, would they request to see more of your manuscript? Find out in this session where anonymously submitted first pages are evaluated by a professional acquisitions editor. Brief critiques and editing guidance to improve your beginning will be provided. Learn how to get that full manuscript request!

Bio: Staci Olsen is the production manager and an acquisitions editor for Immortal Works. She is also a hybrid author, self-publishing her own novels and releasing short stories with traditional publishers. As a side hustle, she does freelance editing and formatting, because she loves helping other authors put their work out in the world! Learn more about her at staciolsen.com.

To submit the first page of your manuscript to be reviewed in this session, email it as a Word document or a PDF to Aurellia Saunders at asaunders@ldspma.org by October 14.

• Please put “Fiction First Page Submission” in the subject line. Note the specific genre in your email body.
• Remove your name and any obvious personal identification.

Scenes That Impact: Balancing Action, Dialogue, and Description in Writing  

September C. Fawkes

Time: Friday, October 18, 1:00-1:50 pm
Room: Ragan Theater

Description, dialogue, and action are the building blocks of scenes. Come learn dos and don’ts of each and how to weave these elements together to write impactful scenes. Fix dull descriptions, talking heads, and awful action sequences. Make your scenes solid by balancing the building blocks so that readers never skim and eagerly read line after line.

Bio: September C. Fawkes has worked in the fiction-writing industry for over ten years, editing for both award-winning and bestselling authors as well as beginning writers. She has worked on manuscripts written for middle grade, young adult, and adult readers, and specializes in fantasy and science fiction. She has been blogging writing tips on her site for over ten years and has written over 500 articles.

Four Steps for a Fool-Proof Plot

Laura Baumgarten

Time: Friday, October 18, 2:00-2:50 pm
Room: Ragan Theater

An off-kilter plot can give rise to a hilariously broad set of problems: weird pacing, lackluster scenes, you name it! Once we understand the foundational principles of plot, though, many of these problems solve themselves. This class will cover four fundamental principles that will help us use plot points, act structure, and pacing to create a cohesive, compelling plot.

Bio: Laura Baumgarten of Luminous Editing is a freelance developmental editor who is devoted to helping the heart of your story shine. She has edited a variety of speculative fiction novels, including the award-winning Cece Rios and the Desert of Souls and its sequels. Her specialty is helping plot, character arcs, and theme work together to create a resonate whole.

Real-Time Reactions: Fiction Query Letters  

Panelists: Chris Schoebinger, Ashley Gebert, Lindsay Flanagan, & Sabine Berlin

Time: Saturday, October 19, 10:00-10:50 am
Room: Ragan Theater

Hear a panel of publishing experts share what immediately attracts their attention and interest & what turns them off as they react on-the-spot and give feedback to real query letters for fiction books, submitted anonymously in advance by conference attendees.

To submit your query letter to be reviewed in the panel, email it as a Word document or a PDF to Aurellia Saunders at asaunders@ldspma.org by October 14.

• Your query letter should be 1 page.
• Please put “Fiction Real-Time Reactions Submission” in the subject line. Note the specific genre in your email body.
• Your query letter can be a copy of a letter you’ve submitted to publishers in the past, or the draft of a letter for an upcoming submission. It doesn’t have to be addressed to a specific publisher.
• Remove your name and any obvious personal identification (for example, put XXXXX where your name, email, or social media handles would go).

How to Build a World That Matters  

Kaela Rivera

Time: Saturday, October 19, 11:00-11:50 am
Room: Ragan Theater

Whether you’re writing fantasy or contemporary fiction, world-building is more than a cool-looking boarding school or flashy magic system—when done right, world-building enhances character, energizes plot, and allows your theme to truly shine. In this class, attendees will learn principles needed to create an immersive world, how to avoid world-building disease, and how world-building and theme can be leveraged for higher impact storytelling. 

Bio: Kaela Rivera is the multi-award-winning author of the Cece Rios trilogy and the new LEGO DREAMZzz: Dream Chasers and the Riddle-Spokens. She grew up reading the folktales of her Mexican-American and British parents in the forests of Tennessee, but now she writes about them from the soaring mountains of Utah. When not weaving together children’s stories, she works as a managing editor for a marketing company. She believes in the power of hope and aims to write adventures that heal. Learn more about her at kaelarivera.com.

Writing Through Different Lenses

Lehua Parker

Time: Saturday, October 19, 1:00-1:50 pm
Room: Ragan Theater

Writing truly diverse stories requires us to upend some of our western ideas about plot, motivation, characterization, and goals. Understanding the way your diverse characters see themselves, their situation, and what success looks like is critical to creating an inclusive story that resonates with readers.

Bio: Lehua Parker writes speculative fiction for kids and adults often set in her native Hawai‘i. Her published works include the award-winning Niuhi Shark Saga trilogy and Sharks in an Inland Sea. Her short stories appear in Va: Stories by Women of the Mona, Bamboo Ridge, Dialogue, and various anthologies. An advocate of authentic indigenous voices in media and a graduate of The Kamehameha Schools, she is a frequent speaker at conferences, symposiums, and schools. Connect with her at LehuaParker.com.

Creating Dynamic Characters Your Readers Will Love  

Gale Sears

Time: Saturday, October 19, 2:00-2:50 pm
Room: Ragan Theater

Readers stay up past their bedtimes for characters who are dynamic, motivated, and challenged. In this class, participants will learn how well-crafted characters make choices that propel the plot and engage readers’ emotions, all while using tools like backstories, motivations, arcs, and more.

Bio: Gale Sears is an award-winning and bestselling author of historical fiction novels, middle-grade books, and children’s picture books, and is an essayist for nonfiction anthologies. Her recent publications include the historical novel The Sister Preachers and a contribution to Be It Known, a nonfiction anthology of Book of Mormon witnesses for today’s Latter-day Saints.

EMPOWERED: Publishing & Marketing Options for Your Inspired Book

Bridget Cook-Burch

Time: Friday, October 18, 10:00-10:50 am
Room: 206-C

Latter-day Saint authors face two dilemmas in reaching the world: 1) Latter-day Saint traditional publishers accept a limited number of manuscripts. 2) In the wider publishing world, Latter-day Saint authors often experience a stigma that can make it difficult to find their book’s place.

This class will brainstorm solutions!

