[…]cover about 6 months before the book is published. Then the stores wait until about 6 weeks before the book comes out to make a final decision on whether to carry the book. Berrett-Koehler sends each book to outside reviewers. Review galleys, social media campaigns, authors speaking, email newsletter. First 1–3 months is huge. Read “What Good Is a Book […]
[…]this type of data. Need to know more than how many Likes. Number of clicks, shares, mentions, comments, profile visits. Sign up for Google alerts. Reach doesn’t mean people even saw your post. But reach is still beneficial for increasing audience size. Make sure you’ve defined your reach before you use ads to increase reach. Understand website traffic. Use Google […]
[…]by a word count rather than a page count (though a word count can be derived from a page count for paper-only manuscripts). A 100,000-word book manuscript, edited by an experienced editor, might take seventy-five to one hundred hours of work before being sent to the author, plus ten to twenty additional hours after the author’s review. This rough estimate […]
[…]will be followed by 20–30 minutes of Q&A and discussion. Bio: Originally a piano performance major, Shawna Edwards returned to BYU to finish her degree when her oldest boys were students there. She graduated with a bachelor’s degree in Media Music in 2009. She put her first song on YouTube in 2010. Her channel now has over 30M views, and her […]
[…]should send you a sample so you can see what you are getting into. Be clear about the schedule before you commit to the job. Find out about how many pages they’ll expect you to edit per week and see if you can reasonably fit it into your schedule. Make sure that the pay they are offering is worth it. […]
[…]interact with your audience Periscope (not for video conferencing—more like a time machine): For example, authors can use Periscope to show how they brainstorm Marketing strategies Create content using trending tools like adwords.google.com for keywords and buzzsumo.com to see the most-shared content Write 3-4 articles a month as a good start; focus on quality before quantity Then post high-quality content […]
[…]on LinkedIn (don’t use the same article as a blog post on your site—use original content). List-format articles are popular (“Top 3 Ways to …”). Slideshare: A LinkedIn tool like a PowerPoint presentation, can include audio. Update profile. You’ll see what posts you’ve written, videos uploaded, etc. The more content you have, the more likely you’ll be to reach people. […]
[…]industry. The type of assistance you need will depend on what you do. If you are a book writer, for example, you’ll want to find an experienced editor, and the Latter-day Saint Publishing and Media Association notes that you can start by looking for recommendations from other writers. You might also need help with administrative, technical, or other tasks outside […]
[…]to others in the same genre. BKM #2: It’s Professional Long gone are the days when mediocre-to-cringeworthy book covers (like my original Muirwood ones) would be tolerated. If I tried that now, I can’t imagine what would happen. Readers do judge a book by the cover, so it’s important to hire a professional cover designer because you don’t get a […]
[…]most stoic of individuals. If pitching to an agent or editor gives you the heebie-jeebies, take comfort that you’re not alone, and then take a deep breath and get ready to shake it off. Because if you prepare, you don’t need to fear! Up first, writing the pitch. Well in advance of the actual event, you should know the guidelines […]
[…]out: Amazon tracks how many hits a book gets and how high the sales rate is. With a high sell-through rate, Amazon will start promoting it. Slashing the price (e.g., $0.99) will lead to more sales. When you make a book free on Amazon, you give away thousands of books, which gets you on Amazon’s “Also Bought” lists, so your […]
[…]before, or that their love for the Savior has expanded, or that they have a new sense of peace and comfort, I rejoice in being an instrument, for that has been my intent. Those kind of responses are my highlights. What was the best advice you’ve ever been given in your creative journey? Listen! Listen to your readers. Listen to […]