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Member Spotlight: Tiffany Thomas!

June 26, 2021 By Trina Boice 1 Comment

Tiffany Thomas lives in Houston, Texas.

What are some names of the books or other media you have created?

I am a blogger. My blog is called “Saving Talents.” Part of the blog’s purpose is to provide free daily devotionals for children that go along with the “Come, Follow Me” program. I also blog about anything that could be useful for someone trying to live a Christ-centered life, which ranges from words of inspiration to finances to recipes. I also have Crohn’s disease, so sometimes I write about dealing with chronic illness.

What inspired you to become a creator of media?

I began homeschooling my children and wanted something about the gospel I could teach them. A month after beginning, “Come Follow Me” was announced, I knew that would be the perfect fit. I saw so many other parents feeling overwhelmed with the responsibility of it, though, so I decided to offer my content for free for others to use.

What has been the highlight of your career so far?

I love hearing from other parents about how the devotionals have made a difference in their home. It’s so rewarding to feel like I am helping not only my own children, but other children as well.

What was the best advice you’ve ever been given in your creative journey?

“You can’t please everyone.” Everyone has different tastes and preferences about what they read or use or see. Sometimes, that feedback is helpful, but other times, that feedback is simply an opinion that may or may not fit with your goals. It’s okay to choose to not apply someone’s input about work.

What advice do you have for someone just starting out in your field?

Find a circle of support. Blogging is an extremely difficult and competitive field. Not only are you writing, but you also have to learn the technology and keep up with changing social media and search engines in order to have success. Having a pod or group of other bloggers who aren’t competitive and are willing to help one another makes all the difference.

What keeps you inspired in your daily creative work?

Honestly, it’s the gospel and my testimony. I see on a daily basis how much better my life is because of the knowledge I have about Heavenly Father and His love for me. My relationship with the Savior has lightened many burdens, and I want to pass that on to others who may also be struggling with the burdens that come with this life.

What would you like others to know about you or your creative process?

Blogging is so much more work than just sitting down and writing an article. I have learned so much about data analysis, graphic design, and more. It has forced me to leave my comfort zone and be diligent in my efforts if I want to reach as many people as possible.

In what ways do you feel you have been able to be a voice for good in your creative pursuits?

Being a blogger lets me reach a variety of people all around the world that I normally wouldn’t come in contact with. Not only do the devotionals help other young parents bring the gospel into their children’s lives in deliberate ways, but I also can help those who are looking for ways to follow the Savior more closely. Whether that’s in their personal development or their struggles with a chronic illness diagnosis or parenting or homeschooling, hopefully, my experiences have helped ease the path for others who are in similar circumstances.

If you want your spotlight to link to your website or any of your social media platforms, include the URLs here.

https://savingtalents.com/

Filed Under: Member Spotlight Tagged With: blog, blogger, blogging, children, Come Follow Me program, families, gospel of Jesus Christ, Latter-day Saint, Latter-day Saint Publishing and Media Association, LDSPMA, LDSPMA Member Spotlight, Saving Talents blog, Tiffany Thomas

Podcasting: Why You Should Think About Trying It

March 24, 2021 By LDSPMA Leave a Comment

By Ashley Fontes

Years ago, I started a children’s yoga blog. I had my blog name and a good website address. I wrote innovative content, I had my target audience, I made videos, I offered free content. Eventually, I even wrote on guest blogs. I was doing everything everyone was telling me to do to get my name out there, and still, I was not getting more than 50 hits a month. 

What was I doing wrong? Why couldn’t I break into the market? 

Trying a New Tactic

I couldn’t figure it out, but then last year I found this little gem that made me think: “As of this writing, there are over 500 million blogs available on the Internet. By contrast, Google claims to have indexed two million podcasts, and in 2018, Apple claimed that there were 525,000 active podcasts. Would you rather try to be noticeable in a room of 500 people, or a room with two?”

I did some more researching to see if podcasts would really make that big of a difference. Again, this is what I found: 

  • 75% of the US population is familiar with the term “podcasting”
  • 55% (155 million) of the US population has listened to a podcast
  • 16 million people in the US are “avid podcast fans”

With such a surprisingly large potential audience waiting, I had to try this out. 

I rebranded everything I owned to one name. I made sure all of my social media accounts pointed to my website and blog and that I owned the simplest domain for my new brand. Then I started my podcast, Read and Yoga. Same brand, same content, same audience, just a different platform. 