• Gain updated pros and cons about traditional, indie, and self-publishing options.
• Explore innovative marketing resources.
• Receive an example query tracker and publishing guide.

Bio: Clients call Bridget Cook-Burch “The Book Whisperer.” A New York Times bestselling author, mentor, humanitarian, business leader, and speaker known for riveting, transformational stories, her books and authors have been showcased on Oprah, Dateline, Netflix, Paramount, A&E, CNN, GMA, NPR, and in People among others. As the founder of Your Inspired Story, she helps others discover the importance of their own story and powerfully launch it into the world.

Preparing Nonfiction Book Proposals

Rachelle Funk

Time: Friday, October 18, 1:00-1:50 pm
Room: 206-C

If you’re a nonfiction author, put that one-page query letter down! Nonfiction authors are often required to submit book proposals to agents and publishers. Proposals often consist of 10–30 pages of material, including details about the current market, target audience, comp titles, sample chapters, and a detailed marketing plan. In this class, you’ll learn about the elements of a book proposal, how it’s used in the publishing industry, and how it can aid you during your writing process.

Bio: Rachelle Funk is a freelance editor who has worked in the industry for almost twenty years. Rachelle started her editing career at a traditional publishing company as a proofreader and editor for galley prints and quickly developed a strong interest in the publishing industry. She works with independent authors to refine their writing and prepares them to submit their work by coaching them through the creation of query letters and nonfiction book proposals.

A Big-Picture View of Picture Book Writing: Topics, Formats, Support Communities, and Publishing Options

Kevin Klein

Time: Friday, October 18, 2:00-2:50 pm
Room: 206-C

Learn about the wide variety of publishing avenues available today for picture books, from landing religiously-themed books with Latter-day Saint publishers to self-publishing for the education and general markets. Explore many of the groups, channels, and organizations that support people on their picture-book publishing journeys.

Bio: Kevin Klein is a picture-book enthusiast who published the picture book Oh, How Lovely Was the Morning with Covenant Communications (2020) and self-published the poetic, symphonic picture book Showdown Symphony with his wife, Leah (2023). In 2021, he presented at LDSPMA on the state of Latter-day Saint picture books. He holds degrees in English, behavioral science, and teaching and currently teaches sixth grade.

Writing About Difficult Topics in Memoir

Allison Hong Merrill

Time: Saturday, October 19, 10:00-10:50 am
Room: 206-C

Even the most difficult topics can be made approachable if you use craft techniques such as world-building, identifying universal truths, and exercising narrative control to hook your readers and keep them engaged. This class will explore the challenges and opportunities of writing honestly about difficult topics. We’ll discuss why it’s important to give voice to unsayable truths and how to use craft tools to create unforgettable memoirs and essays.

Bio: Allison is the award-winning and bestselling author of the memoir Ninety-Nine Fire Hoops. Her work has appeared in the New York Times and the HuffPost and has won both national and international literary awards. She is a keynote speaker, instructor, and panelist at various writers’ conferences nationwide and in Asia. Sign up for her monthly email at AllisonHongMerrill.com.

Real-Time Reactions: Nonfiction Back Cover Blurbs or Fast Pitch Scripts  

Panelists: Angela Eschler, Dennis Gaunt, Krista Isaacson & Chris Schoebinger

Time: Saturday, October 19, 11:00-11:50 am
Room: 206-C

Hear a panel of publishing experts share what immediately attracts their attention and interest & what turns them off as they react on-the-spot and give feedback to real book descriptions for nonfiction books, submitted anonymously in advance by conference attendees.

To submit your book description to be reviewed in the panel, email it as a Word document or a PDF to Aurellia Saunders at asaunders@ldspma.org by October 14.

• Please put “Nonfiction Real-Time Reactions Submission” in the subject line. Note the specific genre in your email body.
• Submit either a draft of the back-cover blurb, or a draft of the script for pitching the book in a pitch conference. It should only be 1 page.
• Remove your name and any obvious personal identification (for example, put XXXXX where your name, email, or social media handles would go).

True Stories Make the Best Stories: How to Bring Your Nonfiction to Life

Dennis Gaunt

Time: Saturday, October 19, 1:00-1:50 pm
Room: 206-C

There’s a feeling that while fiction is fun, nonfiction feels more like homework. Yet nonfiction doesn’t have to be dry and boring. This class will offer practical tips on how to improve your nonfiction book by applying many of the same rules as fiction writing.

Bio: Dennis Gaunt has published several nonfiction books in the Latter-day Saint market and also worked on the curriculum committee that wrote Teachings of the Presidents of the Church: Gordon B. Hinckley. He has worked for Deseret Book and Shadow Mountain Publishing since 2000 and is eager to share his experiences with authors.

Embracing Vulnerability in the Peer Review Process

Leigh Ann Copas

Time: Saturday, October 19, 2:00-2:50 pm
Room: 206-C

Recent surveys show that although authors are aware of the value of peer review, most dread exposing themselves to criticism. In this workshop, we will address how getting comfortable with vulnerability can positively shape the peer review experience. We’ll discuss models of peer review, techniques for reviewers, and tips for incorporating reviewer feedback as authors. Authors are encouraged to bring a short writing excerpt of 1-3 pages to workshop during the session.

Bio: Leigh Ann serves as the publications coordinator at the BYU Religious Studies Center. She completed a BA in English and an MA in literature/rhetoric and composition at Western Kentucky University and received a TESOL certificate from the University of Utah. Prior to working at BYU, she served as the Writing Center director at Utah Valley University and taught ESL and first-year composition courses. She enjoys camping, reading, and learning languages.

Music Business 101

Daniel Blomberg

Time: Friday, October 18, 10:00-10:50 am
Room: 206-A

Do the words music industry leave you feeling hopeless and bewildered?

Have you been trying to “break in” but have little to show for it?

You may be using a business strategy that doesn’t fit your needs.

In this class, we will go over ways to make money as a Latter-day Saint musician. You will learn which approach is best for your situation and leave with clarity about your next steps.

Bio: Daniel Blomberg built a six-figure music production company in just over three years with his wife and business partner, Kathryn, making mainly religious music, in a place where musicians are often viewed as a “dime-a-dozen” commodity. Blomberg Music Productions works with professionals and hobbyists alike, including several of Utah’s household music names, to help flood the Earth with God’s music.

Making a Masterful Live Performance: How to Create a Worthy Gift for the Most High

Yahosh Bonner

Time: Friday, October 18, 1:00-1:50 pm
Room: 206-A

This is a performance and presentation class. We will go over exercises to help you:

• be your authentic self, and stay true to who you are
• engage your audience, and keep them engaged
• leave something of substance that can uplift those in attendance.

Bio: Yahosh is a recording and performing artist, motivational speaker, and actor. He played the lead role in the award-winning film His Name is Green Flake and has been a co-host on BYUtv’s Family Rules. He was featured in Utah Valley’s Business Q’s “40 under 40.” Yahosh wishes to live up to the quote “I am my ancestors’ wildest dreams.” He looks for every opportunity to bring the Spirit into every situation.

4 Key Parts to Self-Publish Sheet Music

Angie Killian

Time: Friday, October 18, 2:00-2:50 pm
Room: 206-A

In this session, we will dive into the four key parts of self-publishing and selling sheet music.  From writing for your audience and creating products to establishing sales platforms and advertising, this class will condense everything Angie has learned in the last seven years to share your music in meaningful ways and create a sustainable business through sheet music sales.

Bio: Angie Killian has created a successful music business from music streaming and selling sheet music. She stumbled upon her spark for songwriting after accidentally writing a song for her sleepless baby in 2016 and is now blessed to write every day. Her music videos currently have over seven million views on YouTube, and her songs have been sung and enjoyed by Christians around the globe.

Crafting, Collaborating & Releasing Quality Music as a Songwriter

Joelle Einerson

Time: Saturday, October 19, 10:00-10:50 am
Room: 206-A

This class will be a trifecta to deepening your joy and understanding as a music creator. We will cover crafting quality music with your audience in mind, discovering the magic of collaboration, and understanding how to release music as a songwriter.

Bio: Joelle Einerson was born with an intense love for all things musical. In 2020, she started releasing music under the artist name “Bravely Gray” and since then has evolved into writing mainly for and with other artists. She loves writing in a variety of styles and genres including children’s, country, pop, punk, folk, worship, and others. She loves mentoring new songwriters and believes the best music is yet to be written.

Creating Success as an Independent Artist in Today’s Music Business

Becky Willard

Time: Saturday, October 19, 11:00-11:50 am
Room: 206-A

You already know the music industry is completely different than it was 10, 20, and especially 30 years ago. If you are approaching your music career the same way, it’s time for a change! 

There’s never been a better time to be an independent artist, freelance musician, and music entrepreneur. We’ll talk about what’s different now and how to shift your thinking to build the music career you want to have.

Bio: Becky brings three decades of experience as a vocal coach, session vocalist, songwriter, and producer/engineer. She helps artists grow through each part of their music career, from developing their unique sound, fine-tuning their story, and creating their best art, to crafting the career they want. Becky has produced hundreds of songs that collectively have millions of streams, and her own songs and voice can be heard in dozens of TV shows and movies.

The Missing Link to Mindset Work: Why Thinking Positively May Not Be Enough

Ann Ferguson

Time: Saturday, October 19, 1:00-1:50 pm
Room: 206-A

Many people take a cerebral approach to the laws of thought and find that no matter how many positive affirmations they repeat, it’s not enough to get them over a creative slump. What’s missing? In this session we will dive into what is happening and learn some tools to connect the heart to the mind. You will learn HOW to ask with unwavering faith and receive rocket-boosting inspiration.

Bio: Ann is a Master Mentor and owner of Joy Power, LLC. She is a Rare Faith Facilitator and has led multiple Mindset Mastery classes, Genius Bootcamps, and Ignite Your Life Retreats. She is the creator of the 12-week spiritual mindset program Igniting Your Belief. Ann is a mom of five and a grandma of five and lives in southern Utah with her husband and son.

It’s Not Luck: My Formula for How I Made Over 50 Music Videos Go Viral

Nick Sales

Time: Saturday, October 19, 2:00-2:50 pm
Room: 206-A

Come learn the recipe and formula you need to create a viral music video, grow your brand, gain tons of followers, and create lasting impact so that your video doesn’t just entertain, but also inspires.

Bio: Nick Sales owns a video production company called Aevium Films, where he has shot hundreds of music videos and gained over a billion views. Nick has more than a decade of experience working with some of the top YouTube channels and musicians in the world, such as the Piano Guys, David Archuleta, The Crosbys, Peter Hollens, BYU Vocal Point, the One Voice Children’s Choir, and many more.

Revealing God Through Creation: Nurturing a Creative Vision

Eva Koleva Timothy

Time: Friday, October 18, 10:00-10:50 am
Room: 206-G/H

Growing up in communist Eastern Europe, Eva learned that you can see the world in front of you as it is, or you can be creative about it. This creative vision not only brings freedom, light, and opportunity, but it is also the lens through which we come to better know and see our Creator. Join Eva as she shares her own artistic experience and how our gifts are given to illuminate the nature of God.

Bio: Eva Koleva Timothy grew up under the shadow of communism in Eastern Europe. Under the tutelage of her artist father, she learned to cherish the pursuit of personal passion and the freedom to view the world for its possibilities, whatever the circumstance. She was one of the first converts in Bulgaria, joining the Church soon after the wall fell. Eva’s work has been exhibited by and collected at various institutions, including the Smithsonian National Museum of American History, the Museum of Fine Arts Houston, and Oxford University. Her love of the gospel and of freedom are both major themes in her art.

How Art Can Heal

Eugene Tapahe

Time: Friday, October 18, 1:00-1:50 pm
Room: 206-G/H

Weaving various concepts and ideas in art can deepen our understanding of the topic. In my work, I combine my traditional teachings of sacredness, healing, and art to convey the meaning of hózhó (balance, harmony) to others. Although sacredness may not be a central theme in art, it plays a crucial role in restoring healing and inspiring positive change in the hearts of those who experience it.

Bio: Eugene Tapahe has won several awards for his photography, including the Best of Show at the Cherokee Indian Market and Museum of Northern Arizona. Tapahe has also won two International Awards of Excellence from Communication Arts magazine. Tapahe is Diné, originally from Window Rock, Arizona. He currently resides in Provo with his wife and two daughters. His work has been exhibited in the Natural History Museum of Utah, Arizona State Museum, Utah Museum of Contemporary Art, Birmingham Museum of Art, Eiteljorg Museum, BYU Museum of Art, Trinity College, Ohio University, College of Wooster Art Museum, and Millersville University.