A podcast set up with microphone and computer.
The Results

In two months, I had 100 downloads on my podcast. While 100 downloads in two months didn’t mean instant podcaster celebrity status for me, it came with great side effects:

  • I went from 50 unique visits a month on my website to 150 unique visits to my website.
  • Since there are only 15 podcasters in my genre, I don’t have as much competition to get my content noticed in that sphere. 
  • I have been featured as a guest on two other podcasts, with a third coming up next month. And my podcast has received a shoutout from one of the top podcasters in my genre. These opportunities have drawn new readers and listeners to my blog and podcast from those podcasters’ audiences.
  • My social media page has grown faster in the last two months than in the last two years. 

The steps for starting a podcast are very similar to starting a blog . . . and there is no one saying you can’t have both. My podcast allows me to reach my audience where they are in ways that my blog can’t. While my blog talks mostly to caregivers and teachers, my podcast can reach straight out to yogis.

You can find the same benefits from starting your own podcast! Reach people where they are, and don’t be afraid to change. 

~~~~~~~~~~~~~~~~~~~~~~~~~~

Ashley Fontes graduated from Brigham Young University (Provo) with a BA in Humanities. She continued exploring her love for cultures by becoming a certified Iyengar yoga teacher, instructing both children and adults. While raising a family, writing, and teaching yoga, she has been active in the Deaf community, and in 2018 she co-founded a non-profit organization, ASL Junction.

Website: www.readandyoga.com

~~~~~~~~~~~~~~~~~~~~~~~~~~

Be sure to check out LDSPMA’s new podcast! You can find the first episode here.

Filed Under: Articles, Craft Skills, Marketing, Podcasting & Speaking, Professional Skills Tagged With: blog, blogger, blogging, LDS, LDS podcast, LDSPMA, Podcast, Podcaster, podcasting, yoga

How to Start a Blog

January 27, 2021 By LDSPMA 2 Comments

By Oakli Van Meter

Knowing how to start a blog is one of the hardest things, at least for me. My junior year at BYU, one of my professors said that we all should start a blog. She said it would be a great portfolio tool later on. I went home that day and started a blog. I wrote on and off for a while, then life happened. At the end of my senior year, I revived the blog for a class assignment. It felt great to have a required weekly post. Then once again, life got in the way and Wise Ole Oak is sitting quietly in the corner waiting for me to get back to it.

Why, you ask, does anyone care about my sad excuse for a blog? Why does it matter? Because I’m a classic case of “what not to do.” That being said, I feel prepared to share my advice on how to start a blog—advice sown from the fields of my failure.

First, choose a hosting platform.

Do you research, but don’t overstress it. There are plenty of free platforms that are virtually the same. Choose one that’s easy to use. My personal favorite is WordPress, but there are plenty of other good options that you can learn about here or here. Keep your site simple but professional. You don’t want text boxes of filler text from the template still lurking, but you don’t have to fill everything up with stuff.

Second, decide what your blog is going to be about.

You want to focus on what would benefit your potential clients. Editors could focus on writing or self-editing thoughts. Social media gurus could post about how to use social media. Whatever you choose, make sure it’s something you’re passionate about. Something you can write about pretty much every week. 

A woman planning a blog post.
Third—and this is crucial—make a plan.

When to post, how often to post. (Hint: Monday mornings are a great internet traffic time.) Without a plan, you’re going to struggle to keep up. Trust me, I know. Create a spreadsheet with dates and topics. Set reminders. If you can, write several blog posts over the course of a few days. Then you don’t stress-write two hours before you want to get it posted. 

Speaking of posting, make sure you’re sharing your blog posts to your social media channels. (And if you don’t have any of those, create some!) If you have an email newsletter, include the link there. Anywhere that your desired audience could see it, post it.

Finally, write. And enjoy it.

Blogging shouldn’t be stressful. It should be an additional, fun way to engage with your audience or clients. If it’s becoming stressful, step away for a bit. The inspiration often comes away from the keyboard.

~~~~~~~~~~~~~~

Oakli Van Meter is a wife, mother, and a freelance editor, writer, and blogger.

Filed Under: Articles, Craft Skills, Marketing, Professional Skills, Publishing, Writing Tagged With: blogging, clients, Creative, how to start a blog, post, Social Media, start, Writing

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