Faithful Brushstrokes: Exploring Artists’ Paths to Church Publication

Jason L. Jones

Time: Friday, October 18, 2:00-2:50 pm
Room: 206-G/H

Want to have your artwork featured in Church literature? Having spent this year blogging about the artists featured in the 2024 Come, Follow Me manual, Jason will delve into these artists’ journeys and look at ways you can follow in their footsteps. Gain practical tips for navigating the landscape of religious art and fostering creative growth. Whether you’re an aspiring artist or simply intrigued by the world of art, this class offers valuable insights and inspiration.

Bio: Jason Lamont Jones is the author of the pioneer time-travel adventure One Day a Year. He founded the “Nourish and Strengthen Our Spirits” newsletter and blog at JLamontJones.com to spotlight creatives, which has also evolved into exploring the artwork in the Come, Follow Me lessons each week. He currently lives in Highland, Utah, where he enjoys listening to the scratchy sounds of his vinyl record collection from the ‘70s and ‘80s.

The Creativity of Illustrated Stories: From Rough Draft to Finished Piece

Mark and Caralyn Buehner

Time: Saturday, October 19, 10:00-10:50 am
Room: 206-G/H

As picture book creators, Mark and Caralyn will discuss the creative process, from rough draft to finished art, with examples of editing for picture book text and art direction. As co-collaborators as well as parents, they will explore work/life/family balance, and how their faith has influenced the trajectory of their work.

Bios:

Mark Buehner is the illustrator of many children’s picture books, including The Adventures of Taxi Dog, My Monster Mama Loves Me So, Harvey Potter’s Balloon Farm, and My Life with the Wave. His work has garnered medals from the Society of Illustrators, has won library and bookseller awards, and has been featured on Reading Rainbow and Storytime on PBS.

Caralyn Buehner has collaborated with Mark to create several award-winning picture books, including the Snowmen at Night series, Fanny’s Dream, Dex, The Heart of a Hero, and Merry Christmas, Mr. Mouse. Their books have been honored with multiple children’s choice awards, a CBC Children’s Choice Award, a Parent’s Choice Award, and a Boston Globe-Horn Book Honor Award, and have been on the New York Times bestseller list.

Creating a Creative Studio Space–Physically, Emotionally, and Mentally: Using Your Favorite Object to Set Your Own Radiating Point®

Rob & Sharyl Adamson

Time: Saturday, October 19, 11:00-11:50 am
Room: 206-G/H

This class is appropriate for visual and performing artists, writers, musicians, and other creatives.

Based on the principles developed by Donna Bell, The Radiating Point® is a technique where you use a favorite object or place to reveal your true nature of strength, confidence, value, beauty, and joy. Your life is then transformed to a new level of reality, clarity, and power.

What is possible with using your own Radiating Point?

• De-clutter and beautify your physical studio space, including your emotional and mental space
• Unlock your creative mind
• Build your self confidence
• Make better decisions
• Create unity with others
• Remove your fears by creating greater space for peace and clarity
• Provide inspiration and motivation
• Move past your creative blocks
• And more!

Bio: Rob Adamson is a passionate painter and teacher, who for 27 years has been drawn to cityscapes throughout the United States, including landscapes of the Intermountain West. Rob is a professor at the Salt Lake Community College, where he teaches classes in drawing, painting, landscape painting, portrait painting, and figure drawing. Rob is a member of the Plein Air Painters of Utah, the American Impressionist Society, and the Oil Painters of America. His award-winning work is included in many private and public collections and has been displayed in galleries and museums throughout the United States.

Bio: Sharyl Myers Adamson has worked as a production artist for an envelope company; an animation layout artist for a TV animation company, and a production artist for the Church of Jesus Christ creating forms, lesson manuals, and posters. In 1994 she retired to support her husband Rob in his career and to create an artistic home for their children. In 2014, Sharyl created a series of monotypes with Sandy Brunvand at Saltgrass Printmakers through Art Access. Her monotype, Vertical Desert II, received a purchase award in the 10th International Art Competition. Her solar print, Remember, won second place in the wildcard category of the 2019 Speedball New Impressions Show.

The Meta-Physics of Quilts!: Fabric, Form, Function, and Family

Lynde Mott

Time: Saturday, October 19, 1:00-1:50 pm
Room: 206-G/H

This session will cover:

• The story of over two dozen original oil paintings that span 200 years of American quilt making.
• Why clothing and textiles were considered an important investment in historical America and reflected the aspirations of the wearer. (Will have a live model in authentic clothing.)
• An overview of popular quilt patterns and movements in America.
• A sneak peek into a children’s book in production that combines all these elements into a cohesive story.
• Video and pictures of how to incorporate quilt motifs into our homes and environments.

Bio: After completing a BFA in design from BYU in 1997, Lynde Mott has been a freelance historical illustrator for 30 years. Her special interest in portraying women and children from the early American colonial and pioneer eras has inevitably connected her to the importance of textiles, handiwork, and quiltmaking. Her mentors, Carma DeJong Anderson and artist Greg Olsen, both lit a fire in her to portray history with integrity, and that fire is still burning hot!

How Cartoonists Use Comics to Tell Stories

Norman Shurtliff

Time: Saturday, October 19, 2:00-2:50 pm
Room: 206-G/H

Ever wonder what it would take to turn your novel idea into a graphic novel? Ka-blam! You just entered the path to becoming a cartoonist. We’ll explore the techniques cartoonists use to tell their stories in this exciting visual medium, like rhythm, timing, and symbolism. We’ll also take a look at the production process from script to finished comic. Just add a few “Pows!” and “Booms!” and you’re well on your way.

Bio: Norman Shurtliff is the creator of the graphic novel series Skull Cat, published by Top Shelf Productions. His comic strips appear in the Amalgamated Sugar published magazine, the Sugar Beat, and his self-published comic series, Soulmate Chronicles. His maze comic adventure, Amazing Scriptures, is published by Cedar Fort. He has also drawn comics for church magazines.

A Manner of Curious Workmanship: Being in Hollywood, but not of Hollywood

Paul Cartwright & Jade Gottfredson

Time: Friday, October 18, 10:00-10:50 am
Room: 208

Faith-focused artists can use the scriptures as a guide to look outside the world’s view of what is “trending” in media by focusing on their calling to create. This class will open dialogue that helps creatives maintain their standards in the film and performing arts industry. Come learn to think outside the Hollywood “rubric” and authentically thrive in your industry while growing your faith in the Savior.

Bio:

Paul Cartwright received his MFA in acting from the Royal Conservatoire in England—working with the best voice coaches in the world at the Royal Shakespeare Company—before moving to Los Angeles and pursuing a full-time acting career. Now living in Lehi, Utah, as a full-time performer and filmmaker, Paul has written and directed his own feature films as well as acted in major motion pictures and television.

Jade Gottfredson is a film actress and producer based in Utah. She has worked on many productions from TV shows to made-for-TV movies. Jade is a teacher, actor, producer, and singer/songwriter who loves the outdoors. See her IMDB page.

What if Jesus Posted Reels? Creating Authentic Connections With Short-Form Video

Austin Falter

Time: Friday, October 18, 1:00-1:50 pm
Room: 208

Sounds blasphemous, I know, but in this presentation you’ll learn how to lead people from being a viewer to being a loyal follower, without sleazy marketing tactics. You’ll learn practical processes for building a community, reaching your audience in authentic ways, and being efficient and effective with your social media efforts. You have a great message that needs to reach more people, and these short-form video methods will help you do that.

Bio: Austin Falter is an agency owner, TEDx speaker, and Tiktoker. His agency, Falter Media, is responsible for over 275 million organic video views for his clients’ social media accounts. Austin offers a fresh approach to authentic social media marketing.

Mindful Media Consumption: Navigating Entertainment Choices as a Person of Faith

Marshall and Michelle Moore

Time: Friday, October 18, 2:00-2:50 pm
Room: 208

Explore how narratives can reflect diverse beliefs and values. Learn to analyze content, make informed choices, and create uplifting stories together. Join us in cultivating a mindful media approach that celebrates faith-based narratives and fosters a united community through shared storytelling. We’ll invite participants to share stories of faith and community alignment through media.

Bio: Marshall and Michelle Moore, owners and co-directors of the Zions Indie Film Fest, bring 45+ years of combined film industry experience. Marshall’s background is in location management and as VP at Utah Film Studios. Michelle, currently director of content at Living Scriptures, excels in film publicity and brand campaigns, with a portfolio of 30+ movies under her belt. Together, they are a dynamic duo shaping the film landscape with their expertise and passion for supporting and collaborating with many storytellers through the years.

Coming Together in Christ: How a Latter-day Saint and an Evangelical Christian Have Worked Together to Build Bridges of Understanding

Jeff McCullough & Kurt Francom

Time: Saturday, October 19, 10:00-10:50 am
Room: 208

Kurt Francom and Pastor Jeff McCullough will show how they have been able to work together to bring their different faith communities closer by focusing on our Savior Jesus Christ.

Bios:

Pastor Jeff McCullough has a YouTube channel called “Hello Saints” that chronicles his journey to better understand The Church of Jesus Christ of Latter-day Saints. Jeff’s genuine curiosity and respectful approach to learning all things Latter-day Saint has earned him a loyal YouTube following of over 50,000 subscribers (including Latter-day Saints, Evangelicals, Christians, and many others), and collectively his videos have over 4.4 million views. Jeff’s experiences are intriguing, but it’s his kind, open-minded approach that has endeared him to his viewers. “Jeff has a unique personality and spirit about him that allows him to become your friend over YouTube.”

Kurt Francom is the founder, host, and executive director of the podcast Leading Saints. Kurt graduated from the University of Utah in 2008 with a degree in business marketing. He ran a web development company for five years before focusing on Leading Saints full-time. Kurt has helped build the Leading Saints podcast to half a million monthly downloads.

Men of Faith: How Our Media can Promote God’s Visions for Manhood

Kurt Francom

Time: Saturday, October 19, 11:00-11:50 am
Room: 208

Men in the Church have unique challenges pulling them in many directions. Kurt will discuss ways we can use the power of media to help them “arise from the dust” and be men of faith.

Bio: Kurt Francom is the founder, host, and executive director of the podcast Leading Saints. Kurt graduated from the University of Utah in 2008 with a degree in business marketing. He ran a web development company for five years before focusing on Leading Saints full-time. Kurt has helped build the Leading Saints podcast to half a million monthly downloads.

One by One: Leveraging the Power of Media and Technology to Connect with Your Audience in the Savior’s Way

Paul Schwartz

Time: Saturday, October 19, 1:00-1:50 pm
Room: 208

The Savior was the “Influencer of Influencers.” What can we learn from His example about connecting with our audience more deeply? 

This session will cover 7 principles from His and other scriptural examples of how to connect with our audience more intimately. We’ll use clips from Mister Rogers Neighborhood, The Chosen livestreams, other popular YouTube channels, and more as case studies to see the principles in action and learn how to apply them!

The principles will be broadly applicable to anyone who wants to use media and technology to connect with their audience in the Savior’s way. 

Bio: Paul holds a BA in communications from BYU, where his studies focused on children’s prosocial media effects. Paul has been an avid student of the work of Fred Rogers for his whole life, including doing multiple research trips to the Fred Rogers’ Archive in Pennsylvania and co-owning neighborhoodarchive.com. Paul most recently served as associate producer for American Heritage School’s worldwide campus, producing and teaching online K-8 courses. He is also a frequent producer of audio/visual media and live productions, including founding the nonprofit performing arts organization A Voice for Good in 2016. He is also the incoming LDSPMA Operations Manager.

Keeping It Real: Sharing Other People’s Story Truthfully

McKay Stevens

Time: Saturday, October 19, 2:00-2:50 pm
Room: 208

With a world filled with “narratives,” how can we craft and curate truth without diluting it or exploiting it? Using examples from BYUtv’s “Come Follow Up,” McKay will discuss his creative process of developing episodes, including gospel scholars and member perspectives, keeping in mind how to maintain authenticity while still delivering a watchable episode of television. 

Bio: Mckay Stevens is a writer and producer based out of Utah County. He has worked with larger studios such as NBC and Discovery, and currently works as the Supervising Producer over BYUtv’s Come Follow Up, a scripture-based talk show. As Supervising Producer, he is responsible for all creative development and execution of the show and its marketing. He lives in Lindon with his wife, three sons, and two cats.

How to Analyze Fiction: A Class for Developmental Editors

Jana Miller

Time: Friday, October 18, 10:00-10:50 am
Room: 213-A

Developmental editing can feel like a daunting maze of possibilities. How can we as editors build on our initial reactions as readers to develop clear, specific suggestions for authors? We’ll go through a step-by-step approach to analyzing fiction in a way that helps novelists accomplish their goals. We’ll discuss asking the right questions about character development; teasing out themes to make a novel more impactful; and critiquing plot, conflict, pacing, climax, and resolution—all while respecting the author’s style and creative control.

Bio: Jana Miller started her freelance editing business in 2017 after years of informal editing for budding authors. Her love for helping authors reach their full potential began with a job as a writing assistant at Southern Utah University, where she earned a BA in English. She and her husband have six kids and live in Northern Colorado.

2024 AI Developments for Writers and Publishing Professionals

Christopher Cunningham

Time: Friday, October 18, 1:00-1:50 pm
Room: 213-A

Generative AI has disrupted the world of editing and publishing significantly since it burst onto the scene in 2022. What new trends from 2024 will affect your work? How can you best utilize this technology to improve efficiency? What threats does it pose to our industry in the year ahead? We’ll cover these topics and show practical live demonstrations of how to use this technology to help your work. 

Bio: CD Cunningham is the managing editor and a founder of Public Square Magazine, the leading Latter-day Saint perspective editorial magazine. He has focused on AI since the public release of Chat GPT to help navigate its disruptions to our industry.

Real-Time Reactions: Book Cover Designs  

Panelists: Shara Meredith, KaTrina Jackson, Lindsay Flanagan & Angela Eschler

Time: Friday, October 18, 2:00-2:50 pm
Room: 213-A

Hear a panel of experts share their on-the-spot reactions to your book cover designs. What draws their attention? Does it fit within the genre it is designed for? Covers are submitted anonymously in advance by conference attendees.

To submit your book cover to be reviewed in the panel, email it as a PDF, PNG, or JPG to Aurellia Saunders at asaunders@ldspma.org by October 14.

• Please put “Book Cover Real-Time Reactions Submission” in the subject line.
• Note the genre of the book in your email body.
• If you wish for anonymity, blur your name on the book cover design or replace it with a fake name.
• You can either submit only the front cover, or include the spine and back cover.

Using InDesign for Interior Book Formatting

Natalie Brianne

Time: Saturday, October 19, 10:00-10:50 am
Room: 213-A

This class will provide a general overview of InDesign, including how to set up a book, things to know before starting a new document, and how to format your text before importing it into the program. We’ll look at basic design principles (such as how many fonts to use) and industry standards (such as hardcovers being one size up from paperbacks). We’ll also talk a bit about reader psychology and white space.

Bio: Natalie Brianne is an author, graphic designer, and voice actor with books across multiple genres. While she loves writing, she’s found a passion for book design and formatting. As a freelancer, she’s had the pleasure to work on the interior design for all sorts of books, from family history to high fantasy and beyond. Above all, she believes in the power of words to make the world a better place.

Freelance Editing: Balancing Business and Life

Laura Baumgarten

Time: Saturday, October 19, 11:00-11:50 am
Room: 213-A

How do you set boundaries as an editor? As a freelance editor with emotional and physical challenges, this is something I’ve worked hard to discover. In this class, we will go over the streamlined approaches I’ve developed for attracting the right clients, setting boundaries, working with triggering or overwhelming manuscripts, and protecting limited time and energy.

Bio: Laura Baumgarten of Luminous Editing is a freelance developmental editor who is devoted to helping the heart of your story shine. She has edited a variety of speculative fiction novels, including the award-winning Cece Rios and the Desert of Souls and its sequels. Her specialty is helping plot, character arcs, and theme work together to create a resonate whole.

Microsoft Word Tricks and Shortcuts to Increase Editing Speed and Accuracy

Suzy Bills

Time: Saturday, October 19, 1:00-1:50 pm
Room: 213-A

If you’re ready to up your Microsoft Word game, then this session is for you. You’ll learn how to customize the Ribbon and Quick Access Toolbar and how to create keyboard shortcuts. You’ll also be introduced to Find and Replace’s wildcard function and to macros. Learn how to use these tools to automate mundane tasks, increase your editing speed, and improve your editing accuracy.

Bio: Suzy Bills is an editor, author, and faculty member in the editing and publishing program at BYU. She’s owned a writing and editing business since 2006, working with clients to publish everything from books to dissertations to technical manuals. She loves sharing her skills with others, whether through teaching, helping authors get their thoughts on paper, or fine-tuning their writing. Her book, The Freelance Editor’s Handbook, was published in 2021.

Podcasting Made Easy with Descript

Maleah Warner

Time: Saturday, October 19, 2:00-2:50 pm
Room: 213-A

In this class, you will learn how to:

• Shave hours off podcast production time using Descript to record, transcribe, edit, subtitle, and share audio and video episodes
• Create social media clips and content inside Descript
• Navigate Descript’s interface
• Add music and images into the script where you want them to appear in the video
• Master audio quality
• Publish directly to your podcasting platform

Bio: Maleah Warner brought her Descript expertise to the LDSPMA podcast team in 2021 and expanded the audio podcast to YouTube. She has spent over 600 hours editing & mastering 49 episodes and creating video clips and social media content to help grow the Called to Create podcast.

Maleah teaches Intro to Writing classes at the American Fork Library. Her memoir, Lies of the Magpie, won the 2020 AML (Association of Mormon Letters) Creative Nonfiction Award.

Overcoming Imposter Syndrome by Embracing Your True Identity: Learning to Genuinely Market Yourself by Understanding and Implementing Your Divine Gifts

Emily Gould

Time: Friday, October 18, 10:00-10:50 am
Room: 206-B

This class will cover:

• Overcoming self doubt: Recognizing why YOU belong in the Latter-day Saint publishing, arts, and media industry.
• Embracing your individual niche: Understanding your personal God-given gifts and leaning into them to further His work.
• Creating connections: Using social media platforms to make genuine connections with your audience.

Bio: Emily Gould has been writing for over twenty years, with her first work published in 2018. Emily’s books have reached #1 on Amazon’s top seller list multiple times. Her words have spanned across nations and touched the hearts of people all over the globe. Emily’s greatest passion is helping others to feel the love that God has for them personally.

How To Derail Your Marketing Campaign in 10 Easy Steps

JoLynne Lyon

Time: Friday, October 18, 1:00-1:50 pm
Room: 206-B

So, you’re leading a marketing campaign. Follow these steps to make it as ineffective as possible. (Of course, if you avoid them, you’ll reach your audience and save yourself time, effort, and money!)

Bio: JoLynne Lyon has done PR and marketing at the Institute for Disability Research, Policy & Practice at Utah State University for more than 13 years. She has hired many first-time marketers, run large and small campaigns, and evaluated them for their effectiveness. Over the years she has compiled a list of things she wished she and other marketers knew.

Building and Marketing an Effective Customer-Centric Business Using the Hero’s Journey as a Model

Michelle Dennis Christensen

Time: Friday, October 18, 2:00-2:50 pm
Room: 206-B

Have you ever considered how the hero’s journey can take your business to the next level? The hero’s journey is a tried-and-true method for storytelling that translates into effective business marketing. It begins by identifying the real hero of your story as your customer. It helps you to engage with your customer as their guide as you lead them from awareness to purchase. Learn customer-based strategies for identifying your customer and designing effective websites, landing pages, newsletters, posts, and CTAs (calls to action).

Bio: Michelle Dennis Christensen serves on the editorial staff of the Liahona Magazine. Michelle’s first book, Mirrors of Jesus: Finding Parallels to Christ in Our Lives, was published through Cedar Fort. She helps others come out of the dark and into the light through generational stories so that they can remember who they are, connect with their eternal family, embrace the light and power of Jesus Christ, and be a shining beacon in the latter days. Michelle is a kidney donor, award-winning author, wife, mother, speaker, avid family historian, and chocolate lover. You can connect with her at MichelleDennisChristensen.com.

More Efficient Marketing: 3 Keys to Increase Impact by Leveraging Speaking, Writing, and Media

Connie Sokol

Time: Saturday, October 19, 10:00-10:50 am
Room: 206-B

In today’s world, reaching your ideal audience requires an effective tool belt. The good news? Combining speaking, writing, and media creates greater traction and success. Learn masterful speaking tips to more clearly convey your message. Identify your core message for one-time energy but multiple uses in media. And discover the efficiency and joy in using social media, podcasting, TV, and collaboration to increase reach, impact, and ROI. Let’s do this! 

Bio: Connie Sokol is a national speaker, bestselling author, TV and podcast personality, and mother of seven. She is a regular contributor on “Studio 5 with Brooke Walker” and podcast host of Called to Create. She is the founder of Disciple Thought Leaders, where she teaches women to find their purpose and fulfill it as influential speakers and writers. Learn more about Connie at conniesokol.com.

Advertising: Harness the Power of Social Media and Amazon Ads to Sell Your Books

Julie Matern

Time: Saturday, October 19, 11:00-11:50 am
Room: 206-B

Advertising is a necessary ‘evil’ for both indie authors and authors published with small presses. This class will address why you need to advertise, the difference between Facebook (FB) and Amazon ads, and the pros and cons of each. You will learn how to create compelling ad images with Canva, write effective ad copy, determine the demographics of your audience and on what social media platform they live, create a simple ad using Ad Central, and understand the data using your ad account and the Ads Manager App. We will also learn how to set up an ad account in Amazon through KDP, create an auto ad, set appropriate pricing, and read the data on the KDP dashboard.

Bio: Julie Matern writes regency romance under her own name and cozy mysteries under the pen name Ann Sutton. She has sold or had read on KU over 170,000 units of her bestselling series since the fall of 2020. She taught a class on self-publishing at Storymakers in 2023 and a class on the cozy mystery genre in 2024. She has served on the Storymakers committee for two years.

Funding Your Creative Project with a Kickstarter Campaign

Jeana Atkison

Time: Saturday, October 19, 1:00-1:50 pm
Room: 206-B

Why should you consider using Kickstarter? You are a creative facing the daunting challenge of beginning a project without funding. Discover how Kickstarter can literally “kick start” your creative project and your marketing journey! Learn how to build interest before your campaign, how to navigate the Kickstarter platform, how to create a beautiful and engaging campaign, tricks to fully funding your campaign in the first 24 hours to build momentum, and the top five strategies to surpass your goal. Plus, explore what will happen after you are funded.

Bio: Jeana Atkison is a professional graphic designer and publisher who has jumped head first into children’s book publishing. She successfully funded the bulk offset print and illustrations of her first book in October 2023. Since then she has published three additional books, two of which were funded through Kickstarter as well. She lives in Idaho with her husband, four kids, and a library card that maxes out each week.

Marketing Safety: Five Ways to Both Promote and Protect Yourself

Erika Sargent

Time: Saturday, October 19, 2:00-2:50 pm
Room: 206-B

Many creators don’t realize how much personal information they share while promoting themselves and their work. While marketing content is required, you should never sacrifice your safety for the sake of a sale. This session covers:

• Preventing social media hacking
• Stopping common social media oversharing
• Promoting in-person events safely
• Keeping your home address secure
• Protecting family, friends, and fans

Bio: Erika Sargent is a marketing specialist for Familius and founder of The Author+Marketer. She graduated from BYU with a BA in communications (advertising emphasis) and an English minor. She has worked for over ten years in retail marketing and promotional writing as director of marketing and PR for Familius and as marketing manager for Utah Valley University.

Keys to Building Strong Business Networks, and Why You Should Care!

Barry Rellaford

Time: Friday, October 18, 10:00-10:50 am
Room: 213-B

Explore secrets to building robust business networks and discover why they’re essential. Learn proven strategies to cultivate meaningful connections, expand your professional circle, and leverage networking opportunities for advancing your business. Gain insights into the tangible benefits of a strong network within the LDSPMA community, from collaboration opportunities to industry-wide reputation management.

Bio: A consummate networker, Barry’s business, The Strength of 10, helps individuals and organizations perform work with purpose. He has served on the LDSPMA board, is a popular conference speaker, and is an executive leadership coach at BYU. Barry is the coauthor of A Slice of Trust and a cofounder of FranklinCovey’s Trust Practice, working closely with Stephen M. R. Covey, author of The Speed of Trust.  He lives with his family in Cedar Hills, Utah.

The 86400 Concept: Moving from Employee to Entrepreneur

Steve Goveia

Time: Friday, October 18, 1:00-1:50 pm
Room: 213-B

You’re creative, but do you have what it takes to be a true entrepreneur? Learn what the 86400 concept is and how it applies to transitioning from an employee to entrepreneur. Find out if you have the mindset, determination, and gumption to succeed when striking out “on your own.” We will delve into the complex world of entrepreneurship and uncover secrets to surviving and thriving. Join and embark on a transformative journey toward entrepreneurial success.

Bio: Early career, Steve Goveia worked with Levi Strass in Europe, at SEGA, in private equity, and in venture capital. He has been the CEO of multiple companies. The author of 86400, an entrepreneurial program with 200+ graduates, Steve is an adjunct professor of law, business, and entrepreneurship. He holds an MBA, CPA, and GPHR with post-graduate work at Stanford and Harvard. He sits on corporate boards, is an Army vet, and has been married 37 years.

Legally Protect Your Art Like Taylor Swift: Lessons in Establishing/Defending Artistic Rights from Being Threatened by a Pop Princess

Seth Johnson

Time: Friday, October 18, 2:00-2:50 pm
Room: 213-B

This session presents an informative deep-dive on how to establish intellectual property rights in your work, the benefits of copyright registration and reasonable use policies, foregoing rights through a “work-for-hire” contract, addressing copycat “infringing” works, and when you do and don’t need to get an attorney involved. The discussion will be based on personal applied experience in receiving a cease-and-desist notice from Taylor Swift’s legal team that impacted and informed the speaker’s legal counsel to artists.

Bio: Seth Johnson is an attorney and the founder of Solaris Legal Solutions. His practice focuses on the legal and strategic obstacles facing artists, startups, influencers, and small businesses. He earned a B.A. in communications from BYU and a J.D. from Georgetown University. His passion for the creative arts is exemplified by his creative endeavors, most recently including his self-published book The Deliverer: The Gifts of Saint Nicholas.

Enlightened Business Systems That Support Your Creative Ministry

Daniel Blomberg & Doug Pew

Time: Saturday, October 19, 10:00-10:50 am
Room: 213-B

Any organization needs solid systems to succeed, and your creative ministry is no different—even if it’s just you writing books, songs, or speeches in your bedroom. This is a class on entrepreneurship for creators. You will learn how to set up systems in marketing, business finance, and more, so you can move toward your goals in an organized and efficient way, and be on your way to blessing people’s lives.

Bios:

Daniel Blomberg built a six-figure music production company in just over three years with his wife and business partner Kathryn, making mainly religious music, in a place where musicians are often viewed as a “dime-a-dozen” commodity. Blomberg Music Productions works with professionals and hobbyists alike, including several of Utah’s household music names, to help flood the Earth with God’s music.

Dr. Douglas Pew is an award-winning composer of classical music. He is also a sought-after marketer and online business coach who has helped his clients make millions selling their expertise in the form of digital courses, memberships, masterminds, and coaching programs. Doug’s music is published by Boosey & Hawkes, Schott Music, Santa Barbara Music Publishing, Jackman Music Corporation, and his own publishing house, Blue Shore Music.

Entrepreneurial Lessons We Learn from Trees and Other Cool Stuff

Steven and Ginger Hitz

Time: Saturday, October 19, 11:00-11:50 am
Room: 213-B

This session is NOT about spreadsheets, business plans, or feel-good motivations. It’s about lessons and foundational principles that enable you to build a successful entrepreneurial life. Learn what matters most for entrepreneurial success. Break the mold and find your purpose as Latter-day Saint creators. Assess where you are, where you want to be, and how to get there. Begin the journey of discovery that empowers you to lead your life and create your future today.

Bios:

Steven and Ginger Hitz describe themselves as Baby Boomers with Millennial hearts. They study, think like, celebrate, and mentor the rising generation. As serial entrepreneurs, they have founded several businesses, employing more than 10,000 young adults. 

They are co-founders of Launching Leaders, a charitable organization in over 86 countries with more than 5000 students, which teaches personal leadership principles that empower and transform. Steve is the author of Launching Leaders: An Empowering Journey for a New Generation and Entrepreneurial Foundations for Twenty and Thirty Somethings.

Together, their entrepreneurial ventures have spanned insurance, banking, farming and cattle, appraisal management, real estate, and numerous franchise operations. 

Achieving the 90^th Percentile: Becoming an Extraordinary Leader in Publishing, Media, and the Arts

Jack Zenger

Time: Saturday, October 19, 1:00-1:50 pm
Room: 213-B

Great leaders make a huge difference compared to average leaders. Based on 1.5 million assessments from leaders worldwide, learn about the leadership competencies needed to achieve the “90th percentile” of effectiveness as a leader, whether in publishing, media, or the arts. Discover compelling research and actions that you can take to improve your leadership today, including how the practice of seeking suggestions and advice from others impacts your career and effectiveness as a leader.

Bio: Jack Zenger is a world expert in leadership, co-author of 7 books, and CEO of Zenger-Folkman. He was an HR VP of Syntex, co-founder of Zenger-Miller, VP of Times Mirror Corporation, and President of Provant. He served on the USC and Stanford faculty, was chairman of the UVU Board of Trustees, and is a regent for higher education in Utah. He holds a DBA from USC, MBA from UCLA, and bachelor’s in psychology from BYU.

Your Vision As a Leader Holds Great Potential! Create a Massive Social and Spiritual Ripple to Inspire the World

Bridget Cook-Burch

Time: Saturday, October 19, 2:00-2:50 pm
Room: 213-B

Miracles happen when leaders believe in themselves, in divine support, and in serving others to an extraordinary degree. There is a tangible power in reaching others.

• Truth needs to be told, and it can positively inspire.
• Your vision and mission can be inspirational and transformational. 
• Faith the size of a mustard seed can grow to where your projects impact the world.
• Co-creation is wondrous.

Bio: Clients call Bridget Cook-Burch “The Book Whisperer.” A New York Times bestselling author, mentor, humanitarian, business leader, and speaker known for riveting, transformational stories, her books and authors have been showcased on Oprah, Dateline, Netflix, Paramount, A&E, CNN, GMA, NPR, and in People, among others. As founder of Your Inspired Story, she helps others discover the importance of their own story and powerfully launch it into the world.